Mbabusiness Research Methods2015

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Total No. of Pages: Register Number Name of the Candidate: M.B.A. DEGREE EXAMINATION, May 2015 (Common with M.B.A Marketing Management and ‘Time: Three hours 2 pier OE (HUMAN RESOURCE MANAGEMENT) (SECOND YEAR) 280: BUSINESS RESEARCH METHODS. M.B.A Financial Management) Explain the following: PNT RODE 10, i 12. 13. 14, 1s. 16. Meaning of research. Decision theory 6 6876 Maximum: 100 marks SECTION-A Answer any FIVE questions i Point of internal estimates. Filed work plan. Motivation research techniques. cloetwebes , Normal distribution. N on-parametric research. Executive summary. SECTION. Answer any THREE questions Explain the factors influencing research design. 13,17 Explain the sampling and non sampling errors. 9/ Describe the various techniques involved in attitude measurement. jy s Compare probability and non ~probability sampling techniques. $4 (5*5=25) (8*15=45) ws What is multidimensional scaling? Explain the uses with suitable examples. SECTION-C Answer any ONE question Explain the various step involved in research process, List out and explain the various methods of data collection. 15 (1x15=15) Elucidate the advantages statistical techniques used for analyzing data. ood Tse teed ek bg os 6876 2 SECTION-D (1x15=15) [Compulsory) 17. Using the different measurement ‘ales, prepare a questionnaire, on a topic of your choice and indicate the statistical tools can be used for analysis of the questionnaire. eee ils

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