Chapter 9

INTERVIEW

PRESENTORS:
ESRAIL R. ILEDAN
&
ALWIN JINO NEBAB
INTERVIEW – Is one of the major techniques in gathering data or
information. It is a purposeful face to face relationship between two
persons, one of whom called the interviewer who asks questions to
gather information and the other called interviewees.

Purposes and uses of the interview:

● As the principal tool in gathering data for his study of just to
supplement data collected by other techniques.
● To gain insight into the problem, the variables that one is going to
use.
● Gain knowledge about the proper construction and validation of
questionnaire.

Advantages of the interview:

● More complete and valid information
● Can be used with all kinds of people, literate or illiterate, rich or
poor laborer or capitalist, etc.
● Can always clarify or questions which are vague to the
interviewee.
● Only the respondent can make replies to questions.
● The interviewer can observe the nonverbal reactions or behavior of
the respondent which may reveal rich pertinent information.
● Greater complex questions can be asked around to explain greater
things.
● Flexible

Disadvantages of the interview:

● Difficulty to contact selected respondents (e.g. to travel distance)
● Expensive (Manpower to be deployed to meet a target date)
 ● Limited time to consult/review some records in case an interview
will need pertinent data.
● Tendency of the interviews to introduce bias because they may
influence the respondents.
● If the interview modifies a question.
Types or classes of interviews: Steps in conducting an interview:
● Standardized Interview ● Planning
● Non-standardized Interview ● Selecting the place for
● Semi standardized Interview interview
● Nondirective Interview ● Establishing rapport
● Carrying out the interview
● Recording the Interview
● Closing the Interview

What to avoid in interviews:

● Avoid exerting undue pressure upon a respondent to make him
participate in an interview or to make a reply.
● Avoid disagreeing or arguing with or contradicting the respondent.
● Avoid using language well over and above the ability of the
respondent to understand.
● Avoid talking about irrelevant matters.
● Avoid interviewing the respondent in an unholy hour.