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Business Model Canvas Examples – Get Inspired To Innovate

Business Models / By Gary Fox

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These business model canvas examples will help give you create a powerful new business model or
transform your current one.
The world is digitizing fast. The average lifespan of companies is dwindling as the pace of technological
change is accelerating.

Large scale technological changes provide rich seams of innovative possibilities, opportunities to
innovate, but at the same time, they will wreak havoc on incumbent companies entrenched in outdated
business models.

Fundamental shifts in working patterns, skills and business design, are all part of these tectonic
economic shifts that will ripple through industries of all sizes.

Table of Contents

 Scales of Change

 The Imperative for Business Model Innovation

o FREE TEMPLATES

 Business Model Canvas Examples

o 1. Facebook Business Model Canvas Example

o 2. The Netflix Business Model Canvas

o 3. Airbnb Business Model example

o 4. Tesla Business Model Example

 Other Business Model Canvas Examples

o The Flourishing Business Canvas

o Fluid minds framework for a successful business

o Business Model Navigator

o The Lean Startup Canvas

o 7.5 Moonfish Circular Business Model

o Related Posts

Scales Of Change
Digitization is creating exponential change and producing scales of change within sectors that would
have previously been unheard of with older technologies such as electricity and steam.

As an example, new digital technologies mean that a standard 10-pound satellite can now capture
better images of any point on Earth than a 900-pound satellite 20 years ago (Metz, 2019).

Other examples include the cost of drones in 2007 $100k. Today, anything from $300 will get you a
drone that will outperform the 2007 model.

The Imperative For Business Model Innovation

Business Model Innovation – Start By Mapping Your Current Business Model

In a globalizing world economy, the reason for differences in economic growth is explained on the
grounds of technological differences.

Despite the need to change business models, many companies though seem blind to the need to
change.

Industry 4.0 and the associated convergence of AI, sensors (IOT), robotics etc are transforming
traditional linear companies into interconnected ecosystems: non-linear and modular in design

Yet, a recent survey examined how firms were preparing for AI. All the firms were significant in size, they
had a turnover of $500m or more. The results of the survey showed that only 5% had mapped AI
opportunities. But a more horrifying revealing outcome was that 56% had no plans for AI.

Clearly many companies do not recognize how the landscape is changing.

New and emerging technologies substantially change value across production, distribution as well as
marketing. In other words, across the full range of the value chain. And as a result, offer the potential for
a competitive advantage to those that harness them.

Understanding how technologies, such as AI, will potentially disrupt your model is a crucial step
in business model innovation.
If you do not already know how to use the business model canvas, then these examples might provide
you with ideas.

FREE TEMPLATES

Business Model Templates

Click on the above link to download a business model template in either pdf, MS Excel, PowerPoint or
Word.

1. Business model canvas examples – complete canvas models

2. Business model canvas examples – by section.

Business Model Canvas Examples

These are some of the biggest and most striking business models because of their disruptive power.

1. Facebook Business Model Canvas Example

The Facebook business model is continually changing. The ecosystem of services has now expanded to
include its first major product launch the portal.

Facebook, Instagram, Whatsapp, Oculus, Facebook Business, Facebook

Games, Facebook Live, Facebook Marketplace, Facebook Messenger,
Products And Services: Facebook Portal

Business Model Canvas Examples – The Facebook Business Model Canvas

2. The Netflix Business Model Canvas

The Netflix business model continues to do well but faces more intense pressure from a range of
competitors.

Company name: Netflix

Founders: Reed Hastings and Marc Randolph

Annual revenue: 2019: $20.16 Billion

Profit | Net Income: 2019: $1.86

Market Cap: (April, 2020): $423 Billion

 Year founded: 1997

Company CEO: Reed Hastings

Headquarters: Los Gatos, USA

Link: Netflix

Number of employees: (FY 2019): 8,600

Type of business: Public

Ticker symbol: NLFX

Company Competitors: Amazon Prime Video, Apple TV+, Disney+, HBO, Hulu, Vevo, YouTube

Business Model Canvas Examples – The Netflix Business Model Canvas

3. Airbnb Business Model Example

Airbnb was heading towards an IPO in 2020. But COVID has devastated the travel industry and left
Airbnb vulnerable. Airbnb hosts are panicking. As the bottom drops out of the travel industry, Airbnb
could see millions of rooms taken off the market. The Airbnb business model is looking exposed because
of these dramatic changes.

The double whammy is that Airbnb guests were often people attending events. But, like the travel
industry, COVID has decimated the events industry.

Tripping.com, HomeToGo, FlipKey, HomeAway, HouseTrip, VayStays,

Company Competitors: VacayHero, Wimdu, Luxury Retreats

Business Model Canvas Examples – The Airbnb business model canvas

4. Tesla Business Model Example

The Tesla business model is based on its technological advantage. The Tesla car is a computer on wheels.
A different approach and model to its competitors.

Company name: TESLA, Inc.

Founders: Elon Musk, Martin Eberhard, JB Straubel, Marc Tarpenning, Ian Wright
Annual revenue: (FY 2019): $24.5 Billion

Profit | Net Income: (FY 2019): $775 Billion

Market Cap: (May, 2020): $148 Billion

Year founded: 2003

Company CEO: Elon Musk

Headquarters: Palo Alto, California

Link: Tesla

Number of employees: (FY 2019): 48,016

Type of business: Public

Ticker symbol: TSLA

TESLA Business Model Canvas

Other Business Model Canvas Examples

There are other types of business models that fit to different circumstances. Here are a few that might
apply to you, particularly if you are focused on the circular economy.

The Flourishing Business Canvas

The Flourishing Business Model Canvas

The Canadian researchers deconstructed the Business Model Canvas and re-assembled it by adding
dimensions of sustainability thinking. They argue that the 9 building blocks of the Business Model
Canvas help a company to “do well” but in order to “do good”, 5 more questions are required.

In order for a company to do “well” and “good”, only five more questions were added to the existing 9
of the business model canvas which resulted in the 16 new building blocks of the Flourishing Business
Model Canvas that takes respect of the economy, society and environment. The building blocks are
valued co-creation and co-destruction, relationships, channels, stakeholders, ecosystem actors, needs,
partnerships, governance, resources, activities, biophysical stocks, ecosystem services, goals, benefits
and costs.

Fluid Minds Framework For A Successful Business

The BMF sets the focus on a company’s values, therefore it depicts the value proposition for the
customer, but as well the architecture and the value chain. Unlike other BMF it as well shows the
internal values of the company. In each building block except the revenue model, the BMF explores
different aspects of the value creation.

Business Model Navigator

An infographic showing the business model navigator and business model patterns

The Business Model Navigator framework focuses on answering four associated questions:

 who is the target customer?

 what do you offer to the customer?

 how is the value proposition created?

 why does the business model generate profit?

The Lean Startup Canvas

Lean Startup vs Business Model Canvas

One of the reasons for the success of the business model canvas is that it provides a framework and
structure to guide though.t –1

Many entrepreneurs have struggled with the Business Model Canvas because assumes that an
organisation exists. For this reason, Ash Maurya created the Lean Startup Canvas. The Lean
Canvas promises an actionable and entrepreneur-focused business plan. It focuses on problems,
solutions, key metrics and competitive advantages.

For more details take a look at how to use the Lean Startup Canvas.
7.5 Moonfish Circular Business Model

This business model tool is based on Osterwalder & Pigneur’s Business Model Canvas and the Ellen
MacArthur Foundation’s Circular Economy System Diagram. It shows different cycles of maintenance,
reselling, remanufacturing and recycling. The framework takes after the infinity symbol, in order to
emphasize the ongoing process of circular business (it never ends). The smaller cycles require less time,
money and energy. The value of the Circular Economy is embedded in each of the four cycles.