Trade Marketing Calendar 2022

Q3 - Noodle MTI

Trade Marketing Indofood CBP Sukses Makmur Tbk. – Noodle Division

 Noodle Activity & Promotion Calendar for MTI Q3/2022
Q3/2022
Juli Agustus September
Store Area Projek Area Projek
Lucky Draw (nasional)
Merchandising (Kontes Display) (Dress Up Store)

Consumer Promo CP GS/GSS CP NPL ISBL/IPOP CP IHAG/IMGA/GRS

Beli 6 pcs free Buy 3 pcs Rp 8.500 Buy 3 pcs Rp 8.500,-
1 IPOP
CP Indomie Jumbo
CP SPAB/SPKA Buy 3 pcs Rp 10.500 CP SPAB
SPAB-> Buy 3 pcs Rp 8.000,- Buy 3 pcs Rp 8.000,-
SPKA-> Buy 3 pcs Rp 5.000

CP RAB/RRABG/RBS CP RAKD / RGSD CP RBSD & Hero SKU

Buy 3 pcs Rp 7.700,- Buy 3 pcs Rp 11.000,- Buy 3 pcs Rp 10.500,-

Cap 3 Ayam 200 gr :

Buy 2 pcs Rp 8.500 CP Pop Mie Regular CP PMAD/PGAG
Buy 3 pcs Rp 14,000 Buy 2 pcs Rp 10.500,-

Area Projek CP GAPJ/GSSJ Buy IHAG, IMGA, GRS,

Beli 5 FREE 1 GS/GSS 5 bonus 1
 Merchandising Calendar for MTI Q3/2022
Q3/2022
Juli Agustus September

End Gondola
Noodle (154) Pop Mie Indomie 50 Thn

End Gondola
NICI (53) Idul Adha Dapur Indofood

Floor Display (79)

Indomie 50 Thn

Standee Display
Noodle (84 ) Pop Mie Indomie 50 Thn

Standee Display
NICI(180) Idul Adha Dapur Indofood
Consumer Promotion
MTI - September

MTI - 2022
 Program September
Special Price:
Beli 3 pcs IHAG, IMGA, GRS Rp 8.500,-

Subject Remarks

Account MTI dengan SKU aktif IHAG, IMGA, GRS

Periode 29 Agustus - 2 Oktober 2022 (Wk 35 – 39)

Cabang Nasional
Mekanisme • Penjualan 3 pcs IHAG, IMGA atau GRS mendapat harga spesial Rp 8.500,-
• Subsidi Rp 200,- per pcs (Nasional)

• Growth : 10%
• Target in vol : 3.254.254 pcs
• Target in val : Rp 9.038.690.300,-
• Cost Ratio : 4%

Budget Rp 355.009.520,-
 Program September
Special Price: Beli 3 pcs IHAG, IMGA, GRS Rp 8.500,-
No proposal: 002434/MKTG/PROP/ICBP-HO/ICBP/22
Target Sales 550
Branch Area Pcs Rp Budget
Medan Medan 146.965 408.195.658 16.032.560
Pekanbaru Pekanbaru 64.430 178.955.158 7.028.760
Pekanbaru Padang 39.707 110.286.887 4.331.700
Pekanbaru Batam 90.306 250.824.822 9.851.560
Palembang Palembang 36.665 101.836.575 3.999.800
Palembang Bengkulu 14.278 39.658.163 1.557.640
Lampung Lampung 63.261 175.707.428 6.901.200
Jambi Jambi 256.777 713.197.192 28.012.000
Jakarta Jakarta 51.225 142.278.410 5.588.220
Cibitung Bekasi 37.588 104.399.420 4.100.460
Cibitung Bogor 18.120 50.327.096 1.976.680
Bandung Bandung 433.708 1.204.623.461 47.313.580
Cirebon Cirebon 373.190 1.036.536.336,00 40.711.680
Semarang Semarang 171.342 475.902.035 18.691.840
Semarang Purwodadi 183.527 509.747.585 20.021.180
Semarang Yogyakarta 237.544 659.779.710 25.913.940
Surabaya Surabaya 194.321 539.726.207 21.198.640
Surabaya Malang 141.486 392.978.476 15.434.880
Surabaya Jember 140.696 390.784.297 15.348.700
Pontianak Pontianak 115.688 321.323.189 12.620.500
Banjarmasin Banjarmasin 35.633 98.969.732 3.887.200
Banjarmasin Samarinda 51.353 142.633.837 5.602.180
Makassar Makassar 157.472 437.378.897 17.178.780
Makassar Kendari 64.086 177.998.865 6.991.200
Manado Manado 39.731 110.353.084 4.334.300
Indotim Indotim 95.153 264.287.782 10.380.340
Grand Total 3.254.254 9.038.690.300 355.009.520
 Program September
Special Price :
Beli 3 pcs RBSD, 1 Hero SKU Rp 10.500,-

Subject Remarks
Account MTI dengan SKU aktif RBSD dan 1 Hero SKU per cabang

Period 29 Agustus - 2 Oktober 2022 (Wk 35 – 39)

Cabang Nasional
Mekanisme • Penjualan 3 pcs RBSD atau 1 Hero SKU mendapat harga spesial Rp 10.500,-
• SKU yang ikut promosi :
• RBSD : Nasional
• RSTD : DKI, CBT, SBY, PTK, BJM, MKS, MDO
• RABD : BDG, CRB, SMR, BNT
• RKRK : MDN, PKB, JBI, PLB, LPG
• Subsidi Rp 200,- per pcs

• Growth : 10%
• Target in vol : 598.041 pcs
• Target in val : Rp 1.975.405.063,-

• Cost Ratio : 3%
Budget Rp 65.240.866,-
 Program September
Special Price : Beli 3 pcs RBSD, 1 Hero SKU Rp 10.500,-
No Proposal : 002437/MKTG/PROP/ICBP-HO/ICBP/22
Target Sales 550
Branch Area Pcs Rp Budget
Medan Medan 21.094 69.676.745 2.301.184
Pekanbaru Pekanbaru 45.878 151.542.365 5.004.925
Pekanbaru Padang 14.506 47.915.972 1.582.500
Pekanbaru Batam 9.360 30.917.356 1.021.094
Palembang Palembang 7.040 23.254.000 768.000
Palembang Bengkulu 16.182 53.452.429 1.765.351
Lampung Lampung 11.981 39.573.977 1.306.993
Jambi Jambi 120.944 399.492.064 13.193.855
Jakarta Jakarta 6.234 20.590.312 680.028
Cibitung Bekasi 6.969 23.018.844 760.234
Cibitung Bogor 801 2.645.084 87.358
Bandung Bandung 50.419 166.540.701 5.500.269
Cirebon Cirebon 63.290 209.054.942,44 6.904.369
Semarang Semarang 24.498 80.919.473 2.672.493
Semarang Purwodadi 22.634 74.763.151 2.469.171
Semarang Yogyakarta 22.266 73.546.269 2.428.981
Surabaya Surabaya 33.930 112.074.746 3.701.445
Surabaya Malang 37.333 123.314.247 4.072.647
Surabaya Jember 18.049 59.617.937 1.968.976
Pontianak Pontianak 17.160 56.682.090 1.872.015
Banjarmasin Banjarmasin 5.279 17.438.087 575.920
Banjarmasin Samarinda 12.226 40.385.047 1.333.780
Makassar Makassar 12.142 40.105.505 1.324.548
Makassar Kendari 1.795 5.929.770 195.840
Manado Manado 5.355 17.688.620 584.195
Indotim Indotim 10.676 35.265.330 1.164.693
Grand Total 598.041 1.975.405.063 65.240.866
 Program September
Special Price:
Beli 3 pcs SPAB Rp 8.000,-

Subject Remarks

Account MTI dengan SKU aktif SPAB

Periode 29 Agustus - 2 Oktober 2022 (Wk 35 – 39)

Cabang Nasional
Mekanisme • Penjualan 3 pcs SPAB mendapat harga spesial Rp 8.000,-
• Subsidi SPAB Rp 250,- per pcs (Nasional)

• Growth : 15%
• Target in vol : 874.521 pcs
• Target in val : Rp 2.265.010.253,-
• Cost Ratio : 5%

Budget Rp 123.573.667,-
 Program September
Special Price: Beli 3 pcs SPAB Rp 8.000,-
No proposal: 002439/MKTG/PROP/ICBP-HO/ICBP/22

Target Sales 550

Branch Area Pcs Rp Budget
Medan Medan 28.257 73.185.220 3.992.815
Pekanbaru Pekanbaru 35.991 93.215.632 5.085.627
Pekanbaru Padang 8.274 21.429.315 1.169.133
Pekanbaru Batam 12.831 33.231.125 1.813.013
Palembang Palembang 6.609 17.117.936 933.915
Palembang Bengkulu 338 874.190 47.694
Lampung Lampung 24.904 64.502.396 3.519.100
Jambi Jambi 1.744 4.517.888 246.485
Jakarta Jakarta 18.801 48.694.007 2.656.631
Cibitung Bekasi 11.988 31.047.884 1.693.900
Cibitung Bogor 6.059 15.693.717 856.213
Bandung Bandung 58.218 150.784.577 8.226.454
Cirebon Cirebon 77.944 201.874.291 11.013.790
Semarang Semarang 120.792 312.851.712 17.068.458
Semarang Purwodadi 134.188 347.546.769 18.961.340
Semarang Yogyakarta 27.770 71.924.818 3.924.050
Surabaya Surabaya 28.064 72.684.832 3.965.515
Surabaya Malang 31.622 81.900.807 4.468.317
Surabaya Jember 2.618 6.780.555 369.931
Makassar Makassar 10.958 28.380.141 1.548.354
Manado Manado 221.522 573.742.498 31.302.050
Indotim Indotim 5.031 13.029.945 710.883
Grand Total 874.521 2.265.010.253 123.573.667
 Program September
Special Price:
Beli 2 pcs Popmie PMAD, PGAG Rp 10.500,-

Subject Remarks

Account MTI dengan SKU aktif PMAD, PGAG

Periode 29 Agustus - 2 Oktober 2022 (Wk 35 – 39)

Cabang Nasional
Mekanisme • Penjualan 2 pcs Popmie PMAD, PGAG mendapat harga spesial Rp 10.500,-
• Subsidi PMAD, PGAG Rp 450,- per pcs (Nasional)

• Growth : 10%
• Target in vol : 548.943 pcs
• Target in val : Rp 2.585.751.806,-
• Cost Ratio : 5%

Budget Rp 134.740.635,-
 Program September
Special Price: Beli 2 pcs PMAD,PGAG Rp 10.500,-
No proposal: 002439/MKTG/PROP/ICBP-HO/ICBP/22
Target Sales 550
Branch Area Pcs Rp Budget
Medan Medan 47.073 221.731.286 11.554.169
Pekanbaru Pekanbaru 12.753 60.071.372 3.130.252
Pekanbaru Padang 14.782 69.628.437 3.628.260
Pekanbaru Batam 25.059 118.038.792 6.150.869
Palembang Palembang 9.423 44.387.149 2.312.965
Palembang Bengkulu 5.861 27.607.701 1.438.606
Lampung Lampung 15.633 73.638.036 3.837.196
Jambi Jambi 37.798 178.045.271 9.277.740
Jakarta Jakarta 9.902 46.643.571 2.430.544
Cibitung Bekasi 6.830 32.174.348 1.676.569
Cibitung Bogor 3.633 17.112.647 891.721
Bandung Bandung 78.877 371.543.371 19.360.710
Cirebon Cirebon 35.294 166.251.567,41 8.663.183
Semarang Semarang 15.395 72.518.043 3.778.834
Semarang Purwodadi 14.481 68.211.391 3.554.419
Semarang Yogyakarta 25.873 121.871.496 6.350.587
Surabaya Surabaya 36.310 171.035.867 8.912.488
Surabaya Malang 25.322 119.277.347 6.215.409
Surabaya Jember 37.396 176.150.733 9.179.018
Pontianak Pontianak 11.477 54.059.937 2.817.003
Banjarmasin Banjarmasin 3.674 17.305.211 901.755
Banjarmasin Samarinda 10.912 51.400.118 2.678.403
Makassar Makassar 12.661 59.638.585 3.107.700
Makassar Kendari 8.435 39.731.423 2.070.360
Manado Manado 17.595 82.880.887 4.318.830
Indotim Indotim 26.494 124.797.217 6.503.043
Grand Total 548.943 2.585.751.806 134.740.635