Professional Documents
Culture Documents
Types of Marketing
Types of Marketing
Types of Marketing
Group 1 Presentation
Objectives
VISION
MISSION
VALUES
Tactical Plans
"Tactical plans are about what is going to happen."
A tactical plan answers "how do we achieve our strategic
plan?" It outlines actions to achieve short-term goals,
generally within a year or less. They are much narrower in
focus and can be broken down into the departmental or unit
level.
TYPES OF TACTICAL PLANNING
POLICIES
PROCEDURES
RULE
OBJECTIVE
Operational Plans
about how things need to happen.
This type of planning typically describes the day-to-day running of
the company.
An operational plan (also known as a work plan) is a highly
detailed outline of what your department will focus on for the
near future—usually in the upcoming year. The plan will answer
questions - who, what, when, and how much - regarding daily or
weekly tasks.
TYPES OF OPERATIONAL
PROGRAMMES
PROJECTS
BUDGET
Contingency Plans
are made when something unexpected happens or when something
needs to be changed.
Contingency planning is defined as a course of action designed to
help an organization respond to an event that may or may not
happen. Contingency plans can also be referred to as 'Plan B'
because it can work as an alternative action if things don't go as
planned.
T hank You
ForL Istening
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