Professional Documents
Culture Documents
Lecture 2
Lecture 2
1. Problem definition
• Broad Categories
– Fixed, variable and incremental costs
– Direct, indirect and standard costs
– Cash and book costs
– Sunk costs
– Opportunity costs
– Life-cycle costs
• Fixed costs: costs that are unaffected by changes in activity level over a feasible
range of operations for the capacity available
– e.g.: license fees, pipeline installation costs
• Variable costs: costs that vary in total with quantity of output or other measures
of activity levels
– e.g.: costs of material and labor used in a product or service
• Incremental costs: additional cost that results from increasing the output of a
system by one (or more) units
– depends on various factors, such as economies of scale, state of the production
system, etc.
– e.g.: incremental cost of producing a barrel of oil
cost cost
units units
produced produced
(a) Fixed cost: cost constant over a (b) Variable cost: cost varies with
range of production amount of production
• A contractor has to choose from one of two sites on which to set up asphalt–
mixing plant equipment.
• The job requires 50,000 cubic yards of mixed asphalt paving material.
• Also, four months (17 weeks of five working days per week) are needed to
complete the job.
• So site B is better.
– Note that the higher fixed costs of site B are being traded off for reduced
variable costs.
• Indirect costs (aka overhead or burden): costs that are difficult to attribute or
allocate to a specific activity
– e.g.: costs of common tools, general supplies, equipment maintenance,
electricity
– typically allocated through a selected formula (e.g., proportional to direct
labor hours, direct labor dollars, etc.).
• Standard costs: planned costs per unit of output that are established in advance
of actual production or service delivery
– developed using anticipated level of production
– play an important role in cost control and other management functions, such
as estimating future manufacturing costs, measuring operating performance
by comparing actual vs standard unit cost, etc.
• Cash costs: costs that involve payment of cash and result in cash flow
• Noncash or book costs: costs that do not involve cash payments but rather
represent the recovery of past expenditures over a fixed period of time
– e.g.: depreciation charged for the use of assets such as equipment
• In engineering economic analysis, only cash flows or potential cash flows matter
– e.g.: Depreciation is not a cash flow, but it affects income taxes, which is a
cash flow. More about this later.
• Sunk costs: costs that occurred in the past and have no relevance to estimates
of future costs and revenues related to an alternative course of action
– e.g.: money spent on a passport, deposit used to secure a flat
• Sunk cost is common to all alternatives and is not part of the future (prospective)
cash flows.
• John finds a motorcyle he likes and pays $40 as down payment, which will be
applied to the $1,300 purchase price, but will be forfeited if he does not take
the motorcycle.
• Over the weekend, he finds another equally desirable motorcyle for a purchase
price of $1,230.
• For the purpose of deciding which motorcycle to buy, the $40 is a sunk cost. It
should not enter into the decision, except that it lowers the remaining cost of
the first motorcycle.
• Tom bought a bad second hand mower machine for $100, hoping to spend an
additional $160 on accessories and repair it. Then he would be able to sell
it for $500. However, after spending $200, he found that he would still need
additional $250 to finish the repairing.
• Life cycle: roughly, the life cycle of an economic activity consists of two phases:
acquisition and operation
Acquisition Phase
needs preliminary detailed design;
assessment; design; production
definition of advanced planning;
requirements prototype resource
testing acquisition
Operation Phase
production operation; retirement
maintenance and disposal
and support
• Typically, these depend on total cost, unit selling price and the actual demand.
• For simplicity, we assume that the total cost (CT ) is made up of fixed costs
(CF ) and variable costs (CV ), i.e.,
CT = CF + CV .
• Since fixed costs essentially do not vary with the amount of activity, we can
treat CF as a constant.
• On the other hand, let us assume that the variable costs depend linearly on the
demand, i.e.,
CV = c × D,
where D is the demand, and c > 0 is the per unit variable cost.
total cost
CT = CF + c × D
slope = c
CF
demand
Figure 2: Graph of the total cost function, which is a sum of fixed and variable
costs
• For simplicity, we assume that unit price (p) and demand (D) are linearly related,
i.e.,
p = a − b × D,
where a, b > 0 and 0 ≤ D ≤ a/b (why?).
• The coefficient b is related to the demand elasticity. Generally, the lower the b,
the more elastic the demand.
– Question: What kind of goods have high (or low) demand elasticity?
price
p= a−b×D
slope = −b
demand
TR = p × D = (a − b × D) × D = aD − bD2,
• How to attain the demand D̂? Just need to set the price right!
a
p̂ = a − b × D̂ = .
2
cost/
revenue
CT = CF + c × D
max
profit
CF
TR = aD − bD 2
D ∗ D̂ demand
• By definition, profit is simply the difference between total revenue and total
cost, i.e.,
• To maximize profit, we take the first derivative of the profit function and solve
d(profit) a−c
∗
= −2bD + (a − c) = 0 ⇐⇒ D = .
dD 2b
• On the other hand, at a breakeven point, the total revenue equals total cost,
i.e.,
• For this to make sense, we must have (c − a)2 ≥ 4bCF to start with.
cost/
revenue
CT = CF + c × D
CF
TR = aD − bD 2
• Note that if the maximum profit is non–negative, then for any demand D that
falls in the range D1′ ≤ D ≤ D2′ , i.e.,
√ √
−(c − a) − (c − a) − 4bCF
2 −(c − a) + (c − a)2 − 4bCF
≤D≤ ,
2b 2b
• Running the production line costs $73,000 per month. Moreover, it costs $83
to produce one unit.
Questions:
2. What are the breakeven points? What is the range of profitable demand?
• Since a − c = 180 − 83 > 0, our previous result applies. The demand level that
yields the maximum profit is given by
a − c 180 − 83
∗
D = = = 2, 425 units per month.
2b 2 × 0.02
The actual profit is given by
97 − 59.74
D1′ = = 932 units per month,
0.04
97 + 59.74
D2′ = = 3, 918 units per month.
0.04
932 ≤ D ≤ 3, 918.
CO = knv 3/2,
where
– k is a constant of proportionality,
– n is the trip length in miles,
– v is velocity in miles per hour.
• At 400 miles per hour, the average cost of operation is $300 per mile.
• Question: At what velocity should the trip be planned to minimize the total cost
CT , which is defined as
CT = CO + CC ?
• Let us first determine k, the constant of proportionality. From the data, we have
CO
300 = = k(400)3/2 =⇒ k = 0.0375.
n
• To minimize the total cost, we take the first derivative of CT with respect to v
and solve
dCT 3 n
= × 0.0375 × nv − 300, 000 × 2 = 0,
1/2
dv 2 v
i.e.,
300, 000
0.05625 × v −
1/2
= 0.
v2
• Solving this equation yields v ∗ = 490.68 mph.
• The average daily production costs for product X are summarized as follows:
Question: Should the plant shut down the production line for X and purchase it
from the other company?