MEDIA AND INFORMATION

LITERACY

Module 1
The Influence of Media and Information to
Communication

FIRST SEMESTER
FIRST QUARTER

S.Y. 2021-2022
 THE HFCFI VISION, MISSION, CORE VALUES
VISION
The Furigay Colleges Foundation, Inc. aims to be locally or nationally recognized
as a leading school in the application of emerging technologies that facilitate
learning to the next generation
MISSION
To realize the vision, the Furigay Colleges targets to:
1. Provides quality education that meets student diversity by utilizing E-learning as
alternative solution to traditional schooling.
2. Build an institutional capacity which is to integrate and implement technologies
into teaching and learning practices, generate economies of scale, and increase
their development across the institution.
3. A dynamic value-driven education that is accessible and suitable for everyone.
CORE VALUES
Humility
Fair
Courage
Focused
Integrity

OVERVIEW
 Hi, welcome to Senior High School!
I am so delighted to see you
You must have been experiencing a lot of adjustments now that classes are on again! Well I want to
let you know we are happy to see you and we will help you get through with your new learning
adventure. Through this module your learning ride will be easier and more fun!

The book is organized around the five core concept

of media literacy as crafted and popularized by the center
for Media Literacy, a US-based organization that has
embraced a 21st century vision for media literacy, which
cuts through various age group and sectors. This set of five
principles connected with each other form a holistic
understanding of how media operates as an industry, how it
generate content, how it influences audiences, and how its
force and influence shape societal beliefs.

The United Nation Education, Scientific, and Cultural Organization (UNESCO) played a proactive
role in enhancing the curriculum of media literacy, starting off with the Grunewald Declaration of 1982
which recognizes, among others, the need for educational systems to promote the citizens, critical
appreciation, and understanding for “the phenomena of communication.”

Every part of the module contains activities and enhancement exercises utilizing pictures, and
illustrations which have been proven as effective instructional materials in improving the writing skills of
the students.

Most Essential Learning Competencies

 What I Need to Know

Great day to you, dear learner! In this module you will demonstrate your understanding of media and information
sources, and values them as part of communication tools. By going through, you will be able to describe how
communication is influenced by media and information. As learners of the 21st century, you will be able to learn and
suggest ways on how to become responsible users of media and information.

What I Know

Identify if the statement is true or false. Write your answer on a separate sheet of paper.

1. Communication is the process of sending and receiving messages through verbal or nonverbal means, including speech,
or oral communication; writing and graphical representations; and signs, signals, and behavior.
2. In a public speaking situation, the source of the message is the person listening to the speech
3. The process of turning communication into thoughts is encoding.
4. Tone of voice, body language, and choice of clothing of the speaker do not convey a message.
5. There is communication even without the presence of a receiver of the message.
6. Social media such as Facebook and Twitter serve as channel of communication today.
7. Feedback provides an opportunity for the audience to ask for clarification, to agree or disagree, or to indicate that the
source could make the message more interesting.
8. Psychological noise is what happens when your thoughts occupy your attention while you are hearing, or reading, a
message.
9. Your thoughts or mode can interfere the way you receive a message.
10. Noise has no effect on the communication process.
11. Stereotypes, reputations, assumptions, and biases are interference to communication.
12. Social media provides great ways to connect interact and communicate with friends and family while living separately.
13. Since social media pose some threats to the user, it is good not to use social media at all.
14. Being a responsible media user is a way to hold a positive, or at least a neutral effect of media in our life.
15. Bias media help in the proper dissemination of information and communication.

 Describe how communication is influenced by media and information

Semester: 1st Semester

Quarter: 1st Quarter
Number of Hours: 4 Hours

Don’t you worry; your teacher will help you throughout your learning journey. So, have fun!

Your Speech Teacher

INSTRUCTION TO THE USERS

 At the start of the module, you are to take the pre-assessment test to see how much background information and
knowledge you have in World literature.
This module is self-instructional. You can read analyze concepts and ideas presented, and reflect on them. The
activities and self-Check question will help you assess how you progress as you go through the module. If you need help
and further clarification, you can ask the assistance of a mentor or facilitator in your school. It has been recommended that
as much as possible, the mentor is a one of family members. He or she may also be your department head

Your answers to self –check questions (SCQ’s) and Activities may be self-evaluated by your mentor or facilitator if
you desire. This will be part of your formative evaluation.

Remember, you are to work on this module independently. I shall not be around to supervise you as you go through each
lesson. It is expected that you will make the most of this module.

Fasten your seat belt

and let’s begin the
Sherhan S. Laarin learning ride! Let’s go!
SHS Instructor
www.facebook.com/sherhanSiddikLaarin
www.sherhanlaarin@gmail.com

LESSON 1: Media and Information

Technology: Bridges for
 After going through this module, you are expected to:

1. Study communication as a process and how it is influenced by media and information.

2. Create a log that reflects their current use and interaction with media and information, and the effects and influence of
these in their communication.
3. Write an essay on the role of media and information in the new normal of education.
4. Draw a poster, compose a song/poem, list etiquette or create info graphics showing how to be responsible users of media
and information.

We are now in the 21st century where people are dependent on media and information technology. Waking up in the
morning, some of those with smartphones would first check and reply text on the phone or messages from Facebook
messenger. Others would scan first what’s on their social media pages. To gather information or entertain ourselves, we
glue ourselves to television and radio or go to nearby internet cafes to Google or to YouTube the things that interest us or
the things we want to know.

What is It
The article that you have read and the story you have written talk about communication and how media and
information affect our way of communicating with people.

Communication Defined
Communication is simply the act of transferring information from one place, person or group to another (SkillsYouNeed, 2020). It is the
process of sending and receiving messages through verbal or nonverbal means, including speech, or oral communication; writing and graphical
representations (such as info graphics, maps, and charts); and signs, signals, and behavior (Nordquist, 2020). At its core, communications is the use
of messages to generate meaning, both within and across a myriad of cultures, contexts, channels, and media. Through the effective practice of
communications, we are able to improve cultural, social, personal, and professional experiences, whether between individual, enterprises or even
nations (What is Communications Studies? 2020).

The Communication Process

(Lumen Learning)
In order to better understand the communication process, we can break it down into a series of eight
essential components. These are the eight parts as presented by What is communication (2012):

1. Source - The source imagines, creates, and sends the message. In a public speaking situation, the source is the
person giving the speech. He or she conveys the message by sharing new information with the audience. The
 speaker also conveys a message through his or her tone of voice, body language, and choice of clothing. This
process of turning thoughts into communication is called encoding.

2. Message - The message is the stimulus or meaning produced by the source for the receiver or audience. When you
plan to give a speech or write a report, your message may seem to be only the words you choose that will convey
your meaning. But that is just the beginning. The words are brought together with grammar and organization. You
may choose to save your most important point for last. The message also consists of the way you say it—in a
speech, with your tone of voice, your body language, and your appearance—and in a report, with your writing style,
punctuation, and the headings and formatting you choose. In addition, part of the message may be the environment
or context you present it in and the noise that might make your message hard to hear or see.

3. Channel - The channel is the way in which a message or messages travel between source and receiver (What Is
Communication?, 2012). There are multiple communication channels available to us today. These include face-to-
face conversations, letters, telephone calls, text messages, email, the Internet (including social media such as
Facebook and Twitter), blogs, tweets radio and TV, written letters, brochures and reports (SkillsYouNeed, 2020)
and so forth.

4. Receiver - The receiver receives the message from the source, analyzing and interpreting the message in ways
both intended and unintended by the source. In order to receive a message, she or he listens, sees, touches,
smells, and/or tastes to receive a message. The process of turning communication into thoughts is called decoding.
The receiver decodes the message.

5. Feedback - When the receiver responds to the source, intentionally or unintentionally, she/he is giving feedback.
Feedback is composed of messages the receiver sends back to the source. Verbal or nonverbal, all these feedback
signals allow the source to see how well, how accurately (or how poorly and inaccurately) the message was
received. Feedback also provides an opportunity for the receiver or audience to ask for clarification, to agree or
disagree, or to indicate that the source could make the message more interesting.

6. Environment - The environment is the atmosphere, physical and psychological, where an individual sends and
receives messages. This can include the tables, chairs, lighting, and sound equipment that are in the room. The
room itself is an example of the environment. The environment can also include factors like formal dress that may
indicate whether a discussion is open and caring or more professional and formal. People may be more likely to
have an intimate conversation when they are physically close to each other, and less likely when they can only see
each other from across the room. In that case, they may text each other, itself an intimate form of communication.
The choice to text is influenced by the environment.

7. Context - The context of the communication interaction involves the setting, scene, and expectations of the
individuals involved. A professional communication context may involve business suits (environmental cues) that
directly or indirectly influence expectations of language and behavior among the participants.

8. Interference or noise – This is anything that blocks or changes the source’s intended meaning of the message. For
example, if you drove a car to work or school, chances are you were surrounded by noise. Car horns, billboards, or
perhaps the radio in your car interrupted your thoughts, or your conversation with a passenger. Psychological noise
is what happens when your thoughts occupy your attention while you are hearing, or reading, a message.
Stereotypes, reputations, assumptions, and biases are examples of psychological noise which affect
communication. Interference can come from other sources, too. Perhaps you are hungry, and your attention to your
current situation interferes with your ability to listen. Maybe the office is hot and stuffy. Not all noise is bad, but noise
interferes with the communication process. For example, your cell phone ringtone may be a welcome noise to you,
but it may interrupt the communication process in class and bother your classmates.

Media and information influence to communication

 Media and information technology play a vital role in globalization. Through these, we become connected to
different people around the world. These have a significant influence on the modern culture and become tools in sharing
information, ideas, personal messages, and other content and have become more widespread and accessible. Not only that
they become sources of information, but entertainment as well.

Media, particularly social media provides great ways to connect, to interact, and to communicate with friends and
family while living separately. We can share pictures, videos, some information among our friends who are far away from
us. Through social media, you can make strong your existing relationships and can make new friends from all over the world
through different social networking websites (A Research Guide for Students, 2019). Social media reduce the barriers of
communication and making it easier for everyone to express their thoughts to the world (EASE Technology Solutions,
2016). Indeed, as technology grows and expands our range of communication, media is becoming a vital tool for daily social
interaction.

While media can be a good channel for communication and a good source of information, they also pose some
threats to users. Among these are as follows.
1. Media becomes a source of misinformation and fake news. These sometimes are utilized to push personal gain
and agenda, making the receiver of the information deceived, confused and misinformed.

2. Though media help us improve the way we communicate, it is also abused by many. Everybody publishes
whatever they want and unmindful of the consequences of their posts. Social media made everyone feel that they are
allowed to say whatever comes to their mind, making them say things that they would not normally say on personal
encounters, thus fueling up bullying (EASE Technology Solutions, 2016).

3. Media can also pose medical, social and psychological issues. What is posted on media may cause
dissatisfaction with body image, creates addiction, promote identity stealing and can destroy interpersonal relationships.

FEEDBACK
(Teacher’s Feedback based from the result of the evaluation/assessment and if there’s a need for reinforcement; schedule
of reinforcement/face-to-face interaction)

__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
_________________________________________________________________________

Prepared By: Sherhan S. Laarin

SHS SUBJECT TEACHER