Professional Documents
Culture Documents
Chapter 4
Chapter 4
Chapter 4
• Marketing Strategy
• Cost of Doing Business
• Growth
• Depletion of Resources
4
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Nature of Location Decisions
6
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Location Decision Factors
Community
Regional Factors Considerations
7
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Regional Factors
8
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Community Considerations
• Quality of life
• Services
• Attitudes
• Taxes
• Environmental regulations
• Utilities
• Developer support
9
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Site Related Factors
• Land
• Transportation
• Environmental
• Legal
10
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Multiple Plant Strategies
11
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Service and Retail Locations
Customer access/parking
1-13
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Trends in Locations
14
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Global Locations
15
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Globalization
• Facilitating Factors
– Trade agreements
– Technology
• Benefits
– Markets
– Cost savings
– Legal and regulatory
– Financial
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Globalization
• Disadvantages
– Transportation costs
– Security
– Unskilled labor
– Import restrictions
– Criticisms
• Risks
– Political
– Terrorism
– Legal
– Cultural
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Foreign a. Policies on foreign ownership of production facilities
Government Local Content
Import restrictions
Currency restrictions
Environmental regulations
Local product standards
Liability laws
b. Stability issues
Cultural Living circumstances for foreign workers / dependents
Differences Religious holidays/traditions
Customer Possible buy locally sentiment
Preferences
Labor Level of training and education of workers
Work ethic
Possible regulations limiting number of foreign employees
Language differences
Resources Availability and quality of raw materials, energy,
transportation infrastructure
18
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Evaluating Locations
• Cost-Profit-Volume Analysis
– Determine fixed and variable costs
– Plot total costs
– Determine lowest total costs
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Location Cost-Volume Analysis
• Assumptions
– Fixed costs are constant
– Variable costs are linear
– Output can be closely estimated
– Only one product involved
20
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Example 1: Cost-Volume Analysis
Finding the Lowest-Cost Range for Multiple Alternatives.
Fixed and variable costs for four potential locations are shown as follow:
L o c a tio n F ix e d V a r ia b le
C ost C ost
A $ 2 5 0 ,0 0 0 $11
B 1 0 0 ,0 0 0 30
C 1 5 0 ,0 0 0 20
D 2 0 0 ,0 0 0 35
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Example 1: Solution
$(000)
800 D
700
600 B
500 C
400 A
300 A Superior
200 C Superior
100 B Superior
0
0 2 4 6 8 10 12 14 16
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Example 1: Solution
From the graph, you can see that for 8,000 units per
year, location C provides the lowest total cost.
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Evaluating Locations
• Transportation Model
– Decision based on movement costs of raw
materials or finished goods
• Factor Rating
– Decision based on quantitative and
qualitative inputs
• Center of Gravity Method
– Decision based on minimum distribution
costs
Reading: Stevenson (2018): Chapter 8 + exercises
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Project Management
How to draw?
• Identify the major activities required.
• Estimate time for each activity.
• Determine the sequence of activity.
• Eg: how to make Teddy bear for kids?
Cut fur
Stuff and sew fur
Cut material
Sew clothes
Embroider T-shirt
Cut accessories
Sew accessories
Dress bears
Package bears
Ship Bears
• Advantages:
- Easy to do
- Know the sequence of activity and time to do it
- Determine total time to terminate jobs
• Disadvantages:
- Can’t maximize the benefit of resources (materials, time...)
a c e
2 4
1
5
b 3
d
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and Development Institute
Critical Path Method (CPM)
A critical path
• The longest path which determines expected project
duration.
• Critical activities are ones on the critical path, which
have to be completed immediately . If delayed, it will
affect the completion time of project.
• Note: no slack time for critical activities
ES = EF - t
LS = LF - t
Requirements:
• Draw a network diagram
• Determine a critical path
• Calculate EF, LF, S, ES, LS
of each activity