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Different Types of Mobile Commerce: Mobile Shopping. Mobile Banking. Mobile Payments
Different Types of Mobile Commerce: Mobile Shopping. Mobile Banking. Mobile Payments
Most of us, especially Millennials and Gen Zers, have our smartphones
attached to our hip 24/7. In the morning, we wake up and use our phones to
check messages and emails and catch up on daily news, and before bed, we
use them to watch our favorite TV shows and scroll through social media.
It has also served as a trigger for new industries and services or helped
existing ones grow, including:
Why is this?
Rather than digging through the internet, comparing products and pricing, the
customer has intentionally downloaded and opened your app alone. As a
result, mobile apps tend to have a higher conversion rate than websites on
mobile browsers.
Plus, you can optimize your mobile app to retarget loyal customers, using
incentives such as promotions and discounts to reward app shoppers
exclusively.
Similar to how Instagram and Facebook are unique channels for a subset of
customers, your branded app can also target specific customers who are
seeking a unique experience.
Factors Flipkart Amazon
Site Design and Logo Better, combination of blue and Not much attractive, Black and
white looks good white design is not much
attractive
Auto Slide show of product Available Not available