Paid

Social
Template

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 How to Use This Template:

When your boss allocates a specific

annual budget to paid projects for an
entire calendar year, it can be daunting
to keep track of how much budget
you're spending throughout.

With this template, enter how much

budget you're spending throughout
each month, and the template will
automatically tell you how much of
your annual budget you're spending per
campaign, how much budget you have
left for each campaign, and more.
rtified
u'll ever need
 This Template:

allocates a specific
paid projects for an
ear, it can be daunting
ow much budget
hroughout.

e, enter how much

nding throughout
the template will
you how much of
et you're spending per
much budget you have
paign, and more.
 Annual (Total) Budgeting
List your paid social campaigns in column B and associate total annual budget in column C. From there, the monthly bud
automatically fill in your campaigns. As you spend money, track it using the monthly budget cells. The annual budget
automatically calculate how much you're spending, and how much budget you have left per campaign.

% OF AMOUNT SPENT
Campaign ANNUAL BUDGET
BUDGET TO DATE
Acqusition - Free Users $ 267,000 28% $ -
Acquisition - Paid Users $ 144,000 15% $ -
Brand - Marketing $ 65,000 7% $ -
Brand - Sales $ 75,000 8% $ -
Company Culture $ 13,500 1% $ -
Services $ 95,000 10% $ -
Discounted Tickets $ 10,000 1% $ -
Event Invites $ 24,000 3% $ -
Mobile App Installs $ 13,500 1% $ -

Facebook Engagement $ 180,000 19% $ -

Page Likes $ 50,600 5% $ -

TOTALS $ 937,600 $ -

List how much you're spending per month

Q1
Campaign
JAN FEB MAR
Acqusition - Free Users
Acquisition - Paid Users
Brand - Marketing
Brand - Sales
Company Culture
Services
Discounted Tickets
Event Invites
Mobile App Installs
Facebook Engagement
Page Likes
TOTALS $ - $ - $ -
eting 5%

mn C. From there, the monthly budget tracking will

ly budget cells. The annual budget report will then
udget you have left per campaign.
19%

BUDGET % OF BUDGET
REMAINING REMAINING
$ 267,000 100%
$ 144,000 100%
$ 65,000 100%
1%
$ 75,000 100%
$ 13,500 100% 3%
$ 95,000 100%
1%
$ 10,000 100%
$ 24,000 100%
$ 13,500 100% 10%
$ 180,000 100%

$ 50,600 100%

$ 937,600 1%
8%
7%

Monthly Budget Tracking

much you're spending per month by campaign and your annual budget tracking cells (listed above) will update automatically.

Q2 Q3
APR MAY JUN JUL AUG
$ - $ - $ - $ - $ -
 5%

28%
Acqusition - Free Users
Acquisition - Paid Users
Brand - Marketing
Brand - Sales
Company Culture
Services
Discounted Tickets
Event Invites
Mobile App Installs
Facebook Engagement
Page Likes

15%

8%
7%

update automatically.

Q3 Q4
SEP OCT NOV DEC
$ - $ - $ - $ -