Impact on Online Platforms in Pilar College

Grade 12 Student’s Shopping Behavior

Amidst Pandemic

A Quantitative Research

Presented to the Basic Education Department of

Pilar College of Zamboanga City, Inc.
R.T. Lim, Boulevard, Zamboanga City

In partial fulfillment of the requirements in

PRACTICAL RESEARCH 2

Tamayosa, Felicity Fait, C.

Villaruel, Aliza Marie M.
Janito, Shelley Joyce S.
Deliva, Danica Freia J.
Gonzaga, Joshua C.
Camaso, Benilda E.
Galvez, Dane M.
Isnani, Elcid A.

Grade 12- Pedro Calungsod

RONALD M. SORIANO, LPT

Research Adviser

May 2022
 Abstract

The research looked at the effects of online platforms on Pilar College Grade

12 Students' Shopping Behavior During the Pandemic. The purpose of this study was

to examine the influence of online platforms on Grade 12 senior high schools in PCZC.

The researchers surveyed only sixty (60) individuals. They were divided into males

and females and were separated according to their strands. We classified them into

three groups based on their strand. We selected 20 students from Accountancy,

Business, and Management (ABM), Humanities in Social Sciences (HUMSS), and

Science, Technology, Engineering, and Mathematics (STEM) to represent the general

population of each strand. The purpose of this research is to examine the relationships

between online platforms and students' buying behavior in the midst of the pandemic

using a correlational research approach. Researchers employed a survey

administration program (Google Form) to collect respondents' replies to the subject

and questions we asked them using self-designed formulated questionnaires via Likert

Scales. After gathering the survey responses, the researchers evaluate the data and

interpret it using the data analysis formula, which is the percentage. This will calculate

the frequency counts and percentage distribution of the responses provided by

respondents in the first section of the questionnaire. According to the findings,

practically all students favor internet purchasing during the pandemic. Above all, it

demonstrates that online platforms have no significant impact on students' purchasing

habits. There are only minimal effects, such as the application utilized, their personal

information, the brand, and satisfaction and trends.

Keywords: online platform, online shopping, shopping behavior, senior high, impacts,
covid-19, global pandemic

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 Acknowledgment

We would like to extend our appreciation to all the people who participated and

involved in writing this research paper. First of all, we are sincerely thankful to Pilar

College of Zamboanga City, Inc. for providing us the opportunity to write a research

paper on the topic "Impact of Online Platforms on Grade 12 Students' Shopping

Behaviors amidst Pandemic"

We would like to express our deep and sincere gratitude to our Practical Research 2

teacher, Mr. Ronald Soriano, for his active guidance and useful critiques throughout

the completion of this research. He has taught and guided us in every stage of this

research paper. Without his guidance and support it would be difficult for us to prepare

and complete this research study successfully.

This work would not be possible without the help and support of our members in this

study. Their willingness to give their time and effort for this research to be done in time.

We are also very grateful to all our respondents for the all the information that helped

us in making the research and for their full cooperation in answering our research

questionnaire.

Above all, our praise and thanks to the Almighty God for giving us the knowledge,

wisdom and state of mind that we are able to finish this research paper successfully.

3
 Dedication

“You cannot connect dots the dots looking forward: you can only connect them
looking backward. So you have to trust the dots will somehow connect in your future”
-Steve Jobs

This research study was dedicated by the researchers out of genuine gratitude and

affection.

To their mother, a wonderful loving person who raised them to trust in God, strive

diligently, and believe that anything is possible.

To their father, for supporting and pushing them to believe in themselves while

earning a decent life.

To their parents, who morally and financially support the researchers and inspired

them to finish this article.

To their classmates, schoolmates, and friends, who took part and help the

researchers in their study.

To their beloved teacher, Mr. Ronald Soriano, who accompanied the researchers

through their investigation and provided constructive feedback.

And to Almighty God, the Supreme Ruler, and the Redeemer of their Souls

-The Researcher

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 Table of Contents

Abstract…………………………………………………………………………………...2

Acknowledgement……………………………………………………………………….3

Dedication………………………………………………………………………………...4

Chapter I - Introduction

Introduction……………..........................................................................................7

Background of the Study……………………………………………………………….8

Statement of the Problem……………………………………………………………..10

Significance of Study…………………………………………………………………..11

Scope and Delimitation………………………………………………………………..12

Chapter II - Review of the Related Literature

and Conceptualize Framework

Related Literature……………………………………………….……………………..13

Online Platform (Foreign Literature)…………………………………….…...13

Online Platform (Local Literature)…………………………………………....14

Online Shopping (Foreign Literature)………………………………………..14

Online Shopping (Local Literature)…………………………………………..16

Shopping Behavior (Foreign Literature)……………………………………..17

Shopping Behavior (Local Literature)………………………………………..19

Conceptual Framework………………………………………………………………..22

Research Hypothesis………………………………………………………………….23

Definition of Terms and Variables…………………………………………………....23

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 Chapter 3 – Methodology

Research Design……………………………………………………………………….25

The sample……………………………………………………………………………..25

Observation………………………………………………………………………….....26

Data Collection Procedure…………………………………………………………....27

Plan for Data Analysis…………………………………………………………………28

Chapter 4 – Presentation, Analysis and Interpretation of Data

Presentation, Analysis, and………………………………………………………….29

Interpretation of Data

Re-conceptualize Framework………....…………………………………………….44

Chapter 5 – Summary of Findings, Conclusion, and Recommendation

Summary of Findings………………………………………………………………....45

Conclusion…………………………………………………………………………......47

Recommendation……………………………………………………………………...48

Bibliography……………………………………………………………………………50

Appendices

Appendix A: Permission Letter to Respondents…………………………………..63

Appendix B: Survey Questions……………………………………………………...64

Appendix C: Tabulated Data………………………………………………………...65

Results of the Survey Conducted…………………………………………………...67

Curriculum Vitae……………………………………………………………………....72

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 Chapter I
Introduction

It has been two (2) years since this pandemic started. A lot of things have

changed in the past few years, but one thing has remained constant. People are still

suffering from this pandemic. We dwell on the burden this virus has brought. It has

robbed the freedom of many, deteriorated the situation, and become the nightmare of

every individual. With the ongoing number of cases that keep arising each day and

with different variants that are being discovered at different times, it has been tough

for everyone to keep going, as if a big boulder blocked their pathway. As a result of

this dilemma, governments' advice is to strictly follow the protocols as well as to limit

the number of people going out to only purchase essential goods. However, the Covid-

19 virus urges the government to close and turn down establishments and implement

guidelines to reduce the number of infected patients. As a result, the workers, families,

and the whole community are stuck in their shelters without any source of income.

Although the government has opened some establishments in response to the

situation, there are still workers who don't have their work and others who choose to

do online selling. Online selling is where the products that the seller is selling are

posted online or on different online platforms and the product will just be picked up or

delivered to the buyer. In this way, the physical contact between the buyer and the

seller is minimized. Online selling is now a trend because of its convenience and

because teenagers are living by society’s fads and always want to be on trend. Most

of the millennials, particularly students ages 17 years old and above, are into it.

Students are engaging in buying online because of the influencing factors that online

platforms offer. However, some students are compulsive spenders or impulsive buyers

and just cannot stop buying things that they don't necessarily need. Online platforms

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benefit their users, but they also have a negative impact on the buyer, such as being

a compulsive and impulsive buyer, being scammed, complications in returns, fraud,

and so on. As a result of this problem, the researchers conducted this study on the

topic of "Impact of Online Platforms on Pilar College Grade 12 Students' Shopping

Behavior amidst Pandemic" to investigate and make deeper research regarding this

study, so we hope to use it to disseminate to other students as well who are also in

the same boat with the subject of our studies. Educating them about how online

platforms affect their shopping behavior and what ways they can use to improve or

cope with it would be a good start. We also want to aid their problems and concerns

and discipline them regarding their shopping behavior to avoid certain issues and help

them become responsible buyers and practice making wise decisions.

Background of the Study

The emergence of modern technology gave a major influence in the society as

it makes the lives of the people better, easier, convenient, and entertaining. Hence,

people in all generations are most likely engage into these technological

advancements or innovations because it improves their overall living conditions. The

existence of mobile phones and other devices as well as the internet are prominent

examples of such innovation.

As the global pandemic had limited any of physical interaction and have used

the virtual world as alternative for people to interact and connect with each other

through online and continue living their lives despite of adjustments and restrictions.

These cause for this modern technology to be more recognized and used by many

people than before. For instance, technology is now used as a mode for learning and

conducting classes/consultations, for business operations/advertising, and many other

things which cater the usefulness of technology. As we continue experiencing this

8
pandemic, the more is technology being used for almost everything. These two

concepts; technological innovations and the global pandemic have brought changes

on people’s behaviors, habits, lifestyle or on how they live in general. In relation to our

research topic which examines about how does the global pandemic, and different

online platforms being used impacts student’s shopping behavior, this research will

mainly focus on the changes particularly on student’s purchasing behaviors when it

comes to shopping using different online shopping platforms. We particularly choose

to assess the purchasing pattern/behavior of students because they are the ones who

often likes to shop online.

The technological advancement and the pandemic have impacted the

purchasing behavior of consumers online particularly students. Since the pandemic

have limited social interaction and cause isolation that have made the students to be

more exposed to online platforms and as the technological advancements have made

purchasing fast, efficient, convenient, and safer for them especially in the middle of

pandemic.Online shopping platforms are platforms where we purchase products

online. According to Wikipedia, it's an online retailer, also known as an e-web-store,

e-shop, e-store, Internet shop, web-shop, web-store, online store, electronic

storefront, or virtual store. Digital marketing refers to purchases made using an online

retailer's mobile-friendly webpage or system software application, or "app" for short.

Due to the emergence of modern technology, the Internet, is what developed the

emergence of online shopping. Examples of online shopping platforms are Lazada

and Shopee, it can also be through Facebook, Instagram, Twitter and more.

This matter of behavioral change in purchasing of students taking place, this

research is important to study the different platforms and find out the reasons of

student concerning this problem. Also, with technology evolving rapidly and the

9
uncertainly that this pandemic brings, this information is important when purchasing

online to help students be more responsible and less impulsive, and capable of making

wise decisions.

Statement of the Problem

As we emerge into a new and promising environment, a lot of things have been

discovered and are being modernized. As a key engine of economic growth and

human well-being, technological innovation, for example, improves people's overall

living standards. Even though the benefits of innovation can take a long time to reveal

themselves, they are frequently disseminated among all segments of the population.

The goal of technology is to make life more convenient for mankind. Technology has

permitted unprecedented levels of convenience at home, the office, at school and

practically everywhere else. Everyday tasks are now easier to do thanks to mobile

device connectivity and improvements from the Internet of Things, and access to

information is real-time. Technology has been a great help for students; it has

expanded access to education, and it has opened a new realm of possibilities.

However, unpredicted challenges will always arise no matter what, especially in this

pandemic where it has affected everyone globally and resulted in lasting change in

technology and innovation. Due to this virus, everyone has been locked out of their

houses and advised to not do anything that goes against the protocol. With that being

the reason, students like us are forced to stay at home and have the learning take

place virtually. Being at home has been a mood of boredom for everyone. We can’t go

out to have fun, eat with family, and do shopping with friends. And being overly

exposed to the online world has influenced us in a variety of ways, including our

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cognitive ability, which includes decision-making, as well as our behaviors and outlook

on life.

In response to this problem, our study proposes to investigate the relation as to how

this global pandemic, and different platforms being used impacts student’s shopping

behavior. We plan to thoroughly study the different platforms that students use in terms

of doing shopping virtually and try to understand the underlying context or reasons of

the students regarding this problem. We will also examine student’s preferences and

often that they purchased online, as well as to identify how we can educate and assist

students in becoming more responsible, self-sufficient, and capable of making wise

decisions when purchasing online.

Significance of the Study

This study aims to provide new perceptions into the impact of online platform

to the Grade 12 student's shopping behavior amidst pandemic. In line with this, this

will also raise public consciousness about how these online shopping can affect or

impact of online shopping with the society during this pandemic. Furthermore, by

studying the impact of this research findings, individuals and organizations will have a

new insight on how to cope up with it, through learning and comprehending the

underlying context of its influence. The public will have a better understanding of

promoting the use of online platforms as a means for online shoppers/consumers to

be more accountable in terms of online purchases and to exercise making sensible

decisions as a result of this research. The findings of this study will provide useful

information for future research into the various advantages of online shopping and

online platforms.

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Scope and Delimitation of the Study

The study will cover the determination of the impacts of different online

platforms on Pilar College Grade 12 students' shopping habits in the midst of a

pandemic. The study's respondents will include sixty (60) Grade 12 students from Pilar

College of Zamboanga City, Inc., one (1) section per strand and twenty (20) students

each section.

This study will not only primarily examine the effects of internet platforms on

students' purchasing patterns, as well as this study seeks to determine how

researchers might educate and aid Grade 12 students in being more responsible, self-

reliant, and capable of making smart decisions when purchasing online.

The findings of this study will be applied solely to the respondents and will not

be used as a measure of individuals who do not belong to the study's population.

This study does not cover the generalized findings of the study population or

community; it is limited to the G12 Senior High School students of Pilar College and

covers only the coping skills of the students in relation to the problem. Other grade

levels as well as students who aren’t officially enrolled at Pilar College are excluded in

the study Furthermore, because there is a greater focus on quantifying the quantity of

students who think or act in a certain way is emphasized, rather than explaining why

students believe and behave in specific ways, further discussion on the causes for the

challenges and problems that can emerge when playing online games cannot be

properly examined.

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 Chapter 2
Review of the Literature and Conceptual Framework

Related Literature

Online Platform (Foreign Literature)

Online Platforms has become a trend all around the world and more known to the

society specially to the students that are most teenagers. The consistent growth in the

e-commerce industry suggests that there are possibilities in the internet marketing

industry (Kearney, 2015). Online Platform is a term that means a rage of online

sources available in the internet that includes marketplace, search engines, social

medias, creative contents, app store, communication services, payment systems, and

much more (OECD, 2019). Online platform serves as a connection between the

interaction of two or more interdependent users. It has various types of platforms which

are Google, Facebook, Android, Shopee, Instagram, Twitter, YouTube, Lazada and

many more. Online Platform has become a part of people’s daily life. It gives update

and information about what is happening around the community, society, family, and

friends. Since online platform is widely used by the society, it is now used to advertise

products of some business. Markets invest in social media platforms to build interest

and influence in the consumers behavior (Sama, 2019).

13
Online Platform (Local Literature)

The Philippines' rising connection, which is gradually surpassing the country's

infrastructural constraints, allows a growing percentage of the country's enormous

population of over 100 million people to use the internet. Connected Filipinos, who use

mobile devices but also desktops to access the internet, contribute to boost the

country's e-commerce business (ASEANup, 2019). The online world became

extensively available in the Country in 1994, resulting in a slowly progressing pool of

internet-savvy consumers in the country. In 2020, the number of people using the

internet in the country is predicted to reach 79.7 million, accounting for over half of the

overall population. The bulk of people who use the internet are between the ages of

16 and 25 years old (Statista Research Department, 2021). Because of their internet

persona, the online media economic growth merchandise value has contributed to

improving industries, making marketing of products and services much convenient. As

a result of digitalization, travel bookings, sales revenue, internet media, transport and

communication, and online food delivery are growing companies in the Philippines.

(Statista Research Department, 2021).

Online Shopping (Foreign Literature)

Consumers can purchase products or services directly from the supplier over the

Internet using an allowed to access browser interference or a smartphone application

in internet shopping. Customers can search an item they want by visiting the

merchant's site or utilizing a shopping search function that compares the availability

and price of the same goods across multiple e-retailers (“Online Shopping”, 2020).

14
Online shopping has become a thing ever since the pandemic started however the

number of buyers back then wasn’t that close to what we have today. This epidemic

sped the shift towards a more digital environment and generated long-term changes

in internet shopping patterns (UNCTDA, 2020). As the globe shifts from pandemic

response to recovery, the worldwide acceleration of online shopping highlights the

necessity of guaranteeing that all countries can benefit from the advantages presented

by digitalization (UNCTDA, 2020). As a consequence of global lockdown, social

isolation, and other efforts implemented to prevent and control the spread of the

COVID-19 pandemic, customers have been urged to purchase more on online stores

(Alessa, 2021). B2B manufacturers and sellers have been forced to reduce production

and retail expenses, locate new distributors both abroad and inside the country, and

accelerate long term planning due to income shortages, limited transportation

alternatives, and pandemic mitigation efforts (Gu et al., 2021). For the purposes of

economic reform and providing other nations' firms and branches of international

corporations with the resources required, national companies were provided

opportunities to broaden their product offerings (Wanasida et al., 2021). Retailers

replied to the challenge by facilitating increased online purchases and adopting

developing technology that allowed them to engage with consumers and promote their

customer experience (Victoria F, 2021).

Online Shopping (Local Literature)

According to a Visa (2015) research, Filipino consumers see value in internet

shopping, with nine out of ten customers purchasing online at least once a month. Top

reasons for internet purchasing include convenience (58 percent), price (47 percent),

15
and discounts (46 percent). Digital marketing's online commerce area is continually

growing. The Philippines came in third place out of seven Asia Pacific countries

surveyed, with an overall internet spend of P92.5 billion in 2017 (“Advantages of

Online Shopping Marketing”, 2015). According to a study, the Philippines had

57,607,242 internet users in December 2016, accounting for 55.5 percent of the total

population and steadily increasing. The most popular online activities are social media

and online shopping, which account for 47 percent and 29 percent of all online

activities, respectively (Paypal Stories, 2018). Social media and digital encounters are

becoming the "new normal" locally and globally as individuals struggle to preserve

normality in their lives despite the global pandemic limitations. According to a study

conducted by Hootsuite and We Are Social (2020), 64 percent of Filipino web users

are spending more time on the internet, with 23 percent reporting risen online shopping

activity. Business owners have begun to accept the digital occurrence for online

shopping even more as customers resort to shopping online due to global epidemic

constraints. With millions of pesos in predicted sales, e-commerce websites like

Lazada and Shopee are at the forefront of these online purchasing platforms.

Innovation has already changed online business transactions into a limitless

marketplace where doing business is becoming considerably more easy and effective

for both sellers and vendees (Renz A. 2020). During the Covid-19 outbreak, more

Filipinos shopped online, according to a Rakuten Insight (2022) online poll of over

13,000 thousand respondents. According to the survey, 32% of Filipino consumers

make purchases every week, opposed to 30% who shop online once a month. Overall,

the country's internet buying habits improved this year. Consul Enunina "Nina" Mangio,

owner of Unlimited Korean BBQ Samgyeop Masarap, said e-commerce already

entered the mainstream in facilitating business in the Philippines. "People have

16
become comfortable and have experienced the benefits of their extended stay in their

homes and a significant number of Filipinos will continue to buy goods and services

online," she said (Manila Times, 2022).

Shopping Behavior (Foreign Literature)

Students are one of the most potential markets of online shopping for students are into

trendy stuffs and are commonly the target market of the establishment and business.

Individuals gain from the use of internet technology as a portal to sell and acquire

products, which opens up a new window for company where the cycle is business to

consumer (B2C). (Masoud, 2013). In line with that, a lot of research focuses on the

consumers behavior for the reason that it can be used in the market field for it can

support the selling strategy of a company (Veronika, 2013). Since most of the business

set the students as their target market and given the fact that majority of the students

are into social media, business is snow engaging with online platforms specially in

social media for their product and business advertisements. Online shopping may offer

various advantages but there are also disadvantages present. Scam, fraud, hassle

returns, delay in delivery, lack of touch and feel of the product and unresponsive seller

are just some of the issues of online shopping. Trust among consumer is crucial in

online shopping because of lack of visual and physical contact to the product that may

later result to discouragement of the consumer (Lim et.al., 2016). Sabou et al., (2017)

study and looked at a variety of issues that users may face, and somehow affected

their behaviors towards online shopping such as slower-than-expected delivery,

17
incorrect or damaged goods/services, and problems with fraud where no satisfactory

response was received, technical failure, and difficulty locating warranty information.

Liu et al. (2019) found that customers' shopping behavior was affected by shopping

enjoyment motivation. Their hedonic shopping motivation, which directs their shopping

behavior during the online shopping festival, is triggered by their feelings of fun and

pleasure. In the same way, numerous advertising events, such as online shopping

festivals, have a significant impact on customer emotions and behavior, which is

reflected in impulsive buying. (Vannisa et al., 2020). Consumers' attention has turned

to health and safety in the present situation, while yet attempting to retain a preference

for low-cost products and services (Guthrie et al., 2021). The COVID-19 epidemic, as

well as government limitations, had an impact on consumer purchasing behavior.

Strong and persistent increase in terms of Internet users and heightened knowledge

of online purchasing, more active online product releases, lower costs due to mass

purchases, and other factors are influencing consumer behavior during the COVID-19

pandemic (Barbu et al., 2021). Consumers are likely to shop online because to the

COVID-19 epidemic, social isolation, and remaining at home. However, the e-

commerce industry could be harmed by unpredictable consumer demands and supply

chain concerns (Filimonau et al., 2021). Products that bring a sense of comfort and

coziness to a living space gotten more attention than usual. Overall, the situation's

unpredictability and uncertainty caused consumers to postpone some of their

demands (Abid et al., 2021). Despite the disadvantage, consumers are becoming

more conscious of the importance of online shopping, due to the Covid-19 emergency

that we are currently experiencing. Price, availability, and convenience remained the

primary purchasing criteria, but a new criterion—hygiene—has emerged (Prasetyo et

18
al., 2021). According Shengyu G. et al. (2021), consumer knowledge and expertise

have become more important. Online shoppers have gained experience, which has

altered their purchasing habits. During the epidemic, our research demonstrated the

altering influence of online customer purchasing behavior determinants. Consumer

decision-making speed is becoming increasingly important when buying goods and

services online.

Shopping Behavior (Local Literature)

According to Nielsen's Global Consumer Report (2012), high-quality promotions are

best welcomed in developing nations, where "practicality and innovation are needed

to extend the budget," with 76 percent of Filipino respondents stating free gift offers

made product offers more tempting. While Filipinos are prepared to spend, they like

to take advantage of the greatest discounts and promotions; offering clients bonuses

or incentives will persuade them to choose one product over the other. Filipinos, like

everyone else, prefer to look for bargains. According to the report, three out of ten

shoppers admit to shopping for discounts. Despite having a shopping list, most

shoppers buy more than they planned because of these promotions, such as price

reductions, discounts, and the Pinoy favorite "Buy 1, Take 1" promo. Product or brand

launches can also be supported with in-store promotional activities (Nielsen, 2013)

Traditional Filipino buying practices have made their way online, with 63 percent of

Filipinos adopting internet shopping to compare costs without needing to visit retail

stores. Customers in the Philippines also favor e-commerce sites that save their

payment details, citing speedier purchase fulfillment as a reason (58 percent) (Visa,

19
2014). Visa Consumer Payment Attitudes Study (2014) shows that Filipino online

consumers prefer local online retailers (80%) for delivery services (62%) and less risk

of lost orders (55 percent). This backs with the findings of the e-Commerce research,

which indicated that Filipino customers are apprehensive about delivery dates (43

percent) and payment method when buying for commodities on foreign websites (45

percent). While Filipinos are cost-conscious, this does not imply that they are frugal

consumers. In the first half of 2020, compared with the previous year, Filipino

consumers increased their intention to repurchase by 57%, the largest increase in

Southeast Asia (Vince N, 2020). Another factor influencing Filipinos' online shopping

behaviour patterns is their desire to pay in cash, which accounts for 67% of all

transactions (Andrew M, 2020). The world remains turbulent and uncertain as a result

of the COVID-19 health crisis, making it difficult to predict how spending on very fast

consumer products (FMCG) will alter. The form of the confinement and movement

restrictions has a substantial impact on the consumer and shopper behavior in the

Philippines. In the first wave of the pandemic, a lot of people panic and buy stuffs

especially that concerns the health. Purchasing behavior switched to alternate

independent and online channels during the peak of the pandemic, but post-

quarantine consumers will continue to shop at traditional drugstores. New online

habits, on the other hand, will not go away, and alternative channels such as

independents, e-commerce, and drugstore applications continue to meet product

demands (Miranda, 2020). With the panic cause by the Covid-19 outbreak it causes

reasons to affects the shopping behavior of the consumer. Some factors that affects

consumer’s shopping behavior are; The pleasures of pampering returning, Impulses

at home, and so forth (Marie-Anne L, 2021). Furthermore, big deals have an impact

on browsing patterns. The study found that on key sales days, such as the recently

20
finished Black Friday, 79.8% of respondents spent more time online browsing.

Consumer Awareness and Online Purchase Behavior were both factors that

influenced online purchasing behavior. Other characteristics, like as experience and

introversion, showed minimal effect. However, when the COVID-19 pandemic grew,

the situation changed. Its influence was bolstered by customer perception and

expertise, as well as punctuality in decision-making. Social awkwardness, on the other

hand, has lost its luster (Gu et al., 2021).

Consumers typically adhere to their normal online marketplace for cheaper prices or

specific products, but they are platforms agnostic whenever it comes to lower pricing

or specific products. Around 92 percent of respondents indicated they make the

majority of their purchasing online on sites like Shopee, Lazada, Amazon, and others,

citing cost savings, convenient payment methods, and user-friendly platforms as the

main reasons (Philstar, 2021). In the survey conducted by PwC (2021) in the

Philippines, 42% of respondents stated they had purchased clothing, books, or

electronics from physical stores in the previous year. When it comes to shopping, 36

percent say the "ability to swiftly and comfortably browse the store to find things" is

vital, and they also "prefer to see and touch the products." Respondents also mention

the "enjoyment of the social aspects of traveling to a store." The majority of Filipino

respondents are satisfied with the online shopping, characterizing it as simple (73.3%),

convenient (71.9%), or enjoyable (64.4%), and indicated that they are more likely to

purchase in the next six months (79.2%) (Inquirer.net, 2022).

21
Conceptual/Theoretical Framework

Figure 1. The effect of the hours in different online platforms to the Consumer’s
Behavior.

Usage of Different Change in student’s

Online Platforms. shopping behavior.

As shown in the paradigm above or the diagrammatical presentation of the study in an

IV – DV model, it presents the conceptual framework of the study consisting of two (2)

variables. The usage in different online platform serves as the independent variable

and change in student’s shopping behavior as the dependent variable.

In figure 1, Online platforms are internet-based digital services that goal of

intervention/ desired behavioral between two or more distinct but interdependent

groups of users, whether corporations or individuals (OECD, 2019). That now has

been used by the community for its safe and convenient in this pandemic. These online

platforms are not only used for entertainment but also for shopping and buying things

that you want and need. Online Platforms that include Shopee, Lazada, Instagram,

Facebook marketplace, eBay. Etc. is used to serve customers and sellers a less

physical contact and less hassle transaction specially in this pandemic. Moreover,

consumer’s behavior refers to how consumer behave, decide, acquire product,

consume, and dispose the product. The effect on how convenient the online platform

is also being investigated to see if there is any major impact on how consumer’s

behavior change. Such elements influencing consumer behavior during the Covid –

19 Pandemic include a high and sustained increase in Internet users and heightened

knowledge of online purchasing, more activities online conduct releases, cheaper

pricing due to a huge purchase, and so on.

22
Students being the subject of the study is crucial for the solely reason that them as

the generation who most likely to understand technology and experience how it works

will be helpful in our study of finding the correlation of how online platforms impacts

student’s shopping behavior amidst pandemic.

Research Hypothesis(es)

The researcher predicts the possible outcome of the research, in this part the

researchers present the Null Hypothesis and Alternative Hypothesis that is stated

below.

Ha: Online Platforms have an impact in shopping behavior of G12 students in Pilar

College of Zamboanga City.

Ho: Online Platforms have no impact on shopping behavior of Grade 12 students in

Pilar College of Zamboanga City.

Definition of Terms and Variables

The following terminologies are defined for clarity as they are used in the

context of this research, namely:

Increment – is a mutual dependence between two things.

Interdependent – is a mutual dependence between two things.

Commercial – is an advertisement related to a business.

Liberalization - refers to reductions in restrictions on international trade and capital.

Hedonic - Relating to or considered in terms of pleasant or unpleasant sensations.

23
Heightened - More intense than normal.

Launches - Set in motion by pushing it or allowing it to roll into the water.

Mobility - The ability to move or be moved freely and easily.

Normalcy - The condition of being normal, the state of being usual, typical, or

expected.

Proximity - Nearness in space, time, or relationship.

Practicality - The quality or state of being practical.

Portal - A doorway, gate, or other entrance, especially a large and imposing one.

Potential - Possessing or demonstrating the ability to evolve into something in the

future.

Quality - The degree of excellence something as judged in comparison to other items

of a comparable kind.

Quarantine - A state, period, or location of confinement in which people or animals

have arrived from abroad or have been subjected to contagious or deadly disease.

Satisfactory - Fulfilling expectations or needs acceptable, though not outstanding or

perfect.

Trendy - A very fashionable or up to date.

24
 Chapter 3
Methodology

Research Design

This study is designed as quantitative research utilizing a correlational research

approach to assess the relationship between online platforms and students’ shopping

behavior amidst pandemic. The researchers have conducted a cross-sectional survey

using the Google forms with a self-designed questionnaire containing 10-point Likert

scale to collect data from the respondents about the effects on the shopping behavior

due the usage of different online platforms in purchasing. The data is collected from a

sample of 60 Grade 12 students at Pilar College of Zamboanga City, Inc., where

simple random sampling procedure is utilized particularly the lottery method in

selecting the participants where each member has an equal probability of being

selected. For quantitative data analysis, this study utilized statistical analysis

specifically inferential statistics to test hypothesis about the relationship between the

two variables in which the different online platforms as the Independent Variable (IV)

and the changes on shopping behavior as the Dependent Variable (DV).

The Sample

The researchers selected Grade 12 Senior High School students of Pilar

College of Zamboanga City, Inc. as the sample of the studyThe researchers opted on

a total sample group of 60 student participants from each academic strand, with 20

representatives from ABM, 20 from STEM, and 20 from HUMSS. The sample are

chosen from the population using simple random sampling procedure particularly

using the lottery method in selecting the participants of the study.

25
 Considering the study “Impact of Online Platforms on Pilar College Grade 12

Students’ Shopping Behaviors Amidst Pandemic,” these students who ages fall

between 17 – 19 years old are apparently teenagers have enough experience of online

shopping using different online platforms. They are knowledgeable enough to answer

the problems and supply necessary information regarding the study. In addition,

teenagers are much likely the one who often shop online making them the right and

appropriate subject of the study to involve.

The Instrument(s)

The researcher will use a survey questionnaire in this investigation. The survey

questionnaire is an orderly structured set of questions meticulously designed for a

participant to respond in gathering fact and information. With the use of survey

administration software (Google Form), we can conduct an online survey to our

respondents. The first part of the survey provides the guided questions for respondent.

The second part is the survey questions to be answered by the respondent. We will

also utilize the Likert Scale approach in the survey questionnaire to express the

respondents' level of agreement with the statement. The study will randomly assign

the participants to answer the survey questions to determine whether online platforms

influence the students’ shopping behaviors.

Observation

The researchers will conduct a survey in which they will inquire about people's

thoughts and experiences about the impact of social media platforms on their shopping

habits. Researchers will monitor how the subjects' behavior changes and, if

necessary, provide advice. In-depth one-on-one interviews will also be conducted with

26
the goal of determining participants' emotions, feelings, and opinions on a specific

research topic.

Data Collection Procedure

In this research, the researchers did the following steps to answer its research

problems:

The researchers collected the data

The researchers collected the data from the selected Grade 12 students from

Pilar College of Zamboanga City Inc. with the use of interview. They surveyed the

respondents individually to have a clearer and understandable answer from the

interaction of the respondents.

The researchers prepared the data for analysis

In this part of the study, the researchers prepared the data for analysis through

transcription. The researchers have their part in interpreting the answers of the

respondents in the survey to prepare for the coding of the data.

The researchers thoroughly studied the answer to have a general

understanding.

To perform the coding of the data, the researchers thoroughly studied the given

material that they collected through a survey with the respondents. The researchers

must carefully check the materials to have a clearer understanding of the given

answer.

27
The researchers coded the data

In this part of the study, the researchers undergo coding which they have

collected from the survey. They coded the data for better understanding and

clarification.

The researchers presented the codes for interpretation

This would be the last step wherein it would show the presentation of codes. The

researchers presented all the data they gathered from the survey for interpretation to

obtain usable and useful information. It helped the researchers to fully organize and

classify the relationship between variables in data analysis.

Plan for Data Analysis

To interpret the data effectively, the researchers used this formula for the data

analysis which is the percentage, this will measure the frequency counts and

percentage distribution of the respondent's answer in the first part of the questionnaire.

This will be used to interpret the differences and percentage of the answer to each

respondent

28
 Chapter 4
Presentation And Analysis of Data

This chapter of the study shows the data acquired from 60 Pilar College of

Zamboanga City Grade 12 Senior High School students who participated in this

research. It also provides statistical examination and understanding of data organized

in agreement with the research questions mentioned.

Demographic Profile of the Respondents

Table 1

Distribution of Respondents by Age

Age Frequency Percent

17 19 31.7

18 36 60

19 5 8.3

Total 60 100

The age distribution of respondents is shown in Table 1. It is shown that over 60

percent of the respondents, or approximately 36 of them, are 18 years old and mostly

participate in the poll. This compares to 8.3 percent at 19 years old, which equals 5

respondents, and 31.7 percent, or 19 respondents, at 17 years old. According to the

29
data shown above, the bulk of those who frequently purchase online are 18-year-old

students. This age profile is critical in demonstrating the link of respondents to their

preference for online shopping, as well as other aspects that influence their choices

that are affected by their age.

Table 2

Distribution of Respondents by Sex

Sex Frequency Percent

Male 19 31.7

Female 42 68.3

Total 60 100

Table 2 illustrate the data of the participants who took part in the survey, which was

split and categorized by gender. Approximately 68.3 percent of the responders, or 42

of them, are female, while 31.7 percent are male. As a result, it is clear that females

dominated in the variables that influenced their preferences, decisions, and other

various features in this study, and females had the ability to frequently obtain a service

or product.

30
Question 1: Do you shop online?

Figure 1

Figure 1 shows the percentage of the respondents' replies about shopping online. The

result revealed that 52, or 86.7%, of 60 respondents of the Pilar College of Zamboanga

City, Inc. students said that they shop online. Eight (13.3% out of 60 respondents)

PCZC students said that they don’t shop online.

Many individuals prefer online shopping since it is more convenient, efficient, and time

saving. Additionally, because our country is still coping with the COVID-19 outbreak,

shopping on the internet will keep you from going outside or to a store. Customers

prefer to purchase online since it is more convenient and improves efficiency.

(Huseynov and Yildirim, 2016; Mittal, 2013). The key factors driving consumer desire

for online purchase are ease, pleasure, and effectiveness (Lennon et al., 2008).

Moreover, due to hectic lifestyle and prolonged working hours, it makes online

shopping way more efficient and time option than traditional shopping. Clients benefit

from the suitability of buying from homes, cut down transportation time and expense,

and simple forms of payment. (Akroush and Al-Debei, 2015).

31
Question 2: What are the different online platforms or website do you usually

use when engaging in online shopping?

Figure 2

Graph 2 depicts the overall percentage of respondents who chose the best online

platform for online shopping. According to the results, 59, or 98.3 percent, of 60

respondents use Shopee for online shopping. Every day, Shopee provides tens of

millions of users with an effortless, secured, efficient, and enjoyable online buying

experience. While 21 (or 35% of 60 respondents) use Lazada and Instagram, while

Lazada provides a forum for consumers to express their happiness and ease of

buying, Instagram is a popular social media site that can serve as a beneficial

marketing tool for your business. 20), or 33.3 percent of 60 respondents, prefer When

purchasing online, using Facebook. Facebook is a platform that allows users you to

communicate with and exchange information with relatives and friends online. You can

also set up a free online store. Twitter is used by 4.4 percent of respondents, or 6.7

percent out of 60. Twitter is a microblogging website. It also keeps you and your

company up to date on what's going on in the world on a daily basis. Google and

Amazon are used by two of the two (3.3 percent of 60 responses). Google is a search

engine on the internet. It is a simple solution for managing a company's or

32
organization's web presence. And Amazon is a big World wide web corporation that

sells books, entertainment, films, kitchenware, gadgets, toys, and a variety of other

things either directly or as a middleman between other stores and millions of

customers. And 8 out of 60 respondents, or 13.3 percent, prefer other digital sites or

websites regarding online shopping.

Online shopping deals offer a wide range of items and services, allowing buyers to

investigate and evaluate with discounted promos from a variety of other providers and

select the best deal for themselves (Sivanesan, 2017). Likewise, for the reasons of

hectic schedules and extensive work hours, online purchases are more likely to be

efficient and less in time consumption as alternative to face-to-face shopping.

Consumers benefit from the comfort of shopping from home, reduced travel time and

expense, and simple payment methods (Akroush and Al-Debei, 2015). Furthermore,

while purchasing online, comparative shopping is straightforward (Aziz and Wahid,

2018; Martin et al., 2015).

Question 3: How often do you visit online shopping platform?

Figure 3

33
According to data graph 3, 35 percent of participants, or 21 students from the Pillar

College study, utilize online purchasing platforms on a relatively frequent basis. Also,

students who use online shopping platforms, of which we have 31.7 percent of

participants, the equivalent of 19 students who participated in the data collection, are

frequently followed by students who use offline shopping platforms, of which we have

26.7 percent of participants, the equivalent of 16 students who participated in the data

collection. The remaining percent to complete the data is 6.7 percent of students who

use online shopping platforms frequently, which is similar to four participants on

campus who use online shopping platforms frequently.

According to Dave Chaffey (2018), some of the key reasons why people choose to

purchase online are: accessibility and cost comparison; the option to purchase twenty-

four hours a day, and seven days a week; free delivery; online sales/better prices; and

so on. There is also social networking, which contributes to the growth of online

marketplaces.

Question 4: How many times do you shop online every month?

Figure 4

34
Graph 4 displays the statistical data from the respondents' responses indicating how

frequently they shop online. 50% of respondents, or about 30 students, said they only

shop online once a month, while 23.3 percent, or about 14 students, said they only

shop twice a month. Approximately 6.7 percent, or 4 students, shop thrice a month on

average, while 20%, or 12 students, shop more than thrice a month. When you look

at the online stores and malls' purchasing globe, you will realize that web-based

shopping is quite advantageous because you can do it straight from your office or

home, or, in any case, while on vacation. You can, likewise, shop whenever, during

the day or even at midnight.

The economic crisis in COVID-19 has become a strong trigger event that has

accelerated company digitalization. Due to quarantine restrictions, the perceived

advantages were emphasized.

E-commerce benefits include contactless payments, lower costs, accessibility, and

adaptability. Because of the extensive use of online platforms and virtual marketing,

businesses now have an edge when it comes to identifying and recruiting potential

clients on a worldwide, regional, and local basis. At the same time, they demonstrated

clear prospects for significant cost reductions in operations. It saves money by

removing the need to capitalize in real estate or hire a big number of employees.

Present e-commerce trends center upon expediency and refuge. Customer’s behavior

has also been affected by the pandemic. According to a McKinsey and Company

(2020) research, “the period of pestilence, self-isolation, and financial instability has

changed the way that people act,” and these new consumer social norms span all

aspects of life, which includes how people work, acquire, interact, travel, purchase,

consume, live at home, delight their selves, and cope with health and welfare.

According to a PWC (2020) poll, COVID-19 swiftly impacted consumer behavior, such

35
as customers acquiring more basics (non-perishable grocery, housekeeping and

cleaning products, frozen meals, and so on) and making transactions online. During

the outbreak, there was a significant increase in online purchases. E-commerce has

become the preferred form of shopping for many consumers due to the frictionless

shopping procedure. In reaction to the increase in internet transactions, several

businesses choose to conduct sales promotions on social media in order to raise

brand awareness and increase sales by encouraging customers to give information

and invite friends online.

Question 5: How much do you spend monthly on online shopping?

Figure 5

According to the data we gathered, 56.7 percent of participants, or 34 students from

the Pilar College study, stated that they would only spend less than 500 pesos per

month on internet shopping. Following that, 33.3 percent of participants said they

spend 500–2,500 pesos per month, which is the equivalent of 20 students. The

following 6.7 percent of participants responded that they spend between 2,500 and

5,000 pesos monthly, which is the equal of 4 students, and the last 3.3 percent of

36
students responded that they spend 5,000 monthly on shopping online, which is the

equivalent of 2 participants.

According to Jain (2022), customers tend to buy small amounts of online shopping

because:

1.) When performing online purchases, there is always a greater danger of getting

defrauded, such as payment card scams, fake items, phony websites, spamming,

malware, and many more.

2.) Shipping delays occur from time to time; even large corporations have delayed

delivery. As a result, there is no way to assure that your product will reach on time. It

is occasionally misplaced, destroyed, detoured, or sent to the incorrect address. In

addition, And in agreement with Kovacevic (2020)

3.) What you see is precisely what you get. There is a significant difference between

purchasing items online and in-store. Many items necessitate that you contact and

examine the actual product. When it comes to buying, many people rely heavily on

their senses. It means consumers have to physically touch the thing to determine

whether or not they want to buy it.

Question 6: How confident are you that your private information’s are kept

confidential?

Figure 6

37
Graph 6 shows the percentage of respondents that are confident in the security of their

personal data when purchasing online through various internet platforms. The results

show that 28 out of 60 respondents, or 46.7 percent, feel moderately confident in the

confidentiality of their personal information. The results also demonstrate that 19, or

31.7 percent of 60 respondents, are only Quite Confident in the secrecy of private

information, while just 11, or 18.3 percent of 60 respondents, are Extremely Confident

in the confidentiality of private information. Meanwhile, only two people, or 3.3 percent

of the 60 people polled, say they are not confidence in the confidentiality of private

information.

According to Vasi et al. (2018), security is an important key component in internet

shopping since it influences customers' purchasing decisions, and when choosing to

purchase a product online, customers view safety and privacy of the information.

"Protection is the capability of internet sites to secure the confidential information of

the customers all through online purchases from any data leakage." "Security and

privacy play a vital role in establishing the commitment and belief of internet users

throughout online transactions."

Question 7: Do you often shop during sale season than you do on a daily basis?

Figure 7

38
Figure 7 shows a statistically significant distinction between both the respondents’

perception to the question concerning their desire to buy during in the sales season.

51.7 percent of the respondents or equivalent to 30 students responded that they

moderately shop online during sales season, about 28.3 percent, or 17 respondents,

answered that they don’t often purchase online during sales season, and lastly, 20

percent of the respondents, which is 12 students, extremely purchase online during

sales season.

Shopping over the Christmas season may provide you with a plethora of excellent

offers. Many people make a wish list of items they want to purchase throughout the

holiday season. People enjoy sales because they feel as if they are saving money

rather than spending it. Customers are more ready to buy when a store reduces its

costs through a sale because they know they are not putting as much money at risk.

According to iPrice Group (2021), Lazada Philippines receives 32.82 million web views

per month between November and December, the country's busiest shopping

seasons, more than twice as many as its nearest competitor, Shopee. Although e-

commerce is not as well established in the Philippines as it is in Malaysia and

Indonesia, it has more potential than meets the eye. According to some estimates,

online transactions account for less than one percent of sales in the country

(ASEANup, 2019); Zalora puts the figure at two percent (Ziacilta, 2019). Regardless,

Google (2018) predicts that E-commerce sales in the Philippines would increase from

$3 billion in 2019 to $12 billion by 2025.

39
Question 8: Does the brand of the products affects your choice of preference?

Figure 8

Figure 8 demonstrates that the percentage of respondents who choose a goods

because of its brand is moderate. The results showed that there were 40 respondents,

which implies that 66.7 percent of 60 respondents claimed it has an impact on their

decision of preference. 15 of 60 respondents, or 25% of all respondents, stated that it

had no effect on their preference, while five respondents, or 8.3% of all respondents,

stated that it does.

Determining the preferred brand of a customer is a key component of determining

consumer preference, and advertisers are always eager in this information (Ebrahim

et al., 2015). The majority of individuals go for a well-known brand that has been in

business for at least three to five years, if not a decade. Customers believe that high-

quality, long-lasting, and authentic products are provided by outstanding brands or

organizations. Customers choose brands that have been tested by others, such as

family members, relatives, acquaintances, coworkers, and so on. Because they may

get genuine input from them in this manner. Instead than merely identifying a brand

based on human traits, consumers recognize the influence of a specific brand,

40
particularly their product, by matching or experiencing the brand. (2015) (Ebrahim et

al.).

Question 9: Do you consider the price of the product before purchasing online?

Figure 9

Figure 9 shows the percentage of the respondents considering the price of the product

before purchasing online. The result revealed that only 46, or 76.7%, of 60

respondents said that they consider prices before purchasing online. While 12

respondents, which is 20% of the respondents, said they sometimes consider prices

before purchasing online. And two, which represent 3.3% of the respondents, said

they never consider prices when purchasing online.

According to the graph, one of the most important factors influencing students'

purchase decisions is the price of goods. It concludes that prices can influence

students' purchase decisions. The cheap pricing of well-known brands, according to

Al-Salamin et al. (2015), has a detrimental effect on the buying procedure. Young

consumers tend to acquire product with such well-known brand names, but the only

thing that limits them from obtaining their need are financial resources which makes

this more complicated. The sole component of the marketing mix that creates revenue

41
is cost; and others have an impact on it. According to the authors, customers' purchase

decisions are affected by their relative prices and what they believe the true price of

the product is.

Question 10: Do you usually purchase online because of trend,

recommendation, and satisfaction?

Figure 10

Graph 10 shows the percentage of the respondents' replies concerning whether trend,

recommendation, and satisfaction are the usual reasons for their purchase online. The

result revealed that there are 41, which is 68.3% out of 60 respondents, said that it is

somewhat likely because of it, and that there are only 10, which is 16.7% out of 60

respondents, said that it is very likely the cause of their purchase. While there are only

9, which is 15% of 60 respondents, said that it is highly unlikely to be the reason for

their purchase online or that it’s nothing to do with it.

Following the trend, recommendation, and contentment are all factors that online

buyers may encounter when shopping online, and they all have an effect on their

purchase preferences or behavior when purchasing a specific item. Rather than

42
specific brands or trends, the term "trend" now refers to the underlying ideas that

encourage individuals to acquire a product or service (Solomon, 2022). Product

recommendations are thought to have an impact on consumer purchase decisions

since they generally provide a service by assisting consumers in discovering and

purchasing goods they were ignorant of or didn't realize they needed (Sanders, 2021).

In addition, customers’ satisfaction is a metric used to determine how satisfied

customers are with the good or service they purchased online. (2022, ASQ).

43
Re-conceptualized Framework

Figure 1: Impact of online platforms in Pilar College Grade 12 student’s shopping

behavior amidst pandemic

INPUT PROCESS OUTPUT

Assessment, data
gathering, and
WHAT IS THE THERE IS NO
analysis of the
IMPACT OF MAJOR IMPACT
responses of the
ONLINE OF ONLINE
respondents about
PLATFORMS IN PLATFORMS IN
the IMPACT OF
PILAR COLLEGE PILAR COLLEGE
ONLINE
GRADE 12 GRADE 12
PLATFORMS IN
STUDENT’S STUDENT’S
PILAR COLLEGE
SHOPING SHOPING
GRADE 12
BEHAVIOR BEHAVIOR
STUDENT’S
AMIDST AMIDST
SHOPING
PANDEMIC? PANDEMIC
BEHAVIOR
AMIDST
PANDEMIC

Figure 1 displays the results of the survey, which suggest that the online platform has
no significant impact on students' shopping habits. The application used, their
personal information, the brand, suggestion, contentment, and trends are all having
minimal effects. In this situation, we failed to reject the null hypothesis after acquiring,
analyzing, and interpreting the evidence.

44
 Chapter 5
Summary of Findings, Conclusions, and Recommendations

Summary of Findings
The outcomes of this research examined the effects of online platforms on Pilar

College Grade 12 students' shopping behavior are presented in this chapter. The

conclusions were based on the study's objectives, research questions, and outcomes.

The significance of these findings, as well as the recommendations that follow, will be

discussed.

The following are the study's findings in accordance with the research

objectives and specific questions:

a. The data indicate that many of our participants are shopping online in addition

to the circumstance that they are in as a result of the pandemic. According to

the data, 52 people stated they do their shopping online. While there, 8 people

indicated they don't shop online. Because of the global epidemic, individuals

have found online buying to be efficient and easy.

b. The researcher identified the respondents' preferences for the best online

purchase platform. The internet platform that a consumer use might

occasionally influence product purchasing. Customers are more likely to buy

from a shop that is well-known on an online platform. According to the study's

findings, 59, or 98.3 percent, of 60 respondents utilize Shopee when doing their

online shopping. When it comes to online purchasing, 21 (or 35 percent of 60

45
 respondents) favor Lazada and Instagram, while 33.3 percent prefer Facebook.

Twitter is used by 4.4 percent of respondents, or 6.7 percent out of 60. Google

and Amazon are used by 3.3 percent of the 60 respondents. And 8 out of 60

respondents, or 13.3 percent, preferred other online platforms or websites for

online shopping. When shopping online, people primarily consider the platform

they are utilizing.

c. Based on the collected data of the question how often do you visit online

shopping platform to the students of Pilar College, there are 35 percent of them,

which is equivalent to 21 students, who moderately visit online shopping

platform, and 31.7 percent, which is equivalent to 19 students, who quite often

use, and 26.7 percent, which is equivalent to 4 students, who do not frequently

visit online shopping platform. Because of lower payments due to a discount or

coupon, most participants purchase their products using an online shopping

platform.

d. According to the data collected, 50 percent of the participant’s shop online

every month, 23.3 percent shop twice a month, and 20 percent shop three times

a month. The statistics collected indicate that there is a high likelihood that

many of our participants use an online buying platform, in addition to the fact

that they have been through a pandemic, which provided them with several

online shopping platforms to pick from.

e. According to the study, there are 34 students, which equates to 56.7 percent of

participants who spend less than 500 pesos on their purchases. While 33.3

percent, or 20 individuals, spend between P500 and P2,500 pesos on their

46
 purchases. The remaining 25% is made up of participants who spend more

than 5,000 pesos on their purchases. Purchasing large amounts of money

online can be risky for consumers owing to quality expectations, potential harm,

and time commitment.

f. There are 28 participants that are relatively confident in using an online

purchasing platform with their personal information. While 19 participants are

somewhat confident and 11 are extremely confident that their private

information will be kept confidential, the two remaining participants if our

participants said that they are not certain that their private information would be

kept confidential. Securing your customers' sensitive information allows them

to trust your company and gives them a strong motivation to buy from you again.

g. Consumers have embraced sales season because it reduces their original cost

when acquiring a goods. In keeping with this, researchers discovered that the

most of the respondents "moderately often" shop online throughout the holiday

season (51.7 percent or 30 respondents). Sales season adds to the cause for

consumers to spend over their means, which frequently leads in impulsive

buying. In this study, however, consumers are able to resist the desire to buy

during the sales season.

h. According to the research, the majority of respondents do not prioritize famous

brand names when shopping online. As a result, 66.7 percent, or 40

respondents, consider brand names to be "somewhat likely." Famous brand

names have either been known to be expensive or trendy and in-demand in the

marketplace. As a result, consumers spend significant sums of money on a few

47
 items in the store, and they are influenced by the fad, causing them to buy to

join the trend.

i. As per the report's findings, 76.7 percent of respondents (46 in total) always

examined pricing before purchasing online. When it comes to internet shopping,

price is one of the most significant considerations. Thus, pricing attracts

consumer attention, particularly lesser prices of products, and at the same price

as one of the factors influencing consumer readiness to purchase again.

However, sometimes expensive price of a product does not imply the

consumer's desire to purchase it.

j. Trend, recommendation, and satisfaction are some of the elements that

influence consumer decisions while purchasing things online, where it can

result to a shift in behavioral pattern. According to the study's findings, 68.3

percent of respondents (41 in total) are "somewhat likely" to regard trend,

recommendation, and satisfaction as the key reasons for purchasing online.

Conclusions

As a conclusion of the collected responses from the researchers' study, data

analysis demonstrates that online platforms have no substantial impact on Pilar

College Grade 12 students' buying habits. Customer satisfaction with online

purchasing is directly related to a number of elements (Vasic, 2019). According to the

evaluations, 86.4 percent of respondents purchase online because it offers them with

ease and a pleasant experience, while 35 percent shop online seldom, purchasing an

48
item for less than PHP 500 once a month. However, we cannot rule out the possibility

that there are still modest effects on the students. The brand of the goods has an

impact on their references of choice because different brands offer varying quality and

offerings. Trends, "Budol" recommendations, and the pleasure that online shopping

and the product bring influence 61 percent of respondents' purchases are now

constructing and conducting creative ways to foster their products online (P.

Jayasubramanian, 2015).

Although the majority of students purchase things online, this does not

necessarily mean that their behavioral habits are altered. Most students have used

various platforms for the purpose of purchasing online in a practical sense, and the

way they engaged in online shopping has already equipped them with the idea of

prioritizing some factors such as securing their private information, they have also

instilled with the knowledge of the possibilities in fraud and scam, making it as the

reason for them to shop with caution in order to not be a victim of scams. To

summarize what has been said, there were minimal to no effects seen in student

buying behavior during the pandemic

Recommendations

The fact that the study's results are based on the views of questioned online

users over time is a drawback. To address this problem, the researchers advocate

expanding the number of participants in the research study in order to gather more

reliable information, as consumption patterns and preferences fluctuate in a rapidly

changing environment. Every year, new trends emerge, new applications appear, and

people's habits change as our country advances with numerous distinct concepts that

49
stimulate growth in order to conform to and overcome the challenges of change. We

urge that future researchers perform additional in-depth research on people's

perceptions of internet shopping, as well as how it affects their behavioral pattern and

well-being. Identifying important trends in buying behavior that can be used to create

specialized rules or e-commerce plans for individual enterprises, as well as for the

online delivery of public services, can be valuable occurrences at the state level. We

also recommend that other factors not included in our study be identified that may

influence their behavior when purchasing online.

50
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 APPENDICES

Appendix A: Permission Letter to Respondents

Greetings Students,

We are the researchers from 12-St. Pedro Calungsod (ABM)of Pilar College

Zamboanga City, we are conducting a survey titled " IMPACT OF ONLINE

PLATFORMS IN PILAR COLLEGE GRADE 12 STUDENT’S SHOOPING BEHAVIOR

AMIDST PANDEMIC ".

We would appreciate your cooperation, time, and patience in answering all of

the questions we have prepared in this survey in order to acquire information and data

on our study topic, as well as to meet our objectives and finish this research chapter.

Our group will undoubtedly appreciate your candor and excellent answer. This survey

will only take 2-3 minutes to answer.

Respectfully yours,

Researchers

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Appendix B: Survey Questions

Questions Choices

Q1: Do you shop online? ( ) YES

( ) NO

Q2: What are the different online ( ) Shoppee

platforms or website do you usually use ( ) Lazada

when engaging in online shopping? ( ) Facebook

( ) Instagram

( ) Twitter

( ) Google

( ) eBay

( ) Amazon

Q3: How often do you visit online ( ) Extremely often

shopping platform? ( ) Quite often

( ) Moderately often

( ) Not often

Q4: How many times do you shop online ( ) Once

every month? ( ) Twice

( ) Thrice

( ) More than Thrice

Q5: How much do you spend monthly on ( ) Less than P500

online shopping? ( ) P500-P2,500

( ) P2,500-P5,000

( ) P5,000-above

65
Q6: How confident are you that your ( ) Extremely confident

private information’s are kept ( ) Quite confident

confidential? ( ) Moderately confident

( ) Not confident

Q7: Do you often shop during sale ( ) Extremely often

season than you do on a daily basis? ( ) Moderately often

( ) Not often

Q8: Does the brand of the products ( ) Very likely

affects your choice of preference? ( ) Somewhat likely

( ) Highly likely

Q9: Do you consider the price of the ( ) Always

product before purchasing online? ( ) Most of the time

( ) Never

Q10: Do you usually purchase online ( ) Very likely

because of trend, recommendation, and ( ) Somewhat likely

satisfaction? ( ) Highly unlikely

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Appendix C: Tabulated Data

Table 1

Distribution of Respondents by Age

Age Frequency Percent

17 19 31.7

18 36 60

19 5 8.3

Total 60 100

Table 2

Distribution of Respondents by Sex

Sex Frequency Percent

Male 19 31.7

Female 42 68.3

Total 60 100

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Results of the Survey Conducted

Question 1: Do you shop online?

Figure 1: Percentage of respondents who shop online

Question 2: What are the different online platforms or website do you usually

use when engaging in online shopping?

Figure 2: Online platforms used for online shopping

68
Question 3: How often do you visit online shopping platform?

Figure 3: Often time respondents visits online shopping platform

Question 4: How many times do you shop online every month?

Figure 4: Number of time respondents shop online every month

69
Question 5: How much do you spend monthly on online shopping?

Figure 5: Monthly spend on online shopping

Question 6: How confident are you that your private information’s are kept

confidential?

Figure 6: Numbers of respondent’s confidents towards private information

confidentiality

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Question 7: Do you often shop during sale season than you do on a daily basis?

Figure 7: Often time respondents’ shops during sales season

Question 8: Does the brand of the products affects your choice of preference?

Figure 8: Brand name as choice of preference

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Question 9: Do you consider the price of the product before purchasing online?

Figure 9: Price consideration when purchasing online

Question 10: Do you usually purchase online because of trend,

recommendation, and satisfaction?

Figure 10: Factors that affects purchasing decision

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Curriculum Vitae

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