How Would You Improve User Engagement On WhatsApp - Product Improvement Question - Product Management Exercises

7/4/2021 How would you improve user engagement on WhatsApp?
— Product Improvement Question | Product Management Exercises
How would you improve user engagement on WhatsApp?
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What is your favorite product?

Velavan Mani
B
Bronze PM
Why? 37 answers | 54.5k views
Apr 22, 2020
Step 1: Ask the following clarifying questions How would you measure the
Are we considering whatsapp mobile only or does it include success of Facebook Likes? 25
answers | 25.2k views
whatsapp web as well? Mobile
How would you design a

Are we concentrating on any specific specific regions? No bicycle renting app for
tourists? 23 answers | 18.7k
Step 2: User Personas: views
Individuals --> want to engage with their contacts.
Show all questions
Students
Top Product Improvement

Working professionals
interview questions
Old age people

How would you improve
Google Maps? 27 answers |
Businesses --> want to engage with users through Whatsapp
66.3k views
Startups
How would you improve
Facebook Birthdays? 13
Big Corporations like banks, insurance companies
answers | 10.2k views
Step 3: Identifying one persona How can you improve
For our discussion, lets take students as the user group for Facebook Stories? 12 answers |
20.4k views
whom we are going to improve the engagement.
Show all questions

Step 4: Pain Points or Use Cases
Students receive lot of website links in Whatsapp and on Cliking
it would open in any other browser. Additional click to open an
external application like chrome or firefox. They have to again
navigate back to Whatsapp to continue reading the messages or
they might not even come back to whatsapp.
Students would be interested in recent trends or follow topics
happening around the world to keep them updated.
They love sharing in social media applications like Facebook and
Instagram.
Would be interested in selling items like old books, computers,
mobiles.
Step 5: Features which would relieve thier pain or gain
promoters
https://www.productmanagementexercises.com/3114/how-would-you-improve-user-engagement-on-whatsapp 1/17
7/4/2021 How would you improve user engagement on WhatsApp? — Product Improvement Question | Product Management Exercises
Introducing Whatsapp inbuilt browser --> Users on clicking the
links or URLs in the messages, the same would be opened in the
browser built within whatsapp. By doing this we can ensure that
the user still remains in whatsapp.
Introducing Share option --> Allowing the users to share the
pictures or messages in Facebook or Instagram [ Only Facebook
owned ]. This will increase the engagement on the same FB
world of apps.
Introducing Whatsapp Content Feed --> Allowing users to follow
topics like News, Sports, Movies and whatsapp would deliver
curated content from official sources. This also avoids Fake
News.
Introducing Sales --> Users can post items for sale similar to
whatsapp status and anyone on thier contact can buy them
instantly using Whatsapp Pay.
Step 6: Priortization based on impact VS cost analysis
F1 Inbuilt Browser - High Impact - Medium cost
F2 Share option - Medium Impact - Low cost since the
integrations are with FB environment apps like Instagram and FB.
F3 Content Feed - High Impact - Low cost
F4 Sales - High impact - High cost [ Payment integration]
Based on the above matrix, I would suggest us to build the
inbuilt browser and content feed first.
Step 7: Tracking through metrics:
Inbuilt Browser :
No. of links opened per day / per month using inbuilt browser.
Avg Time spent in the inbuilt browser per day / per user [Time
spent in the inbuilt browser is actually the time spent in
whatsapp]
No. of users returning to messages after viewing the websites in
the inbuilt browser
Content Feed:
Avg time spent by the users in reading the content / day or
month
No. of topis followed per day / month
No. of articles read by the users / day or month
Step 8: Finally
I recommend whatsapp to introduce an inbuilt browser and
content feed feature to increase the engagement and measure
them through the metrics mentioned.
10 votes | 5 feedback
Vote Give feedback
5 Feedbacks
Bijan
P
Platinum PM
Apr 22, 2020
Nice work @Velavan Mani 1!
Things you did well
Structure: Great structure of the answer. It's easy to
follow and see that you are familiar with answering
product improvement questions
Product Description: You did a great job explaining
what the product does and how it works today
User groups: Great job breaking down the users to
multiple user groups
Pain points: You listed a good number of meaningful
pain points / user needs
Solutions: Great set of solutions to solve for the pain
points you highlighted
Out of the box ideas: Good list of solutions, which
speaks to your ability to brainstorm various ideas
Metrics of Success: Good set of metrics to measure
the success of your product improvement
Great work overall. I enjoyed reading this!
1 Vote Reply
Velavan Mani
B
Bronze PM
Apr 23, 2020
Thank you so much @bijan. It means a lot to me. I would
keep learning.
0 Vote Reply
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kuma0177
P
Platinum PM
K
Apr 15, 2020
FB + Whatsapp Mission: To allow people to communicate with
anyone in the world and in doing so bring the world closer
together. Thus aligns with overall FB goals.
Business Goal : To improve user engagement with WhatsApp.
Key Users:
1. Developed Country Users
1. Consumers - New, active users, groups
2. Local Businesses, Brands
2. Developing Country Users
1. Consumers - New users, Active users, Groups
2. Local Businesses, Brands
Choosing to focus on developing country use cases cause that is
the largest market for Whatsapp and a small change will also
have a big impact on the goal of engagement. Specific target
segments I want to focus on will be the consumer segment since
that is the biggest user base.
Key Uses Cases and Problems:
1. Onboarding for new users and activating them
2. Texting - Hard to type things, lack of local fun mostly
western keyboards and western gifs. Sharing links. Too
much spam and rumors being forwarded.
3. Voice call - Poor voice quality, background noises
4. Video Chat - Low data, bandwidth issues
5. Ordering groceries - Communicating with a store that also
has a user account and not a business WhatsApp account.
Using it to submit orders, transacting and paying the store.
Key Problems:
1. Onboarding for users coming on to WhatsApp using feature
phone earlier
2. Communicating
1. Hard to text users in their local language, lack of local
language fun
2. Bad voice call quality
3. Rumors and fake news
3. Hard to order groceries and managing payments
Choosing to focus on solving onboarding (table stakes), and
communication problems.
Key Ideas:
1. Redesigned onboarding tutorial for new users in developing
countries with tooltips and voice commands. Gamify it by
asking them to complete a set of key actions and become a
true active user.
2. Themes+Sticker Add Ons - Allow users to buy stickers
package (stickers, local one-liners etc) that will allow them
to express themselves in a much more fun way. User can
discover these via the same key board section where they
find Gifs etc.
3. Whatsapp Broadcast - To remove rumors and fake news -
Reduce the spread of misinformation by staring a
WhatsApp broadcast for local and national markets.
FB/Whatsapp will basically use a given users phone # to
understand their locale and inform about the top trending
rumors in their area/country and along with facts. I would
need some partnership with the government to get their
endorsement for this to make sure users truly trust the
information shared by WhatsApp.
4. E-commerce payments for local stores that people may be
using to make payments. QR code or Venmo like experience
where you pay the user via Whatsapp and keep a complete
record of the transaction history. It can even be extended to
pay utility bills etc.
Prioritized List
Based on the impact on UX and eng cost the following features
come up in the priority order:
1. Onboarding Tutorial (Table stakes)
2. Stickers + Add Ons (MVP)
3. Whatsapp broadcast
4. E-commerce payments
Success Metrics:
1. DAU, WAU for users (sliced by age)
2. #of users activated after onboarding
3. #of stickers and one liners used.
V 3 votes | 2 feedback
Vote Give feedback
2 Feedbacks
Bijan
P
Platinum PM
Apr 16, 2020
Things you did well
Structure: Great structure of the answer. It's easy to
follow and see that you are familiar with answering
product improvement questions
Product Description: You did a great job explaining
what the product does and how it works today
User groups: Great job breaking down the users to
multiple user groups
Pain points: You listed a good number of meaningful
pain points / user needs
Solutions: Great set of solutions to solve for the pain
points you highlighted
Areas of Improvement
Pain points: I would have explained why the
onboarding and communication are prioritized as
the main pain points to resolve
Metrics of success: pick a "primary" metric from the
list of metrics you've provided and label the
additional metrics as secondary.
Nice work!
2 Vote Reply
Vishal Shah
P
Platinum PM
V
Apr 25, 2021
Good list of user sgements
Good break down of problems but #4 seemed like a
solution
While you prioritized 2 user problems you didnt tell me
why (Bijan mentioned this)
#4 solution seems to be related to #4 pain point. You
didn't prioritize that pain point so should not talk about
it.
I am not sure if I agree with you stating Use Cases and
Problems and then mentioning Key Problems. Instead of
Use Cases I would have talked about user journey. I feel
talking about Use Cases makes you focused on solutions
because it seems natural to think of solution because you
are thinking "well if this was good then this is what you
can do."
0 Vote Reply
Pallavi Singh 1
PM
PM
Oct 4, 2020
Clarification - whatsapp is a messanger used for communication
vis image, text, video etc between individuals or sets of
individuals, groups. any specific country, any specific platform -
answer - take web+mobile and US
Goal - inc user engagement - what it means - new users? more
interactions? - answer - more interactions/engagement
User groups - on the basis of interactions - 1) personal
interaction (friends, families), 2) business/work/within
organization interaction, 3) public group interaction (city group,
activit groups etc, enquiries). Looking at our goal and immediate
impact I will go with business/work interactions as frequency of
those interactions is higher - more usage, more engagement,
more data to track. Also fb mission is to connect all kinds of
users - during COVID even more important.
Painpoints:
1) Add people not in your contact list
2) One project group may have different sub groups and
conversation within one group is not for everyone casuing lot of
people to scroll messages. - need for subgroups within groups
3) Person may get added by mistake
4) people might not be comfortable with showing private profile
5) too many attachments to handle esp for people working in
multiple projects.
6) notification when not near phone or web app is not on -
missing important mail
7) overall trust with anyone can see your phone and open
whatsapp, trust on facebook
Prioritized painpoint basis level of pain point impact , # of users
it affects etc: 1, 2, 4,7. For 5, initially people may not transfer
completely to whatsapp based work conversation so will park
this for later. For 6, this is a med-low painpoint.
Solutions:
1) Allow inviting people using email address - integration with
gmail, outlook; tradeoff I dont know how the
partnership/integratuion will work.
2) Within one group allow creating different subgroups - Project
group - below that can be small bubble with different
subgroups.
3) Have a separate whatsapp for business app
4) integrate whatsapp business profile within same app with two
toggles - private and business; trade off might confuse users
initially when using two toggles
5) trust - user types password everytime they open whatsapp for
business profile
6) company authenticated whatsapp for business - SSO/SAML
for business profile; tradeoff - this may lead to annoying user
exp and may not be available on mobile.
7) Additional security software added by FB, more marketing on
what they are doing to improve security
Solutions prioritized - (basis impact and effort and ease of
implementation and FB mission) - 1, 2, 4,6
Metrics - # of business profiles creates, Avg time spent on
whatsapp/user, # of interactions/group
M V 1 vote | 2 feedback
Vote Give feedback
2 Feedbacks
Mo14
P
Platinum PM
M
Oct 27, 2020
Things you did well
Clarification: Good job clarifying the question and
narrowing down the scope.
User Group: Good job listing different user groups
and choosing one to focus on.
Pain Points: Solid list of pain points for the business
users.
Solutions: I really like your solutions. They solve the
paint points and are also creative ideas.
Areas of improvement
Solution: When prioritizing try to go through the
impact/effort one by one if you have the time.
Summary: Also if you have the time durig the
interview, try to summarize your answer.
Overall I really liked your answer!
0 Vote Reply
Vishal Shah
P
Platinum PM
V
Apr 25, 2021
Pallavi, sorry I have a diff feeback then provided by Mo.
1. Your user segments are fine but when you get to pain
point I would argue couldnt these pain points belong to
other user group as well. FB asked me somewhat of a
similar question in the sense "how are your user groups
too different from each other?". Bijan said "unique
distinctive user groups".
2. You prioritized way too many pain points instead of just
1. That also means your pain points are too narrow so you
couldnt possibly prioritize only 1 and come up with 3-5
solutions on that single pain point.
3. Pain points appear to be embedded in solutions.
Ideally, you shouldnt have a solution when you think of
pain point. I would recommend finding a coursework on
Design Thinking. When you are understandign your users
and their needs, you aren't yet thinking of solutions. First
understand the user.
4. 7 solutions is way too many.
5. Trade off can't be "I dont know how this will be
implemented". 2 problems with it, companies like Google
does expect you to go through 1 round of tech interview
wherein they would expect you to have a high level tech
apporach knowledge to implement solutions. #2 problem
is that that's nota tradeoff but that's your lack of literacy.
Trade-off is what's the flip side of implementing such
solution.
Vote Reply
Harika Kante
PM
PM
Jul 30, 2020
Objective: To increase user engagement on WhatsApp platform
1. Starting with what is Whatsapp- Messenger platform where
users can message/ voice call/ video call with other users and
businesses.
2. Highlighting top user personas
Students
Working professionals
Casual communication - Only chat with friends/ family (all
demographics)
3. Selecting the user persona of students here. Mainly because of
COVID-19, users are interacting closely with peers/ teachers/
colleges through online platforms.
Top Painpoints-
Get schedule/ reminders for meetings/ classes- There is no
provision to set reminders or to see calendar view in
Whatsapp
Filtering and searching for main images and videos- Even
though user can mark a particular image/ video as starred,
no provision to tag images under different categories to
check later. Ex: Related to a particular subject/ course
Whatsapp resources for students- As a student who wants
to keep informed of latest news and get in touch with
dream colleges/ recruiters, there is no search/ content
available within Whatsapp.
4. Potential solution to solve pain points
Calendar/ Meeting scheduler - Users can set reminders for
meetings as agreed on chat and can see meeting calendar.
Image/ video tagging - Provision to tag images/ videos
with pre-defined as well as customized categories. Users
can see the tagged content in 'starred' section. Every time
users want to browse through important Whatsapp content,
they need not browse through the device gallery. (Tags can
also be added to images/ videos title when saved to device)
Provision for users to follow colleges/ recruiter/ teacher
accounts . There can be a business section separately where
users can search and follow. Users can also chat with them
or follow daily updates shared. This will be really helpful to
keep a tab on latest updates.
5. List of solutions
Calendar/ Meeting reminders-
User Satisfaction- High ; Engagement Potential- Medium ;
Effort- Medium
Engagement Metric:
MAU- Number of users using meeting/ calendar feature
Number of meetings/ calls done on whatsapp from
Calendar
Image/ Video tagging-
User Satisfaction- High; Engagement Potential- High;
Effort- Low
Engagement Metric-
Number of images/ videos tagged
Number of users using tag feature
Session time- Time spent per user on this section
Businesses accounts for Education category-
User Satisfaction- High; Engagement potential- High;
Effort- Medium; Monetization Potential- Medium/ High
Engagement metrics-
MAU- Number of users browsing 'businesses' section
Increase in users following accounts
Session time- Time spent by users on business accounts.
6. Prioritizing/ Tradeoffs
As all the solutions are estimated to have high user satisfaction
and engagement potential, prioritizing based on ' effort' and
additional 'monetization potential'
Summarizing solution - Provision of 'Image/ video' tagging where
users can browse content in Whatsapp itself. Also provision to
follow and engage with 'Business accounts for Education
Category' solutions.
#Please review and suggest on the solution.
V 1 vote | 1 feedback
Vote Give feedback
1 Feedback
Vishal Shah
P
Platinum PM
V
Apr 25, 2021
Harika good thoughts on solution but here are few
pointers:
1. Pain points shouldnt start sounding like solutions. If
that happens, when youare just reframing solutions. that
will not earn you points.
2. Prioritize by evaluation and choose only 1 or2 max pain
points.
3. Define trade-offs
4. Tie your solutions back to BO. CAll it out that this
solution will result in x resulting in increased
engagement. Interviewer wants to know that your
solutions are not designed in a box but are rather
designed and thought through to address the north star,
here it was Engagement.
0 Vote Reply
productmanager123
G
Gold PM
P
Jun 18, 2021
Whatsapp - you can do 1-1 chat, group chat. Businesses can chat
with you - I believe there is a business version of the app also. I
have never used the business app, so dont know much about it.
Whatsapp vision: Make it easy and free to talk to your friends
and family. They used your phone contacts list as the social
network.
If I look at the strategic objectives for Whatsapp - the key ones
that come to mind are
a/ Acquiring new users
b/ Increasing engagement with existing users
c/ Monetization
Is there any particular objective you would like me to focus on?
And within customers, we have 2 types - consumers and
businesses.
I would like to focus on increasing engagement of consumers.
1/ I am prioritizing acquiring new users as lower because
Whatspp already have 2.5B+ users. There are probably 5B mobile
users in the world. Of which 1B are in China, which is a closed
market. So whatsapp already has 60% market share. So they
seem to be doing reasonably well there.
2/ Prioritizing monetization lower. Monetization will come if user
base is high and user engagement is high. Monetization can be
higher priority, if there is clear directive strategically, but since I
am not aware, I am prioritizing lower.
Driving engagement: 2.5B users. There are several ways to
measure engagement - DAUs, amount of time spent / DAU,
Number of messages exchanged/DAU, Number of actions
taken/DAU etc. DAUs is probably the primary metric, with
amount of time spent as secondary metric. My goal will try to
improve multiple metrics through improvements.
Lets look at key use cases enabled by whatsapp.
1/ 1-1 chat. Text, voice, video, file sharing
2/ 1-many chat
3/ P2P Payments - I think this is possible in some countries. Not
in US.
4/ Interact with SMBs - customer support, talking to businesses.
We can try to improve all of these. I will focus on 1-1 chat for 3
reasons a/ I think its probably the most used use case. 2/ Most
feature improvements that we make for 1-1, will carry over to 1-
many, and SMBs also, 3/ These features can be rolled over
globally irrespective of regulatory issues (unlike payments etc
which are probably country specific). There maybe technical
limitations though.
Lets look at the user journey for 1-1 chat
1/ Open the app:
a/ I have an intent to send a message. Or plan to check the
received messages.
b/ Prompted by a notification and open the app
c/ See the unread messages notification on the app and open it
Pain points:
a/ I get a lot of notifications from group chats which are not
relevant. Notifications become noisy.
b/ I see 30 unread messages icon. I dont know if its coming from
1-1 chats (which I maybe more interested) or from group chats. I
want to know if I got the message from the person I am
interested without opening the app.
2/ I find the person I want to contact
3/ I “talk to them” in real-time, or send a message (text,
recording, file) async
Lets focus on chat.
Problems and possible solutions
a/ I find that non-tech savvy people, like my mom, find it
cumbersome to search for someone and call or text. They would
like to just say “call vamsi”. Or “send message to vamsi” and that
in their own language. High priority -- lot of people in this age
group. Also convenient even for us -- makes it easy to just use it.
S: Make it voice activated. Transcribe voice to text and send.
Why does she need to even type anything?
b/ Many times when I call, I find that it rings from my side, but
the other person actually doesnt get the ring.
S: This almost is a bug. WE should fix it.
c/ When I call, if the other person doesnt have internet, then I
cannot reach him.
S: If the other person doesnt have internet, then switch to
telephone network. - this could be offered as a fee.
d/ When I want to see previous messages I have from a person, I
cannot search those messages.
S: Ability to search text, meta data tag images using computer
vision, transcribe audio and make it searchable.
4/ Finish the conversation and close the app.
0 votes | 0 feedback
Vote Give feedback
pravekl
PM
PM
Dec 30, 2020
What is meant by engagement?
1. More users sending messages(any type - text, image,
document, video)
2. More users launching the app
3. More sessions per user per day
4. More users view stories/status
5. More users upload status
Getting users to launch the app alone will not be useful. They
should be nudged to take more actions. These actions are
furthering the key propositions of the application -
communication. These actions would be:
1. Send/receive messages - personal or group
2. Upload/share status
The objective is to get users to do more such things. A key way
to get into this problem would be to define the various use cases
of a user as per the versions of the application:
1. Personal
1. Enabling regular personal communication
2. Specific work-related communication
3. Engaging with groups/family members through groups
1. Keeping in touch with family members/friends
2. Hobby groups
3. Planning trips
4. Social commerce
1. Online shop
2. Online presence of an offline shop
2. Business
1. Engaging with clients
1. Share catalog/product
2. Convert users(sales)
3. Negotiate prices
4. Complete a deal
5. Transact
2. Maintain product catalog
Based on the above use cases, we can think of solutions on 2
broad lines:
1. Integrations with some widely used tools/applications
which would allow users to do a lot of their work within the
app. Eg. PiP for YouTube videos
2. Additional, expansive features that can increase the use
cases for the users so that they use WA more often
Integrations:
1. Why - Communication is a basic need and WA as a product
solves it well. To make it more useful, we need to find ways
of seamlessly integrating the application in a person’s
routine/daily activities. This should only simplify the user
experience and not create friction
2. What
1. Setting reminders/meetings - User can select a
message and take actions, including setting a
reminder. Minimal effort, simple deep integration with
Google Calendar or other such applications.
2. Chatbot integrations - Amazon Alexa. GA and Siri
come bundled with the phone. But, Alexa can be
launched as a chatbot/conversational AI on WA where
regular day-to-day usage items can be ordered on
Amazon through WA.
3. News aggregators - Broadcast updates about events
happening around the world within WA. Make interest
gathering conversational.
New features:
Social commerce is a massive use case. It’s prevalent on every
social media platform and we have entrepreneurs with small
setups selling/reselling items. A big pain point for such users is
to manage their product catalog and their client groups. We can
create a catalog feature which would allow users to create and
maintain a catalog which they can publish with ease in various
groups. Building on top of that, WA can provide basic features to
enable such businesses such as basic book-keeping, order
management(manual entry of orders OR through message based
action from chats). This would simplify the offline business
management work for the users.
Prioritisation:
1. Social commerce is a major use case due to the large user
base engaged in this activity. Solving this problem is more
likely to yield higher engagement.
2. Integrations which offer services through WA where new
products/services can utilise WA as a user acquisition
channel. Think of users in Tier 3 or smaller cities who are
still consuming information in traditional formats such as
newspapers. They can be onboarded to e-news through WA
as a conversational tool. Control the first experience, build
in the stickiness.
3. Calendar integrations - works for a smaller set of users.
Smaller user base will get impacted, hence smaller
opportunity.
We would track the engagement using the standard DAU, WAU
and MAU definitions and then also break it down against each
such qualifying user action to determine it’s contribution to the
increase/decrease in engagement.
To summarise, we can increase engagement on WA by
addressing user pain points through deeper integrations with
well established tools and solving new use cases for the users.
The new use cases can be determined based on the current
trends. We can then pick the most suitable solution based on the
TAM for it.
T 0 votes | 1 feedback
Vote Give feedback
1 Feedback
Tushar
G
Gold PM
T
Dec 30, 2020
Great ideas @pravekl
Things you did well
you asked good set up of clarifying questions for
identying what engagement means in whatsapp
context here
Good list of used cases for both personal and
business groups
Great work in selecting a communication theme and
then broadly classifying the solutions based on this
theme
summarized well
Areas of improvement
Structure: the flow was a bit confusing to me.
Checkout the guide-
https://www.productmanagementexercises.com/produ
manager-interview-course/how-to-answer-product-
improvement-questions
Mission: state the mission of whatsapp and how it
resonates with the overall FB mission of connecting
people and communities
Clarifying Q's: Could ask if relating to a particular
platform (web client, app), geography to identify
local needs (if any)
User group: Choose a particular user group
personal/business to focus upon and confirm with
interviewer if they are ok with it. It is difficult to
focus upon all user groups within the time
constraints
Pain Points: Mention pain points that may impact
engagement. If you want to narrow down your listed
pain points, and focus on a few, evaluate them on
the basis of impact and relevance.
Solution Prioirtization: I see that you broadly
prioirtized it with rationale but would like to see the
evaluation criteria explicity. You may evaluate on
basis of impact and effort to implement
Metrics: You listed D/W/M metric. Try listing more
metrics that resonate with your top prioirtized
solutions such as increase in average time spent
with granularity on social commerce time. We may
also chk if social commerce/e-news is not
cannibalizing the total communication time - # of
messages read/sent, story read/uploaded.
0 Vote Reply
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7/4/2021 How would you improve user engagement on WhatsApp?

— Product Improvement Question | Product Management Exercises

How would you improve user engagement on WhatsApp?

How to answer Product Improvement questions

Answers (8) Popular  To answer this question, Log in.

What is your favorite product?

How would you design a

Top Product Improvement

Old age people

Step 3: Identifying one persona How can you improve

Show all questions

Students receive lot of website links in Whatsapp and on Cliking

it would open in any other browser. Additional click to open an

external application like chrome or firefox. They have to again

navigate back to Whatsapp to continue reading the messages or

they might not even come back to whatsapp.

Students would be interested in recent trends or follow topics

happening around the world to keep them updated.

They love sharing in social media applications like Facebook and

Would be interested in selling items like old books, computers,

Step 5: Features which would relieve thier pain or gain

Introducing Whatsapp inbuilt browser --> Users on clicking the

links or URLs in the messages, the same would be opened in the

browser built within whatsapp. By doing this we can ensure that

the user still remains in whatsapp.

Introducing Share option --> Allowing the users to share the

pictures or messages in Facebook or Instagram [ Only Facebook

owned ]. This will increase the engagement on the same FB

Introducing Whatsapp Content Feed --> Allowing users to follow

topics like News, Sports, Movies and whatsapp would deliver

curated content from official sources. This also avoids Fake

whatsapp status and anyone on thier contact can buy them

instantly using Whatsapp Pay.

Step 6: Priortization based on impact VS cost analysis

F1 Inbuilt Browser - High Impact - Medium cost

F2 Share option - Medium Impact - Low cost since the

integrations are with FB environment apps like Instagram and FB.

F3 Content Feed - High Impact - Low cost

F4 Sales - High impact - High cost [ Payment integration]

Based on the above matrix, I would suggest us to build the

inbuilt browser and content feed first.

Step 7: Tracking through metrics:

spent in the inbuilt browser is actually the time spent in

No. of users returning to messages after viewing the websites in

the inbuilt browser

Avg time spent by the users in reading the content / day or

No. of topis followed per day / month

No. of articles read by the users / day or month

I recommend whatsapp to introduce an inbuilt browser and

content feed feature to increase the engagement and measure

them through the metrics mentioned.

Vote Give feedback

Apr 22, 2020

Nice work @Velavan Mani 1!

Things you did well

Structure: Great structure of the answer. It's easy to

follow and see that you are familiar with answering

product improvement questions