Name : Frista Erinda

NIM : 4.42.19.0.12
Class : PS-2A

UNIT 2. SHARING INFORMATION

Products and services
1. FOCUS ON WORDS
1. Why do companies create new products and services ?
Because of create new products and services, companies keep growing. If there are no
any other new value to offer customers, the companies will not exists further and
eventually dies. If the value offered is not keep on increasing, then the companies are
losing its strength in the market as its competitors keep on increasing in their value in
the market.

2. (((2.1))) Listening true (T) or false (F)

1. The idea came from the research team. (F)
2. They chose the name ‘EZ Squirt’ to attrack kids (children). (T)
3. They produced and tested seven differnt types of bottle. (F)
4. It sells for the same price as normal ketchup. (F)
5. It has more vitamins than normal ketchup. (T)

3. (((2.1))) Listen to the interview again and check yours answers

1. Do product research
2. Trial product
3. Brand product
4. Test design
5. Cost product
6. Launch product

4. What are the stages in the life of your products or services? What stages are you and
your departement involved in?
1. Idea generation
2. Rasearch anf development
3. Testing
4. Analysis
5. Rollout

I involved in Rollout stage because i promote our product or service through marketing and
advertising to help make our launch success.

5. Match the definitions in A to words in B

1. Choose a name for a product => brand
2. Promote a product to the public => advertise
3. Ask the public what they think of a product => do research
4. Canculate the price of a product => cost
5. The way a product looks => design
6. Test a product => trial
 7. Introduce a new product to the market => lunch

6. Read this article and complete the gaps using words in 3

1. Original idea
2. Product research
3. Trial
4. Trial
5. Launched
6. Design
7. Cost

7. KEY WORD

2. FOCUS ON GRAMMAR
1. Some product brands are so famous companies in the world. Look at this chart
showing some of the key dates in its history and answer the questions below
 Hoover => vacum cleaner
 Haloid xerox => digital document product
 Biro refill service

2. Xerox is one of the most famous companies in the world.

1. Photographic paper
2. Carlson made the first xerographic image in his laboratory
3. In 1942
4. He bought a licence to use electrophotography
5. At 1959
6. In Webster, NY

3. Work with a partner to complete the next part of the Xerox history. Student A turn to
file 5 on page 85. Student B, turn to file 5 on page 93
Student A
1961 The company changed its name to Xerox Corporation
1963 They acquired Micro-Systems Inc.
1965 They opened a manufacturing plant in Venray, the Netherlands.
1968 Chester Carison died in September
1969 Xerox moved its head office from New York to Connecticut.
1970 Xerox opened PARC (Palo Alto Research Center) in California.

Student B
1961 The company changed its name to Xerox Corporation
1963 They acquired Micro-Systems Inc.
1965 They opened a manufacturing plant in Venray, the Netherlands.
1968 Chester Carison died in September
1969 Xerox moved its head office from New York to Connecticut.
1970 Xerox opened PARC (Palo Alto Research Center) in California.
4. (((2.2))) Listen to this interview and complete the sentences.
1. In 1988 Xerox produced their 2 millionth photocopier
2. In 1994 they introduced a n logo – the red X
3. In 1998 they announced plans to open a call centre in Dublin
4. In 2000 they were a major sponsor of the oliympic games in Sydney
5. In 2001 a woman became chairman of Xerox for the first time.

5. From 2 and 4 make qusetion for these answers

1. What did the Haloid Company do?
2. When did Xerox produce their 2 millionth photocopier?
3. What did Haloid’s trademarket?
4. What did Xerox sponsor in 2000?
5. With whom Haloid formed joint venture?

6. Great Intentios
1. Had
2. Demonstrate
3. Have
4. Required
5. Launched
6. Be
7. See
8. Decided
9. Need
10. Spend

7. Guerlain is a fresh perfume, cosmetics, and sskincare house which is among the oldest in
the world. The house of guerlain was owned and managed by member of the Guerlain
family from its inception in 1828 to 1994. It was acquired in 1994 by the LVMH Group, a
Frecnh multinational investment corporation spesializing in luxury brand.