Republic Act.

of the Philippines
St. Rose Catholic School, Inc.
Paniqui, Tarlac

A Business Plan
entitled:

BREADY BREW
STA. ROSA ST. POB. SUR
PANIQUI, TARLAC
www.breadybrew@gmail.com

In partial fulfillment of requirements for the subject

(Entrepreneurship)

Submitted By:
GAJARDO, JUDE C.
GARSIN, SUNSHINE KATE C.
MANANGAN, NICOLE ANNE V.
TABIOS, LIMERY P.
TALENS, JOSETTE RHYZEL DC.

Submitted To:
MS. ZHAIRA A. FAJARDO
FAJARDOZHAIRA@GMAIL.COM

APRIL , 2022
BUSINESS PLAN
 BREADY BREW

STA. ROSA ST. POB. SUR

PANIQUI, TARLAC

www.breadybrew@gmail.com

OWNED BY:

GAJARDO, JUDE C.

GARSIN, SUNSHINE KATE C.

MANANGAN, NICOLE ANNE V.

TABIOS, LIMERY P.

TALENS, JOSETTE RHYZEL D.

 TABLE OF CONTENTS

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1

Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Environmental Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Business Description . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Organizational Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17

Production Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

Operation Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

Marketing Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34

Financial Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40

Appendix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .45
 INTRODUCTION

DESCRIPTION OF THE BUSINESS

Coffee shops are great places to socialize and a popular place for informal

business meetings or for students to catch up in schoolwork. They are also preferred

spot for individuals looking to pass the time to reading a book or magazine or surfing the

web while enjoying a beverage and snack statistic show that coffee shops are the most

popular to meet friends. Walk into any coffee shop and, chances are, you will see a

realtor reviewing listings with a client or a group of students collaborating on a school

project.

The business partners decided to name the business Bready brew for it offers

bread which is the doughnut and brew because it's a coffee shop and it offers different

kind of coffee.

College students needed a place to study, people with home-based work needed

a productive and social environment to work in, shoppers needed a place to stop by and

chat with friends, and people wanted a casual and relaxing way to get out at night and

take a break with bread and coffee.

Instead of simply offering customers coffee, the Bready Brew add extra services

and events to the establishment that would draw in this expansive crowd. Bready Brew

is offering different kind of doughnut such as munchkins, Bavarian etc., books and

magazines, free Wi-Fi and different kind of coffee such as iced coffee, coffee shake, tea

and hot coffee with different flavors.

1
LOCATION OF THE BUSINESS

Bready Brew transformed from a location where you could simply purchase a cup

of brew coffee and doughnut into a place you could grab a bite to eat, spend time with

friends, and get work done. So, why are coffee shops so popular? They’re more than

just a place to eat.

Bready Brew was located at Carried St. Paniqui, Tarlac in front of Red Camia,

Paniqui. It is near in BIR Paniqui, St Rose Catholic School and Paniqui Public market.

FUNDING REQUIREMENTS & SOURCE OF FUNDS

Bready Brew is located in front of Red Camia, Sta. Rosa St. Paniqui, Tarlac.

ASSETS COST

Lot size (200 square meter) Around PHP. 2,000,000

Equipment (cement, paint, plywood, etc.) Around PHP. 3,000,000

Salary per year for Manager PHP. 800,000

Salary per day for Employee PHP. 500

Chairs, Tables, Designs (flower vase, PHP. 500,000

flower)

Oven, Refrigerator, Kitchen Equipment Around PHP. 1,500,000

Carpenter PHP. 500 per day

The company’s sources of capital are from personal assets of the owners such

as savings, some assistance from other companies, and borrowed loan from rural

banks.

2
 EXECUTIVE SUMMARY

VISION, MISSION, GOALS, & OBJECTIVE

VISION

Bready Brew tends to build a strong relationship to its customers by providing a

valuable goods and services to satisfy the customer's needs and wants with the best

that the business can offer.

MISSION

Bready Brew is a business enterprise that is committed to:

- provide and serve a healthy and good quality if foods.

- satisfy the customer's needs and wants.

- build a profitable customer relationship

- ensure that each customer will receive a convenient service from our business.

GOALS OBJECTIVES

Enhance Staff Expertise  Schedule regular training seminar

 Have all staff certified

Improvement of Products  Creative and Effective Innovation

Improve Customer Service  Hire friendly and sociable

employee

3
 ENVIRONMENTAL ANALYSIS

TREND IN THE INDUSTRY

The restaurants and coffeehouses that make up the community of

establishments in the area surrounding The Bready Brew are quite diverse. Their

concepts range from typical fast food/chain and milk tea shop.

Paniqui is experiencing a trend toward milk tea shops and venues that is calm

because people now are so stress with studies, works, papers etc. These venues/milk

tea shops is usually at the Paniqui proper town. But right now it seems like people is not

that addictive to milk tea as before so the company thinks what would be the best

substitute for tea so the company comes up with coffee shop but as stated customers’

needs calm venue so Bready Brew offered books for those people who needs time to

rest and escape the reality for a while with a cup of coffee and doughnut as snack.

CONSUMER ANALYSIS

Students, Employees, and early bird people usually needs coffee and sometimes

they forget to eat their meal because of busy schedule, and that’s the reason why the

business decided to build a coffee shop with doughnut. Doughnut can be substitute for

meal and while taking a rest, customers won’t get bored because Bready Brew placed

near at schools, BIR, Red Camia and Public Market because its target customers are

students, employees, and people who loves coffee and usually people come in the

market as early as they can. Some of them needs coffee and bread for breakfast and

4
Bready Brew is ready to offer a healthy, and great breakfast which can surely satisfy

customer’s needs and wants.

COMPETITOR ANALYSIS

STRENGTH
 Bready Brew have a mini library
that other coffee and milk tea
shops does not have.
 The price of the products is
affordable and reasonable.
 Quality of the product can satisfy
the needs of the customers.
WEAKNESSES
 Bready Brew is new in industry so
expected that customers has doubt
about the business.
 The shop is close every Sunday,
but we can do an innovation to
make it strength.

OPPORTUNITIES
 Having the good relationship with
the staffs, by that their morale will
get boosted. By having a high
morale, the staffs will be
productive on work that will create
a great relationship with the
customers.
THREAT
 Competitors exist a long time and
they have the customers’ loyalty.
 There are many alternatives that is
more affordable than the Bready
Brew’s product.

MARKET FORECAST

Year 1 Year 2

Potential Customer Growth

Students & Faculty 2% 18,000 18,360

Teenagers 1% 3,000 3,030

Office Workers 2% 8,000 8,160

Others 0% 5,000 5,000

Total 1.63% 34,000 34,550

5
MARKET SHARE

MARKET SHARE

5%
20% BREADY BREW
COMPETITOR A
50% COMPETITOR B
COMPETITOR C
10%
NEW COMPETITOR

15%

MARKET POSITION

The moment that the company has decided which market segments to enter it

should decide what positions it wants to occupy in those segments. Market Positioning

is arranging for a product to occupy clear, distinctive, and desirable place relative to

competing products in the minds of target customers. A products position is the place

that the product occupies relative to competitors in consumers’ minds. Here in this case,

the Bready Brew has developed a unique market position for their products because if a

product is exactly the same as the others on the market, then the customers would have

no reason to buy it. Bready Brew, in this case, has planned positioning in such a way

6
that it will distinguish their products from competing brands and give them the greatest

strategic advantage in their target markets. Bready Brew positioning strategy was

customer base so that it can give the best service more than what the customers

expect. Bready Brew will gain a competitive advantage over customer satisfaction and

employee satisfaction as the company itself had developed its positioning strategy

based on the customer and provided the utmost facility in terms of layout, furniture to

the music since the students, employees, coffee and doughnut lover are the target

customers, and in terms of employee satisfaction the Bready Brew make employee as a

partners and gave them a personal security with a freedom to participate in the every

decision of the business and make it successful.

MARKETING STRATEGY

Bready brew can especially benefit from developing a wide, customer-friendly

suite of services, since word-of-mouth advertising can be an effective way to turn large

groups of people into loyal customers.

Bready brew will offer free Wi-Fi, bready brew will also install electrical outlets at

each table for laptops. Book live entertainment on a regular basis, host poetry readings

and other events with a community feel.

 Loyalty and Incentive Programs

Bready brew will be having a loyalty program. Loyalty programs can be as simple

as punch cards with the promise of receiving every Nth cup of coffee free.

 Promotions and Advertising

Couple sales promotions and advertising from time to time will give Bready brew

a boost in new visits. Bready brew will place coupons in local newspapers and

7
magazines or advertise a weekly special, bready brew will also use an ad to promote

any live entertainment, literary events or group meetings and etc.

 Digital and Social Media

Bready brew will promote store events and sales to customers on our social

media channels while maintaining an active, more conversational presence.

Bready brew will also use social media by posting printable coupons on

Facebook and Twitter or use a service like Groupon to distribute coupons to internet-

users in your local area.

8
9