“Año del Fortalecimiento de la Soberanía Nacional “

FACULTAD DE NEGOCIOS
CARRERA DE ADMINISTRACIÓN Y NEGOCIOS
INTERNACIONALES
DOCENTE:
DEISY GIOVANNA SALDAÑA RODRIGUEZ

CURSO:

GLOBAL MARKET PERSPECTIVES

Expositores

❖ MINCHOLA NINAQUISPE KRISTHEL VIVIANA N00192142

❖
❖ RIQUEROS CRUZ MARYURIN FIORELA N00198258
❖
❖ ROMERO HUYHUA VICTOR HUGO N00192061
❖
❖ ALFREDO JESUS FLORES RAFAEL N00166938

Lima - Perú
2022
 1. SWOT.

It is a company that was founded in 1988 and began its operations in Peru, selling soft
drinks open doors. Thanks to its success, AJEGROUP has allowed it to develop and
market itself in more than 8 countries at an international level. Thanks to the good
strategy that it has, it has allowed us to offer consumers high quantity soft drinks and at
the same time different types of prices. Since its foundation, this beverage company has
sought that its type of service be first class and at an accepting price, that is, at a fair
price at which consumers can pay and are satisfied with the service.

Since this company began, they had the idea that it was good to have different types of
products such as table water, sports drinks, juices, and beer, whose sole objective was
not to bore consumers with just one

Every company has its SWOT analysis, or better known as SWOT. In order to
know the strengths, opportunities, weaknesses and threats. It is one of the
simplest methods, and at the same time the most effective, to collect and
analyze all the information necessary to make decisions about the future of the
company.

Ajegroup has 22 plants globally, with a production capacity of more than 3 billion liters
per year.
production capacity of more than 3 billion liters per year, with more than 100distribution
centers.
The permanent growth of AJEGROUP's family business since its inception is sustained
by the fact that the is sustained because it is based on the fact that the company
maintains a 100% shareholder
share holding structure of 100% ownership and has a presence in several countries.
various countries.

Acceptance of large liter presentations that have a higher yield for the consumer and
lower production and distribution costs expansion into foreign markets is a great
advantage

products with new presentations or with other types of beverages that are not currently
produced as light beverages

The sustainability of the family business AJEGROUP is ensured by innovation in the

new product lines that 149 in the countries where they operate. The main product lines
with the highest sales
The main product lines with the highest sales volume and profitability in the countries
where they operate are: In Peru, the best-selling products are: soft drinks, Cielo

, the best-selling products are soft drinks, Cielo water, Cifrut, Sporade, Free tea and
Free tea.
and profitability: Cielo water, Sporade, Cifrut; in Mexico, Big Cola, Firt
grapefruit, Cifrut; in Venezuela: Agua Cielo, Cola Real, Sabores y Cola, Big Cola, First
Cola, First toronja, Oro, Sporade. The business is profitable because it is
efficient, market-based customer focus.

The vision of internationalization to other countries was born as a necessity to continue

and consolidate international growth.to continue and consolidate international growth.

Main products whose inputs are exported Inputs are exported