I

NDUSTRYORI
ENTEDDI
SSERTATI
ONPROJECTREPORT(
CSR)
ON
‘
STUDYOFCSRSWACCHABHARATABHI
YAANACTI
VITYHELDBY
URJAA FOUNDATI
ON'

SUBMI
TTED

I
NPARTI
ALFULFI
LLMENTOFTHEREQUI
REMENTSFORTHEDEGREE
OF

MASTEROFMANAGEMENTSTUDI
ES
(MARKETI
NG)
OF
UNI
VERSI
TYOFMUMBAI

SUBMI
TTEDBY
ASHI
SHRAJESHKUMARTI
WARI
ROLLNO:
18068
(
2018-
20)

UNDERTHEGUI
DANCEOF
PROF.JAMEELPATHAN

DR.GDPOLFOUNDATI
ON
YMTCOLLEGEOFMANAGEMENT
I
NSTI
TUTI
ONALAREA,
SECTOR–4,
KHARGHAR,
NAVIMUMBAI
(
NAACAccr
edi
ted)

I
 ACKNOWLEDGEMENT

IMr
.ASHI
SH RAJESHKUMAR TI
WARIWoul
dli
ket
oacknowl
edgeandt
hankt
o
peopl
ewhomadet
hepr
ojectpossi
blePROF.JAMEELPATHAN Andf
ri
endsf
or
pr
ovi
dingt
hei
rhel
pasandwhenr
equi
redt
ocompl
etet
hepr
ojectf
ort
hei
rsuppor
t
andencour
agementi
nfi
ndi
ngoutt
heappr
opr
iat
emat
eri
alf
ort
hispr
ojectr
epor
t,
wi
thoutt
hei
rthankl
esssuppor
tandef
for
tmaki
ngt
hispr
ojectwoul
dhav
eimpossi
ble
f
orme.

Iwoul
dtaket
hisoppor
tuni
tyt
othankUni
ver
sit
yofMumbaif
orpr
ovi
dingmeand
oppor
tuni
tyt
opr
epar
eapr
ojectr
epor
ton‘
STUDY OFCSR SWACCHA BHARAT
ABHI
YAANACTI
VITYHELDBYURJAAFOUNDATI
ON'

Iam v
erymucht
hankf
ult
oDi
rect
orPROF.
JAPI
TABHOOMI
KAf
orhergui
dance

THANKYOUALL

Mr
.ASHI
SHRAJESHKUMARTI
WARI

I
I
 CERTI
FICATE

Thi
sist
ocer
ti
fyt
hatt
heI
ndust
ryOr
ient
edDi
sser
tat
ionPr
ojectt
it
ledas

“
STUDY OF CSR ACTI
VITY SWACCHA BHARAT ABHI
YAAN HELD BY URJAA

ON”s
FOUNDATI ubmi
tt
edby“
ASHI
SH RAJESHKUMARTI
WARI”i
npar
ti
al

f
ulf
il
mentoft
her
equi
rement
sfort
hedegr
eeofMast
erofManagement

St
udi
es(
MARKETI
NG)ofUni
ver
sit
yofMumbaidur
ing2017-
2019i
shi
s

or
igi
nalwor
k & does notf
orm anypar
toft
he pr
ojectunder
taken

pr
evi
ousl
ytot
hebestofourknowl
edge.

PROF.JAMEELPATHAN Dr
.JAPI
TABHOOMI
KA
FACULTYGUI
DE DI
RECTOR

DATE:

I
V
 DECLARATI
ON

I“
ASHI
SHRAJESHKUMARTI
WARI
”decl
aret
hat
,Ihav
ecompl
etedI
ndust
ry

Or
ient
edDi
sser
tat
ionpr
ojectt
it
ledas“
STUDY OF CSR SWACCHA BHARAT

ABHI
YAAN ACTI
VI ON”wh
TY HELD BY URJAA FOUNDATI i
ch i
s submi
tt
ed i
n

par
ti
alf
ulf
il
mentoft
he r
equi
rement
sfort
he degr
ee ofMast
erof

ManagementSt
udi
es(
MARKETI
NG)ofUni
ver
sit
yofMumbaidur
ing2017-

2019

Thei
nfor
mat
ionpr
esent
edi
nthi
spr
ojecti
sor
igi
nalwor
kanddoesnot

f
orm anypar
toft
hepr
ojectunder
takenpr
evi
ousl
ytot
hebestofmy

knowl
edge.

DATE: ASHI
SHRAJESHKUMARTI
WARI

ROLLNO-
16068

V
 EXECUTI
VESUMMARY
SwachhBhar
atAbhi
yan(
SBA)i
sacampai
gni
nIndi
athatai
mst
ocl
eanupt
hest
reet
s,
r
oadsandi
nfr
ast
ruct
ureofI
ndi
a'
sci
ti
es,
smal
l
ert
owns,
andr
ural
areas.Theobj
ect
ives
ofSwachhBhar
ati
ncl
udeel
i
minat
ingopendef
ecat
iont
hrought
heconst
ruct
ionof
househol
d-ownedandcommuni
ty-
ownedt
oil
etsandest
abl
i
shi
nganaccount
abl
e
mechani
sm ofmoni
tor
ingt
oil
etuse.Toaccel
erat
etheef
for
tst
oachi
eveuni
ver
sal
sani
tat
ioncov
erageandt
oputf
ocusonsani
tat
ion,
thePr
imeMi
nist
erofI
ndi
alaunched
t
heSwachhBhar
atMi
ssi
onon2ndOct
ober
,2014.
TheMi
ssi
onCoor
dinat
orwasgi
vent
o
t
hebeSecr
etar
y,Mi
nist
ryofDr
inki
ngWat
erandSani
tat
ion(
MDWS)
Wit
htwoSub-
Mi
ssi
ons,
theSwachhBhar
atMi
ssi
on(
Grami
n)andt
heSwachhBhar
atMi
ssi
on(
Urban)
,
whi
chai
mst
oachi
eveSwachhBhar
atby2019,
asaf
it
ti
ngt
ri
but
etot
he150t
hBi
rt
h
Anni
ver
sar
yofMahat
maGandhi
,whi
chi
nrur
alar
easshal
lmeani
mpr
ovi
ngt
hel
evel
sof
cl
eanl
i
nessi
nrur
alar
east
hroughSol
i
dandLi
qui
dWast
eManagementact
ivi
ti
esand
maki
ngGr
am Panchay
atsOpenDef
ecat
ionFr
ee(
ODF)
,cl
eanandsani
ti
zed.I
tisI
ndi
a'
s
bi
ggestev
ercl
eanl
i
nessdr
iveand3mi
l
li
ongov
ernmentempl
oyeesandschool
and
col
l
egest
udent
sofI
ndi
apar
ti
cipat
edi
nthi
sev
ent
.Thecor
eobj
ect
ivesoft
heSwachh
Bhar
atMi
ssi
on(
SBM)ar
etobr
ingaboutani
mpr
ovementi
nthegener
alqual
i
tyofl
i
fei
n
t
her
ural
areas,
bypr
omot
ingcl
eanl
i
ness,
hygi
eneandel
i
minat
ingopendef
ecat
ionand
t
oaccel
erat
esani
tat
ioncov
eragei
nrur
alar
east
oachi
evet
hev
isi
onofSwachhBhar
at
by2ndOct
ober2019.

VI
 TABLEOFCONTENTS

CHAPTER PAGE
PARTI
CULARS
NO. NO.

COVERPAGE I
ACKNOWLEDGEMENT I
I
COMPANYCERTI
FICATE(
ORI
GINAL) I
II
CERTI
FICATE I
V
DECLARATI
ON V
1. PART-I(
SYNOPSI
SOFTHEPROJECT)
1.
1Intr
oducti
on 2
2 Obj
1. ect
ivesoft
heSt
udy 3
3 Resear
1. chMethodol
ogy 4
4 Li
1. mitat
ionoft
heProj
ect 6
2. PART-I
I
1 CompanyPr
2. of
il
e 8
3. PART–III
1 Th
3. eor
eti
cal
Backgr
oundoft
hepr
oject 16
2 Da
3. t
aanal
ysi
sandi
nter
pret
ati
on 44
3 F
3. i
ndi
ngs 47
4 Su
3. ggest
ionandRecommendat
ion 48
5 Co
3. ncl
usi
on 49
6 Bi
3. bli
ogr
aphy 50

I
V
PART-
1

1
 1.
1INTRODUCTI
ON

SWACHHBHARATABHI
YAN

Indiat hati sBhar atisananci entci vili

zation.Itisconsi der edt obeapi ousnat ion;its
peopl ear ev eryreli
gious.Indi aisconsi sti
ngofpeopl eofv ariousf aiths;Hindus, Musl i
ms,
Christians, Shikhs,Par si
s, Jainset c.,andt heyf oll
owt heirf aithsv erydevot edly.Buti tis
asadr eali
tyofourcount ryt hatal lthecl eanli
ness andpi ousnessi sonl yconf i
nedt o
reli
giousact ivi
ti
esorki t
chen.WeI ndiansar enotconcer nedaboutt hefil
thal laroundus
everywher e;any wher eonel ooksl ar gemoundsofdi rtwi llbef ound.I t’
snoti nour
behav iort okeepoursur roundingcl eanandsani t
ized.Att hemostwekeepourown
housescl eanandi tisofnoconcer nofour stobecar efulaboutst reets,lanes, parksor
otherpubl icpl aces.Ev enaf ter65y earsofI ndependence,i tisr eall
yshamef ulthat
Indiansar ef amousf ort heirunhy gienicbehav i
or.Recent l
y,anew Gov ernmentcame
i
nt opowerandoneofi tsmai npr ior i
ti
esar et omakeI ndiacl ean.Andf ort hesame
object i
ve,t heGov ernmenthasl aunchedaschemei nt henameof“ SwachhBhar at
Abhi yan”.The Gov er
nmenthas associ ated the Abhi y
an wi th Fat heroft he Nat ion,
Mahat maGandhiashewasagr eatchampi onoft hecl eanl inesscausei nthecount ry
andt hroughouthi slifewasi nvolv
edi nact ivi
ti
esr el
atedtosani t
ationandhy gi
ene.

WHATI
SSWACHHBHARATABHI
YAN

SwachhBhar atCampai gn:TheAbhi y anwasl aunchedbyPr i

meMi ni
sterNarendraModi
on2ndofOct ober,2014atRaj ghat,NewDel hiwit
hanai mt omakeI ndiaclean.Aimis
topr ovi
desani tati
onf acil
it
iest oev eryf ami l
y,i
ncludi
ngt oilet
s,soli
dandl i
quidwaste
disposalsystems,v i
l
lagecl eanli
ness,andsaf eandadequat edrinki
ngwat ersupplyby
2ndOct ober,2019.I twi l
lbeabef i
tti
ngt ributetot heFatheroft heNat i
ononhi s150th
birt
hanni v
ersar y.Itissignifi
cantt hatt hePM hi mselfist aki
ngv eryproacti
ver ol
ein
maki ngthecampai gnasuccess; atRaj ghat( Del
hi)hestartedthecampai gnbycl eani
ng
thest r
eethimsel f.Howev er,ithasbeencl earl
ydeclaredthatt hecampai gnisnotonly
thedut yoft heGov ernmentbuteach and ev eryciti
zen oft hecount r
yi sequall
y
responsibl
etokeept henat i
oncl eanorswachh.

2
HI
STORYOFSWACHHBHARATABHI
YAN

Thecampai gnofcl eanI ndiamov ementi st hebiggestst ept akenev erascl eanliness
dri
vet i
lldat e.On t he day ofl aunch ofcampai gn ar ound 3 mi l
li
on gov ernment
empl oyeesi ncludi ngst udent sfrom school sandcol legeshadpar tici
patedi nt heev ent
to make i tpopul ar
ize gl oballyand make common publ icawar e ofi t.Thi sev ent
wasor ganizedatRasht rapatiBhav anon2ndofOct oberi n2014i nthepr esenceof1500
people.Thi sev entwasf laggedof fbyt heI ndianPr esident ,PranabMukher jee.
Pr i
me
Minister,Nar endr aModi ,hadnomi natedt henameofni nef amousper sonal i
tiesf r
om
busi
nessi ndust ries,spor tsandBol lywoodt odr ivet hecl eanI ndi
acampai gn.Heal so
hadr equestedf rom al lnineper sonali
tiestoinv i
teanot herni nepersonaliti
esi ndivi
dual l
y
andr equestedt ocont inuet hechai nni nepeopl etot aket hiscampai gnt oev eryIndian
l
ivi
ngi nanycor neral lar oundt hecount r
y.Nar endraModihassai dt hatt hiscampai gn
shouldbet akenast hebi gchal lengeandmustpasst her equestt oinviteot herni ne
peoplei ndiv
idual ly(justl ikebr anchingoft ree)sot hatt hisv i
sionofcl eanlinessmaybe
compl etedtill2019andmayI ndiabecomeacl eancount r
yf oreverinthehi story.

3
SOMECELEBRI
TIESI
NVOLVEDSWACHCHABHARATABHI
YAN

4
 1.
2OBJECTI
VESOFTHESTUDY

 Under
standi
ngt
heov
erv
iewoft
hei
mpl
i
cat
ionandi
mpactoft
heSwachhBhar
at

Abhi
yanont
hemi
ndsoft
hecommonpeopl
e.

 Under
standi
ngwhet
hert
heSwachhBhar
atAbhi
yanhasasi
gni
fi
canti
mpacton

cl
eanl
i
nessoft
hecount
ry.

 Under
standi
ngt
hel
evel
ofawar
enessoft
heSwachhBhar
atAbhi
yanamongst

commonpubl
i
c.

 Toknowwhet
herpeopl
eact
ivel
yandv
olunt
ari
l
ypar
ti
cipat
eint
hemov
ement
.

 Assessi
ngwhet
hert
heper
cept
ionandappr
oachofpeopl
eregar
dingt
heSwachh

Bhar
atAbhi
yandi
ff
ersduet
odi
ff
erencei
nregi
on.

5
 1.
3METHODOLOGYOFSTUDY
SOURCESOFDATA

Pr
imar
ysour
ces

Thepr
imar
ydat
awascol
l
ect
edt
hroughquest
ionnai
res.Theywer
efi
l
ledusi
ngt
he

schedul
edmet
hodofdat
acol
l
ect
ionbyt
her
esear
cher
.

Secondar
ysour
ces

Thesecondar
ysour
ceswer
eusedonl
yforcol
l
ect
ingi
nfor
mat
ionr
egar
dingt
hesampl
e,

t
heywer
ehowev
ernotusedf
oranal
ysi
s.

Resear
chDesi
gn

AResear
chdesi
gnspeci
fi
est
hemet
hodsandpr
ocedur
esf
orconduct
ingapar
ti
cul
ar

st
udy
.Iti
samap(
or)bl
uepr
intt
owhi
cht
her
esear
chi
stobeconduct
ed.Descr
ipt
ive

r
esear
chdesi
gnhasbeenconsi
der
edasasui
tabl
emet
hodol
ogyf
orpr
esentst
udyand

f
ordat
aanal
ysi
s.

Sampl
i
ngDesi
gn

Thesampl
i
ngdesi
gnusedwasConv
eni
encesampl
i
ng,
whi
chi
sanon-
probabi
l
ity

sampl
i
ngmet
hod.Theconv
eni
encef
act
orswer
etheav
ail
abi
l
ityandappr
oachabi
l
ityof

t
her
espondent
s.

Respondent
s:ci
vi
li
ans

Sampl
eSi
ze:
100

Pl
acesofSt
udy

Thest
udywasconduct
edi
nSout
hMumbai
.

ANALYSI
STECHNI
QUES

Quant
it
ati
veanal
ysi
sisper
for
medusi
ngt
hedat
acol
l
ect
edt
hroughquest
ionnai
re

whi
chi
sfi
l
ledbyci
ti
zens.

6
1.
4LI
MITATI
ONSOFTHEPROJECT

 Thepr
ojecti
sli
mit
edt
oonl
yswat
chabhar
atabhi
yanbySi
rRat
anTat
aTr
ust
.

 Theexactmeasur
eoft
hisst
udyi
snotpossi
ble.

 St
udyi
srest
ri
ctedduet
oti
meconcer
n.

 Ther
ewasl
i
mit
edscopeduet
orest
ri
ctedar
ea.

7
PART-2

8
 COMPANYPROFI
LE

URJAAFoundat
ion.
..ekPr
erana

Thei
nfi
nit
eposi
ti
veener
gyofTheSky
,TheSun&TheEar
thi
s"Ur
jaa"I
tis
t
hesameUr
jaa-
Ener
gywhi
chf
lowst
hroughus.Ur
jaai
souri
nspi
rat
ion.
..
..
ourPr
erana.
..
..
"Ur
jaaFoundat
ion"wasbor
nin2015wi
tht
hesol
epur
pose
ofmaki
ngadi
ff
erencet
othesoci
ety
.Wear
ecommi
tt
edt
othebet
ter
ment
oft
hesoci
etyi
nev
erysmal
lwaywecan.Wecanunder
takeanysoci
al
causewhi
chhel
psi
ntheupl
i
ftmentofdi
ff
erentsegment
soft
hesoci
ety
.

MI
SSI
ON

*WomenEmpower
ment
.

*Educat
ionhel
ptot
heneedy
.

*Env
ironmentcar
e&GoGr
een.

*Fi
nanci
alI
ncl
usi
on.

*Ci
vi
c&Sani
tat
ion

9
*Hel
pinghandt
otheaged&di
ff
erent
lyabl
ed.

*Pr
eser
ve&Nur
tur
eourCul
tur
e.

10
PART-
3

11
OBJECTI
VESOFSWACHHBHARATABHI
YAN

Thecampai gnofSwachhBhar atlaunchedbyt hegov er

nmentofI ndi
ai saimedt o
accompl i
shvar i
ousgoalsandf ul
fi
lthev i
sionandmi ssi
onof“ CleanIndi
a”by2ndof
October2019whi chis150t
hbi r
thanniver
saryofthegr eatMahatmaGandhi .Ithasbeen
expectedthattheinvest
menttocostwoul dbeov er62000cr oreofIndi
anrupee( means
US$of9. 7bill
ion).I
thasbeendeclaredbyt hegov er
nmentt hatthi
scampai gnistaken
as “beyond politi
cs”and “i
nspir
ed by pat r
iot
ism”.Fol l
owing are some i mport
ant
object
ivesoftheSwachhBhar atAbhiyan:

Toer
adi
cat
ethesy
stem ofopendef
ecat
ioni
nIndi
a.

Toconv
ertt
hei
nsani
tar
ytoi
l
etsi
ntopourf
lusht
oil
ets.

Tor
emov
ethesy
stem ofmanual
scav
engi
ng.

Tomakepeopl
eawar
eofheal
thysani
tat
ionpr
act
icesbybr
ingi
ngbehav
ior
al

changesi
npeopl
e.

Tol
i
nkpeopl
ewi
tht
hepr
ogr
ammer
sofsani
tat
ionandpubl
i
cheal
thi
nor
dert
o

gener
atepubl
i
cawar
eness.

Tobui
l
dupt
heur
banl
ocal
bodi
esst
rongi
nor
dert
odesi
gn,
execut
eandoper
ate

al
lsy
stemsr
elat
edt
ocl
eanl
i
ness.

Tocompl
etel
yst
artt
hesci
ent
if
icpr
ocessi
ng,
disposal
sreuseandr
ecy
cli
ngt
he

Muni
cipal
Sol
i
dWast
e.

Topr
ovi
der
equi
redenv
ironmentf
ort
hepr
ivat
esect
orst
ogetpar
ti
cipat
edi
n

t
heCapi
tal
Expendi
tur
eforal
ltheoper
ati
onsandmai
ntenancecost
srel
atedt
o

t
hecl
eancampai
gn

Whyt
hispr
ojectst
art
ed?

Itisverysadtosayt hatthecountryhasamassi veproblem ofopendefecati

on.More
than72percentofr ur
alpeopleinIndiarespondtot hei
rnat ure'
scal
lbehindbushes,i
n
fi
eldsoronr oadsides.Thishasledt ov ar
iousotherproblemsl i
keunti
melydeathsof
chil
dren,spr
eadofi nfect
ionsanddi seasesandmosti mpor t
antl
yrapesofyounggirl
s
whogot odesertedplacestoreli
ev ethemselves.Indi
ahasapopul ati
onofmor e1.2

12
bill
i
onpeopl e,outofwhi chnear ly600mi l
li
onpeopl eor55per centhasnoaccesst o
toil
ets.Ev en in ar eas,wher et her e ar et oiletsi nruralI ndia( 32 per centofr ural
househol ds,aspert he2012dat a),ther ear enor unni
ngwat erfaci l
i
tiesav ail
able.Slum
dwel l
ersi nci t
ieshav enoaccesst or unni ngwat ersupplyandal sot oil
ets.Consi der i
ng
thisgr avepr oblem ofr uralsani t
at i
oni nI ndiaandopendef ecat i
on,t het henUPA
Gov ernmenthadl aunchedNi rmalBhar atAbhi yanin1999.I nthisAbhi y
an,at argetwas
setf oruni versalhousehol dsani tationcov erageby2012.Thi swasani ntegralpar tof
theTot alSani tati
onCampai gn( TSC)l aunchedi n1991.Howev er,theNi rmalBhar at
Abhi yan coul d notachi evei ts obj ectives.Ni rmalBhar atAbhi y
an has now been
restructuredbyt hepr esentGov ernmentas" SwachhBhar atAbhi yan"wi tht heobj ecti
ve
ofmaki ngI ndiaa" clean"Indiabyst oppingt hepr obl
em ofopendef ecation,bui l
dingup
oft oil
etsf oral lhouseholds,pr ov i
dingr unni ngwat ersupply,treatingofsol idandl i
quid
wast esi napr opermanner .Thisdr iveal soincl udescleaningofr oads,pav ement s,and
clearingofencr oachment si nunaut horizedar eas.Aboveal l
, t
hepr ojectaimsatcr eat i
ng
awar enessamongpeopl eaboutt heneedf orpr opersani
tationandhy gienicf acil
it
ies.

Wheni
twi
l
lbecompl
eted?

SwachhBhar atAbhi yan, witht hehel poft heGov er nmentofI ndia, polit
icalpar ti
es, NGOs,
cor por ationsandwi t
hact i
v epeopl e'spartici pation, issl atedt obecompl etedi n2019.It
was Mahat ma Gandhiwho l aid gr eatemphasi s on cl eanliness.He hi msel fsai d
"Sani tat i
oni smor eimpor tantt hanI ndependence" .Hewant edI ndiat obeacl eanI ndia.
Hev erywel lhadacl earunder st andingoft hepat het i
ccondi t
ionoft her uralpeopl e.I t
's
been67y earsofI ndependence,andev ent oday ,mor et hanhal fofI ndia'spopul ati
on
doesnothav epr opert oilets.Consi deringt hisf acti nmi nd,thepr esentGov ernmentof
India want st of ul
filt he dr eam ofMahat ma Gandhiand ushera cl ean I ndia by
2019, whi ch wi l
lmar kt he 150t h birth anni ver sary ofMahat ma Gandhi .Efforts by
Gov ernmentForpr operexecut ionoft heSwachhBhar atAbhi yan,a19- memberexper t
team hasbeenf ormedundert hechai r
manshi pofsci entistRaghunat hAnantMashel kar.
Mashel kari st hef ormerdi rectorgener aloft heCounci lofSci enti
ficandI ndust ri
al
Resear ch( CSIR).Theent iret eam wi llbei nv olv edt osuggestt hebestandt hemost
adv ancedt echnol ogyt opr ovidesani tati
onandwat erf acili
ti
esi nv ar
iousst atesusi ng
met hodst hatar eaf f
or dabl e,sust ainable, andscal abl e.On2ndOct ober2014, whenour
PM l aunchedt hemi ssi on,hewasaccompani edbypar tyof fi
cials,Bol lywoodact or
Aami rKhan,t housandsofgov er nmentempl oy ees,schoolandcol legest udent s.Pr i
me
Mi nist erhasbeenact ivelysuppor tedbyhi scabi netmi ni
sters.Tomakei tamass
mov ement ,he al so nomi nated ni ne cel ebr it
ies i ncludi ng Pr iyanka Chopr a,Shashi
Thar oor ,SachinTendul karandAni lAmbanit otakeupt hecl eanl i
nesschal lenge, whoi n
turnshoul di nvit
eni nemor epeopl eandi nt hiswayt hechai nshoul dcont i
nue.They
hav eal readyaccept edt hechal lengeandhav eappeal edmor epeopl et ogeti nv olved.
Somest at
eshav eal sopar tici
pat edi nt hiscl eaningcampai gnandmor epl ansand

13
pr
ogr
amsar
eint
hepr
ocesst
omaket
hisasuccess.

I
mpl
ement
ati
onofPr
oject

The"
SwachhBhar
atAbhi
yan"hast
wosubmi
ssi
ons:

SwachhBhar
atAbhi
yan(
rur
al)

SwachhBhar
atAbhi
yan(
urban)
.

Forexecut i
onoft heset wosub- mi ssions, themi nistri
esofdr inkingwat erandsani tati
on
andr uraldev el
opmentwi lllookaf tert heaf fairsinr uralareasandt hemi nist ryofur ban
developmenti nurbanear eas. Undert heSwachhBhar atAbhi yanf ort her ur alareas,t he
ministryofr uraldev elopmentwi l
lpr ov i
deRs20l akht oeachv il
lageeachy earfort he
nextf ivey ear s.Undert hispr ogramme,t hegov ernmenthasf i
xedt heuni tcostof
i
ndividualhousehol dl atrinesatRs12, 000sot hatampl ewat ersuppl ycanbepr ov i
ded
forcleani ng,bat hingandwashi ng.Anest i
mat edRs1,34,000cr oreswi l
lbespentby
theMi nistryofDr i
nkingWat erandSani tationf ort hepr ogramme.ForSwachhBhar at
Abhiyan i nt he ur ban sect or,t he ai m i st o pr ovide individualhousehol dt oil
ets,
communi tyandpubl ict oilets,includi ngsol i
dwast emanagement ,cov er ing1. 04cr or e
househol dsi nal l4,041st atutor yt owns.I twi llpr ovidemor et hant wol akhseat sof
publi
ct oilets,andmor et hant wol akhseat sofcommuni tyt oil
et s,i
ncl udingsol i
dwast e
managementf acili
tyf oral ltowns.I nar eas,wher et herear epr obl emsofconst r
uct i
ng
i
ndividual househol dtoi l
et s,communi tytoiletswi llbeconst r
uct ed.Publ ict oi letfacili
ti
es
wil
lal sobemadeav ailabl ei ncommonl ocat i
onssuchasmar kets,busst ati
ons,near
rai
lwayst ations,t ouristspot s,andpubl i
cr ecreationpl aces.Theur bandev elopment
ministryhasal locatedRs62, 000cr oref ort hispr oject.Theov er allpr ojectcosthasbeen
esti
mat edatRs1,96, 009cr or es.Thi samountwi l
lhelpi nconst ructionof12cr or e
toi
lets acr oss t he count ry.The mi nistri
es ofr uraland ur ban dev el opmenthav e

14
requestedreli
giousgur usandgr oupsli
keSr iSriRav iShankar ,andtheGay atriPariv
arto
propagatetheSwachhBhar atAbhi y
anpr oject
.MajorI ssuesofSwachhBhar atAbhiyan
Accor di
ngt oCent r
alPoll
uti
onCont rolBoar d(CPCB) ,UrbanI ndi
agener atesabout47
mill
iontonnesofsol i
dwasteev eryyear.I
tisalsor epor t
edt hatmoret han75per centof
sewageorwast ewat erdi
sposalisnott reatedinI ndia.Recy cli
ngsolidwast eisabi g
problem.Thesei ssuesneedt o beaddr essednow,so t hatamaj orcrisiscanbe
preventedinthef uture.I
nrural
India,l
ackofadequat esani t
ationisahugechal lenge.

Anot
hermaj
orchal
l
engei
stochanget
hemi
ndset
soft
hepeopl
e.Whenwi
l
lour

count
rymenl
ear
nnott
ospi
tort
hrowgar
bageont
her
oads?Orwhenwi
l
lourpeopl
e

l
ear
ntokeept
hemsel
vesandt
hei
rlocal
i
tiescl
ean?

HOW TOGETI
NVOLVEDI
NTHESWACHHBHARATABHI
YAN

SwachhBhar
atAbhi
yani
sst
art
edt
omakeI
ndi
aacl
eanI
ndi
abyt
heef
for
tofal
lthe

ci
ti
zensl
i
vingi
nthecount
ry.I
thasbeencl
ear
lydecl
aredbyt
hePr
imeMi
nist
er,

Nar
endr
aModi
thatany
onemayact
ivel
ypar
ti
cipat
eint
heev
entany
time.Hej
ustneed

t
otakesnapsoft
hedi
rt
ypl
acesandal
sot
akesnapsoft
hesamepl
acesaf
tercl
eani
ng

t
hem andupl
oadbot
h,bef
oreandaf
tersnapsont
hesoci
almedi
awebsi
tesl
i
ke

Facebook,Twi
tt
er,et
c.t
ofami
l
iar
izeandmot
ivat
eot
hercommonpeopl
etodot
he
same

i
nor
dert
oful
fi
ll
thev
isi
onofcl
eanI
ndi
a.

Af
tersuchr
equestbyt
heI
ndi
anpr
imemi
nist
ert
otheI
ndi
anpubl
i
c,i
twasst
art
ed

r
api
dlybyt
hepeopl
eofI
ndi
a.Fr
om t
hedayofl
aunchi
ngofev
ent
,peopl
ebecamev
ery

act
iveandmot
ivat
edandst
art
eddoi
ngt
hesamebyt
aki
ngbot
hbef
oreandaf
tersnaps

andupl
oadedi
ttot
hesoci
almedi
awebsi
test
omakegl
obal
i
ze.I
twasal
sosai
dbyt
he

Nar
endr
aModi
thatt
heonewhodot
hiswoul
dreal
l
ybeappr
eci
atedf
orhi
s/her

i
nvol
vementi
nthecampai
gnbyt
hegov
ernmentont
hesoci
almedi
awebsi
tes.Many

15
f
amousper
sonal
i
tiesoft
heBol
l
ywood,
Tol
l
ywood,
pol
i
tici
ans,
spor
ts,
busi
ness

i
ndust
ri
es,
etc.suchasAami
rKhan,
Ami
tabhBachchan,
Hri
thi
kRoshan,
Sachi
n

Tendul
kar
,Mr
idul
aSi
nhaj
i
,Ani
lAmbani
,RamdevBaba,
Shashi
Thar
oor
,Kamal

Haasan,
Pri
yabkaChopr
a,M.Venkai
ahNai
du,
Ami
tShah,
Sal
manKhan,
team of

Tar
akMeht
aKaOol
taChashmaandmanyot
herpar
ti
cipat
edi
nthecampai
gnaccor
ding

t
othei
rowndeci
deddat
esandupl
oadedt
hei
rpi
ctur
esont
hei
nter
netonFacebookand

Twi
tt
er.

Itis al
so done by t
he st
udent
sfr
om school
s,col
l
eges,uni
ver
sit
ies,and ot
her
educati
onal

i
nst
it
uti
ons.Yout
hsoft
hecount
ryi
nvol
vi
ngi
nthedai
l
yrout
inej
obandot
herbusi
ness

act
ivi
ti
esal
sopar
ti
ci
pat
edi
ntheev
entanddot
hesame.Al
ltheact
ivi
ti
esdoneby

famous per
sonal
i
ties,st
udent
s and y
out
hs of t
he count
ry has suppor
ted and
encour
aged

commonpubl
i
ctodogeti
nvol
vedi
nthecampai
gnv
eryact
ivel
y.WeasanI
ndi
an

ci
ti
zenj
ustneedt
opi
ckupt
hebr
oom i
nourhandandcl
eanal
lthedi
rt
ypl
acesi
nour

sur
roundi
ngst
omaket
hem cl
eanandneat
.

St
udent
sfr
om mostoft
heschool
sandcol
l
egeshadpar
ti
cipat
edi
ntheev
enti
ngr
oup

t
henwhywear
eback,
weal
soshoul
dact
ivel
ypar
ti
cipat
eint
heev
ent
.Mostoft
he

i
ndependentappl
i
cat
ionpr
ogr
ammedev
eloper
shav
emademanymobi
l
eappl
i
cat
ions

usi
ngmobi
l
etechnol
ogi
est
omaket
hiscampai
gnasuccessf
ulcampai
gn.Medi
asar
e

al
soboost
ingt
hiscampai
gnt
hrought
hei
rar
ti
cl
esandnewspubl
i
cat
ions.Ti
mesof
I
ndia

hasal
somot
ivat
edt
hepeopl
etowar
dst
hiscampai
gnbypubl
i
shi
ngt
hear
ti
cleunder

t
it
le“
Desi
compani
esbeatFacebooki
n‘Swachh’
appsr
ace”
.Anot
herpubl
i
shedar
ti
cle

i
sundert
it
le“
Thi
sIndi
anAppCoul
dChangeHowPeopl
eTal
ktoThei
rGov
ernment
”.

16
ANat
ionwi
deReal
TimeMoni
tor
ingsy
stem hasal
sobeenl
aunchedbyt
heGov
ernment

ofI
ndi
ainor
derconst
ructt
oil
etsundert
hiscampai
gnai
mingt
oat
tai
n100%Open

Def
ecat
ionFr
eeI
ndi
aby2019.Ashor
tfi
l
m ont
heSwachhBhar
athasbeenmadeby

t
heNI
TRour
kel
aPHDst
udent
stoconv
eymosti
mpor
tantmessageofSwachhBhar
at

t
opeopl
e.Weshoul
dpar
ti
cipat
eint
hismi
ssi
onbymeet
ingourhandst
oget
herand

t
aki
ngt
hiscl
eanAbhi
yanasani
mpor
tantpar
tofourl
i
feast
hev
isi
onofcl
eanI
ndi
a

canbeachi
evedt
hrought
heef
for
tofeachandev
eryI
ndi
anci
ti
zenandnotbyt
heef
for
t

ofgov
ernmentonl
y.

AMov
iesuppor
ti
ngt
hisCampai
gn

Amov
ienamedas“
Toi
l
et:
EkPr
em Kat
ha”i
srel
easedon11August2017.Thi
sfi
l
m

i
sdi
rect
edbyShr
eeNar
ayanSi
nghandco-
producedbyAkshayKumarandNeer
aj

Pandey
.Leadr
olesar
epl
ayedbyAkshayKumarandBhumi
Pednekar
.Thi
smov
ie

suppor
tst
hecampai
gnofSwachhBhar
atAbhi
yanr
unbyt
heModi
gov
ernmenti
nor
der

t
oimpr
ovet
hesani
tat
ioncondi
ti
onsandpr
omot
etheer
adi
cat
ionofopendef
ecat
ion

especi
all
yint
her
ural
areas.

Anot
herCl
eanl
i
nessI
nit
iat
ivei
nUPunderSwachhBhar
atAbhi
yanCampai
gn

TheChi
efMi
nist
erofUt
tarPr
adesh,
Yogi
Adi
tyanat
h,i
nMar
ch2017hasbanned

chewi
ngpaan,
paanmasal
a,gut
kaandot
hert
obaccopr
oduct
sdur
ingdut
yhour
sinal
l

t
hegov
ernmentof
fi
cesal
lov
ert
hest
atewhenhesawbet
el-
jui
cest
ainedwal
l
s,cor
ner
s

dur
inghi
sfi
rstv
isi
ttot
hesecr
etar
iatannexedbui
l
ding.Thi
sini
ti
ati
vewasst
art
edby

hi
mtoensur
ecl
eanl
i
nessi
ntheof
fi
cial
bui
l
dings.

Cel
ebr
it
iesi
nvol
vedi
nSwachhBhar
atAbhi
yan

Ani
lAmbani
,Chai
rmanofRel
i
anceGr
oup

Aami
rKhan,
Act
or

17
 Ami
tabhBachchan,
Act
or

BabaRamdev
,Spi
ri
tual
leader

ChandaKochhar
,Managi
ngdi
rect
orofI
CICIBank

Hr
it
hikRoshan,
Act
or

Kamal
Hassan,
Act
or

Kapi
lShar
ma,
Stand-
upComedi
an

Mani
shaKoi
ral
a,Act
res

Mr
idul
aSi
nha,
Wri
teri
nHi
ndi
Lit
erat
ureandPol
i
tici
an

Pr
iyankaChopr
a,Act
ress

RubyYadav

Sachi
nTendul
kar
,For
merI
ndi
ancr
icket
er

Sai
naNehwal
,I
ndi
anBadmi
ntonPl
ayer

Sal
manKhan,
Act
or

Shashi
Thar
oor
,Pol
i
tici
an

Team ofTaar
akMeht
aKaOol
tahChashmah,
TVSer
ial

Ot
her
scel
ebr
it
iesi
nvol
vedi
nSwachhBhar
atAbhi
yanar
eAnupam Kher
,

Par
ineet
iChopr
a,AkshayKumar
,Al
i
aBhat
t,NehaDhupi
a,Aj
ayDev
gan,

SubashGhai
(fi
l
mmaker
),GaganNar
ang(
Indi
anshoot
er)
,Vi
j
enderSi
ngh

(
Indi
anboxer
),Manoj
Tiwar
i,Mar
yKom,
Nagar
juna,
TamannaahBhat
ia,

HemaMal
i
ni,
etc.

EconomyDependsonCl
eanl
i
ness

Undoubt
edl
y,I
ndi
ant
our
ism of
fer
sawi
dear
rayofuni
quet
rav
eldest
inat
ions,
ser
vices,

medi
cal
aides,
andeducat
ion.Tr
adi
ti
onal
l
y,I
ndi
aboast
sofananci
entcul
tur
ethatl
eft

behi
ndexqui
si
temonument
sandt
empl
es,
archaeol
ogi
cal
sit
esandanhei
rl
oom of

18
art
efact
s.I
ndi
aisal
soendowedwi
thnat
uralbeaut
iesanduni
quef
eat
uresr
ightf
rom
the

beachest
othemaj
est
icmount
ainsandhi
l
lst
ati
ons,
from r
ainf
orest
stosci
nti
l
lat
ing

deser
ts,
from bi
rdsanct
uar
iest
onat
ural
reser
voi
rs,
thel
i
sti
sendl
ess.I
nspi
teoft
he

beaut
if
ull
yconcept
ual
i
zedgl
obal
adv
ert
isi
ngcampai
gnaboutI
ncr
edi
bleI
ndi
a,I
ndi
a

st
il
lhasameagr
e0.
64%oft
het
otal
tour
istar
ri
val
swor
ldwi
de.I
tisev
identt
hatt
he

cul
tur
all
yri
chcent
ral
theme“
Ati
thi
Dev
oBhav
ah”coupl
edwi
thhi
stor
ical
andnat
ural

r
e-sour
cesi
sunabl
etomaket
hemostoft
heoppor
tuni
tycr
eat
edbyt
hewor
ldt
our
ism

i
ndust
ry.Accor
dingt
oUNWTO,
overt
hepastsi
xdecades,
tour
ism hasexper
ienced

conti
nued expansi
on and diver
sif
icat
ion, becomi
ng one of t he l
argest and
fast
estgr
owi
ngeconomicsect
ors,wi
ththereceipt
sofI
nter
nat
ional
touri
sm worl
dwi
de

r
eachi
ngt
oUS$1159bi
l
li
oni
n2013.Thebusi
nessv
olumeoft
our
ism equal
sorev
en

sur
-passest
hatofoi
lexpor
tsoraut
omobi
l
es.Tour
ism i
sahi
ghpot
ent
ial
indust
ryt
he

wor
ldov
erandt
her
ear
esev
eral
economi
eswhi
char
edi
rect
lydependentont
het
our
ism

i
ndust
ry.

Gr
ami
nSwachhBhar
atAbhi
yan

Ther
ural
sani
tat
ionpr
ogr
ammei
nIndi
awasi
ntr
oducedi
nthey
ear1954asapar
tof

t
heFi
rstFi
veYearPl
anoft
heGov
ernmentofI
ndi
a.The1981Censusr
eveal
edr
ural

sani
tat
ioncov
eragewasonl
y1%.TheI
nter
nat
ional
Decadef
orDr
inki
ngwat
erand

Sani
tat
iondur
ing1981-
90,
begangi
vi
ngemphasi
sonr
ural
sani
tat
ion.Gov
ernmentof

I
ndi
aint
roducedt
heCent
ral
Rur
alSani
tat
ionPr
ogr
amme(
CRSP)i
n1986pr
imar
il
y

wi
tht
heobj
ect
iveofi
mpr
ovi
ngt
hequal
i
tyofl
i
feoft
her
ural
peopl
eandal
sot
opr
ovi
de

pr
ivacyanddi
gni
tyt
owomen.Fr
om 1999,
a“demanddr
iven”appr
oachundert
he

“
Tot
alSani
tat
ionCampai
gn”(
TSC)emphasi
zedmor
eonI
nfor
mat
ion,
Educat
ionand

Communi
cat
ion(
IEC)
,HumanResour
ceDev
elopment(
HRD)
,Capaci
tyDev
elopment

19
act
ivi
ti
est
oincr
easeawar
enessamongt
her
ural
peopl
eandgener
ati
onofdemandf
or

sani
tar
yfaci
l
iti
es.Thi
senhancedpeopl
e’
scapaci
tyt
ochooseappr
opr
iat
eopt
ions

t
hroughal
ter
nat
edel
i
ver
ymechani
smsaspert
hei
reconomi
ccondi
ti
on.Fi
nanci
al

i
ncent
iveswer
epr
ovi
dedt
oBel
owPov
ert
yLi
ne(
BPL)househol
dsf
orconst
ruct
ionand

usageofi
ndi
vi
dual
househol
dlat
ri
nes(
IHHL)i
nrecogni
ti
onoft
hei
rachi
evement
s.

Togener
ateawar
enessonsani
tat
ion,
theNi
rmal
Gram Pur
askar
s(NGP)wer
e

awar
dedt
orecogni
set
heachi
evement
sandef
for
tsmadeatt
heGPl
evel
in

ensur
ingf
ull
sani
tat
ioncov
erageandachi
evi
ngot
heri
ndi
cat
orsofopen

def
ecat
ionf
reeGPs.Whi
l
etheawar
dgai
nedpopul
ari
tyi
nbr
ingi
ngabouta

desi
rei
nthecommuni
tyf
orat
tai
ningNi
rmal
Stat
us,
ther
ehav
ebeeni
ssuesof

sust
ainabi
l
ityi
nsomeawar
deeGPs.

STRATEGY

Thef
ocusoft
heSt
rat
egyi
stomov
etowar
ds‘
SwachhBhar
at’
bypr
ovi
dingf
lexi
bil
i
ty

t
o St
ate Government
s,as Sani
tat
ion i
s a st
ate subj
ect
,to deci
de on t
hei
r
i
mpl
ementat
ion

poli
cyand mechani
sms,t
aki
ng i
nto accountSt
ate speci
fi
crequi
rement
s.Thi
sis
focused

t
oenabl
eSt
atest
odev
elopanI
mpl
ement
ati
onFr
amewor
kthatcanut
il
izet
he

pr
ovi
si
onsundert
heMi
ssi
onef
fect
ivel
yandmaxi
mizet
hei
mpactoft
hei
nter
vent
ions.

TheGov
ernmentofI
ndi
a’
srol
ewoul
dbetcompl
ementt
heef
for
tsoft
heSt
ate

Gov
ernment
sthr
ought
hef
ocusedpr
ogr
ammebei
nggi
vent
hest
atusofaMi
ssi
on,

r
ecogni
zi
ngi
tsdi
reneedf
ort
hecount
ry.I
tissuggest
edt
hatI
mpl
ement
ati
on

Fr
amewor
kofeachSt
atebepr
epar
edwi
thar
oadmapofact
ivi
ti
escov
eri
ngt
he3

i
mpor
tantphasesnecessar
yfort
hePr
ogr
amme:

(
i)Pl
anni
ngPhase

20
(
ii
)Impl
ement
ati
onPhase

(
ii
i)Sust
ainabi
l
ity

Av
ail
abi
l
ityofwat
eri
ntheVi
l
lagesi
sani
mpor
tantf
act
orf
orsust
aini
ngsani
tat
ion

f
aci
l
iti
escr
eat
ed.Conj
ointpr
ogr
ammemaybepr
ior
it
izedatt
heDi
str
ictandGPl
evel
s

undert
heSBM (
Grami
n)andt
heNat
ional
Rur
alDr
inki
ngWat
erPr
ogr
amme

(
NRDWP)
,tomaxi
mizet
heav
ail
abi
l
ityofwat
erf
orsani
tar
ypur
poses.

Rur
alSchool
Sani
tat
ionf
ocusi
ngonsepar
atet
oil
etsf
orgi
rl
sandboy
sremai
nsamaj
or

i
nter
vent
ionwhi
chshal
lbei
mpl
ement
edundert
hepr
ogr
ammer
soft
heDepar
tmentof

School
Educat
ion.Wat
erwi
l
lbepr
ovi
dedi
nsi
det
het
oil
etsf
orbot
hboy
sandgi
rl
s.

Toi
l
etsi
nAnganwadi
sshal
lbepr
ovi
dedbyt
heDepar
tmentofWomenandChi
l
d

Dev
elopment
.Chi
l
drencanbeef
fect
ivesani
tat
ioncommuni
cat
orst
ospr
eadt
he

messageofsaf
esani
tat
iont
oal
l
.Thi
sMi
ssi
onshal
lspeci
fi
cal
l
yfocusonsucha

campai
gn,
inv
olv
ingeducat
ional
inst
it
uti
onsi
nrur
alar
eas.

Ani
l
lust
rat
ivel
i
stoft
echnol
ogyopt
ions,
wit
hcosti
mpl
i
cat
ionswi
l
lbepr
ovi
dedt
o

meett
hecust
omerpr
efer
encesandl
ocat
ion-speci
fi
cneeds.Thi
sli
stshal
lbe

cont
inuousl
yupdat
edasnewt
echnol
ogi
esar
efound.Thi
sneedst
obecommuni
cat
ed

t
othebenef
ici
ari
espr
ovi
dingt
hem wi
tht
hechoi
ceoft
echnol
ogi
cal
opt
ions.MDWS

woul
dassi
sti
nthepr
epar
ati
onofsuchi
nfor
mat
ion.I
tshal
lbeensur
edt
hatsani
tar
y

t
oil
etsar
econst
ruct
ed,
whi
chensur
esaf
econf
inementanddi
sposal
off
aces.

Appr
opr
iat
epar
ti
cipat
ionoft
hebenef
ici
arycommuni
ti
es,
financi
all
yorot
her
wisei
n

t
heset
ti
ngupoft
het
oil
etsi
sadv
isedt
opr
omot
eowner
shi
pandsust
aineduse,
bot
hat

t
hehousehol
dandcommuni
tyl
evel
s.

Anef
fect
ivemoni
tor
ingmechani
sm shal
lbeputi
npl
acef
ormoni
tor
ingbot
h-Out
put
s

(
Toi
l
etConst
ruct
ion)andOut
comes(
Toi
l
etusage)sui
tabl
y,whi
chcoul
dint
er-
ali
abe

i
nthemoni
tor
ingofopendef
ecat
ioni
ntheGP.I
nvi
ewoft
het
imescal
eoft
heMi
ssi
on,

21
t
hemoni
tor
ingsy
stem shal
lal
sohav
e-Rapi
dAct
ionLear
ningUni
ts(
RALU)att
he

Nat
ional
,St
ateandDi
str
ictl
evel
staskedwi
thst
udy
ingandanal
yzi
ngact
iont
aken

acr
osst
hecount
ryi
nther
ural
sani
tat
ionpr
ogr
amme,
eval
uat
ingt
hei
rimpact
,

i
dent
if
yinggoodpr
act
icesf
orup-
scal
i
ngandal
sosuggest
ingi
nnov
ati
onsandar
ange

OBJECTI
VESOFGRAMI
NSWACHHBHARATABHI
YAN:

Themai
nobj
ect
ivesoft
heSBM(
G)ar
easunder
:

a)Br
ingaboutani
mpr
ovementi
nthegener
alqual
i
tyofl
i
fei
nther
ural
areas,
by

pr
omot
ingcl
eanl
i
ness,
hygi
eneandel
i
minat
ingopendef
ecat
ion.

b)Accel
erat
esani
tat
ioncov
eragei
nrur
alar
east
oachi
evet
hev
isi
onofSwachh

Bhar
atby2ndOct
ober2019.

c)Mot
ivat
eCommuni
ti
esandPanchay
atRaj
Inst
it
uti
onst
oadoptsust
ainabl
e

sani
tat
ionpr
act
icesandf
aci
l
iti
est
hroughawar
enesscr
eat
ionandheal
th

educat
ion.

d)Encour
agecostef
fect
iveandappr
opr
iat
etechnol
ogi
esf
orecol
ogi
cal
l
ysaf
eand

sust
ainabl
esani
tat
ion.

e)Dev
elopwher
everr
equi
red,
Communi
tymanagedsani
tat
ionsy
stemsf
ocusi
ng

onsci
ent
if
icSol
i
d&Li
qui
dWast
eManagementsy
stemsf
orov
eral
lcl
eanl
i
ness

i
nther
ural
areas.

SwachhBhar
atSwachhVi
l
lage

22
Wat
eri
sessent
ial
forhumanl
i
fe.Var
iouswat
ersour
cesi
ncl
uder
ain,
str
eams,
riv
ers,

l
akes,
ponds,
openwel
l
s,bor
ewel
l
s,t
ubewel
l
set
c.Ev
eryhousehol
dneedswat
erf
ora

numberofpur
posesl
i
kecooki
ng,
dri
nki
ng,
washi
ngofut
ensi
l
s,cl
eani
ngoft
hehouse,

bat
hing,
washi
ngofcl
othes,
per
sonal
sani
tat
ion,
forhousehol
dani
mal
sandwat
eri
ng

pl
ant
sar
oundt
hehouse.Thechal
l
engei
stoensur
ewat
erofadequat
equal
i
tyi
n

suf
fi
cientquant
it
iesf
oreachpur
posesot
hatt
hequal
i
tyofl
i
fei
simpr
oved.

Thecr
it
ical
issuei
nwat
erandsani
tat
ioni
sthatofi
tsusagef
ormostpur
posesl
eadst
o

f
urt
hercont
ami
nat
ionoft
her
emai
ningwat
er.Ext
remecar
eandcar
eful
measur
esar
e

r
equi
redt
oav
oidt
his.Thus,
mostoft
hesani
tat
ionact
ivi
ti
esar
eai
medatmi
ti
gat
ingt
he

contaminat
ionofsoilandwat ersources.AspartofSwachhBhar atAbhi
yan,alot
acti
vit
iesar
eunder
takentoensureacleanIndi
a.Fr
eedom f
rom opendef
ecat
ionist
he

goal
foral
lvi
l
lagesofI
ndi
a.

SwachhBhar
at:
SwachhVi
dyal
aya

I
sthenat
ional
campai
gndr
ivi
ng‘
CleanI
ndi
a:Cl
eanSchool
s’
?Akeyf
eat
ureoft
he

campai
gni
stoensur
ethatev
eryschool
inI
ndi
ahasasetoff
unct
ioni
ngandwel
l

mai
ntai
nedwat
er,
sani
tat
ionandhy
gienef
aci
l
iti
es.Wat
er,
sani
tat
ionandhy
gienei
n

school
sref
erst
oacombi
nat
ionoft
echni
cal
andhumandev
elopmentcomponent
sthat

ar
enecessar
ytopr
oduceaheal
thyschool
env
ironmentandt
odev
eloporsuppor
t

appr
opr
iat
eheal
thandhy
gienebehav
ior
s.Thet
echni
cal
component
sincl
udedr
inki
ng

wat
er,
handwashi
ng,
toi
l
etandsoapf
aci
l
iti
esi
ntheschool
compoundf
oruseby

chi
l
drenandt
eacher
s.Thehumandev
elopmentcomponent
sar
etheact
ivi
ti
est
hat

pr
omot
econdi
ti
onswi
thi
ntheschool
andt
hepr
act
icesofchi
l
drent
hathel
ptopr
event

wat
er,
hygi
eneandsani
tat
ionr
elat
eddi
seases.

School
sani
tat
ionandhy
gienedependonapr
ocessofcapaci
tyenhancementof

t
eacher
s,communi
tymember
s,Non-
Gov
ernment
alOr
gani
zat
ions(
NGOs)and

23
Communi
tyBasedOr
gani
zat
ions(
CBOs)andeducat
ionadmi
nist
rat
ors.Wat
er,

sani
tat
ionandhy
gienei
nschool
aimst
omakeav
isi
blei
mpactont
heheal
thand

hy
gieneofchi
l
drent
hroughi
mpr
ovementi
nthei
rheal
thandhy
gienepr
act
ices,
and

t
hoseoft
hei
rfami
l
iesandt
hecommuni
ti
es.I
tal
soai
mst
oimpr
ovet
hecur
ri
cul
um and

t
eachi
ngmet
hodswhi
l
epr
omot
inghy
gienepr
act
icesandcommuni
tyowner
shi
pof

wat
erandsani
tat
ionf
aci
l
iti
eswi
thi
nschool
s.i
timpr
oveschi
l
dren’
sheal
th,
school

enr
olment
,at
tendanceandr
etent
ionandpav
est
hewayf
ornewgener
ati
onofheal
thy

chi
l
dren.I
tist
her
oleofpol
i
cymaker
s,gov
ernmentr
epr
esent
ati
ves,
cit
izensand

par
ent
stomakesur
ethatev
erychi
l
dat
tendsaschool
thathasaccesst
osaf
edr
inki
ng

wat
er,
propersani
tat
ionandhy
gienef
aci
l
iti
es.Thi
sisev
erychi
l
d’sr
ight
.

Thebenef
it
sofwat
ersani
tat
ionandhy
gienet
oschool
chi
l
dren

Thepr
ovi
sionofwat
er,
sani
tat
ionandhy
gienef
aci
l
iti
esi
nschool
secur
esa

heal
thyschool
env
ironmentandpr
otect
schi
l
drenf
rom i
l
lnessandexcl
usi
on.I
t

i
saf
ir
stst
ept
owar
dsaheal
thyphy
sical
lear
ningenv
ironment
,benef
it
ingbot
h

l
ear
ningandheal
th.Chi
l
drenwhoar
eheal
thyandwel
l
-nour
ishedcanf
ull
y

par
ti
cipat
einschool
andgett
hemostf
rom t
heeducat
ion.Hy
gieneeducat
ioni
n

school
shel
ppr
omot
ethosepr
act
icest
hatwoul
dpr
eventwat
erandsani
tat
ion

r
elat
eddi
seasesaswel
lasencour
ageheal
thybehav
iori
nfut
uregener
ati
onsof

adul
ts.

Gi
rl
sar
epar
ti
cul
arl
yvul
ner
abl
etodr
oppi
ngoutofschool
,par
tl
ybecausemany

ar
erel
uct
antt
ocont
inuet
hei
reducat
ionwhent
oil
etsandwashi
ngf
aci
l
iti
esar
e

notpr
ivat
e,notsaf
eorsi
mpl
ynotav
ail
abl
e.Whenschool
shav
eappr
opr
iat
e,

gender
-separ
atedf
aci
l
iti
es,
anobst
acl
etoat
tendancei
sremov
ed.Thushav
ing

24
gendersegr
egat
edt
oil
etsi
nschool
spar
ti
cul
arl
ymat
ter
sforgi
rl
s.Gendernor
ms

andphy
siol
ogymakepr
ivacymor
eimpor
tantf
orgi
rl
sthanboy
s,andbi
ologi
cal

r
eal
i
tiesmeant
hatgi
rl
sneedadequat
esani
tar
yfaci
l
iti
esatschool
tomanage

menst
ruat
ion.Basi
cfaci
l
iti
est
hatpr
ovi
def
orgoodhy
gieneandpr
ivacy
,al
ong

wi
thsensi
ti
veheal
thpr
omot
ionassi
stgi
rl
stost
ayi
nschool
andcompl
etet
hei
r

educat
ion.

Hy
gienei
nschool
alsosuppor
tsschool
nut
ri
ti
on.Thesi
mpl
eactofwashi
ng

handswi
thsoapbef
oreeat
ingt
heschool
mid-
daymeal
assi
stst
obr
eakdi
sease

t
ransmi
ssi
onr
out
es.Chi
l
drengett
henut
ri
ti
onal
benef
it
sint
ended,
rat
hert
han

i
ngest
ingbact
eri
a,ger
msandv
iruses.St
udi
esshowt
hatwhenhandwashi
ng

becomespar
tofachi
l
d’sdai
l
yrout
inet
hebenef
it
stoheal
thar
eev
identandt
he

pr
act
icedoesnoteasi
l
yfade.School
ist
her
efor
eani
deal
set
ti
ngf
ort
eachi
ng

goodhy
gienebehav
ior
sthatchi
l
drencanal
socar
ryhome.

Hav
ingsaf
ewat
er,
toi
l
etandhy
gienef
aci
l
iti
esi
nschool
spr
omot
esequi
ty.Al
l

chi
l
drenar
eequal
int
hei
rri
ghtt
oaccesst
osaf
edr
inki
ngwat
er,
sani
tat
ionand

hy
gienef
aci
l
iti
es,
andal
lchi
l
drengai
nbenef
it
sthr
ought
hei
mpr
ovedhy
giene

pr
act
icespr
omot
edi
nschool
s.Bypr
ovi
dinggender
-segr
egat
edt
oil
ets,
student
s

ar
eassur
edofpr
ivacyanddi
gni
ty,
apar
ti
cul
arl
yimpor
tantf
act
orf
orgi
rl
s’

school
att
endance.Bypr
ovi
dingi
ncl
usi
veandaccessi
blef
aci
l
iti
es,
chi
l
dren

wi
thspeci
alneedsar
eabl
etoat
tendschool
andf
urt
hercont
ri
but
etot
he

dev
elopmentoft
hei
rsoci
ety
.

Hav
ingacl
eanschool
fost
ers,
achi
l
d’spr
idei
nhi
sorherschool
and

communi
ty.I
tenabl
esev
erychi
l
dbecomeanagentofchangef
ori
mpr
ovi
ng

wat
er,
sani
tat
ionandhy
gienepr
act
icesi
nthei
rfami
l
iesandwi
thi
nthei
r

25
communi
ty.School
wat
erandsani
tat
ioncl
ubsencour
agest
udent
stopar
ti
cipat
e

i
ntaki
ngcar
eofl
atr
inesandhandwashi
ngst
ati
ons,
andi
npr
ovi
dingsaf
ewat
er

wher
enecessar
y.Cl
ubmember
scr
eat
erot
ati
ngl
i
stsofr
esponsi
bil
i
ties,
shar
ing

sani
tat
ion-andwat
er-
rel
atedchor
esamongbot
hboy
sandgi
rl
s.Thi
sal
sof
ost
ers

pr
ideandowner
shi
p,andi
tcount
eract
sthebel
i
eft
hatt
heset
asksar
eonl
yfor

womenandgi
rl
sorpar
ti
cul
arsoci
algr
oups.

SwachhVi
dyal
aya–TheEssent
ial
Element
s

Ev
eryschool
int
hecount
rymusthav
easetofessent
ial
int
erv
ent
ionst
hatr
elat
etobot
h

t
echni
cal
andhumandev
elopmentaspect
sofagoodWat
er,
Sani
tat
ionandHy
giene

Pr
ogr
amme.

Ami
nimum swachhv
idy
alay
apackage:

Sani
tat
ion:

Separ
atet
oil
etsf
orboy
sandgi
rl
s,wi
thoneuni
tgener
all
yhav
ingonet
oil
etpl
us3

ur
inal
s.Ther
ati
otobemai
ntai
nedi
spr
efer
abl
yoneuni
tforev
ery40st
udent
s.

Menst
rual
hygi
enemanagementf
aci
l
iti
esi
ncl
udi
ngsoap,
adequat
eandpr
ivat
espace

f
orchangi
ng,
adequat
ewat
erf
orcl
othwashi
nganddi
sposal
faci
l
iti
esf
ormenst
rual

wast
e,i
ncl
udi
ngani
nci
ner
atoranddustbi
ns.

Dai
l
yhandwashi
ngwi
thsoapbef
oremi
d-daymeal
:

Suf
fi
cientgr
ouphandwashi
ngf
aci
l
iti
esal
l
owi
nggr
oupsof10-
12st
udent
stowash

handsatt
hesamet
ime.Thehandwashi
ngst
ati
onshoul
dbesi
mpl
e,scal
abl
eand

sust
ainabl
e,r
ely
ingonusageofmi
nimum wat
er.Thesehandwashi
ngf
aci
l
iti
escanbe

dev
elopedusi
ngl
ocal
mat
eri
als.

Gr
ouphandwashi
ngwi
thsoapsessi
onsar
econduct
edbef
oret
hemi
d-daymeal
sar
e

ser
ved,
andar
esuper
visedbyt
eacher
s,whoemphasi
zegoodhandwashi
ngt
echni
ques.

26
Thehandwashi
ngsessi
onsar
eusedasanoppor
tuni
tyf
ordel
i
ver
inghy
gienemessages,

especi
all
ythemessaget
hathandsshoul
dbewashedatt
wocr
it
ical
times:
bef
oreeat
ing

andafterusi
ngt
het
oil
et.Thesessi
onscanal
sobeusedt
odel
i
vermessageson
sani
tat
ion

anddr
inki
ng-
wat
ersaf
ety
.Adequat
eti
meal
l
ocat
ion(
pref
erabl
y10-
12mi
nes)bef
ore

t
hemi
d-daymeal
time,
toensur
ethatev
erychi
l
dandt
eachercanwashhandswi
thsoap,

conv
eni
ent
ly.

27
Dr
inki
ngwat
er:

Dai
l
ypr
ovi
sionofchi
l
d-f
ri
endl
yandsust
ainabl
esaf
edr
inki
ngwat
erandadequat
e

wat
erf
orhandwashi
ng.I
naddi
ti
on,
wat
erf
orschool
cleani
ngandal
sof
oodpr
epar
ati
on

andcooki
ng.Saf
ehandl
i
ngandst
orageofdr
inki
ngwat
ershoul
dbepr
act
iced

t
hroughoutt
heschool
.

Oper
ati
onandmai
ntenance:

Al
lwat
er,
sani
tat
ionandhandwashi
ngf
aci
l
iti
esneedt
obecl
ean,
funct
ional
andwel
l

mai
ntai
nedt
oensur
ethatt
hei
ntendedr
esul
tsar
eachi
evedandcapi
tal
inv
est
ment
s

madei
ninst
all
i
ngt
hesesy
stemsar
enotl
ost
.Annual
Mai
ntenanceCont
ract
scanbe

i
ssued,
whi
chwi
l
lincl
uder
egul
armai
ntenanceoff
aci
l
iti
es,
regul
arsuppl
yofcl
eani
ng

mat
eri
als,
consumabl
esl
i
kesoap,
disi
nfect
ant
s,br
ooms,
brushes,
bucket
set
c.The

AMCmayi
ncl
udei
dent
if
icat
ionofr
epai
rtasksandar
rangementf
orr
epai
rfaci
l
iti
es.

Al
ter
nat
ivel
y,somel
ocal
arr
angement
scanbemade,
whi
chcani
ncl
udeappoi
ntment

ofl
ocal
sweeper
s/cl
eaner
s,appoi
ntedbyt
heschool
/di
str
ict
,whoar
epr
ovi
dedwi
tha

r
egul
arsuppl
yofconsumabl
es.

Toi
l
ets:

Theel
ement
soft
oil
etsar
eessent
ial
l
yindi
vi
dual
andcommuni
tyt
oil
etsi
nur
banar
eas,

i
nst
it
uti
onal
toi
l
etsi
nrur
alar
eas,
andpubl
i
ctoi
l
etsi
nur
banar
eas.Thecal
cul
ati
ons

appr
eci
ateandt
akei
ntoaccountt
hef
actt
hatwhi
l
eSBM (
G)emphasi
zest
hecr
eat
ion

ofi
nst
it
uti
onal
toi
l
ets(
school
s,andanganwadi
cent
ers)i
naddi
ti
ont
oindi
vi
dual

househol
dlat
ri
nes,
SBM (
U)f
ocusesonconv
ersi
onofi
nsani
tar
ytoi
l
etsandcr
eat
ionof

addi
ti
onal
toi
l
etf
aci
l
iti
esf
orhousehol
ds,
communi
ti
esandf
loat
ingpopul
ati
on,
whodo

nothaveadequat
eaccess.Toi
l
etsaspercat
egor
iesi
nrur
alandur
banar
east
hat
requi
re

28
t
obebui
l
t:

SwachhBhar
atMi
ssi
onf
orUr
banAr
eas:

Thepr
ogr
ammei
ncl
udesel
i
minat
ionofopendef
ecat
ion,
conv
ersi
onofunsani
tar
y

t
oil
etst
opourf
lusht
oil
ets,
eradi
cat
ionofmanual
scav
engi
ng,
muni
cipal
sol
i
dwast
e

managementandbr
ingi
ngaboutabehav
ior
alchangei
npeopl
eregar
dingheal
thy

sani
tat
ionpr
act
ices.

Themi
ssi
onai
mst
ocov
er1.
04cr
orehousehol
ds,
prov
ide2.
5lakhcommuni
tyt
oil
ets,

2.
6lakhpubl
i
ctoi
l
ets,
andasol
i
dwast
emanagementf
aci
l
ityi
neacht
own.Undert
he

pr
ogr
amme,
communi
tyt
oil
etswi
l
lbebui
l
tinr
esi
dent
ial
areaswher
eiti
sdi
ff
icul
tto

const
ructi
ndi
vi
dual
househol
dtoi
l
ets.Publ
i
ctoi
l
etswi
l
lal
sobeconst
ruct
edi
n

desi
gnat
edl
ocat
ionssuchast
our
istpl
aces,
mar
ket
s,busst
ati
ons,
rai
l
wayst
ati
ons,
etc.

Thepr
ogr
ammewi
l
lbei
mpl
ement
edov
eraf
ive-
yearper
iodi
n4,
401t
owns.

Thet
otal
assi
stanceav
ail
abl
eforconst
ruct
ionofani
ndi
vi
dual
toi
l
eti
sRs4000/
-fr
om

t
heCent
ral
Gov
ernmentandanamountofRs1333/
-atl
eastf
rom t
heSt
ate

Gov
ernment
.Howev
er,
int
hecaseoft
heNor
thEastSt
ates,
thest
atesar
erequi
redt
o

cont
ri
but
eonl
yRs400/
-peri
ndi
vi
dual
toi
l
et.Howev
er,
ther
eisnobaronr
eleasi
ngany

ext
raf
undsatanyst
agebyt
heULB/
Stat
eGov
ernmentt
hroughaddi
ti
onal
resour
ces.

Theexpect
edassi
stancef
orconst
ruct
ionofcommuni
tyt
oil
ets-Cent
ral
Gov
ernment

wi
l
lcont
ri
but
eupt
o40%oft
hecostofconst
ruct
ionofcommuni
tyt
oil
etasaVGF/

out
ri
ghtgr
ant
.AsperSBM gui
del
i
nes,
theSt
ates/
UTsshal
lpr
ovi
deanaddi
ti
onal

13.
33%f
ort
hesai
dcomponent
.TheNEandspeci
alcat
egor
yst
atesshal
lber
equi
red

t
ocont
ri
but
e4%onl
y.Thebal
anceshal
lhav
etobear
rangedt
hroughi
nnov
ati
ve

mechani
smsbyt
heur
banl
ocal
body
.Theappr
oxi
mat
ecostperseatf
oracommuni
ty

t
oil
eti
sRs65,
000/
-.

Rs62,
009cr
orei
sli
kel
ytobespentont
hepr
ogr
amme.Oft
his,
theCent
rewi
l
lpi
tchi
n

29
Rs14,
623cr
ore.Oft
heCent
re’
sshar
eofRs14,
623cr
ore,
Rs7,
366cr
orewi
l
lbespent

onsol
i
dwast
emanagement
,Rs4,
165cr
oreoni
ndi
vi
dual
househol
dtoi
l
ets,
Rs1,
828

cr
oreonpubl
i
cawar
enessandRs655cr
oreoncommuni
tyt
oil
ets.

Accor
dingt
oCensus2011,
Indi
a’
sur
banpopul
ati
oni
s377mi
l
li
onor31%oft
het
otal

popul
ati
on.Thesenumber
sar
eexpect
edt
oincr
easet
o 600 mi
l
li
onby2031.The
Census

2011al
soshowedt
hati
n4,
041st
atut
oryt
owns,
closet
oei
ghtmi
l
li
onhousehol
dsdo

nothav
eaccesst
otoi
l
etsanddef
ecat
eint
heopen(
7.90mi
l
li
on)
.Weaksani
tat
ionhas

si
gni
fi
cantheal
thcost
sandunt
reat
edsewagef
rom ci
ti
esi
sthesi
ngl
ebi
ggestsour
ce
of

wat
err
esour
cepol
l
uti
oni
nIndi
a.Thi
sindi
cat
esbot
hthescal
eoft
hechal
l
engeahead

oft
heI
ndi
anci
ti
esandt
hehugecost
sincur
redf
rom notaddr
essi
ngt
hem.

TheSwachhBhar
atMi
ssi
on(
SBM)emanat
esf
rom t
hev
isi
onoft
heGov
ernment

ar
ti
cul
atedi
ntheaddr
essofThePr
esi
dentofI
ndi
ainhi
saddr
esst
otheJoi
ntSessi
on

ofPar
li
amenton9t
hJune2014:
“Wemustnott
oler
atet
hei
ndi
gni
tyofhomeswi
thout

t
oil
etsandpubl
i
cspacesl
i
tter
edwi
thgar
bage.Forensur
inghy
giene,
wast
e

managementandsani
tat
ionacr
osst
henat
ion,
a“SwachhBhar
atMi
ssi
on”wi
l
lbe

l
aunched.Thi
swi
l
lbeourt
ri
but
etoMahat
maGandhi
onhi
s150t
hbi
rt
hanni
ver
sar
yto

becel
ebr
atedi
nthey
ear2019.
”

SBM i
sbei
ngi
mpl
ement
edbyt
heMi
nist
ryofHousi
ngandUr
banAf
fai
rs(
M/oHUA)

andbyt
heMi
nist
ryofDr
inki
ngWat
erandSani
tat
ion(
M/oDWS)f
orur
banandr
ural

ar
easr
espect
ivel
y.Thesegui
del
i
nesar
efort
hei
mpl
ement
ati
onofSwachhBhar
at

Mi
ssi
on(
Urban)
.

30
Env
ironment
alawar
enessandpl
ant
ati
onsf
orSwachhBhar
at-

Ev
eryeducat
ional
inst
it
uti
onmusteducat
ethesoci
etyaboutt
hei
mpor
tanceoft
he

env
ironmenti
ntoday
’swor
ld.Ev
ery
oneshoul
dbet
aughthowt
okeept
hei
r

env
ironmentcl
eanandmai
ntai
npr
operhy
giene.Def
orest
ati
oni
soneoft
hemaj
or

r
easonsofpol
l
uti
ont
odayandt
her
efor
e,mor
etr
eepl
ant
ati
onsshoul
dbeencour
aged.

Wast
etoWeal
thpr
ogr
am:

WASTETOCOMPOST

TheUni
onCabi
nethasappr
ovedf
oraPol
i
cyonPr
omot
ionofCi
tyCompost
.Under

t
hepol
i
cy,
apr
ovi
si
onhasbeenmadef
ormar
ketdev
elopmentassi
stanceofRs.1500

pert
onofci
tycompostf
orscal
i
nguppr
oduct
ionandconsumpt
ionoft
hepr
oduct
.

Mar
ketdev
elopmentassi
stancewoul
dlowerpur
chasecostofci
tycompostt
ofar
mer
s.

Compostf
rom ci
tygar
bagewoul
dnotonl
ypr
ovi
decar
bonandpr
imar
y/secondar
y

nut
ri
ent
stosoi
lbutwi
l
lal
sohel
pinkeepi
ngt
heci
tycl
ean.Eco-
Mar
kst
andar
dforCi
ty

Compostwoul
densur
ethatenv
ironmentf
ri
endl
yqual
i
typr
oductr
eachest
hef
armer
s.

Apar
tfr
om t
his,
theMi
nist
ryhasal
soeasedsomeoft
heFCO’
snor
msandcondi
ti
ons

t
hatwoul
dencour
aget
hecompostpr
oducer
stosal
ethecomposti
nbul
k(wi
thout

packi
ng)f
ort
hebenef
itoff
armer
s.

CompostPol
i
cy:
Mar
ketDev
elopmentAssi
stancePol
i
cyunderSwachhBhar
at

Mi
ssi
onI
nit
iat
ive

Mar
ketDev
elopmentAssi
stance(
MDA)ofRs.1500permet
ri
ctonofci
ty

compostt
obepai
dtof
ert
il
izermar
ket
ingcompani
es.

Fer
ti
li
zerMar
ket
ingCompani
esobl
i
gat
edt
opur
chaseal
lci
tycompost

manuf
act
uredbyr
espect
iveci
ti
est
owhi
cht
heyhav
ebeent
agged.

Amendmenton28t
hSept
ember2016:
ULBs/CompostManuf
act
urer
scanal
so

mar
ketcompost

31
di
rect
lyt
ofar
mer
s(i
nbul
k)andcl
aim MDAofRs.1500pert
on.DAC&FW

Not
if
icat
ioni
nthi
sregar
drel
easedf
or43pl
ant
sandNot
if
icat
ionf
or47pl
ant
sis

under
way
.

WASTETOENERGY

TheUni
onCabi
nethasappr
ovedt
hepr
oposal
oft
heMi
nist
ryofPowerf
oramendment
s

i
ntheTar
if
fPol
i
cy.Fort
hef
ir
stt
imeahol
i
sti
cvi
ewoft
hepowersect
orhasbeent
aken

andcompr
ehensi
veamendment
shav
ebeenmadei
ntheTar
if
fPol
i
cy2006.Swachh

Bhar
atMi
ssi
ont
ogetabi
gboostwi
thpr
ocur
ementof100%powerpr
oducedf
rom

Wast
e-t
o-Ener
gypl
ant
s.Thepr
ovi
sioni
ntheEl
ect
ri
cit
yTar
if
fPol
i
cy2006i
sto

“
Mandat
ori
l
yPur
chaseAl
lPowerGener
atedf
rom Muni
cipal
Sol
i
dWast
eatt
heRat
e

Det
ermi
nedbyAppr
opr
iat
eAut
hor
it
y”bySt
ateEl
ect
ri
cit
yDI
SCOMs.

Gui
del
i
nesbyTaskFor
ceConst
it
utedbyPl
anni
ngCommi
ssi
ononWast
etoEner
gy:

Thegui
del
i
nesbyt
heTaskFor
ceconst
it
utedbyt
hePl
anni
ngCommi
ssi
on(
2014)f
or

est
abl
i
shi
ng

Wast
etoEner
gypl
ant
sincl
udet
hef
oll
owi
ng:

 appr
opr
iat
enessofWTEf
oracommuni
tymustbeev
aluat
edonacase-
by-
case

 basi
sandshouldonl
ybeconsi
der
edaf
terwast
ereduct
ionandr
esponsi
ble
recy
cli
ngpr
ogr
ams

ar
eimpl
ement
ed.

 Mi
nimum el
i
gibi
l
itycr
it
eri
aforget
ti
ngf
inanci
alsuppor
ttosetupWTEpl
ant
s

ar
ethef
oll
owi
ng:

 Muni
cipal
aut
hor
it
ymustsel
ectasui
tabl
econcessi
onai
ret
hroughacompet
it
ive

bi
ddi
ngt
osetup,
oper
ateandmai
ntai
nthewast
epr
ocessi
ngf
aci
l
ityf
oral
ong

t
erm notbel
ow20y
ear
s(DBOOT)
.

32
  Theappl
i
cantmustbeadev
eloperort
echnol
ogypr
ovi
derwhowi
l
lact
ual
l
y

const
ruct
,oper
ateandmai
ntai
nthepl
ant
;

 Thedev
elopermusthav
ecr
it
ical
staf
fi
ngonboar
donf
ull
timebasi
soronl
ong

t
erm cont
ract
;

 Thedev
elopermusthav
epastexper
ienceofoper
ati
onandmai
ntenance(
O&M)

ofatl
eastonesuchpl
ant
.

TheTaskFor
ceRepor
tcl
ear
lyment
ionst
hesui
tabi
l
ityofWt
Epl
ant
swhent
otal
wast
e

gener
atedi
smor
ethan550TPD,
alongwi
thcompost
ingf
orbi
odegr
adabl
esaswel
las

maki
ngRDF.Thi
sissui
tabl
eforULBshav
ingpopul
ati
onof10Lakhsandabov
e.

Consi
der
ingt
hehi
ghcost
soft
ranspor
tat
ionofwast
easwel
last
hepr
ocessedwast
e

pr
oduct
sandexi
stenceofext
ensi
veur
banspr
awl
inl
argeULBs,
coupl
edwi
tht
he

obl
i
gat
ionofr
enewabl
eener
gyonEl
ect
ri
cit
yDi
scomsmandat
edt
opr
ocur
e100%

powerf
orWt
Epl
ant
sunderTar
if
fPol
i
cyDt
.28.
01.
2016,
set
ti
ngupWt
EPl
ant
sisi
deal

f
orl
argeULBs.

PLASTI
CWASTESDI
SPOSALMECHANI
SM

Pl
ast
icWast
einRoadConst
ruct
ion

AGov
ernmentor
deri
nNov
ember2015hasmadei
tmandat
oryf
oral
lroaddev
eloper
s

i
nthecount
ryt
ouse.Sameamountofwast
epl
ast
ic,
alongwi
thbi
tumi
nousmi
xes,
for

r
oadconst
ruct
ion.Roaddev
eloper
swi
l
lnowhav
etousewast
epl
ast
ical
ongwi
thhot

mi
xesf
orconst
ruct
ingbi
tumenr
oadswi
thi
n50km ofper
ipher
yofanyci
tyt
hathasa

popul
ati
onofov
erf
ivel
akhs.I
nrecent
lyr
eleasedgui
del
i
nesf
ordev
eloper
s,t
he

gov
ernmenthasmadei
tmandat
oryt
hati
ncaseofnon-
avai
l
abi
l
ityofwast
epl
ast
ic,
the

dev
eloperhast
oseekt
her
oadt
ranspor
t&hi
ghway
smi
nist
ry’
sappr
oval
for

33
const
ruct
ingonl
ybi
tumenr
oads.

MORTHhasal
soi
ssuedadi
rect
iont
oal
lst
atest
ousebi
tumi
nousmi
xeswi
tht
hewast
e

pl
ast
ici
natl
easta10km st
ret
chasapi
l
otpr
oject
.Itf
urt
herst
atet
hati
nor
dert
ost
udy

t
heper
for
manceoft
heser
oads,
Cent
ral
RoadResear
chI
nst
it
ute(
CRRI
)reput
ed

engi
neer
ingcol
l
egesl
i
keI
ITs/NI
Ts/Gov
ernmentEngi
neer
ingcol
l
egesmayal
sobe

engagedsot
hatt
heef
fi
ciencyoft
hesy
stem canbeconf
ir
medbef
oremaki
ngi
t

mandat
oryi
nthecont
ract
s.

TheMi
nist
ryhasf
urt
herdi
rect
edt
hatal
ltheagenci
eshav
etot
akemeasur
esf
or

i
mpl
ement
ati
onoft
hesameandsendt
hedet
ail
sident
if
iedst
ret
chest
obeconst
ruct
ed

wi
thwast
epl
ast
icandt
hef
eedbackont
heper
for
manceoft
hest
ret
chesconst
ruct
ed

wi
thwast
epl
ast
icmaybesentt
otheChi
efEngi
neerwi
tha6-
mont
hint
erv
al.St
ate

agenci
eshav
ebeenaskedt
osendanact
iont
akenr
epor
ttot
hemi
nist
ry.

Adv
ant
agesofPl
ast
icTarRoad:

Awel
l
-const
ruct
edPl
ast
icTarRoadwi
l
lresul
tint
hef
oll
owi
ngadv
ant
ages.

•St
rengt
hoft
her
oadi
ncr
eased(
Incr
easedMar
shal
lSt
abi
l
ityVal
ue)

•Bet
terr
esi
stancet
owat
erandwat
erst
agnat
ion

•Nost
ri
ppi
ngandhav
enopot
hol
es.

•I
ncr
easedbi
ndi
ngandbet
terbondi
ngoft
hemi
x.

•I
ncr
easedl
oadwi
thst
andi
ngpr
oper
ty(
Wit
hst
andi
ngi
ncr
easedl
oadt
ranspor
t)

•Ov
eral
lconsumpt
ionofbi
tumendecr
eases.

•Reduct
ioni
npor
esi
naggr
egat
eandhencel
essr
utt
ingandr
avel
i
ng.

•Bet
tersoundnesspr
oper
ty.

•Mai
ntenancecostoft
her
oadi
sal
mostni
l
.

•TheRoadl
i
feper
iodi
ssubst
ant
ial
l
yincr
eased.

34
•Nol
eachi
ngofpl
ast
ics.

•Noef
fectofr
adi
ati
onl
i
keUV.

I
thasbeenf
oundt
hatmodi
fi
cat
ionofbi
tumenwi
thshr
eddedwast
epl
ast
icmar
ginal
l
y

i
ncr
easest
hecostbyaboutRs.2500pert
onne.Howev
er,
thi
smar
ginal
incr
easei
nthe

costi
scompensat
edbyi
ncr
easei
nthev
olumeoft
het
otal
mix,
ther
ebyr
esul
ti
ngi
nless

ov
eral
lbi
tumencont
ent
,bet
terper
for
manceandenv
ironment
alconser
vat
ionwi
th

usageofwast
epl
ast
ic.

PLASTI
CSWASTEMANAGEMENT

Env
ironment
alI
ssuesandChal
l
enges

Thequant
um ofsol
i
dwast
eisev
eri
ncr
easi
ngduet
oincr
easei
npopul
ati
on,

dev
elopment
alact
ivi
ti
es,
changesi
nli
fest
yle,
andsoci
o-economi
ccondi
ti
ons.Pl
ast
ic

gar
bagei
sseenl
i
tter
edal
lov
ert
hecount
ryandhasst
art
edcausi
ngsev
eral
probl
ems.

Pl
ast
icwast
ecl
ogsdr
ains,
causi
ngf
loods.I
tchokesani
mal
swhi
cheatpl
ast
icbags,
etc.

Pl
ast
icsf
oundi
nfi
eldsbl
ocksger
minat
ionandpr
event
srai
nwat
erabsor
pti
on.

Pl
ast
icswast
eisasi
gni
fi
cantpor
ti
onoft
het
otal
muni
cipal
sol
i
dwast
e(MSW)
.Iti
s

est
imat
edt
hatappr
oxi
mat
ely14t
housandt
onnesperday(
TPD)ofpl
ast
icswast
eis

gener
atedi
.e.appr
ox.9%ofabout1.
50l
acsTPDofMSW i
nthecount
ry.

Thepl
ast
icswast
econst
it
utest
womaj
orcat
egor
iesofpl
ast
ics;

(
i)Ther
mopl
ast
icsand

(
ii
)Ther
moset

pl
asti
cs.Ther
mopl
ast
ics,const
it
utes80% andt
her
mosetconst
it
utesappr
oxi
mat
ely
20%

oft
otal
post
-consumerpl
ast
icswast
egener
atedi
nIndi
a.Thi
npl
ast
icwast
eist
he

35
bi
ggestpr
obl
em andi
tseconomi
cuseneedst
obeexpl
oredt
oreducet
hemenace.

Pr
ocessi
ngDi
sposal
Pat
ter
nofPl
ast
icsWast
es

1)AsRef
useDer
ivedFuel
(RDF)f
orco-
processi
ngal
ongwi
thcoal
inTher
mal
and

CementI
ndust
ri
esand

2)Asal
i
mit
edsubst
it
utef
orBi
tumeni
nroadconst
ruct
ion

Pl
ast
icgar
baget
hatl
i
tter
sthecount
ryl
i
kecar
rybags,
chi
pbags,
chocol
atebar

wr
apper
s,pl
ast
icbags,
bot
tl
es,
li
ds,
etc.canbeshr
eddedandaddedasal
i
mit
ed

subst
it
utef
orbi
tumeni
nroadconst
ruct
ion.Thi
smet
hodmakespl
ast
icwast
eausef
ul

subst
it
utei
nconst
ruct
ion,
simpl
eandcostef
fect
ive.

AGov
ernmentor
deri
nNov
ember2015hasmadei
tmandat
oryf
oral
lroaddev
eloper
s

i
nthecount
ryt
ouse.Sameamountofwast
epl
ast
ic,
alongwi
thbi
tumi
nousmi
xes,
for

r
oadconst
ruct
ion.Thi
sist
ohel
pov
ercomet
hegr
owi
ngpr
obl
em ofpl
ast
icwast
e

di
sposal
inI
ndi
a.

SWACHHHOSPI
TAL:

pr
ovi
deaheal
thyat
mospher
etost
aff
,pat
ient
sandv
isi
tor
s.Thef
ir
standf
oremostst
ep

t
owar
dsachi
evi
ngsuchcl
eanenv
ironmenti
nthehospi
tal
sisensur
ingsani
tat
ionand

hygi
ene pract
ices amongstt
he st
aff
,pat
ient
s and v
isi
tor
s.Thi
ngs l
i
ke l
ack of
awareness

aboutheal
thhazar
dsr
elat
edt
oheal
thcar
ewast
e,i
nadequat
etr
aini
ngi
nwast
e

managementandabsenceofr
eli
abl
ewast
emanagementanddi
sposal
syst
emsar
ethe

mostcommonpr
obl
emsconnect
edwi
thheal
thcar
ewast
e.Thi
sSOPt
arget
stoensur
e

pr
operwast
emanagementt
hroughr
ecy
cli
ngandpr
ocessi
ngofwast
e,andest
abl
i
sh

sy
stemsi
nthehospi
tal
sforcl
eanl
i
ness.I
tlay
semphasi
sont
hef
actt
hatt
he

managementofheal
thcar
ewast
erequi
resi
ncr
easedat
tent
ionanddi
l
igencet
oav
oid
t
he

36
exposur
etoi
nfect
iousagent
sandt
oxi
csubst
ances.Anassessmentf
ramewor
khas
also

beendef
inedi
nthi
sdocumentwhi
chcanhel
ptheconcer
nedhospi
tal
toi
mpr
ovei
ts

cl
eanl
inessmai
ntenancepr
ocessesandachi
eveanexempl
aryl
evelofcl
eanl
i
ness.
These

di
rect
ionswi
l
lbeupdat
edcont
inual
l
ytoi
ncor
por
atenewpr
ocedur
esandpr
oduct
s.As

i
tisdy
nami
cinnat
ure,
thepr
int
edv
ersi
onoft
hisdocumentorpar
tther
eofshoul
dnot

ber
eli
eduponasacur
rentr
efer
encedocument
,hence,
iti
sadv
isabl
etoper
iodi
cal
l
y

checkf
orupdat
edv
ersi
onont
heswachhbhar
atur
ban.
gov
.i
npor
tal
.Anyamendment
s

t
othepr
ocedur
esbaseduponr
equi
rementshoul
dbei
dent
if
iedandi
ncor
por
atedasper

t
her
equi
rement
.Thi
sdocumentser
vesast
hebasedocument
.Theact
ual
all
ocat
ionof

r
esour
cesandt
heact
ual
frequencyofcl
eani
ngmayv
aryaccor
dingt
othel
ocal

si
tuati
ons.I
tisi
mpor
tantt
hatal
laspect
sofcl
eani
ngandsani
tat
ionpr
ovi
sionar
e
al
igned

wi
tht
heSwachhBhar
atMi
ssi
onGui
del
i
nesandot
herr
elev
antenv
ironment
-r
elat
ed

gui
del
i
nesi
ssuedbyt
heGov
ernmentofI
ndi
a.TheSt
andar
dOper
ati
ngPr
ocedur
esar
e

setout
ingadet
ail
edf
ormatt
ocov
ert
hei
ssuesr
equi
redt
oimpl
ementpr
opercl
eani
ng

ofhospi
tal
premi
ses.Si
ncebi
o-medi
cal
wast
eisani
ntegr
alpar
toft
hewast
egener
ated

byheal
th-
car
efaci
l
iti
es,
abr
iefr
efer
encer
elat
edt
oit
smai
ntenanceandt
reat
menthas

beenment
ionedi
nthi
sdocument
.Howev
er,
incaseofdet
ail
edgui
del
i
nesf
ort
he

managementandt
reat
mentoft
hebi
omedi
cal
wast
egener
ated,
theBi
omedi
cal
wast
e

(
ManagementandHandl
i
ng)Rul
es2016andanyot
heramendment
sornot
if
icat
ionsof

t
hest
atepol
l
uti
oncont
rol
boar
dcanber
efer
redt
o.

Mor
eonSwachhBhar
atAbhi
yan:

 SwachhBhar
atAbhi
yanSl
oganandQuot
es

 EssayonSwachhBhar
atAbhi
yan

37
  EssayonBal
Swachht
aAbhi
yan

 EssayonCl
eanl
i
ness

I
mpactofSwachhBhar
atMi
ssi
on

Ev
enaf
tersev
eral
decadesaf
teri
ndependence,
Indi
ahasf
ail
edt
oachi
evet
her
equi
sit
e

cl
eanl
i
nessl
evel
s.Weuset
oseeopengar
bagedumps,
over
fl
owi
ngdr
ains,
andopen

def
ecat
iont
aki
ngpl
aceatnumer
ouspl
aces.Tosol
vet
hispr
obl
em Gov
ernmentofI
ndi
a

r
oll
edi
tsf
lagshi
pschemeSwachhBhar
atMi
ssi
ononOct
ober2,
2014.Thi
sSwachh

Bhar
atcampai
gnhasbeendubbedast
hecount
ry’
sbi
ggestcl
eanl
i
nessdr
iveev
er.Ev
en

t
hepr
esi
dentofI
ndi
a,Mr
.Pr
anabMukher
jeeal
sor
equest
edev
eryI
ndi
anci
ti
zent
o

par
ti
cipat
eint
hecampai
gnandspendami
nimum of100hour
sint
hisdr
iveannual
l
y.

SwachhBhar
atMi
ssi
onhasposi
ti
vei
mpact
sont
our
ism,
heal
th,
cleant
echnol
ogy
,

i
ndi
vi
dual
product
ivi
ty,
for
eigndi
recti
nvest
ment
,env
ironmentandot
her
s.

Tour
ism:

I
ndi
aisal
andofcul
tur
alher
it
ageandr
ichhi
stor
y.Tour
ism gener
atear
ound6.
6per
cent

ofI
ndi
a’
sGDPand39.
5mi
l
li
onI
ndi
ansar
edi
rect
lyempl
oyedi
nthi
ssect
or.The

bi
ggestl
i
mit
ati
onf
orI
ndi
atopr
omot
etour
ism i
scl
eanl
i
ness.For
eignt
our
isti
sver
y

par
ti
cul
arabouthy
gieneandcl
eanl
i
ness.SwachhBhar
atMi
ssi
onwi
l
lhel
pin

gener
ati
ngempl
oymentt
hrought
our
ism andboostI
ndi
a’
sGDP.

For
eignDi
rectI
nvest
ment
:

Aspercur
renteconomi
ccondi
ti
ons,
Indi
aur
gent
lyneedFor
eignDi
rectI
nvest
ment

(
FDI
).I
ndi
ainspi
redf
rom Si
ngapor
ewhi
chunder
tooksi
mil
arcl
eanl
i
nessdr
ivef
rom

1977t
o1987.I
thel
pedSi
ngapor
etoat
tractFDI
.HopeSwachhBhar
atMi
ssi
onwi
l
ldo

t
hesamewonderf
orI
ndi
a.

38
 Heal
th:

Poorhy
gieni
candcl
eanl
i
nessar
ethet
womaj
orcausesofi
l
lness.SwachhBhar
at

Mi
ssi
onwi
l
lhav
eposi
ti
vei
mpactonI
ndi
a’
sheal
thcar
esect
or.Accor
dingt
orecent

st
udybyWHO,
duet
olackofhy
gieni
ccondi
ti
onsandl
ackofcl
eanl
i
nesst
her
eisal
oss

ofRS.
6500ev
eryy
eart
oeachI
ndi
an.I
nshor
t,t
her
eisal
ossofRs.
26000ev
eryy
ear

f
oraf
ami
l
yoff
ourpeopl
e.SwachhBhar
atMi
ssi
onwi
l
lpl
ugt
hisl
ossandwi
l
lhel
pto

easebur
denonexi
sti
ngheal
thcar
efaci
l
iti
es.

Cl
eanTechnol
ogy
:

Graduall
yf ocus on cl eanl
iness and hygi
ene wi
llshif
tf ocus towards use of
cl
eantechnologyi.e.non-pol
lut
ioninnatur
e.Itwi
lli
nvol
veuseofbi o-degr
adablefuel
andproducts.Anyshi f
tt owardcleantechnol
ogywil
lhaveposi t
iverippl
eeffecton
enti
reeconomy .Newtechnologybri
ngnewsetofemploymentopport
uniti
esli
kei
ncase

I
nfor
mat
ionTechnol
ogy
.Focusonnewt
echnol
ogywi
l
lleadt
onewski
l
ldev
elopment

f
ori
nnov
ati
ont
hushel
pingener
ati
ngnewempl
oyment
/ent
repr
eneur
ial
oppor
tuni
ti
es

f
orI
ndi
a’
syout
h.I
ndi
acanbecomehubofcl
eant
echnol
ogyf
orent
ir
ewor
ld.Swachh

Bhar
atMi
ssi
onshoul
dnotbel
i
nkedonl
ytocl
eanl
i
nessandhy
gienebuti
thasl
arger

obj
ect
iveofput
ti
ngI
ndi
aint
heLeagueofNat
ionswor
kingt
owar
dst
echnol
ogi
cal

dev
elopmentf
orf
utur
e.

I
ndiv
idualProduct
ivi
ty:Heal
thy Body r
esul
tsi
n Heal
thy mi
nd whi
ch i
s di
rect
ly
pr
oporti
onal
toProducti
vi
tyof

ani
ndi
vi
dual
s.SwachhBhar
atMi
ssi
onwi
l
lleadt
oHeal
thyI
ndi
awhi
chi
ntur
nincr
ease

pr
oduct
ivi
tyofI
ndi
ans.Dev
elopedcount
ri
esar
eli
veexampl
eofhowheal
thyci
ti
zen

canhel
pini
ncr
easi
ngpercapi
taGDPoft
hecount
ry.

Ov
eral
li
mpactofSwachhBhar
atMi
ssi
ononI
ndi
anSt
atesi
smar
ginal
.Butsomest
ates

hav
eshownv
isi
blei
mpr
ovementl
i
ke-Guj
rat
,Hi
machal
Pradesh,
Punj
ab,
Kar
nat
aka,

Andhr
aPr
adesh,
andChhat
ti
sgar
h.

39
 DATAANALYSI
S

Quest
ionnai
ref
ort
hepur
poseofst
udyofr
esear
chont
heper
cept
ionofSwachhBhar
at

Abhi
yaan

1.Ar
eyouawar
eofSwachhBhar
atAbhi
yaan?

 94%peopl
esar
eawar
eaboutt
heSwachhBhar
atAbhi
yan&6%peopl
ear
enot

awar
e.

2.Ar
eyouawar
eoft
heobj
ect
ivewhi
chi
stoachi
eveacl
eanI
ndi
aby2019?

Yes66

No34

 66%peopl
esar
eawar
eaboutt
heobj
ect
ivewhi
chi
stobeachi
eveacl
eanI
ndi
a
by

2019and34%ar
enotawar
eaboutt
heobj
ect
ive.

3.I
nYouropi
nion,
woul
dthePM’
sidear
eapbenef
itf
ort
henat
ion?

Yes68

No32

 68%peopl
est
hinkt
hatt
hisi
deaofPM i
sbenef
ici
alf
ort
henat
ionand32%

peopl
esdi
sagr
eeont
hat
.

4.Doy
oudoy
ourpar
ttomakeI
ndi
aCl
ean?

Yes82

No18

40
  82%peopl
esdot
hei
rpar
ttomakeI
ndi
acl
eanand18%peopl
esdoesnott
ake
par
t.

5.Doy
ouencour
ageot
heri
ndi
vi
dual
stopl
edgef
oracl
eanI
ndi
a?

Yes74

No26

 74%peopl
esencour
ageot
heri
ndi
vi
dual
stopl
edgef
ort
hecl
eanI
ndi
aandot
her

26%peopl
enotencour
agi
ngot
her
s.

6.Hav
eyouv
olunt
eer
edanyt
imet
ocl
eany
ourar
east
reet
s?

Yes54

No46

 54%peopl
eshav
evol
unt
eer
edt
ocl
eant
hei
rar
east
reetand46%peopl
esar
enot

doneanyv
olunt
eer
ing.

7.Doy
oubel
i
evet
hatonl
ybui
l
dingi
nfr
ast
ruct
urel
i
kepubl
i
ctoi
l
etscanhel
p

achi
evecl
eanI
ndi
a?

Yes28

No72

 28%peopl
esbel
i
evet
hatbui
l
dingi
nfr
ast
ruct
urel
i
kepubl
i
ctoi
l
etscanhel
pto

achi
evecl
eanI
ndi
aandot
her72%peopl
esar
enotbel
i
evi
ng.

8.Doy
ouf
eel
thatt
her
eisl
essl
i
tter
ingont
her
oadaf
terSBAwasl
aunched?

Yes44

41
No66

 44%peopl
e’
sfeel
sthatt
her
eisl
essl
i
tter
ingont
her
oadaf
terSBAwasl
aunched

and60%peopl
esai
dthatt
hecondi
ti
onofl
i
tter
ingont
her
oadsi
sst
il
lsameaf
ter

l
aunchi
ngSBA.

9.Ar
eyouawar
ethatmanycor
por
atesar
etaki
ngi
nter
esti
nSBAf
ort
hepur
pose

ofCSR?

Yes61

No39

 61%peopl
esar
eawar
eaboutt
hei
nter
estt
akenbycor
por
atesi
nSBAf
ort
he

pur
poseofCSRandot
her39%peopl
edoesnotawar
eaboutt
hei
nter
estof

cor
por
ates.

10.I
nyourper
cept
ionwi
l
litchanget
heout
lookandhabi
tsofpeopl
easan

i
mpl
i
cat
ionofSBA?

Yes72

No28

 72%peopl
eshav
ingper
cept
iont
hataf
terl
aunchi
ngSBAt
hehabi
tsandout
look
i
s

changedand25%hav
eper
cept
iont
hatnot
hingi
schange.

42
FI
NDI
NGS
Accor
dingt
osur
veyi
tisf
oundt
hatt
hepeopl
esar
eawar
eaboutt
heSwachhBhar
at

Abhi
yan.

 Thepeopl
esar
eact
ivel
ypar
ti
cipat
ingi
nSwachhBhar
atAbhi
yanandt
heyar
e

encour
agi
ngot
her
sal
so.

 Bui
ldingi
nfr
ast
ruct
urel
i
kepubl
i
ctoi
l
etsi
snott
hatmuchhel
pingi
nSwachh
Bharat

Abhi
yanbecauset
heper
cent
ageofl
i
tter
ingonr
oadsi
snotdecr
easi
ng.

 Manycorpor
atesar
etaki
ngpar
tinSwachhBhar
atAbhi
yanasapar
tofCSR
act
ivi
ty

whichi
smor
ebenef
ici
alt
otheci
ti
zensandwhi
chwi
l
lhel
ptheCl
eanI
ndi
a
Mi
ssi
on.

 Theout
looksandhabi
tsofpeopl
esar
echangi
ngwi
thr
espectt
oSwachhBhar
at

Abhi
yan.

43
 SUGGESTI
ONS:
 Gov
ernmentofI
ndi
aneedst
ospr
eadmor
eawar
enessaboutt
heSwachhBhar
at

Mi
ssi
on.

 Peopl
es i
nr ur
alar
eas ar
e st
il
lnotuse t
he t
oil
ets,so f
ort
hisi
ssue t
he
gover
nment

needst
osomet
akesomeef
for
tsonpr
omot
ingt
het
oil
ets.

 SwachhBhar
atAbhi
yani
snotj
ustaboutcl
eani
ngsur
roundi
ngsbutal
soseeki
ng

t
hepar
ti
ci
pat
ionofpeopl
einpl
ant
ingt
ree,
creat
ingt
rash-
fr
eeenv
ironment
,

pr
ovi
dingsani
tat
ionf
aci
l
iti
esandpav
ingawayf
orSwachhBhar
atev
ent
ual
l
y

 Gov
ernmentneedst
odocampai
gnaboutt
hepl
ant
ati
onoft
rees,
plast
icbanset
c.

 I
tisnotpossi
blet
oachi
evet
heul
ti
mat
egoal
ofSwachhBhar
atAbhi
yani
nshor
t

t
ime,
Sot
hepr
ogr
ammemustr
uncont
inuousl
y.

 I
tisessent
ial
todot
hef
oll
owupaboutt
heSwachhBhar
atSchemewhi
chi
s

i
mpl
ement
ed.

44
RECOMMENDATI
ON:
 Toi
l
etconst
ruct
ionandBehav
iourChangeCommuni
cat
ion(
BCC)hav
etobe

gi
venanequal
pri
ori
tyast
hesuccessofanODFpr
ogr
ammewi
l
lideal
l
ybe

measur
edagai
nstt
hei
ncr
easei
ntoi
l
etusage.

 Apr
ofessi
onal
agencyneedst
obei
nvol
vedbot
hatt
heCent
ral
andSt
atel
evel

t
odesi
gnt
hest
rat
egy
,modeofi
mpl
ement
ati
onandt
omoni
torandev
aluat
ethe

pr
ogr
essoft
hecampai
gn.

 Achapt
eronsani
tat
ionpr
act
icesshoul
dbei
ncl
udedi
nschool
cur
ri
cul
um f
rom

t
hef
ir
stst
andar
dit
sel
f.I
neachschool
andcol
l
ege,
ateam ofst
udent
scal
l
edt
he

‘
Swachht
aSenani
’maybef
ormedt
ospr
eadawar
enessaboutsani
tat
ionand

cl
eanl
i
ness.

 Ski
l
lDev
elopmentcour
ses/Di
plomacour
sesmaybei
ntr
oducedi
nSt
ateI
TIs

andpol
ytechni
cs/col
l
eges.

 Wast
etoEner
gypl
ant
smaybesetuponPPPmodeandt
hePPPf
ramewor
k

mayspeci
fyt
her
esponsi
bil
i
tiesoft
hel
ocal
bodyandPPPpar
tner
.

 TheCent
reandSt
ateGov
ernmentmayi
ssueSwachhBhar
atbonds.

45
 CONCLUSI
ON
Thest
udyonSwachhBhar
atAbhi
yanPr
ojectwasconduct
edt
oassesst
hei
mpactof

t
hepr
ogr
ammeoncommuni
tyal
ongwi
thev
aluat
etheski
l
loff
unct
ionar
ies.The

f
indi
ngsuggest
sthatcommuni
tymember
swer
eincl
i
nedt
owar
dst
hecl
eanl
i
ness

pr
ogr
ammeanddesi
redmai
ntai
ncont
inui
tyofact
ivi
ti
esconduct
ed.Theper
cept
ionof

t
hecommuni
typar
ti
cul
arl
yregar
dingt
hepubl
i
cheal
thandhy
gienei
ssuesi
san

i
mpor
tanti
nfl
uenci
ngf
act
ori
ncondi
ti
oni
ngt
hepr
act
iceofhy
gienei
nthecommuni
ty.

Oneoft
hemostdi
ff
icul
taspectofcommuni
tyl
evel
progr
ammei
sensur
ingsuf
fi
cient

penet
rat
ionandr
eachacr
osst
heci
ti
zenst
oat
tai
npopul
ati
on-
lev
eli
mpact
.Thus,

al
thoughspeci
fi
cpr
ogr
ammecomponentmaybeef
fect
ive,
thel
owl
evel
of

i
nvol
vementi
nindi
vi
dual
lev
elbehav
iorchangepr
ogr
ammel
i
mit
sthecommuni
ty

wi
dei
mpact
.

Theper
cept
ionofpeopl
esi
schangi
ngdaybydaysot
heyar
eact
ivel
ypar
ti
cipat
ingi
nto

t
heSwachhBhar
atMi
ssi
on,
andcor
por
atesal
sot
aki
ngSwachhBhar
atAbhi
yani
nthei
r

CSRact
ivi
ti
est
odot
hev
ari
ousact
ivi
ti
est
ohel
ptheCl
eanI
ndi
aMi
ssi
on.

46
 BI
BLI
OGRAPHY
ht
tp:
//swachhbhar
atmi
ssi
on.
gov
.i
n/sbmcms/
index.
htm

ht
tp:
//www.
swachhbhar
atur
ban.
in/
sbm/
home/

ht
tp:
//www.
pmi
ndi
a.gov
.i
n/hi
/maj
or_
ini
ti
ati
ves/
swachhbhar
atabhi
yan/

ht
tps:
//swachhbhar
at.
mygov
.i
n/

Newspaper
:

 Loksat
ta

 Ti
mesofI
ndi
a

 Economi
cti
mes

 Lokmat

Books:

 SwachhBhar
atcl
eanI
ndi
a,byMr
idul
aSi
nha(
Aut
hor
),R.
K.Si
nha(
Aut
hor
)

 SwachhBhar
atAbhi
yan:
Chunot
iyanEv
m Av
asar
,byDr
.Ar
vindShukl
a

(
Aut
hor
)

47
 ANNEXURE
Quest
ionnai
ref
orSt
udy

Quest
ionnai
ref
ort
hepur
poseofst
udyofr
esear
chont
heper
cept
ionofSwachhBhar
at

Abhi
yaan

Par
tofMumbai
:

1.Ar
eyouawar
eofSwachhBhar
atAbhi
yaan?

a.Yes

b.No

2.Ar
eyouawar
eoft
heamountspentont
hewor
kingofSBA?

a.Yes

b.No

3.Ar
eyouawar
eoft
heobj
ect
ivewhi
chi
stoachi
eveacl
eanI
ndi
aby2019?

a.Yes

b.No

4.I
nYouropi
nion,
woul
dthePM’
sidear
eapbenef
itf
ort
henat
ion?

a.Yes

b.No

54

5.Doy
oudoy
ourpar
ttomakeI
ndi
aCl
ean?

a.Yes

b.No

6.Doy
ouencour
ageot
heri
ndi
vi
dual
stopl
edgef
oracl
eanI
ndi
a?

a.Yes

b.No

7.Hav
eyouv
olunt
eer
edanyt
imet
ocl
eany
ourar
east
reet
s?

48
a.Yes

b.No

8.Doy
oubel
i
evet
hatonl
ybui
l
dingi
nfr
ast
ruct
urel
i
kepubl
i
ctoi
l
etset
c.canhel
p

achi
evecl
eanI
ndi
a?

a.Yes

b.No

9.Doy
ouf
eel
thatt
her
eisl
essl
i
tter
ingont
her
oadaf
terSBAwasl
aunched?

a.Yes

b.No

10.Ar
eyouawar
ethatmanycor
por
atesar
etaki
ngi
nter
esti
nSBAf
ort
hepur
pose

ofCSR?

a.Yes

b.No

55

11.Howdoy
ouseeSBAwor
kingi
nyourci
tyonascal
eof1-10?

_
___
___
_

12.I
nyourper
cept
ionwi
l
litchanget
heout
lookandhabi
tsofpeopl
easan

i
mpl
i
cat
ionofSBA?

a.Yes

b.No

49