Super Bowl Ad 2021

Dr. Squatch by Evie and Tyler

The Commercial

https://youtu.be/vDHNMqOLw_o
Target Market

- 13 year olds to old men with

BAD B.O.
- Dads, sons, grandpas, great
grandpas, great great grandpas,
the boys, male cousins, uncles
Customer Profiles
Name Jesus Name Jose

Age 19 Age 32

Location California Location Florida

Job Physical Trainer Job Flooring

Income 51k/year Income 230k a year

Hobbies Lifting and running Hobbies Golfing and swimming

Interests Bible studies, hanging Interests Traveling

with bros, surfing,
skateboarding Marital Status Obviously single

Marital Status Single as a pringle Other He LOVES tile flooring

Other Other
The 4 P’s

Product - Men’s hygiene products

Price - $15-$40 depending on the product
purchased
Promotion - 6 packs and sets for less than total
individual price
Place - In general stores/over the counter/online