S TA R B U C K S

C O R P O R AT I O N
C O F F E E H O U S E C O M PA N Y
CEO
MUHAMMAD AIMAN BIN HAKIM

BRANCH MANAGER
ABDULLAH BIN HAJI MAT
01 P R O D U C T

CONTENTS
B R A N D

P R O D U C T
F E A T U R E S

03 P R O D U C T
B E N E F I T S

P R O D U C T
I N F O R M A T I O N

P R O D U C T
A V A I L A B I L I T Y
 PRODUCT BRAND
01
S T A R B U C K S C O F E E

Starbucks Corp (Starbucks) is a specialty coffee retailer. It

roasts, markets, and retails specialty coffee. The company,
through its stores, offers several blends of coffee,
handcrafted beverages, merchandise, and food items.
Starbucks also offers whole bean and ground coffee,
readymade drinks, snacks, and other beverages.
PRODUCT BRAND

STARBUCKS
COFFEE LOGO

LIST OF PRODUCTS
• STARBUCKS CAFFE LATTE
• STARBUCK CAFFE MOCHA
• STARBUCK CAPPUCINO
 LOGO DESCRIPTION
SHAPE
Starbucks’ logo has always
maintained its circular shape,
It is a symbol of Starbucks’ continual
movement or legacy within the
coffee industry
ICON
Iconic twin-tailed siren on Starbucks’
logo serves as a reference to Seattle
and the sea
COLOUR
The colors used in Starbucks’ logo
include deep green and white. The
green stands as the background
color, while the white is used for the
main siren symbol.
FONT
Starbucks’ logo design has always
stuck to a simple but bold font. Sans-
serif font type and block letters are
used to spell out the brand’s name in
a clean and sharp way
 P R O D U C T
02 F E AT U R E S
C O F F E E F E A T U

THE FEATURES OF THE PRODUCTS WILL FOCUS ON

R E S

ITS INGREDIENTS AND METHOD OF SERVING FOR

EACH TYPES OF COFFEE
COFFEE FEATURES (INGREDIENTS)

STARBUCKS CAPPUCINO
STARBUCKS CAFFE LATTE Dark, rich arabica coffee
beans with bittersweet
This is the original arrabic coffe
mocha sauce lies in wait
beans classic. And like most classics,
under a smoothed and
part of its appeal comes from its
stretched layer of thick
simplicity. tasty espresso with fresh,
foam.
sweet steamed milk over it

STARBUCKS MOCHA LATTE

Espresso with bittersweet mocha
sauce (yemen coffee beans) and
steamed milk. Topped with
sweetened whipped cream.
There’s no question chocolate and
coffee are flavors that meant for each
other.
PACKAGING
DESIGNS
PACKAGING
FEATURES
 High Quality
Coffees
Starbucks Coffees are served with high quality and
interesting blend and brew. Skillful and Friendly
Barristas are ready for any order.
Servant Efficient Customer-
Leadership Service
In this approach, leaders, managers and supervisors Baristas manage four batches of coffee at one time, rotating
emphasize support for subordinates to ensure that every each at least every 15 minutes and never allowing one to sit
employee grows in the company. longer than 30 minutes

SERVICES FEATURES
Starbucks Coffee's Organizational Culture Type and Features
 P R O D U C T
BENEFITS
03
BENEFITS IN TERMS OF QUALITY AND
CONVENIENCE
STARBUCKS COFFEE HAVE MANY REASONS FOR
AUDIENCES TO INVEST THEIR MONEY FROM,
ESPECIALLY IN TERMS OF THE QUALITY OF THE
COFFEES AND REWARDS.
 PRODUCT BENEFITS AND REWARDS

Birthday Rewards
Starbucks customers can earn 30% discount for all
type of coffees on their birthday

Pay By Phone
Pay by Starbuck app or phone will provide a 10%
discount for each coffee

Free In-Store Refills

For each coffees drink in all starbuck branches,
customers can earn refill their coffee 2x times

Customize - Drinks
With many ways to customize beverages at
Starbucks stores, customers can create a favorite
drink that fits their lifestyle.
 P R O D U C T
04 INFROMATION
INFORMATION REGARDING OUR PRODUCTS AND
SERVICES
More than just great coffee. Explore the menu, sign up for
Starbucks Rewards, manage your gift card and more.
 S TA R B U C K S W E B S I T E S

www.starbuck.com

More than just great coffee.

Explore the menu, sign up for
Starbucks® Rewards, manage
your gift card and more.
 S TA R B U C K S A P P L I C AT I O N
PERCENTAGE OF CUSTOMERS’ ORDER USING
MOBILE APPLICATION

CUSTOMERS CAN ENJOY SURVEY VARIOUS

TYPES OF COFFEES FROM THE STARBUCK
PARTNERS APPLICATION.
FOODA PANDA Grab Food Starbuck apps
70% 70% 60%
S TA R B U C K I N S T O R E S

STARBUCK
BRANCHES

Starbucks Alor Setar DT

Kedah · 04-733 8094
Open ⋅ Closes 12AM
Dine-in·
Drive-through·
No-contact delivery

Starbucks Kulim Central

Kedah · In Kulim Central Shopping Mall · 012-276
2665
Closes 8PM
Dine-in·
Takeaway·
No-contact delivery
 P R O D U C T
04 AVA I L A B I L I T Y
STOCK FOR STARBUCKS COFFEE

More than just great coffee. How to obtain and orders

starbucks coffees.
 PRODUCT IN STORES

PRODUCTS IN STORES ONLINE RETAILS

AVALAINILITY IN
STORES AND
ONLINE
APPLICATION
STARBUCKS STARBUCKS STARBUCKS STARBUCKS STARBUCKS STARBUCKS
CAFFE LATTE MOCHA LATTE CAPPUCINO CAFFE LATTE MOCHA LATTE CAPPUCINO

300 EACH COFEES TYPE 100 EACH COFEES TYPE

IN STORES IN EACH OF
APPLICATION
THANKS
THE END