Total No. of Pages:
Register Number
Name of the Candidate:
M.B.A. DEGREE EXAMINATION, May 2015
(Common with M.B.A Marketing Management and
‘Time: Three hours
2
pier OE
(HUMAN RESOURCE MANAGEMENT)
(SECOND YEAR)
280: BUSINESS RESEARCH METHODS.
M.B.A Financial Management)
Explain the following:
PNT RODE
10,
i
12.
13.
14,
1s.
16.
Meaning of research.
Decision theory 6
6876
Maximum: 100 marks
SECTION-A
Answer any FIVE questions
i
Point of internal estimates.
Filed work plan.
Motivation research techniques. cloetwebes ,
Normal distribution.
N on-parametric research.
Executive summary.
SECTION.
Answer any THREE questions
Explain the factors influencing research design. 13,17
Explain the sampling and non sampling errors. 9/
Describe the various techniques involved in attitude measurement. jy s
Compare probability and non ~probability sampling techniques. $4
(5*5=25)
(8*15=45)
ws
What is multidimensional scaling? Explain the uses with suitable examples.
SECTION-C
Answer any ONE question
Explain the various step involved in research process,
List out and explain the various methods of data collection. 15
(1x15=15)
Elucidate the advantages statistical techniques used for analyzing data.
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Tse
teed ek bg os6876
2
SECTION-D (1x15=15)
[Compulsory)
17. Using the different measurement
‘ales, prepare a questionnaire, on a topic of
your choice and indicate the statistical tools can be used for analysis of the
questionnaire.
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