Annual

2014/15
Investment costs Fixed costs Per trade show trade
Booth $4,000.00 Shipping costs $1,500.00 $15,000
Travel costs $2,000.00 $20,000
Promotional Material $2,800.00 $28,000
Depreciation $133.33 $1,333
Registration fee $3,000.00 $30,000
Total $4,000.00 Total $9,433.33 $94,333

Variable costs per Order

Product Trade shows Online Sales
Necklace $201.25 $16.10
Earings $66.00 $5.50
Total $267.25 $21.60

Contributions
Trade Shows Online Store
Earings Necklace Earings Necklace
Selling Price $12.00 $17.00 $24.00 $34.00
Variable costs $5.50 $8.05 $5.50 $8.05
Unit contribution margin $6.50 $8.95 $18.50 $25.95
Contribution margin ratio 54.17% 52.65% 77.08% 76.32%
Sales Mix 32.43% 67.57% 33.33% 66.67%
Weighted CM ratio 53.1% 76.6%
Revenues per order $569.00 $92.00
Weighted CM per order $301.75 $70.40
 Per Trade show Annualy Trade Shows
Expected Sales in Orders 20 50 300 750
Expected Sales $ $11,380 $28,450 $170,700 $426,750

Annual online orders Online % of buyers

Expected Sales in Orders 2762 4604 3% 5%
Expected Sales $ $254,138.61 $423,564.36
 Annual
2014/15
online
$15,000
$20,000 Without trade shows, total available increased amount for online marketin $93,000
$28,000

$30,000
$93,000

Variable Cost
Trade show order Online order per Unit
Necklace 25 2 $ 8.05
Earings 12 1 $ 5.50
Total 37 3 Expected
profits: $100,000

2014/15 Trade Shows Online Store 2014/15 Trade Shows Online Store
Break-even in $ $177,518.82 $121,446.71 Sales $365,701.32 $252,034.57
Break-even in orders 313 1,321 Orders 644 2,741

Monthly Trade Shows Online Store Monthly Trade Shows Online Store
Break-even in $ $14,793.24 $10,120.56 Sales $30,475.11 $21,002.88
Break-even in orders 26 110 Orders 54 229
 Trade Shows Online
Order SP $569 $92.00

Annual number of clicks

92,079