B.

Market Needs

Based on what been observed, the Carbonara has the most of the sale. Pasta is the most total of sales. The
most total of sales in just one year are php 15,000.00 but it still depends on their ratio in a month. The
customer is most in favour of pasta because it’s their famous main menu and it’s very delicious.

C.Market Trends

As stated in the market trends, the carbonara and mango shake has the most total of sales in year 2019.
They asked the manager of the Glorious J Cafe on how they manage their sales. The manager said that
the Glorious J Cafe has built an image, making the customers continue to keep on coming back most
especially to the most loved menus that they have. Glorious J Café has a well known Carbonara and
Mango Shake has been their always favourite in the menu.

A.Market Size

Feedback and Control

Action plan: Establish a branch in Kalibo area

The Glorious J Cafe will have a branch after 5 years in Kalibo area, especially near schools and places that
easily accessible. The Glorious J Cafe will be enhancing their business around Kalibo area especially in
19th Marthys St. The business will have their complete training and high standard performances on their
crew that they will be hired and also to the business.