MEDIA AND INFORMATION LITERACY - 2ND SEMESTER (2nd Grading Period)

LESSON 1: OPPORTUNITIES, CHALLENGES The society is heavily influenced by media and

AND POWER OF MEDIA AND
INFORMATION
Objectives:
 Explain the opportunities provided by the
internet to empower people
 Cite personal experiences on the effects of
the power of media and information
 Construct an essay about the power of
media
OPPORTUNITIES, CHALLENGES AND POWER
OF MEDIA AND INFORMATION
information. It is no surprise then that media and
information have been linked to social changes.
Oxford bibliographies referred to social change as a
significant alteration of social structure.
The Opportunity
Through information dissemination, promotion of
development advocacies, and providing a medium
for social interaction among communities, these
types of programs pave the way for a positive
social change.
The Challenge
Media and information have the power to sway
society’s beliefs and perception. People have the
tendency to receive data from media and accept it
as fact right away without conducting due diligence.

The Opportunity OPPORTUNITY

The Philippine media is a great asset in the • Job Hiring
country’s economy. In fact, The Philippine Star • Freedom of expression
reported that in the year 2010 alone, the creative or • Informing and keeping the mass up to date
copyright based industries contributed P661.23 • Inspire
billion to the Philippine economy. • Empower Citizen
Media and Information for Education • Faster and free communication
Media and information have made a radical impact
in education. Learning has never been easier, and CHALLENGE
at the same time, more complicated than it is today • Fake news
in the age of media and information. • Unreliable sources
The Opportunity
Today, education has taken whole new meaning POWER
with media and information. Online education is • Influence
now a fast becoming trend in society. Schools and • Distribution of information
universities are adopting this practice as part of • Avail names
their offered services. Everyone with access to the
internet needs not physically attend a class to get ASSESSMENT
an education. This setup is popular among those
who wish to further their education but do not have Activity 1
the time or energy to deal with regular school. With MEDIA AND INFORMATION LITERACY
media and information, one can earn a degree from OPPORTUNITIES CHALLENGES
the comfort of their homes.  
The Challenge  
In education, the opportunities brought about by  
media and information is also to be blamed for its  
many challenges. Not only does this promote
 
laziness, constant access also puts a lot of
pressure on servers requiring constant upgrades
and regular maintenance around cyberspace. The
overwhelming amount of content to but found Activity 2
online requires the tedious process of sorting 1. As a social individual, how do media and
through unnecessary or unrelated content to one’s information help you in communication with
research. As challenging as it may be, it is different people in your community and in school?
necessary. Allowing anyone with access to the
internet to contribute to the network of information 2. What risks do you put yourself in when you post
raises credibility and authenticity issues. all kinds of information about yourself in the net?
Media and Information for Social Science
MEDIA AND INFORMATION LITERACY - 2ND SEMESTER (2nd Grading Period)
3. How do media and information help in the This makes MOOC learning a popular alternative
dissemination of information on the different for those whose life situations make them unable to
programs in your community? attend regular schools. 2. Managing MOOC is
relatively cheaper than running educational
institutions. By taking out the experiences of
LESSON 2: CURRENT AND FUTURE Universities – which are passed down to students
TRENDS OF MEDIA AND in exorbitant fees- MOOC addresses the high cost
of education.
INFORMATION
3. Analytic provides information about the learning
process of students. Through the use of data
Objectives:
collected through analytics, MOOC provides a
 Describe Massive Open Online Course means to improve learning.
4. Since it focuses on connectedness as part of the
 Identify the characteristics of ubiquitous learning process, MOOC allows education to take
learning place on a global scale, connecting learners and
 Identify the different examples of wearable instructors all over the world to one another to
technology maximize education.
C. Wearable Technology
CURRENT AND FUTURE TRENDS OF Wearable technologies today are smart watches.
MEDIA AND INFORMATION These watches are worn as a typical wristwatch but
do more than just tell time. Modern smart watches
A. Ubiquitous Learning perform the same functions as smartphones. Smart
Ubiquitous Learning - learning at any time, at any watches as a wearable are developed for
place convenience, but its inability to function as an
The main characteristics of ubiquitous learning are: independent gadget puts it at a distinct
(Chen et al., 2002; Curtis et al., 2002) disadvantage.
 Permanency: Learning materials are always Another example is a Fitness tracker. It is derived
available unless purposely deleted. from smart watches in form and physical design but
 Accessibility:  Access from everywhere as serves health applications. Fitness trackers aim to
personally required promote health and wellness among its
 Immediacy:  Wherever a student is, he/she enthusiasts, unfortunately, issues in their accuracy
can immediately access learning materials. have been raised in several reviews.
 Interactivity: Online collaboration with Virtual Reality (VR) wearable technology is
teachers and/or peers (chat/blogs/forums) gradually growing in popularity among enthusiasts.
 Situated instructional Activities: Learning in Wearable technology takes users to computer
context (on-site). generated worlds and let them experience it as if
 Adaptability: Getting the right information at they were actually there. However, concerns were
the right place for the right student. raised about VR technology’s potential to cause a
B. Massive Open Online Course total disconnection from the physical world.
The Massive Open Online Course (MOOC) is Haptics technology is a feedback technology (using
defined as a model for delivering learning content computer applications) that takes advantage of the
online to any person who wants to take a course, user’s sense of touch by applying force, vibrations
with no limit on attendance. It can be characterized and/or motions to the User.
by the following:
1. A revolutionary approach to education that Assessment
moves away from the physical to the virtual
2. A kind of learning that happens online, breaking Activity 1
the norm of traditional schools or universities for Which of the discussed trends in media and
higher education. information do you think will have the most impact
3. Utilizes information technologies like analytics to or influence to people and to the society as a
help instructors gauge their student’s learning. whole? Why?
4. Emphasis on connectedness.
The Implications Activity 2
1. By taking learning into virtual space, attendance Encircle the letter of the correct answer.
is no longer a determining factor in one’s education.
MEDIA AND INFORMATION LITERACY - 2ND SEMESTER (2nd Grading Period)
1. Which of the following is NOT an example of advertisements, research works, etc. Formal text-
modern wearable technology? based materials are created and distributed by
a. Smart Watches established institutions (such as publishing
b. Smartphones companies, news agencies, etc.) and go through a
c. Fitness Trackers rigorous process of editing or evaluation and are
d. Headsets usually governed by censorship of the state.
2. Technology that takes advantage of the user’s 2. Informal Examples of these are blogs, personal
sense of touch using computer applications e-mails, SMS or text messages, online
a. Contextual awareness messengers, social media platforms, etc. They
b. VR Technology come from personal opinions or views on different
c. Haptics issues, processes, etc. Text can be as short such
d. Wearable Technology as a single sentence or phrase, or they can be as
3. It refers to the model for delivering content online lengthy as news articles or investigative reporting.
to any person who wants to take a course with no No matter how brief or lengthy, however, a text is
limit to attendance. always carefully written with the intent of sending a
a. Education Model very specific message to the target audience.
b. Model of Online Learning
c. Massive Open Online Course Visual information and media are materials,
d. Electronic Learning Model programs, applications and the like that teachers
4. Refers to a type of learning that happens and students use to formulate new information to
anytime, anywhere and with anyone. aid learning through the use, analysis, evaluation
a. Global Learning and production of visual images. The following are
b. Ubiquitous Learning types of visual media:
c. Online Learning a. Photography
d. Virtual Learning b. Video
5. A technology that provides a big picture of c. Sreenshots
learning outcomes through available data such as d. Infographic
test results. e. Comic
a. Analytics f. Meme
b. Online exams g. Graphs
c. Learning trackers Audio Media
d. All of the above Sound is an essential component of media. Your
choice of sound and means of sound production
LESSON 3: TEXT, VISUAL, AUDIO can make or break the information you wish to
INFORMATION AND MEDIA convey. The sounds that are used in multimedia
presentations come in different types. What are
Objectives: these? Marshall (2001) cites three:
 Define text, visual and audio information 1. Music
and media 2. Sound Effects
 Enumerate audio file formats 3. Narration
 Create trademark design of ones business Audio File Formats
1. M4A is an mpeg-4 audio file or audio-
TEXT, VISUAL, AUDIO compressed file used because of increased quality
INFORMATION AND MEDIA demand as a result of cloud storage and bigger
hard drive space in contemporary computers. It is
preferred due to its high quality.
Text may be defined as a simple and flexible
2. FLAC (Free Lossless Audio Codec) is an audio
format of presenting information or conveying ideas
file compressed into a smaller size of the original
whether hand-written, printed or displayed on-
file. It is not frequently used compared to other
screen. It is very powerful in disseminating
sound file formats because it often needs special
information, providing direction and giving
downloads to function. The advantage of FLAC is,
suggestions.
being a lossless audio file, its compression can
Text is available in different sources, which may be
save size and promote sharing of an audio file
categorized into two:
while being able to return to the original quality
1. Formal Example of these are news articles,
standard.
published books, newspapers, magazines,
MEDIA AND INFORMATION LITERACY - 2ND SEMESTER (2nd Grading Period)
3. MP3 is an MPEG audio layer 3 file format
preferred because its compression saves valuable
space while maintaining near-flawless quality of the
original source of sound. MP3’s high quality and
small size is very popular for all mobile audio-
playing devices. It is compatible with nearly every
device capable of reading 2 audio files. The MP3 is
probably best used for extensive audio file sharing
due to its manageable size. It also works well for
websites that host audio files.
4. MP4 is an audio file type is a comprehensive
media extension, capable of holding audio, video
and other media. The MP4 contains data in the file,
rather than code. This is important to note as MP4
files require different codecs to implement the code
artificially and allow it to be read.
5. WAV is a Waveform Audio File that stores
waveform data. The waveform data stored
demonstrates strength of volume and sound in
specific parts of the WAV file. It is entirely possible
to transform a WAV file using compression, though
it is not standard. WAV is typically used on
Windows systems. They are usually uncompressed
audio files, though it’s not a requirement of the
format.
6. WMA (Windows Media Audio) is Windows-based
alternative to the more common and popular MP3
file type. Its advantage is its lossless compression,
retaining high audio quality throughout all types of
restructuring processes. Despite its quality, it is not Movement is another dimension that affects media
the most popular do to its inaccessibility to many
users, especially those who don’t use the Windows
operating system.
7.. It has never been one of the most popular audio
formats, especially when it comes to music files,
but the AAC does still serve some purpose for
major systems. This includes popular mobile
devices and AAC (Advanced Audio Coding) is an
audio file that delivers decently high quality sound
and is enhanced using advanced coding video
gaming units, where the AAC is a standard audio
component.
Assessment
Activity 1
Create your own trademark design to be used in
posters, flyers or web pages of your dream
business. This may be an online clothing store,
computer shop, hardware, garden shop, salon or
spa, bakery, restaurant, automotive shop, travel
and tours, manpower services, security agency,
architectural firm, medical clinic, school, etc. Make
sure to include the most appropriate visuals and
text in your brand design. Also, incorporate your
name in your brand name for a more personal feel.
Activity 2
Choose one song and listen to it intently. After
listening, answer the following questions:
1. What story does the song tell?
2. How does the song’s speed and accompanying
instruments contribute to the story?
LESSON 4: MOTION INFORMATION
AND MEDIA
Objectives:
 Define motion media
 Enumerate examples of motion media
 Identify the basic movement
MOTION INFORMATION
AND MEDIA
Motion Media
It is quite odd to teach the dynamics of movement
in a printed medium (this module, that is), but I
guess we can manage through pictures and
diagrams for now. If you have access to the
internet, you can watch related videos through
YouTube.
and information. Every single movement that is
incorporated in a video production contributes to
the storytelling process or to elicit the desired
emotions from the viewers.
Clark (2016) mentions six basic movements that
are doable even with minimal equipment
1. Dolly The name comes from the tracks be laid
down for the heavy camera to move along. The
phrase dolly-in means step towards the subject with
the camera, while dolly-out means to step
backwards with the camera, keeping the zoom the
same. This type of camera movement is often used
to focus on a character when they’re lost in thought
or when they’ve come to a sudden realization. (NFI,
2020)
2. Pedestal Moving the camera up or down without
changing its vertical or horizontal axis. A camera
operator can do two types of pedestals: pedestal up
means “move the camera up;” pedestal down
means “move the camera down.” This movement is
best used to shoot a tall character or subject. To
use it effectively, move the entire camera up or
down on a tripod with respect to the subject. (NFI,
2020)
MEDIA AND INFORMATION LITERACY - 2ND SEMESTER (2nd Grading Period)
3. Truck - It is like dollying, but it involves motion Manipulative models allow simulation of processes
left or right. Truck left means “move the camera
physically to the left while maintaining its
perpendicular relationship.” Trucking is often used
during action sequences when you want to keep
the camera on a moving character. (NFI, 2020)
4. Pan Moving the camera lens to one side or
another, as if you are looking from left to right or
vice versa. Panning can help you establish the
location of a scene or let you follow a moving
character. Panning can also help you reveal things
that were previously off-screen. (NFI, 2020).
5. Tilt Moving the cameras lens up or down while
keeping its horizontal axis constant, as if you are
nodding. Tilting the camera can also help you
reveal an object or person that was not on screen
before and add an element of surprise to the scene
you’re setting. (NFI, 2020)
6. Roll Moving the camera onto its side is a roll, the manipulative. Practically, all this apps are
way a dog does when he doesn't understand. This
is a very rare movement, and one you should only
use for very specific purposes.
Assessment
Write SPEED if the term refers to sound media and
ROLLING if it refers to motion media.
________ 1. MP3
________ 2. Dolly
________ 3. Foley
________ 4. WAV
________ 5. Truck
________ 6. Pan
________ 7. FLAC
________ 8. Tilt
________ 9. WMA
________ 10. Pedestal
LESSON 5: MANIPULATIVE INFORMATION
AND MEDIA
Objectives:
 Identify the manipulative information and
media
 Identify the classifications of Manipulative
MANIPULATIVE INFORMATION AND MEDIA
Manipulative media are tools or devices used for
hands-on developmental, educational, information,
leisure, therapeutic, and other purpose that require
kinesthetic sense. Manipulatives, toys in particular,
are essential in early childhood development,
where the concept of play is a great factor for the
child to grow physically, mentally and emotionally.
and explanation of abstract ideas. Moreover, they
supplement information for the visually impaired, as
in case of Braille materials with raised dotted code
that allows reading through touch.
Classification of Manipulatives
Manipulatives can be classified into two: the
traditional and the digital.
Traditional Manipulatives are those that does not
require any digital component to function.
Digital manipulatives, on the other hand, are
computationally-enhanced versions of traditional
manipulatives.
Assessment
Identify the PRIMARY dimension of the following
apps. Write text, visual, audio, motion or
manipulative, but two needs intensive manipulation
to be enjoyed.
1. Spotify
2. Instagram
3. Twitter
4. Talking Tom
5. Gmail
6. Viber
7. Wattpad
8. Youtube
9. Printerest
10. Mobile Legends
LESSON 6: MULTIMEDIA
INFORMATION AND MEDIA
OBJECTIVES:
 Define multimedia and its characteristics.
 Identify the advantages and limitations of
multimedia
MULTIMEDIA INFORMATION AND MEDIA
Collectively, these dimensions make up multimedia,
which Christenson (2006) defines as “the
integration of multiple forms of media.” While
multimedia generally include text, graphics, audio
and video set in digital format that enables virtual
manipulation, the concept has been evident
centuries ago, when newspapers began featuring
text, and images to inform the public, Therefore,
understanding multimedia will be incomplete
without considering that at the very center of all
MEDIA AND INFORMATION LITERACY - 2ND SEMESTER (2nd Grading Period)
these are the people through which and for which
media exists.

ASSESSMENT

Identify the advantages and limitations of

multimedia.