PRE-POST TEST

INSTRUCTIONS: Choose the letter of the best answer and write it on a separate sheet of paper.

1. What is a type of communication that uses spoken words?

a. Oral communication c. Non-verbal communication
b. Written communication
2. Which is broadly defined as data, knowledge, or instruction through signals or symbols?
a. Communication b. Media c. Information
3. What is the type of communication practiced in corporate meetings, conferences, academic seminars, political
sessions, and juridical proceedings?
a. Formal communication c. Verbal communication
b. Informal communication
4. What is being referred to as tools used by the source to disseminate information to the receivers?
a. Information b. Technology c. Literacy
5. Which is any information that is passed on through communication?
a. Receiver b. Media c. Message
6. What is being considered as listener, reader, and viewer of the message?
a. Receiver b. Media c. Message
7. Which is the ability to access, analyze, evaluate, and communicate information in a variety of forms, including
print and non-print messages?
a. Information literacy c. Technology literacy
b. Media literacy
8. Which is a set of abilities requiring individuals to “recognize when information is needed and have the ability to
locate, evaluate, and use the needed information effectively?
a. Information literacy c. Technology literacy
b. Media literacy
9. What are the physical objects used to communicate with, or used in the mass communication through radio,
television, computers, film, etc.?
a. information b. literacy c. media
10. Which is being referred as the ability of an individual, either working independently or with others, to responsibly,
appropriately, and effectively use technological tools?
a. information literacy b. media literacy c. technology literacy
11. What is the ability to access, analyze, evaluate, and create media in a variety of forms?
a. information literacy b. media literacy c. technology literacy
12. Which is the essential skills and competencies that allow individuals to engage with media and other information
providers effectively?
a. information literacy b. media literacy c. technology literacy
13. What is the ability to recognize when information is needed, and to locate, evaluate, and effectively communicate
information in its various formats?
a. information literacy b. media literacy c. technology literacy
14. Which is considered as the ability to identify, understand, interpret, create, communicate and compute, using
printed and written materials associated with varying contexts?
a. information b. literacy c. media
15. What is a broad term that covers processed data, knowledge derived from study, experience, instruction, signals or
symbols?
a. information b. literacy c. media
LESSON 1: Introduction to Media and
Information Literacy
In this lesson, communication process and its elements will provide learners full understanding of the
significant role of media and information. Moreover, this lesson will also provide the learners with a clear description
of media literacy, information literacy, and technology literacy.

What’s In
Direction: Search from the box below the different terms related to communication by being guided by the statements
that follow. They can be found horizontally, vertically, diagonally and vertically. Use a separate sheet of paper for
your answer.

S O U R C E W M K N J
L T R E A T M E N T C
S Q R M Q L D S O P U
T W E U M O N S W P L
W N C M C U J A L N X
I L E A H T Q G E V J
B H I T A J U E D T K
F R V P N R C R G Z A
Z U E N N O P W E A W
Y R R O E Z C Z F H B
L C T E L E M E N T L

1. The origin of the message.

2. Pertains to any information that is passed on through communication.
3. Refers to the listener of the message.
4. Refers to the medium and how the information flows from the sender.
5. The sender’s thoughts must be understandable.
6. A message should be delivered with postures, gestures, movement, etc.
7. Know the message to determine the right way to deliver it.
8. The message is received according to the thoughts of the sender.
9. Use of all the components in the message.
10. Means delivering the message clearly.

What’s New
Direction: Indicate the statement that might be uttered by two health
professionals who helped and witnessed a COVID-19 survivor. Put in
the box located at the center of the diagram an appropriate title for the
situation. Use a separate sheet of paper for the answers.

Guide Questions:
1. Why the statements of two health professionals important nowadays?
2. How can messages be delivered to the intended receivers?
3. What difficulties hinder the understanding of both parties involved in the conversation?
What is It
The Concepts and Nature of Communication
 According to Cambridge Academic Content dictionary, 1Communication is the process by which messages or
information is sent from one place to another or the message itself.
The Types of Communication
A. According to channels used:
1. Verbal Communication refers to the form of communication in which message is transmitted verbally;
communication is done by word of mouth and a piece of writing.
Verbal Communication can be subdivided into two, oral communication and written communication. In
oral communication, Spoken words are used. It includes face-to-face conversations, speech, telephonic
conversation, video, radio, television, voice-over. In written communication, written signs or symbols are
used to communicate. A written message may be printed or handwritten.
2. Non-verbal Communication is the sending or receiving of wordless messages. Nonverbal communication is
all about the body language of the speaker.
Nonverbal communication has the following three elements:
a. Appearance. One’s appearance in nonverbal communication plays a significant role in conveying the
message.
b. Body Language
c. Sounds. In communication, it is often the way words are said, no the actual words themselves that can
determine the success of conversation.
B. Types of Communication Based on Purpose and Style
Communication is used for many things. It is a means to express, inform, entertain, and interact. There are
two types of communication depending on style and purpose, formal and non-formal.
1. Formal Communication. Formal communication mostly takes place professional settings.
2. Informal Communication is the most common used form of communication. It takes place in our daily
interaction with one another.

Communication transfers information through a medium or media. The intended audience will receive this
information and process it and eventually turns it into knowledge that is useful to build and develop people and
communities.

The Description of Media Literacy, Information Literacy and Technology Literacy

Media Literacy: This involves the ability to encode and decode the symbols transmitted via media and the ability to
synthesize, analyze and produce mediated messages.
Information Literacy: The ability to recognize when information is needed and have the ability to locate, evaluate,
and use the needed information effectively.
Technology Literacy: The understanding of the concepts behind computing equipment, network connectivity, and
application software.

The Role of Media and Information in Effective Communication

1. It makes the world a smaller place.

2. It makes communication convenient.
3. It shapes public opinion.

What’s More
Independent Activity 1. Describe each media platform according to entertainment, information, education, and
business. Use the matrix below in describing the media platforms. Answer it in a separate sheet of paper.

Media Platform Uses News Paper Radio Television Internet

For entertainment

1
Gonzales, Edward D., Media and Information Literacy, K-12 Compliant Textbook
for Senior High School, JFS Publishing Services, Manila, Philippines. 2016.
 For networking
For information
For education
For business
For advocacy
Ratings: 1-not at all relevant, 2-not very relevant, 3-slightly relevant, 4-relevant, 5-very relevant, 6-extremely relevant

Independent Assessment 1.

Direction: Identify each statement below based on the following:

a. It makes the world a smaller place.
b. It makes communication convenient.
c. It shapes public opinion.

___ 1. Today’s media created bridges between countries.

___ 2. Now, two people can communicate with one another without the long wait for replies.
___ 3. A person can be connected to anyone else in the world.
___ 4. Now, two people can communicate with one another without worry that their messages won’t be received in a
timely manner.
___ 5. A person who is already thinking about voting for candidate might suddenly switch to other candidate if the
latter is leading in polls.
___ 6. With the existence of email and various messaging sites and apps, communication has become faster and
easier.
___ 7. Communication between two parties from the opposite sides of the world is now possible.
___ 8. Gone are the years where people send telegrams and snail mails to one another.
___ 9. In an election, media inform the public where candidates currently stand.
___ 10. Social media platforms brought people from different locations, background, culture, and race together.

What I Have Learned

The Types of Communication
According to channels used: Verbal Communication and Non-verbal communication
Non-verbal communication elements: Appearance, Body Language and Sounds
According to purpose and style: Formal and Informal

Media Literacy: This involves the ability to encode and decode the symbols transmitted via media and the ability to
synthesize, analyze and produce mediated messages.
Information Literacy: The ability to recognize when information is needed and have the ability to locate, evaluate, and
use the needed information effectively.
Technology Literacy: The understanding of the concepts behind computing equipment, network connectivity, and
application software.
 What I Can Do
Let’s apply what you have learned:

Direct the learners to think of the past week, and record their use and interaction with media and information providers
(such as internet, social media, TV, radio, newspaper, etc.). Have them indicate how many hours were spent engaged
with each one. Remind them that these do not have to be exact, and they can estimate the number of hours they spend
each week. Do this in a sheet of paper.
Sample Responses
Weekly Interaction Log with Information and Information Providers
Media or Information Provider Number of hours in a week
Youtube 3 hours
Facebook 12 hours
Television 20 hours
Books 10 hours
Others

Let the learners provide responses by answering the following questions:

1. Which media provider did you spend the most time?
2. What roles does media play in your lives? (leisure, learning, communication, etc.)
3. How would you share information and communicate news and events?

Additional Activities
Direction: Look at the picture closely and answer the questions that follow.
Guide Questions:
1.Did you believe this news item was true?
How did you know it was true/false?
2.Are all news and information on the Internet true?
Why or why not?

ASSESSMENT
Direction: Choose the letter of the best answer and write it on a separate sheet of paper.

1. What is a type of communication that uses spoken words?

a. Oral communication c. Non-verbal communication
b. Written communication
2. Which is broadly defined as data, knowledge, or instruction through signals or symbols?
a. Communication b. Media c. Information
3. What is the type of communication practiced in corporate meetings, conferences, academic seminars, political
sessions, and juridical proceedings?
a. Formal communication c. Verbal communication
b. Informal communication
4. What is being referred to as tools used by the source to disseminate information to the receivers?
 a. Information b. Technology c. Literacy
5. Which is any information that is passed on through communication?
a. Receiver b. Media c. Message
6. What is being considered as listener, reader, and viewer of the message?
a. Receiver b. Media c. Message
7. Which is the ability to access, analyze, evaluate, and communicate information in a variety of forms, including
print and non-print messages?
a. Information literacy c. Technology literacy
b. Media literacy
8. Which is a set of abilities requiring individuals to “recognize when information is needed and have the ability to
locate, evaluate, and use the needed information effectively?
c. Information literacy c. Technology literacy
d. Media literacy
9. What are the physical objects used to communicate with, or used in the mass communication through radio,
television, computers, film, etc.?
a. information b. literacy c. media
10. Which is being referred as the ability of an individual, either working independently or with others, to responsibly,
appropriately, and effectively use technological tools?
a. information literacy b. media literacy c. technology literacy

11. What is the ability to access, analyze, evaluate, and create media in a variety of forms?
a. information literacy b. media literacy c. technology literacy

12. Which is the essential skills and competencies that allow individuals to engage with media and other information
providers effectively?
a. information literacy b. media literacy c. technology literacy
13. What is the ability to recognize when information is needed, and to locate, evaluate, and effectively communicate
information in its various formats?
a. information literacy b. media literacy c. technology literacy
14. Which is considered as the ability to identify, understand, interpret, create, communicate and compute, using
printed and written materials associated with varying contexts?
a. information b. literacy c. media
15. What is a broad term that covers processed data, knowledge derived from study, experience, instruction, signals or
symbols?
a. information b. literacy c. media

Answer Key
 Assessment What’s In What I know
1.A, 2.C, 3.A, 4.B, 5.C, 1. SOURCE 1.A, 2.C, 3.A, 4.B, 5.C,
6.A, 7.B, 8.A, 9.C, 10.C, 2. MESSAGE 6.A, 7.B, 8.A, 9.C, 10.C,
11.B, 12.?, 13.A, 14.B, 3. RECEIVER 11.B, 12.?, 13.A, 14.B,
15.A 4. CHANNEL 15.A
5. CONTENT
6. ELEMENT
7. TREATMENT
8. STRUCTURE
9. CODE
10.KNOWLEDGE

What I Can Do
What’s New
Answers may vary
Answers may vary.

What’s More
Independent Activity 1.
Answers may vary.

Independent
Assessment 1.
A, B, A, B, C, B, A, B,
C, A

MEDIA AND INFORMATION LITERACY

Module 1 Answer Sheet
NAME: _________________________________________ DATE: _____________________________
SECTION: _________________________________
SCORE: RECITATION:

PRETEST
 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

WHAT’S IN
S O U R C E W M K N J 1. The origin of the message.
L T R E A T M E N T C 2. Pertains to any information that is passed on through communication.
3. Refers to the listener of the message.
S Q R M Q L D S O P U 4. Refers to the medium and how the information flows from the sender.
T W E U M O N S W P L 5. The sender’s thoughts must be understandable.
6. A message should be delivered with postures, gestures, movement,
W N C M C U J A L N X etc.
I L E A H T Q G E V J 7. Know the message to determine the right way to deliver it.
B H I T A J U E D T K 8. The message is received according to the thoughts of the sender.
9. Use of all the components in the message.
F R V P N R C R G Z A 10. Means delivering the message clearly.
Z U E N N O P W E A W
Y R R O E Z C Z F H B
L C T E L E M E N T L

WHAT’S MORE
INDEPENDENT ACTIVITY 1
Media Platform Uses News Paper Radio Television Internet
For entertainment
For networking
For information
For education
For business
For advocacy
Ratings: 1-not at all relevant, 2-not very relevant, 3-slightly relevant, 4-relevant, 5-very relevant, 6-extremely relevant
INDEPENDENT ASSESSMENT 1
1 2 3 4 5 6 7 8 9 10

WHAT I CAN DO (You may use the space provided at the back of this answer sheet)
ASSESSMENT
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15