the assumption that a product can successfully be sold abroad on the basisof its success in the home market

SRC means to forget about self like if a company is going to some another country then the going company will have to take care about the culture etc of the host country and will have to forget about our culture like McDonalds when entered India they sold product aloo tikki burger inspite of their beef burger.
SRC-if we talk about in basic terms then

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`Self- Reference Criterion ' Define problem or goals in terms of home-country cultural traits , habits and norms Define problem or goals in terms of foreign cultural traits , habits and norms Isolate the SRC influence in the problem and examine it carefully to see how complicates the problem Redefine the problem without the SRC influence and solve for the foreign market Self-reference criterion (SRC ) as an unconscious reference to ones own cultural values , experiences and knowledge as a basis for decisions . The SRC impedes the ability to assess a foreign market in its true light . For example , Americans may perceive more traditional societies to be "backward " and "unmotivated " because they fail to adopt new technologies or social customs , seeking instead to preserve traditional values . In the 1960s , a supposedly well read American psychology professor referred to India 's culture of "sick " because , despite severe food shortages , the Hindu religion did not allow the eating of cows . The psychologist expressed disgust that the cows were allowed to roam free in villages , although it turns out that they provided valuable functions by offering milk and fertilizing fields . Ethnocentrism is the tendency to view one 's culture to be superior to others . The important thing here is to consider how these biases may come in the way in dealing with members of other cultures .

Green marketing is a term used to define concern with the environmental consequences of a variety of marketing activities. What is green marketing? Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in an environmentally friendly way.

Letter of Credit - Definition A letter of credit is a negotiable instrument that is issued by a financial institution (bank) on behalf of the buyer (of goods) to guarantee the seller (or beneficiary) that the latter will be in receipt of the full amount of payment on presenting the advising bank with the necessary shipping documents that confirm the shipment of goods within the given time frame. A letter of credit is generally irrevocable.

A letter of credit is a promise to pay. Banks issue letters of credit as a way to ensure sellers that they will get paid as long as they do what they've agreed to do. Letters of credit are common in international trade because the bank acts as an uninterested party between buyer and seller. For example, importers and exporters might use letters of credit to protect themselves. In addition, communication can be difficult across thousands of miles and different time zones. A letter of credit spells out the details so that everybody's on the same page.

piggyback marketing
Definition
Low cost market entry strategy in which two or more firmsrepresent one another's complementary (but non-competing) products in their respective markets.

Piggyback marketing is an arrangement in which one firm distributes a second firm's product or service. o The second company adds value by offering a more complete solution to the foreign market.

The second company piggybacks its products on to the international market, without incurring the marketing and distribution costs associated with exporting.
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Piggyback marketing works well when product lines are complementary and appeal to the same customers. o Accessory type products o Value added resellers

Factors affecting the selection of entry mode

External factors

Market size
Market growth Government regulations Level of competition Level of risk
political economic operational

Production and shipping costs

Internal factors
company objectives availability of company resources level of commitment international experience flexibility