FC Bayern challenges

Rivalries[edit]
Main articles: Bavarian football derbies, Munich derby, and Der Klassiker

A Munich derby match at the Allianz Arena between Bayern and 1860 Munich in the quarter-final of the
2007–08 DFB-Pokal on 27 February 2008

Bayern is one of three professional football clubs in Munich. Bayern's main local rival is 1860
Munich, who was the more successful club in the 1950s and was controversially picked for the initial
Bundesliga season in 1963, winning a cup and a championship. In the 1970s and 1980s, 1860
Munich moved between the first and the third division. The Munich derby is still a much-anticipated
[121]
event, getting much extra attention from supporters of both clubs. 1860 Munich is considered
more working-class, and therefore suffers from a diminishing fan base in a city where the
[citation needed] [122]
manufacturing sector is declining. Bayern is considered the establishment club,
[dubious – discuss]
which is reflected by many board members being business leaders and including the
former Bavarian minister-president, Edmund Stoiber. Despite the rivalry, Bayern has repeatedly
[122]
supported 1860 in times of financial disarray.
[123]
Since the 1920s, 1. FC Nürnberg has been Bayern's main and traditional rival in Bavaria. Philipp
[123]
Lahm said that playing Nürnberg is "always special" and is a "heated atmosphere". Both clubs
played in the same league in the mid-1920s, but in the 1920s and 1930s, Nürnberg was far more
successful, winning five championships in the 1920s, making the club Germany's record champion.
Bayern took over the title more than sixty years later, when they won their tenth championship in
[123][124]
1987, thereby surpassing the number of championships won by Nürnberg. The duel between
Bayern and Nürnberg is often referred to as the Bavarian Derby.
Bayern also enjoys a strong rivalry with the 1. FC Kaiserslautern, originating in parts from a game in
[125][126]
1973, when Bayern lost 7–4 after leading 4–1, but also from the two clubs competing for
German championship honours at various times in the Bundesliga as well as the city of
Kaiserslautern together with the surrounding Palatinate having been part of Bavaria until a plebiscite
after the end of the Second World War.
 Bayern Munich won 2–1 against Borussia Dortmund to win the 2012–13 UEFA Champions League on 25
May 2013

Since the 1970s, Bayern's main rivals have been the clubs who put up the strongest fight against its
[23]
national dominance. In the 1970s this was Borussia Mönchengladbach, in the 1980s the category
expanded to include Hamburger SV. In the 1990s, Borussia Dortmund, Werder Bremen and Bayer
[127][128]
Leverkusen emerged as the most ardent opponents. Recently Borussia Dortmund, Schalke,
[129]
and Werder Bremen have been the main challengers in the Bundesliga. Recently, Bayern's
[130]
main Bundesliga challenger has been Borussia Dortmund. Bayern and Dortmund have
competed against each other for many Bundesliga titles. They also have played against each other
in the DFB-Pokal final in 2008, 2012, 2014, and 2016. The 2–5 loss against Dortmund in the 2012
final was Bayern's worst ever loss in a DFB-Pokal final. Bayern and Dortmund have also played
against each other in the DFL-Supercup in 1989, 2012, 2013, 2014, 2016, 2017, 2019, and 2020.
The height of the competition between the two clubs was when Bayern defeated Dortmund 2–1 in
the final of the 2012–13 UEFA Champions League.
[131] [132]
Amongst Bayern's chief European rivals are Real Madrid, A.C. Milan, and Manchester
[127]
United due to many classic wins, draws and losses. Real Madrid versus Bayern is the match that
has historically been played most often in the Champions League/European Cup with 24 matches.
Due to Bayern being traditionally hard to beat for Madrid, Madrid supporters often refer to Bayern as
the "Bestia negra" ("Black Beast"). Despite the number of duels, Bayern and Real have never met in
the final of a Champions League or European Cup.

Organization and finance[edit]

Bayern's former president from 1994 to 2009 and former player Franz Beckenbauer
See also: Most valuable sports teams
Bayern is led mostly by former club players. From 2016 to 2019, Uli Hoeneß served as the club's
president, following Karl Hopfner who had been in office from 2014; Hoeneß had resigned in 2014
[133][134]
after being convicted of tax fraud. Oliver Kahn is the chairman of the executive board of the
[135]
AG. The supervisory board of nine consists mostly of managers of big German corporations.
Besides the club's president and the board's chairman, they are Herbert Hainer former CEO of
(Adidas), Dr. Herbert Diess chairman of (Volkswagen), Dr. Werner Zedelius senior advisor at
(Allianz), Timotheus Höttges CEO of (Deutsche Telekom), Prof. Dr. Dieter Mayer, Edmund Stoiber,
Theodor Weimer CEO of (Deutsche Börse), and Dr. Michael Diederich speaker of the board at
[136][137]
(UniCredit Bank).
Professional football at Bayern is run by the spin-off organisation FC Bayern München AG. AG is
short for Aktiengesellschaft, and Bayern is run like a joint stock company, a company whose stock
are not listed on the public stock exchange, but is privately owned. 75 per cent of FC Bayern
München AG is owned by the club, the FC Bayern München e. V. (e. V. is short for Eingetragener
Verein, which translates into "Registered Club"). Three German corporations, the sports goods
manufacturer Adidas, the automobile company Audi and the financial services group Allianz each
[135]
hold 8.33 per cent of the shares, 25 per cent in total. Adidas acquired its shares in 2002 for €77
[138]
million. The money was designated to help finance the Allianz Arena. In 2009 Audi paid €90
[139]
million for their share. The capital was used to repay the loan on the Allianz Arena. And in early
2014, Allianz became the third shareholder of the company acquiring theirs share for €110 million.
With the sale, Bayern paid off the remaining debt on the Allianz Arena 16 years ahead of schedule.
[140]
Bayern's other sports departments are run by the club.

The Bayern Munich team bus provided by sponsor MAN

Bayern's shirt sponsor is Deutsche Telekom. Deutsche Telekom has been Bayern's shirt sponsor
since the start of 2002–03 season. The company extended their sponsorship deal in August 2015
[141]
until the end of the 2022–23 season. Bayern's kit sponsor is Adidas. Adidas have been Bayern's
kit sponsor since 1974. Adidas extended their sponsorship with Bayern on 29 April 2015. The
[142]
sponsorship deal runs until the end of the 2029–30 season. The premium partners are Audi,
Allianz, HypoVereinsbank, Goodyear, Qatar Airways, Siemens, Paulaner Brewery, SAP, DHL,
Hamad International Airport and Tipico. Gold sponsors are Coca-Cola, MAN, Procter & Gamble.
Classic sponsors are Apple Music, Bayern 3, Beats Electronics, EA Sports, Gigaset, Hugo Boss,
[143]
Courtyard by Marriott, Veuve Clicquot, and Adelholzener. In previous years the jersey rights
[144] [145] [146]
were held by Adidas (1974–78), Magirus Deutz and Iveco (1978–84), Commodore
[147]
(1984–89) and Opel (1989–2002).
[99]
Bayern is an exception in professional football, having generated profits for 27 consecutive years.
Other clubs often report losses, realising transfers via loans, whereas Bayern always uses current
assets. In the 2019 edition of the Deloitte Football Money League, Bayern had the fourth-highest
revenue in club football, generating revenue of €629.2 million. Bayern differs from other European
top clubs in their income composition. The top 20 European football clubs earned 43 per cent of
revenue, on average, from broadcasting rights. Bayern earned the only 28 per cent of their revenue
that way. Bayern had the second-highest commercial revenue in the 2019 Deloitte Football Money
League, behind only Real Madrid. Bayern's commercial revenue was €348.7 million (55 per cent of
total revenue). In contrast, Bayern's Matchday revenue trails other top clubs at €103.8 million (17 per
[148]
cent of their total revenue).
While other European clubs have mainly marketed to international audiences, Bayern had focused
[149]
on Germany. In recent years Bayern have started to focus their marketing more on Asia and the
United States. Bayern made summer tours to the United States in 2014 and 2016. Bayern went to
China in the summer of 2015 and returned in the summer of 2017 where they also played games in
Singapore. In August 2014 Bayern opened an office in New York City as the club wants to
[150]
strengthen their brand positioning against other top European clubs in the United States. In
March 2017, Bayern was the first foreign football club to open an office in mainland China. Bayern
hope to attract new sponsors and to increase their merchandising sales. In 2017, Forbes ranks
Bayern as the world's fourth-most valuable football club in their annual list, estimating the club's
[151]
value at €2.5 billion.
As a result of Bayern's appearance in the 2012 UEFA Champions League Final, the club's brand
value has reached US$786 million, up 59 per cent from the previous year. Among European teams,
this is ahead of Real Madrid's US$600 million and behind first-placed Manchester United, whose
brand is valued at US$853 million. In 2013, Bayern overtook Manchester United to take first place in
[152]
brand valuation.
Bayern's financial report for the 2018–19 season reported revenue of €750.4 million and an
operating profit of €146.1 million. Post-tax profits were €52.5 million which meant that this was
[99]
Bayern's 27th consecutive year with a profit.
In 2022, FC Bayern announced the opening of an international office in Bangkok; marking their third
[153]
such branch office.