Super Bowl Ad 2021

General Motors
By: Daulton Manning and Drew Klaus
The Commercial

General Motors 2021 No Way Norway commercial with Will Ferrell

Target Market

-People in need of an electric car (or any car)

-People looking to help the environment in some way
-People on the wealthier side looking for cars
Customer Profiles
Name(First and Last): Jerry South Name(First and Last): Mary North

Gender: Male Gender: Female

Age: 46 Age: 39

Location: Texas Location: New York

Household Income $45,000 Household Income $105,000

(yearly): (yearly):

Interests/Hobbies: Golfing and Traveling Interests/Hobbies: Working, Spending

time with family
Motivation for Buying: A way to travel that
doesn’t hurt the Motivation for Buying: A good way to get
environment. around the city quickly
and easily.
Occupation:
Occupation: Business
The 4 P’s

Product: Electrical Cars(the future)

Price: About $44,204 per car.
Promotion: Tons of commercials like the commercials
sponsored in the super bowl.
Place: Not currently available will be available by 2025.