UNIVERSITAS INDONESIA

FACULTY OF ECONOMICS AND BUSINESS

DEPARTEMENT OF ACCOUNTING
UNDERGRADUATE PROGRAM

SYLLABUS
ANALITIK BISNIS
(BUSINESS ANALYTIC)
ECAU609105
SEMESTER I 2016/2017

No. Lecturers E-mail

Subject Code ECAU609105

Subject Title Business Analytic
Credit Value 3
Year 1
Pre-requisite/ Mathematics for Economics and Business (ECEU601100)
Co-requisite/ Statistics for Economics and Business (ECEU601200)
Exclusion
Role and The learning goal of this subject is to apply technical competence in accounting-related
Purposes fields. The learning outcome to be achieved in this subject is applying technical
competence in Information Technology. After completion this subject students are
expected to be able to apply basic quantitative techniques, using appropriate software tools,
to solve a variety of business problems.

Subject Learning Upon completion of the subject, student will be able to:
Outcomes Apply basic quantitative techniques, using appropriate software tools, to solve a variety of
business problems (technical competence in information technology)
a. Determine the optimal solution of programming models.
b. Analyze the solution report of programming models.
c. Determine the optimal solution using various decision models (i.e. network models,
decision trees, analytical hierarchy process, waiting line models, and simulation
models).
d. Determine the optimal strategy using game theory.
e. Interpret the regression results.
f. Analyze various forecasting techniques.

Subject Synopsis/
Indicative Week Topic LO References
Syllabus #
1 Introduction to Business Analytics a BWT: Ch. 1,
Modelling with Linear Programming 2
  Model Formulation
 A Maximization Model Example
 Graphical Solution of Linear Programming Models
 A Minimization Model Example
 Irregular Types of Linear Programming Problems
 Characteristics of Linear Programming Problems

2 Solving Linear Programming Models a,b BWT: Ch. 4

 A Product Mix Example and 5
 A Diet Example
 An Investment Example
 A Marketing Example
Integer Programming
 Integer Programming Models
 Integer Programming Graphical Solution
 Computer Solution of Integer Programming
Problem Using Excel
 0-1 Integer Programming

3 Sensitivity Analysis a,b BWT: Ch. 3

 Changes in Objective Functions Coefficients
 Objective Functions CoefficientsRanges with the
Computer
 Changes in Constraint Quantity Values
 Constraint Quantity Values Ranges with Excel
 Other Forms of Sensitivity Analysis

4 Modeling Multi Criteria Problems a,c BWT: Ch. 9

 Goal Programming (Group
 Graphical Interpretation of Goal Programming Assignment)
 Computer Solution of Goal Programming
Problems with QM for Windows and Excel
 The Analytical Hierarchy Process
 Scoring Model

5 Nonlinear Programming Models a,b BWT: Ch. 10

 Nonlinear Profit Analysis (Individual
 Constraint Optimization Assignment)
 Solution Nonlinear Programming with Excel
 A Nonlinear Programming with Multiple
Constraints
 Nonlinear Model Examples

6 Network Flow Models c BWT: Ch. 7

 The Shortest Route Problem Quiz 1
 The Minimal Spanning Tree Problem
 The Maximal Flow Problem
7 Game Theory c Ref: source
 Game Theory Collaborative
 Types of Game Situations Learning (CL)
 A Pure Strategy
 A Mixed Strategy
Source:
http://wps.prenhall.com/bp_taylor_introms_10/
112/28870/7390752.cw/index.html
8 c BWT: Ch. 10
Waiting Line Models
(Individual
 Elements of Waiting Line Analysis Assignment)
 The Single-Server Waiting Line System
 Undefined and Constraint Service Times
 Finite Queue Length
 The Multiple-Server Waiting Line
9 Decision-Making Models c BWT: Ch. 12
 Decision Making without Probabilities
 Decision Making with Probabilities
 Expected Utility
 Decision Trees
 Expected Value of Perfect Information
 Expected Value of Sample Information

10 Simulation Models c BWT: Ch. 14

 The Monte Carlo Process
 Computer Simulation with Excel Spreadsheets
 Simulation of a Queuing System
 Continuous Probability Distributions
 Statistical Analysis of Simulation Results
 Crystal Ball
 Verification of the Simulation Model
 Areas of Simulation Application

11 One– Sample Tests of Hypothesis – overview e LMW: Ch.

Two– Sample Tests of Hypothesis 10, 11 and
 Two-Sample Tests of Hypothesis: Independent 12
Samples
 Comparing Population Means with Unknown
Population Standard Deviation
 Two-Sample Tests of Hypothesis: Dependent
Samples
 Comparing Dependent and Independent Samples

Analysis of Variance
 Comparing Two Population Variance
 ANOVA: Analysis of Variance
  Inferences about Pairs of Treatment Means
 Two-Way Analysis of Variance
 Two-Way ANOVA with Interaction

12 Correlation and Linear Regression e LMW: Ch.

 Introduction 13
 What is Correlation Analysis?
 The Correlation Coeficient
 Regression Analysis
 Testing the Significant of Slope
 Evaluating a Regression’s Equation Ability to
Predict
 Interval Estimate of Prediction
 Transforming Data

13 Multiple Regression Analysis e LMW: Ch.

 Introduction 14
 Multiple Regression Analysis (Group
 Evaluating a Multiple Regression Equation Assignment)
 Inference in Multiple Linear Regression Quiz 2
 Evaluating the Assumptions of Multiple
Regression
 Qualitative Independent Variables
 Regression Models with Interaction
 Stepwise Regression
 Review of Multiple Regression

14 Forecasting Models f BWT: Ch. 15

 Forecasting Components
 Time Series Methods
 Forecast Accuracy
 Time Series Forecasting Using Excel
 Time Series Forecasting Using QM for Windows
 Regression Methods

Teaching/ Teaching method uses active lecturing and class discussions, in which students achieve the
Learning study objectives by discussing and completing related problems or cases under the
Methodology guidance of lecturer. The problems and cases are taken from the text book or other sources.

Students use collaborative learning with simple jigsaw approache in the 7 th session.

The policy related to plagiarism, cheating, and attendance must refer to faculty regulation.
Assessment Specific % Intended Learning Outcomes to be
Method in Assessment Weightin Assessed
Alignment with Methods/Task g
Intended s
Learning a b c d e f
Outcomes Continuous 100
 Assessment
GROUP 15%
Collaborative √
Learning (5%)
Group √ √
Assignment
(10%)
INDIVIDUAL 85%
Mid Term √ √ √ √
Exam (35%) –
closed books
and notes
Final Exam √ √ √
(35%) –
closed books
and notes
Individual √ √ √
Assignment
(5%)
Participation √ √ √ √ √ √
and
Discussion
(include
Collaborative
Learning)
(5%)
Quizzes (5%) √ √

Student Study
Effort Expected Class Contacts
Lectures 35 Hours
Other student study effort
Preparation for discussion 35 Hours
Preparation for project/assignment/tests 35 Hours
Reading List and Required Readings:
References 1. Taylor III, Bernard W. 2016. Introduction to Management Science, 12th edition.
Prentice Hall. (BWT)
2. Douglas A. Lind, William G. Marchal and Samuel A. Wathen. 2015. Statistical
Techniques in Business & Economics, 16th ed. McGraw-Hill. (LMW)