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Competency Based Human Resource Management: Concepts, Tools,


Techniques, and Models: A Review

Article · May 2018

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Volume-03 ISSN: 2455-3085 (Online)
Issue-05 RESEARCH REVIEW International Journal of Multidisciplinary
May-2018 www.rrjournals.com [UGC Listed Journal]

Competency Based Human Resource Management: Concepts, Tools, Techniques,


and Models: A Review
*
Ramgopal K. Ratnawat

Director, ITM-SIA Business School, Mumbai (India)

ARTICLE DETAILS ABSTRACT


Article History The concept of competency based human resource management has gained significant
Published Online: 11 May 2018 momentum in last couple of decades especially since McClleland (1973) defined
competencies as a critical differentiator for performance. Competency mapping as a part of
Keywords competency-based management has thus attracted the attention of researchers and
Competency, Competency mapping,
Competency based management practitioners alike. The researcher through this article takes a review of relevant literature to
describe how competency mapping has been applied in managing different human resource
*
Corresponding Author functions. The synthesis of knowledge gathered through this review is expected to provide a
Email: rratnawat9463[at]gmail.com comprehensive account of the evolution of the concept and a review of relevant theories,
models, and processes stimulating further research.

1. Background intelligence” insisted on rethinking about the selection tests


based on competence derived from the analysis of successful
Research by Daniel Goleman and Rick Boyatzis has
life outcomes, criterion sampling and assessment of
reinforced and emphasized the use of competency as a
communication skills. This is how the research in competence,
predictor of superior performance. It is in use to recruit, select,
and competency started.
and manage personnel with outstanding performance since
early 1970s.
2. Aim
The genesis of the word „competency‟ goes back to the To carefully review the available literature in the field of
year 1953 when McClleland recognized a human trait called competency-based management to identify key concepts,
competence responsible for good performance. Robert White theories, and models as applicable to different aspects of
(1959) and later Signe Spencer (1993), Ulrich(1995) , human resource management with an aim of furthering the
McLagan(1996), and Boyatzis (1996), further developed the knowledge in this field. However, the guiding questions for this
concept of competencies for survival and sustained competitive literature review are as follows:
advantage for the organizations.
A. What is competency?
„Intelligence‟ was considered as criteria for selection for B. What is competency based human resource
admission to different schools and colleges on the premise that management, how is it different from traditional Human
good scorers in intelligence tests would result into good resource management?
performance in schools and colleges as well. McNemar (1964) C. What are the different models of competency-based
cited in McClleland (1973) insisted that this only validates the management or competency models
admission tests, citing the existence of as many as 4096 validity D. How is competency-based management applied to
coefficients in the manual of differential aptitude tests of different aspects of human resource management?
psychological corporation. But McClleland (1973), based on his
scrutiny of the work of McNemar (1964), argued that the validity 3. Method
coefficients were predictors of only school grades as they
After review of definitions of „competency‟ the concept of
included the tests items which were like grade examinations
competency-based management is delineated and compared
and were not a guarantee for good performance in life. Earlier,
with traditional approach to human resource management, it is
Taylor, Smith and Ghiselin (1963) had also found that better
then studied and described how competency-based
grades in schools had no correlation with good performance in
management is applicable to different aspects of human
the jobs later in life. Thorndike and Hagen (1959); Holland and
resource management.
Richards (1965), and Elton and Shevel (1969) too found no
strong correlation between good scores at scholastic tests and
4. Introduction
performance in life. McClleland (1973) contended that if only
high scorers in tests were given entry to the schools, it defeated It is difficult for the organizations to remain competitive in
the very purpose of education to improve the performance of this global economy (Berge et al,2002). The contribution of
those who are weak; else it would be like coaching the players employees in organizational performance plays a significant
who are already good. role.in helping them remain competitive. The organizations
employ appropriate strategies to hire, and promote people, and
With the above background, McClleland (1973), in his strive to improve their employees‟ performance by variety of
seminal paper titled as “Testing for competencies rather than means and measures. Volumes of research and plethora of

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Volume-03, Issue-05, May-2018 RESEARCH REVIEW International Journal of Multidisciplinary

experience of practitioners suggest that it is the attitude and through work experience, life experience, study, or training.
behaviour of the employees that plays a crucial role in their They did not mention anything of attitude and behaviour. Page
superior performance rather than only technical skills. The and Wilson (1994), based on a comprehensive review of 337
challenge before the managers is to know the attitude and citations including almost everything what has been said about
behaviour of the people at the time of selection or even while competency earlier, defined Competencies as “the skills,
working in the organizations. Competency based management abilities, and personal characteristics required by an “effective”
as an approach has been successful in not only identifying the or “good manager”. This definition includes both; the directly
good attitude and behaviour resulting into achieving good observable and testable competencies, such as knowledge and
performance but measuring it as well, as it is said that skills, and the less assessable competencies related to personal
measuring performance results into improving performance. characteristics or personal competencies. As mentioned above,
researchers and practitioners have interchangeably used
To understand competency based human resource Competency and Competence alike. Gilbert (1996) defined
management, it is imperative to first understand what competence as the state of being competent, refers to having
competency is. the ability to consistently produce the results (the worthy
outcomes of behaviour) that are required for the most efficient
There are variety of views about what exactly is meant by and effective achievement of the larger organizational goals.
„competence‟ and „competency‟. Some of the important This definition is in line with the definition of competency given
definitions of „competency‟ are being analysed below: in most of the dictionaries. It does not specify the visible and
invisible aspects of competency as such. Dubois (1998),
Oxford English Dictionary define competency as „the ability defined Competencies as those characteristics- knowledge,
to perform some task‟ while it mentions that competency is skills, mindsets, thought patterns, and like-that, when used
synonymous to competence. The origin of the concept of either singularly or in various combinations, result in successful
competency in the literature is in seminal work of McClelland performance‖. Evarts (1998), defined competency as an
(1973) in which while studying the usefulness of IQ tests, he underlying characteristic of a manager which causally relates to
argued that these tests at best be useful for admissions to his/her superior performance in the job. Woodall and Winstanley
school where the wards would be subjected to similar kind of (1998), expanding the scope of competency, defined it as the
assessment. The IQ tests cannot be good predictor of skills, knowledge and understanding, qualities and attributes,
performance of people in their future work life. Hence the sets of values, beliefs and attitudes which lead to effective
candidates should be tested for competency rather than managerial performance in a given context, situation or role.
Intelligence to know their potential to perform good in work life.
He defined competency as a personal trait or set of habits that Despite so many definitions, the meaning and definition of
leads to more effective or superior job performance. In other the term competency is still a subject to debate (Shippman et
words, an ―ability that adds clear economic value to the efforts al., 2000). However, we take the definition of Competency as
of a person on the job. Klemp (1980), in the context of the underlying characteristics of individuals comprising of their
education, defined competency as a characteristic of an knowledge, skills, attitudes, and behaviour based on their
individual that underlies effective work performance. Boyatzis beliefs and values, resulting into superior job performance.
(1982, 2007), based on the contingency theory of performance,
defined Competency as an underlying characteristic of an Competencies are used for a wide range of functions like
individual that is casually related to superior performance in a selection, retention, and development to organizational planning
job. Hornby and Thomas (1989) defined Competency as the (Rodriguez et al., 2002
ability to perform effectively the functions associated with
management in a work situation while Jacobs (1989), in the Most of the definitions of competency referred above
context of managerial role, defined Competency as an mention the underlying characteristics of individuals being a part
observable skill or ability to complete a managerial task of competencies. Obviously, these underlying characteristics
successfully. Spencer and Spencer (1993) defined are not visible. What is visible is the knowledge and skills as
Competencies as skills & abilities-things you can do -acquired depicted in the Iceberg model of competency as shown below:

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Volume-03, Issue-05, May-2018 RESEARCH REVIEW International Journal of Multidisciplinary

The Iceberg Model of competencies: Jacobs (1989), classified competencies as Soft


Competencies, and Hard Competencies. He stated that the
An iceberg has ninety percent of its volume beneath the analytical and organization competencies are considered as
water surface and ten percent above it. Similarly, most of the hard competencies whereas creativity, interpersonal, and
components of a competency like attitude, personal traits, behavioral skills are soft competencies. Both these types of
thinking styles, self-image, organizational fit etc are behavioural competencies are essential for effective job performance. Since
and hidden or beneath the surface. it is difficult to differentiate the soft and hard competencies
(Woodruffe, 1993), this concept has been criticised. This
5. Competencies are context specific classification of competencies however is still popular despite its
criticism.
The concept of competency remains as the ability in terms
of knowledge and skills used to perform the job according to
Some researchers classified competencies as generic and
personality characteristics, values, attitude, and behaviour of
job specific competencies competencies (Stuart & Lindsay,
the candidate. However, the competencies cannot be a
1997; Thompson, Stuart, & Lindsay, 1997; Viitla, 2005). Earlier,
universal. The competencies for personal effectiveness include
Dulewicz (1989) listed generic competencies for middle
initiative, self-confidence, and cognitive capabilities (Boyatzis
management which he named as “supra competencies”. The
R., 1982) (Man & Lau, 2000) while managing self, working in
competencies also vary with the hierarchical level at which the
team and managing personal growth are considered as work
employees or managers are working. It is supported by the
place related competencies (Leslie, 2009), (Gholipur,
assertion that the managers must perform different types of job
Mahmoodi, Jandaghi, & Fardmanesh, 2012) (LeBrasseur,
at different levels needing different types of competencies.
Blanco, & Dodge, 2002). Industry specific or job specific
competencies can be categorized into technical or functional
Another perspective on classification of competencies is that
competence (Ennis, 2008). Managerial competencies such as
whether to look at competencies as theoretical concepts or the
operations management, decision making, managing people etc
ones derived empirically. Empirical competencies are more
are the competencies related to operations and results
popular than the theoretical ones. Empirical classification
(Capaldo, Iandoli, & Ponsiglione, 2004). Communication,
presents more varied competencies than that from theoretically
networking, conflict management etc. are the competencies
derived competencies as noted by Boyatzis et al. (2000).
related to relationship management (Boyatzis, Goleman, &
Rhee, 1999)(Capaldo, Iandoli, & Ponsiglione, 2004) while the
The competencies can also be looked at as managerial
competencies for workforce development include participative
competencies and functional or technical competencies (Celia
management, and people development (Leslie, 2009)(Sherron,
and Karthik,2012).
2000)(Winterton, 2002) whereas competencies related to self-
development include self-awareness and self-
To conclude, it is not much important how do we classify the
management(Yukl, 2001). So, it is concluded that certain
competencies since the classification depends to a good extent
competencies are context free while other are context specific.
on the context.

6. Perspectives on Types of Competencies


7. Rationale for Competency based human resource
The Competencies can be viewed as working at two levels; management
Organizational, and Individual. At the organizational level, it is
The concept of competency is closely linked to human
the core competencies that provide the competitive advantage
resources management. It is immediately related to the key
to the organization while at individual level, the competencies
strategic goal of HRM – winning and developing highly
comprise of knowledge, skills, attitude, behaviour, beliefs, and
competent people who will achieve their goals quickly and thus
values that enable the individuals to perform their jobs
will maximally increase their input into achieving the goals of the
effectively.
company (Armstrong, 2001, p. 248). Competency-based
management is a new trend in human resource management
There are several ways in which the competencies at
that emphasises specific competencies used in a given job,
individual level are classified by researchers, based on their
allowing for more individualised management and more
logic, theory, and purpose of study. However, following section
individual competency development within career paths. From
gives a brief account of the normal classifications of
this perspective, competencies are specific to the companies
competencies as put forth by researchers.
and the jobs (Braokmann, Cleark, and Mehaut,2008)
Boyatzis (1982), conceptualized competencies based on the
The concept of employees being the most important
need, as threshold competencies and Performance
resource of the organizations has been well recognized both in
Competencies. The threshold competencies are the minimum
theory and practice. Especially in the new knowledge-based
required while performance competencies are the ones which
economy it is the knowledge of the employees that will provide
differentiate the average performer from the excellent
the competitive advantage and not the other resources
performer. Woodruffe (2003, 1993) however criticised this
(Sienkiewicz,2014). Alvesson (2009) states that competency-
distinction by stating that it is the degree rather than category
based approach is specially significant for the firms offering
which may tilt the competency from one extreme to other.
knowledge intensive services. Emphasis on development of
competencies and a strong knowledge base are the key

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Volume-03, Issue-05, May-2018 RESEARCH REVIEW International Journal of Multidisciplinary

characteristics of knowledge intensive firms. Traditional job- candidate /employee depending upon the purpose for which it is
based HRM does not provide the answers to the questions like being used. Competency based human resource practices
used competency framework as a foundation for recruitment,
How to simplify and integrate HR practices? selection, training and development, rewards, and other aspects
How to prompt employees to be innovative and take risk? of employee management (Horton, 2000).
How to transform the organizational strategies into
employee performance? There are several methods like competency-based
How to transform HRM from an administrative to strategic interviews, competency mapping questionnaires, assessment
function? and development centres, critical incident technique,
How to from the functional structure especially when the psychometric tests, by which competency mapping is done. The
concept of job position is disappearing? organizations use competency mapping to draw the competitive
advantage from human resources. To have the competitive
Application of competency-based approach provides advantage at organizational level , the core competencies play
answers to these questions (McLAgan,1997) an important role. Core competency is an area of specialized
expertise that is the result of harmonizing complex streams of
While traditional HR is based on task-analysis and job technology and work activity (Prahalad, and Harnel, 1990). For
description to determine the character of the process of the organizations to have sustainable competitive advantage,
recruitment and selection, induction, training, performance the competencies must be valuable, rare, and difficult or costly
appraisal and employee development, the competency-based to imitate and there should not be direct or easy substitutes for
HR relies on identifying and developing the employee competencies (King fowler, and Zaithmal, 2001). The core
competencies to enable them to perform their jobs effectively. competencies of an organization are unique capabilities which
According to Oleksyn (2010) cited in Sienkiewicz,2014, the cannot be easily imitated by the competitors. Usually core
universal main purpose of using competency-based approach to competencies are put into two categories namely Core
HRM include Technical Competencies, and Core Marketing Competencies at
-to provide essential competencies-of individuals, of individual level. Identifying job competencies has traditionally
organizations, and the whole society to ensure high quality of used more art than science. Despite availability of all the above
living and work methods, there has not been a systematic process based on
-to achieve a high level of effectiveness and sound performance models. Competencies are most often
competitiveness identified through a combination of “techniques” and “models”
- to provide and develop individual‟s abilities to perform (Marrelli, 1998). Some organizations might use interviews
professional work and thus enable them to be self-fulfilled, focusing on superior versus other performers while others might
provide for their families and live a decent life use brainstorming to identify competencies against job
-to adjust competencies as per changing needs. responsibilities, job profiles, or other combinations (Langdon
and Marelli (2002). Neither method results in accurate or
8. Competency Frameworks / Competency Models complete competency identification. Furthermore, Gayeski et al
A competency framework is a list of competencies in context (2007) rightly argue that many job requirements change rapidly.
along with their definitions, and effective and ineffective So, using data from an expert performer today may not yield
behaviour along with the measurement criteria. A competency competencies that will be necessary to perform the same job
framework or a competency model as it is popularly known as, successfully in future. They further state that the current
helps managers identify the required competencies to methods to identify competencies tend to be slow and
effectively perform a given job. A competency model is a expensive as they consume lot of time and money especially in
descriptive tool that identifies the knowledge, skills, abilities, and the context of mergers and acquisitions situations. Hence there
behaviour needed to perform effectively in the organization is a need for a continuous evolution of methods of identifying
(Chung Herrera, Enz, and Lankau (2003). Once the required the competencies. Computer based methods can be a help in
competencies are known, it is easier to match the competencies this regard.
of the candidates with the identified competencies to make a
better selection decision. However, the challenge lies in 10. Competency Based Human Resource Management
identifying the competencies required for the given jobs. in Practice
Competency based human resource management has been
Incorporation of Competency Based Frameworks (CBF) has
in practice in different parts of the world across the industries.
many benefits for the organizations. However, implementation
Sylvia Horton (2009) found that competency based human
of CBF has limited success if the competencies are poorly
resource management practices are used in British central Govt
developed, not properly explained and understood by
jobs for recruitment and selection, training and development,
employees, and difficult to use. The effectiveness of CBF also
performance evaluation, compensation, work force and
lessens if it is taken as an HR thing (Benayouny,2017)
succession planning, and career guidance. Separate
9. Competency Mapping competency frameworks have been designed incorporating core
competencies and specialist competencies. These frameworks
Competency mapping is the process of identifying and differentiate effective behaviour and ineffective behaviour with
describing the competencies in terms of knowledge, skills, respect to the given competencies. The competency
abilities, and behaviour required to perform a job effectively and frameworks have also been used for identifying leadership
comparing these with the competencies possessed by the potential.

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Volume-03, Issue-05, May-2018 RESEARCH REVIEW International Journal of Multidisciplinary

development, appraisals and training yield much better results


Competency based human resource management though when integrated with competency mapping.
found quite useful, has its own problems. Farnham & Horton
(2002) identified the problems with it as poor understanding Sutton and Watson (2013) while studying the correlation
among staff, lack of commitment by line management, lack of between the competencies, identified at the time of selection
ownership and support by senior management, resistance by and performance related competencies, found that the
trade unions, difficulties in identifying competencies, and performance related competencies has a very weak correlation
problems associated with the content of frameworks, such as with the selection competencies, though one selection
lack of clarity and difficulty in applying competency criteria. competency (understanding the business) has significant
Despite the problems associated with competency correlation with five of the seven performance appraisal
management, CIPD research (2003,2007) have confirmed the competencies. They thus concluded that competency mapping
early finding of research about civil services(Horton,2000) if embedded in both selection and performance appraisal, can
stating that the competency management has benefits such as - provide a clear understanding to the organization as to what
enables a common language and standard criteria to be applied determines the success of managers.
across a range of HR functions (comprehensive approach to
12. Conclusion
HRM),assists both managers and employees in identifying
training and development needs, enables the organisation to Competency based human resource management is a
promote its values, goals and objectives ,assists in the useful approach towards managing different aspects of
management of change, enables employees to know what is employee management ranging from recruitment and selection
expected of them (transparency), and is a corollary of to separation and succession planning. The method has distinct
performance management (Sharma and Khanna, 2015). To advantage in terms of more clarity of role and responsibilities as
explain the applicability of competency-based HR practices, well as the expected outcomes and the kind of attributes
following section describes some cases where it has been required to perform the given jobs effectively. When embedded
applied. into HR processes, competency-based management
significantly improved their effectiveness as demonstrated
11. Application of Competency Mapping through research quoted in this review. This article synthesises
Though the aspects of competency mapping studied by the relevant knowledge and serves as a „ready reckoner‟ for
researchers are numerous, following section touches upon few competency-based management and related concepts to further
of them. the knowledge in this area.

Suguna and Selvi (2013) studying the impact of competency


mapping, found that competency mapping in garment sector
has an impact on organizational performance. They found that
all HR processes including talent induction, management

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