JUNO builds engaging, content-

driven events that inspire lasting

communities.

JUNO is an all-in-one digital events

and engagement platform that
enables large, multi-day and multi-
session audience events where
individuals can network, learn, and
explore business opportunities—
like trade association shows,
business conferences, and
certification courses.
 CASE STUDY

Easily-scaled infrastructure to
handle exponential growth and
unlimited concurrent users.

JUNO is especially unique as a virtual event

experience, because they grow their virtual
and hybrid moments into lasting, interactive
communities where people can continue
to learn. They have utilized this vision to
build engaging platforms and host events
across multiple industries, with clients like
the Institute of Food Technologists, American
Heart Association and even a major
professional sports organization.

“We’re reimagining human connection, what

In 2020, their events regularly maxed out in
exactly that means, and how it can be achieved
attendance and often exceeded thousands of
digitally,” said Dana Freker Doody, Vice
participants, so JUNO needed a more reliable,
President of Marketing & Communications for
scalable solution for their in-app chat. They had
JUNO.
already been using our partner, Vonage, for
their OpenTok, video, and audio conferencing
They connect and educate people by
features, and it was suggested they take a
providing in-platform features and tools so
look at PubNub.
users can keep participating, having fun, and
communicating long after the original event
JUNO ended up choosing PubNub for
has ended. To build and power these features
the reliability, scalability, and ability to host
at scale, they rely on PubNub.
unlimited concurrent users, all of which would
make it easier for them to continue with their
As a relatively new concept, JUNO’s platform
pattern of growth. They were very confident
experienced exponential growth in 2020, as
that PubNub could expand along with them.
industries suddenly needed to move their in-
person events online. They quickly tripled in
size and now connect millions of users.
 CASE STUDY

“Our engineers are really looking ahead
into the future, and making sure that our
platform is seamless to our users as we
continue to grow,” said Freker Doody.
“And that‘s why the scalable solution at
PubNub made such a good fit for us.”
By leveraging PubNub’s platform, JUNO
can build digital experiences that are as
engaging as their in-person counterparts.
With PubNub’s flexibility and options
for customization, JUNO has added
multiple interactive features on top of
their chat that make sure their audience
is having fun and enjoying their virtual
communication.
By leaving the chat infrastructure to
PubNub, JUNO’s engineers are able to
save time implementing extra features and
focus more on the core of their platform.
Real-time communication is essential to
create the feelings of connection and
authenticity that would be present in a
physical environment. The features JUNO
has implemented with PubNub help ensure
that audiences participate, which then
encourages them to come back.

“We’ve been able to add features with

PubNub that were not existent with
our previous solution. So that includes
everything from chat, to polls, to real-
time quizzes,” said Colin Britton, Chief
Operating Officer at JUNO. “It also
includes presence—knowing real-time
how many users are online—and even
Power in-app chat with interactive
emojis and reactions that fire off in
features that drive retention and
real time, like little hearts going across increase engagement.
the screen. All of these many real-
time interactions are powered through
PubNub.”
 CASE STUDY
“
We’re reimagining human connection, what exactly
that means, and how it can be achieved digitally.“
Connecting audiences with year-
round opportunities and close-knit
communities
Virtual conferences are a great way
for people to network, and they often
boost engagement for the companies
hosting them. But these peaks in
engagement can quickly drop off as
the audience loses proximity to all of the
connections they gained from the event.
W i t h t h e h e l p of P u b N u b’s
engagement features—like presence
and messaging —JUNO builds
lasting relationships by continuing
par ticipation oppor tunities and
communication well past the initial
day of the event. They recognize that
growing and maintaining communities
are essential parts of business
development, helping to ensure overall
success and challenge industry standards.
“Everyone thinks of virtual meetings as
something like a Zoom call, but it can be
so much more. We focus on connecting
and learning. Say you have thousands of
people—like medical professionals—that
need to attend a seminar for a certification.
If the event is digital, why does it need to
be limited to one day a year? Why can’t
they join and attend that same day?” said
Britton.
Much like PubNub, JUNO is working to
make virtual environments and spaces
that improve upon in-person connections,
rather than replacing them. The results
are increased connectivity, better
communication, and nurtured relationships,
which all help businesses to succeed.
 CASE STUDY

Conclusion
“PubNub is an all-around great, easy-to-use platform. We
don’t have to worry about scalability, and we know it’s going
to deliver all of our messages when and where we want
them. It’s great to free up our engineers from worrying about
“
PubNub is
an all-around
great, easy-to-
these aspects of the architecture,” said Britton, when asked to
use platform.”
summarize JUNO’s relationship with PubNub.
Colin Britton, Chief Operating
Officer, JUNO
By implementing in-app chat, presence, and additional
messaging features with PubNub, JUNO has continued to
ensure that their events are interactive, scalable, and always
make for a great user experience.

If you are interested in working with PubNub to build these essential real-time features into
your own application, contact our sales team for more information.