POWER GLYCERIN SDN. BHD .
STRATEGIC PLAN Strategic Plan 2018-2020
FOUNDATION
Our Mission - Why do we exist?
Our mission is to be recognized globally for top quality of
refined glycerin produced. We also aim to be the best
service provider for our customers.
Marketing Mix: How will we Operate?
1. Product: Refined glycerin from Power Glycerin is made
from ion resins technology which is efficient and a cost
saving technology.
2. Price: Since the cost of producing the refined glycerin is
lower, therefore customers will get the benefit of lower
price refined glycerin.
3. Place: Our products and prices will be available through
online websites and online shops.
4. Promotion: Every month we will send emails to our
existing, potential and new customers about the
promotions.
5. People: We will make sure to go through each of our
personnel to make sure they are very fond of our
product so that every level of organization will be
involved in marketing. This can attract customers from
many different backgrounds.
COMPETITIVE ADVANTAGE & STRAT.
How will we win?
1. Use of new technology
2. Laboratory assisted quality assurance
3. Transportation service provided
4. Place of company is strategic
5. Not much competitors on business
6. Do not need much manpower
How will we play?
To grow independently for each customer at a time to
achieve targeted profits and margins by 2020 through
unmatched service and product quality, which we will
accomplish by offering trusted, affordable and personal
services in order to produce cost effective and top quality
refined glycerin.
STRATEGIC PRIORITIES (3 YEAR), COMPANY GOALS (1 YEAR), ACTIONS (90 DAYS)
Financial Results
Strategic Priorities
1 Profitability Improvement: Maintain a 25%
Net Profit Margin each year.
Customer Success
Strategic Priorities
2 Customer Retention: To build long-
term, loyal relationships with our
clients.
Operational Excellence
Strategic Priorities
3 Ion Exchange Technology: Continue to
simplify and streamline processes through
the usage of new technologies.
4 Marketing: Make our name known
within the local community.
Product Expertise
Strategic Priorities
5 Our Team: Actively help our team to
develop and grow professionally and
personally by supporting a flexible work
life in conjunction to produce better
production.
KEY PERFOMANCE INDICATORS
How we measure success?
2018 Goals Actions
1.1 Re-Investment: Maintain profitability Measure Target
with a budget allocation of 30% for business
Average revenue per month $70,000
re-investment.
1.2 Revenue: Increase average revenue Average revenue per operator’s hour worked $400
earned per operator’s hour worked to
$60/hr. Average number of new customer per month 3
Average operating costs per month $45,000
2018 Goals Actions
2.1 Existing Clients: Improve customer
trust by providing free quality check and
transportation services for loyal customers.
2.2 Customer Satisfaction: Achieve a 90%
client satisfaction score on our annual
Satisfaction Survey in 2018. VISION
Where are we going?
2018 Goals Actions Power Glycerin Sdn Bhd is expected to be the leading
3.1 Charts: Convert all product spec global company when it comes to producing USP/BP
charts to digital chart program by EOY
2019. Grade refined glycerin.
3.2 Scheduling: Implement a new scheduling
software to allows operators to monitor the IMPLEMENTATION
plant around the clock.
4.1 Social Media Marketing: Establish an How will we hold ourselves accountable?
online social media presence and strategy to
build an organic online following. • Appoint a Strategic Plan Leader.
4.2 Website: Update the look and •
Hold Quarterly Strategy Review Meetings.
functionality of our website, adding a direct
contact form, specific product specification, • Post Strategic Plan in the office for a continual
and online vouchers. reminder.
• Align performance management &
compensation/bonus structure with the Strategic Plan.
2018 Goals Actions • Host an annual planning retreat in January of each
5.1 Training: Formalize an onboarding year.
process for new hires for a quick and
effective integration into the plant.
5.2 Professional Development: Achieve
timely completion of education requirements
by requiring each level of management to
complete their monthly professionalism test
5.3 Leadership Development: Have
managers and head of departments to
attend leadership camps to increase their
leadership skills.
POWER GLYCERIN SDN. BHD.
Copyright 2018,