Ikea

Marketing Strategy

Tactics: (https://www.brafton.com/blog/strategy/ikea-marketing-strategy/)

1. Creative and consistent brand theme: Brand awareness is the key

2. Emphasizing the modular nature of furniture options
3. Making reusability convenient.
4. Expensive, user-friendly approach to branded content.
5. Capturing the best angle for each item of furniture.
6. Capturing the attention of brand influencers effortlessly.
7. A brand that the lines of reality.

Ikea Marketing Strategy- Analysis and Solutions : ( https://iide.co/presentations/ikea-marketing-

strategy/#About_Ikea )

1. IKEA’s Website Analysis

2. Mobile Application

3. IKEA’s SEO (Search Engine Optimization)

4. IKEA’s SEM (Search Engine Marketing)

5. IKEA’s SMM (Social Media Marketing)

6. Remarketing

7. Google and Quora Reviews

8. WebEngage: Email, SMS, and Whatsapp Marketing

9. Telecalling

Ikea

Target Audience

Ikea Marketing Channels

Ikea Marketing Strategy

Conclusion

https://www.simplilearn.com/tutorials/marketing-case-studies-tutorial/ikea-marketing-strategy-
case-study
Ikea Marketing Strategy https://www.simplilearn.com/tutorials/marketing-case-studies-tutorial/
ikea-marketing-strategy-case-study#ikea_marketing_strategy

Ikea Operation management

https://studentlifesaviour.com/samples/operations-management-at-ikea

https://www.slideshare.net/mahirhaque97/operations-management-of-ikea

https://www.slideshare.net/AmiyaMohanty1/ikea-operations

We have a very good textile supplier base in India.

The company had been increasing/adding suppliers to existing categories such as textiles, rugs, and

home furnishings—including furniture and mattresses.

It was grooming suppliers for categories such as metals, plastics, and lighting. Of the items IKEA
Group sourced from India.

The company would be offering products across the price ladder in all furniture

categories.

Submitted by –

Arshdeep Singh – MBA2022-026

Avinash Kumar - MBA2022-034

Harshita Motwani – MBA2022-058

Kartik Napuri – MBA2022-075

Krishanu Kashyap – MBA2022-080

Ritam Maji – MBA2022-123

Shivam Singh – MBA2022-146