“ Malabar Gold & Diamonds”

Digital marketing

A Internship report submitted to

department of master of fashion management
NIFT - Kangra

Department of Fashion Management Studies

NATIONAL INSTITUTE OF FASHION TECHNOLOGY

KANGRA
(2021-2023)

Declaration
 I hereby declare that the project is titled Malabar moments . Submitted to
National Institute of Fashion Technology, Kangra in partial fulfilment for the award of the Degree
of Master of Fashion Management is the original research work carried out by me under the
guidance and supervision of Ms.Kriti Srivastava Faculty’s name, Designation, Department of
Fashion Management Studies. NIFT Kangra.
I, further, declare that this project or part thereof has not been submitted in
any form for any other degree or diploma.All information included from other sources has been
duly Acknowledged.

Sibina AC
MFM/21/1303

Place : Kangra
Date : 1/9/2022

CERTIFICATE FROM INDUSTRY

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 EXECUTIVE SUMMARY

This report presents the internship experience on Malabal Gold and Diamonds headquartered in
Kozhikode. This BIS certified Indian Jewellery group is one of the most famous and best selling

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jewellery group in India and across the Middle East.As being completely new to the practical and
corporate world setting, every hour spent in the Corporate Head Office gave me some amount of
experience, which is very precious for my career ahead.

In the first part we discuss Malabar group’s Organisation structure through a very detailed flow
chart. Organisational structure provides guidance to all employees by laying out the official
reporting relationships that govern the workflow of the company. A formal outline of a company's
structure makes it easier to add new positions in the company, as well, providing a flexible and
ready means for growth.Every organisation is made up of different department

We also take a look in detail at their various departments and their functions.Then Total ten
departments are there and each department has a different function , Human Resources ( HR),
marketing,digital marketing ,finance /Account, finance and planning analysis , Merchandising
,Enterprise Resource Planning (ERP) Department, administration , legal. Example These are the
main section of the market departments: Sales department is responsible for the sales and
distribution of the products to the different regions

On Second part we discuss the groups social media activities, their strategies to maximise
their social media reach. Create profile pages on various social channels like facebook, Instagram,
Google, Twitter, Pinterest, LinkedIn etc. Check the appropriate channel for business and create an
account accordingly. This will help to create brand awareness, lead generation, and converting
social media traffic to web traffic. Do some meaningful posts in your account so that you can
engage the audience and generate some leads out of it. Social media marketing refers to the process
of using social media platforms to attract traffic and attention. By using social media, brands can
increase exposure and build meaningful relationships with your customers.

TABLE OF CONTENTS

01 ACKNOWLEDGEMENT 7

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02 JURY EVALUATION SHEET 8

03 INTRODUCTION 10-14

04 TYPE OF PRODUCT 15-16

05 SCHEME 17-18

06 ORGANISATION STRUCTURE 19 -21

07 FUNCTION OF VARIOUS 23-33

DEPARTMENT

08 . LITERATURE REVIEW 34

09 SOCIAL MEDIA MARKETING 35-41

10 LEARNING OUTCOME 42

11 SUGGESTION 44

12 CONCLUSION 45

13 APPENDICE 46

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 ACKNOWLEDGEMENT

First I would like to thank Ms. Avandhika, H.R, of Malabar gold and diamonds copperative Kerala
for giving me the opportunity to do an internship within the organisation

I also would like all the people that worked along with me Malabar gold and diamonds Kerala with
their patience and openness they created an enjoyable working environment..

It is indeed with a great sense of pleasure and immense sense of gratitude that I acknowledge the
help of these individuals.

I would like to thank Ms.Kriti Srivastava , College internship coordinator and advices to get and
complete internship in above said organisation

I am extremely grateful to my department staff members and friends who helped me in successful
completion of this internship.

Sincerely,
Sibina A C
MFM/21/1303

JURY EVALUATION SHEET

The evaluation jury recommends Devika for satisfactory completion of the summer industry internship
project with Malabar gold and diamonds from National Institute of fashion technology Kangra, Himachal

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Pradesh after evaluation of her project and fulfilling the requirement set by Institute and jury members.

Jury Member,

S.NO NAME COMPANY/ORGANISATION SIGNATURE

Remark:

Student signature Mentor

signature

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INTRODUCTION

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 Malabar Group was founded in 1993 by a team of enterprising entrepreneurs, led by
the visionary genius of Mr. M P Ahammed when he explored beyond his immediate circle in the
agri-corp industry to establish a jewellery trading company in a historical city called Kozhikode.
Since then, keeping alive the golden spirit of the brand, the Group has remained constant, in its
successful forays nurtured by expertise, vision and guidance, into a formidable business
conglomerate. The HQ (headquarters) of Malabar Group located in Kozhikode
Malabar Gold & Diamonds is the flagship company of Malabar Group, a leading
diversified Indian business conglomerate. Malabar Gold & Diamonds today has a strong retail
network of over 285 outlets spread across 10 countries in addition to multiple offices, design
centres, wholesale units and factories spread across India, Middle East, Far East & USA. With an
annual turnover of $4.51 billion, the company currently ranks as one of the largest jewellery
retailers globally. With 14 manufacturing units in India and GCC – the company currently has 12
exclusive jewellery brands to cater to the discerning needs of its customers. The company is
headquartered in Kerala with branches across India, Middle East, Far East and the USA. The group,
owned by over 4,000 shareholders excels in quality products and services, and has more than
13,000 professionals from over 26 countries working for its continued success. From elegant cuts to
don the everyday modern woman and bespoke designs for custom made creations, to elaborate and
exquisite bridal jewellery collections for the brides of today – Malabar Gold and Diamonds has it
all. The brand offers an extensive range of jewellery collections and designs that cater to the
diversified interests of various age groups and ethnicities. CSR has been the primary commitment
of the group since its inception; integrating ESG (Environmental, Social & Governance) principles
into the core business. The key CSR focus areas of Malabar Group are Health, Education, Women
Empowerment, Housing, and the Environment. The ESG goals of the organisation are periodically
strengthened by integrating responsibility and sustainability to remain a socially conscious and
responsible organisation. The group contributes 5% of its profit to such initiatives in the same
country of operation.
Malabar Gold And Diamonds (Head Office) in Kozhikode is one of the leading businesses
in the Gold Jewellery Manufacturers. Also known for Gold Jewellery Manufacturers, Customer
Care, Jewellery Manufacturers, Diamond Jewellery Manufacturers, Platinum Jewellery
Manufacturers and much more Precious metals like gold, silver and others are being worn as
ornaments by many people all over the world and especially in India culture heritage and custom
has influenced to a very great extent to the practice of wearing ornaments made of precious metals
and stones.

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Gold jewellery as a business and trade is growing at a very rapid rate. The nature of this trade is
made up of both branded and non branded manufacturers and traders. A big market evolution is
being witnessed in the form of product branding especially in the jewellery sector. Thus Kerala
which has witnessed rapid expansion in the field of hand made jewellery products in the past many
decades is now having a new type of competition and challenge in the form of branded jewellery
products and it is occupying more shares in the jewellery market.
The study covers the perception of the consumers of Malabar Gold in KozhikodeCity, Kerala.
Branded Jewellery products offered by Malabar gold in the selected study area are studied in
detail. Branded jewellery products offered by other jewellery shops are out of the purview of the
present study.

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 Malabar Headquarters
Calicut, Kerala

A steep sloping site, facing the west presented a unique challenge for the design of the Malabar
Group Headquarters at Calicut. The design is resolved as a series of levels along the contours which
reduces the intervention on-site to a minimum.The lower four levels accommodate the parking and
service areas. Office spaces rise up from the large landscaped podium above, which serves as the
main entry-level. To take advantage of the wonderful views all around, the office areas are designed
as transparent open plans and rise up four floors above the podium.
Strategically placed balconies with large trees and vegetation on the western facade cut
out the intense sun, creating a green buffer. They also serve as gardens in the sky, providing spill
out spaces that can be accessed from various floor levels.

The roof is designed as a landscaped gathering space that slopes all the way down to the ground and
has amphitheatres, lounges, pavilions, and plenty of vegetation, serving as a space to get together
and unwind. The inherent honesty in the usage of materials along with the contextually relevant
design helps in creating a highly sustainable building, one which is integrally connected to nature.

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 MALABAR GROUP OF
COMPANIES

The headquarters in Kerala, India and branches across India and GCC Malabar Group of The
Company is best known for its activities in the field of gold, diamond and precious metals. Apart
from having one of the largest networks of jewellery outlets, Malabar Group has diversified
successfully into other business sectors as well. The Malabar Group is considered as one of the
emerging business groups in India with a turnover +USD 3.5 billion. Through dedicated, honest and
well disciplined effort, the company became a prominent figure in the South India‟s Gold Market.
Our mission is to champion the cause of the value conscious customer, through continuous
value-addition in our products and services, building trust amongst consumers, pride amongst
employees and long-term returns for investors. We add appreciating value to each life we touch.
Captures our focus on providing value Includes customers, employees, investors and others
stakeholders. We focuses on touching lives and
hence our bent towards CSR. Appreciating ensures that value is a continuous journey and not a
milestone and therefore highlights the need for continuous innovation.Our corporate values
emphasise the importance of striving to be a valued and trusted partner to our customers. During the
last 17 years by meritorious operations along with a focus on delivering excellent customer care and
maximising satisfaction, the company was able to grow from a small partnership firm to a leading
Corporate Entity.

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Malabar Group‟s diversified business sectors include:

● Jewellery Manufacturing & Wholesaling

● Real Estate Development and Hospitality Services
● Retail and Distribution of Luxury Branded Watches
● Advertisement & Publicity services
● Charitable Institutions

Malabar Group of Companies is committed to honesty and fairness to achieve a leadership position
among all other business groups through utilisation of the best and most appropriate technologies,
applying the finest manufacturing disciplines and most efficiently marketing high quality products
to consistently give its customers, the best value and security for their money

CORPORATE SOCIAL RESPONSIBILITY

Malabar Gold and Diamonds has a rich history of corporate social responsibility, a history that has
grown to meet the challenges of a global society. Social responsibility is as important as our
business at Malabar Gold and Diamonds. It means investing in and enriching our communities. As
an acknowledgement of our social responsibility, the group sets apart 0.1% of their group annual
turnover for social welfare activities.

Malabar Gold and Diamonds offers its helping hand through two charitable trusts, functioning
along with each showroom:
● Malabar Medicare Charitable Trust provides free medicines to the poorest of patients

● Malabar Housing Charitable Trust helps build houses for the poor and down-trodden
people of our society.

Malabar Gold and Diamonds has also set in motion a series of Corporate Social Responsibility
initiatives, notable among them being the „Clean Kerala‟ project. This is executed with the support
of Kerala Government and is a major assignment that strives to bring a marked change in attitude
among the citizens of the state.We continually strive to embrace responsibility for the company's
actions and encourage a positive impact through its activities on the environment, consumers,
employees, communities, stakeholders and all other members of the public sphere. While we are
proud of our accomplishments and the progress we have made, we understand that much remains to
be done and we as a group are fully committed to this cause.

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TYPE OF PRODUCTS

The modern world witnessed a definite change in consumer perception. There was a rise in demand
for Branded and lightweight jewellery products. Women were increasingly opting for fashionable
and light weight jewellery instead of chunky jewellery. So in order to gain market share, jewellery
shops were forced to come up with designs that customers want and win the trust and confidence of
consumers by hallmarking and demonstrating the purity of the gold used by them. To compete with
traditional jewellers, branded players were forced to find out some way to differentiate themselves.
Branded jewellery products have created a sort of revolution in the field of
jewellery retail market. It has been extremely successful in creating a stir amongst keralites. The
main attraction of branded jewels is that they have a unique style of their own that differentiate
their stuff from others. Moreover the designs of the ornaments are exquisite and have a futuristic
approach that offers people a break from monotonous pieces that are not in vogue anymore. Each
jewel has an element of distinctiveness and newness that makes it preferable to the rest of the
options. The credit for coming up with these ultramodern pieces of jewellery goes to Malabar
Gold.

Keralites always had a fondness for branded ornaments which were available only
abroad.The latest introduction of branded jewellery products of Malabar gold includes

MINE’ DIAMONDS: itis the premium diamond studded jewellery range with most contemporary
and traditional designs for all occasions. Mine is a brand from the joint venture between Malabar
gold & Diamonds (The Leading Retail Jewellery Chain) and Mahendra Brothers (One of the
World's first & largest DTC sight holders). 'Mine' offers exotic & exquisite range of collections in
Bridal, Solitaire, Everyday Lightweight, Men's & Platinum Diamond Jewelry. This exclusive brand
of Malabar Gold &Diamonds comes with the quality assurance of EF-VVS diamonds with IGI
(International Gemological Institute) certification, Lifetime Free Maintenance, 100% buy-back
guarantee and One Year Free Insurance.

ERA is an exclusive collection of uncut diamond jewellery. It is inspired by the heritage culture of
India. The designs are a fusion of ageless Indian jewellery styles with modern trends. Mughal
royalty wore these as a sign of prestige and heritage. Exquisitely crafted in 22 Karat gold, the
collection features uncut diamonds and precious stones, offering unmatched craftsmanship, purity
and design excellence to jewellery lovers everywhere.

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DIVINE is a tribute to Indian tradition and craftsmanship. Unique in style, painstakingly carved,
inscribed and embedded, Divine aims to revive memories of a golden era marked by royalty,
culture, and vintage lifestyles. But more than ever, Divine marks a celebration of a bond; a union
we made once, but one that lasts a lifetime. Inspired by nature, fuelled by beauty and belief, it is the
result of artistic imagination and fine craftsmanship connecting the prehistoric ages to the present
day, Divine is one of its kind in beauty and quality.

ETHNIX handcrafted designer jewellery is one of the most exquisite brands in Malabar Gold &
Diamonds showrooms all across India and the Middle East. This intricately crafted collection
features necklaces, pendants, earrings and bangles. The poise of traditional craftsmanship and
intricate designs is visible in every piece, with meticulousness and graceful enamel work making
them the most cherished pieces of artistic expression. They offer customised designs for those who
aspire to be unique, and meticulously craft exclusive designs as per individual specifications in
various colours and designs, often averaging over 200 skilled man-hours on a piece.

STARLET - Moms love to doll up their little ones with fancy and attractive jewels. So there is no
wonder that kids’ jewellery has become very popular and a wonderful range of jewellery articles for
children are available for all age groups. Not only do the designs have to be playful and unique to
suit the mischievous nature of children, but the metals need to be 100% child-safe and
non-hazardous. Starlet jewellery is really gorgeous for children and crafted using the latest in
child-friendly technology; these collections will be the ideal souvenirs for children of all ages. By
introducing varieties of design Starlet grabs the little minds between the age group of 1-10, each
piece is carefully created with no sharp edges and using the most child-safe materials possible.

PRECIA Malabar Gold & Diamonds now presents a graceful collection of gem jewellery for the
woman today; Precia-Precious Gem Jewellery is featuring an assortment of stunning
designs,incorporating precious gems like ruby, emerald, yellow sapphire and blue sapphire crafted
in 22K gold, the vast collection of Necklaces, bangles, earrings and rings are sure to enthral
everyone.

Brides of India Collection: Jewellery forms a very important part of the overall attire of Kerala
brides. In fact, the bridal look is believed to be incomplete unless the bride wears each and every

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piece of jewellery meant for her. Malabar Gold is presenting “Brides of India” Jewellery festival,
wherein a wide range of bridal collections are on display. The jewellery chain is all set to add an
extra glitter to the wedding season with specific traditional collection
for brides from different regions such as Kerala, Karnataka, goa, Tamil Nadu, Andhra Pradesh,
Rajasthan, Punjab, Gujarat, and so on. The slogan used to express the Brides of India “ Different
Cultures One Emotion”

Malabar Gold Scheme

Malabar gold schemes are very popular in India, since Malabar Gold & Diamonds is one of the
most trusted jewellery groups in the country. The Malabar gold schemes make it possible for you to
buy the gold jewellery of your choice in a convenient manner. The company also prides itself on
only providing BIS hallmarked 916 gold, ensuring that you get your money’s worth. Furthermore,
thanks to attractive discounts and ongoing offers, the Malabar gold price is generally affordable by
everybody.
The company offers two popular Malabar gold schemes, namely:
Smart Buy scheme : Under this scheme, you can buy BIS Hallmarked 916 gold jewellery of your
choice by making an upfront payment, irrespective of whether it is in or out of stock. You also get
attractive festival-based discounts.

Gold Gain Plan : This is one of the Malabar gold schemes that allow you to buy jewellery in
instalments. The minimum monthly advance amount is Rs. 1,000. You need to pay the amount due
in fixed instalments for 11 months. After 11 months, you can buy the jewellery item at the gold rate
prevailing then.

Here are the main benefits of the Smart Buy Scheme from Malabar Gold & Diamonds.

● Purchase of jewellery designs that are in stock

One of the main advantages of this scheme is that it allows people to buy the gold and diamond
jewellery items that are in stock at affordable prices. I only need to browse the products available
in stock and place orders. And then, you get to save money on your jewellery purchase made
through the Smart Buy scheme.

● Purchase of jewellery designs that are out of stock

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The Smart Buy scheme is also valid for products that are out of stock. So, if you have eyes set on a
beautiful piece of jewellery that is currently not in stock, you can still get your hands on it by
making your purchase through the Smart Buy option. These products are then manufactured
specifically for you and shipped to your address.

● Customization of jewellery

The Smart Buy Scheme also allows you to customise your jewellery as needed. To be more
specific, some pieces of jewellery, like bangles, rings and bracelets, come in different sizes. And
before you place your order through the Malabar gold schemes, you’ll need to select your size, so
the jewellery piece can be customised to your size. The Smart Buy option allows you to do this.

● Discounts available

Perhaps the most loved benefit of the Smart Buy option is that it gives you great discounts on the
gold price. The Malabar gold rates for products purchased through this scheme are lower than the
regular Malabar gold prices. This allows you to save money while simultaneously buying the
product of your choice from this trusted jeweller.

● Festival-specific scheme

This scheme is not active all through the year. The discounts are generally offered during important
occasions and festivals. So, keep an eye out for them.

● Advance payment needed

If you are buying a piece of jewellery through this scheme, you need to make an upfront payment.
Only when you make your payment in advance can you go ahead and place your order.

● Revisions in the final price

The prices mentioned for the ‘Make to Order’ products are only approximate. The final price of the
product may vary depending on its final weight. Rest assured that the customer service team from
Malabar Gold & Diamonds will inform you about any revisions in the product’s weight and price
once it has been manufactured.

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 ORGANISATION STRUCTURE

BOARD OF DIRECTORS

Malabar Gold Pvt Ltd, which was registered on 19 June 2001, has 10 directors, including
Ahammed.MP(CHAIRMAN) , Nishad Athikkot, Shamlal Madathum Parambath.MP(GCC
CHAIRMAN AND HEAD), Veerankutty Kannambath Puthiyapath, Asher Ottamoochikkal,

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Abdul Salam Kandampath, Ibrahimhaji Pallikere Abdulla(CO-DIRECTOR), Mayan Kutty
Cholakkal, Beerankoya Kakkodi and Abdul Majeed Mozhanga

An organisational structure explains how authority and responsibility flows from one head to
another .In Malabar gold, the managing director is at the top level. He sets the plans and policies.
He controls each and every corner of the showroom .Malabar gold follows the centralised form of
structure .It means that all powers are vested with the top level management. The organisation
mainly has 4 department and each department its own departmental heads and trainees
A centralised organisational structure is one that relies heavily on top-down
decision-making. One person or an executive team has the responsibility of approving all relevant
decisions, which they communicate through various levels of management. The less senior
managers carry out directives and relay concerns from their employees to their own
supervisors.Centralised management is best used in companies that prioritise their manufacturing
strategy and reducing operating costs. Centralization is also helpful for encouraging collaboration
between departments, streamlining best practices and coordinating with external stakeholders or
third-party vendors. This is typically a more traditional organisational structure, which you can find
in older companies and small businesses

BENEFITS OF CENTRALISED ORGANISATION STRUCTURE

Decision-making speed

Small and emerging businesses benefit from a consolidation of power as it helps speed up the
decision-making process. A centralised organisational structure can sometimes obstruct input from
others, such as an upper management team when deciding on a matter. However, this is actually
more effective for private companies with a dedicated profit model

Creation of standard internal metrics

When devising your internal performance metrics, it's easier to create a standardised format in a
centralised system. A top-down management structure allows you to consolidate communication
and reporting standards, with minimal opportunity for deviations. If your metrics for success are
fairly straightforward, it might be more beneficial to centralise your organisational structure.

Relationship with customers

Centralised organisational structures often have specific policies about interaction with the public,
which can allow them to have more control over their brand image. Companies in industries such as

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children's media or baby products typically communicate with the public via a robust PR team. For
complaints, they may also have an in-house customer service team with detailed knowledge and
experience as opposed to an automated online system.

Talent deployment

When deploying talent to cover tasks, companies with centralised management usually have an
organised system in place to allocate work duties. Older organisations sometimes have specialised
software in which they train employees to ensure there's almost always someone working who can
perform the associated tasks. Expanding companies that are speeding up their hiring rate can also
benefit from centralization as it predicates an established and functional onboarding process.

Professional opportunities

A company with a centralised organisational structure can offset its lack of variety in career
opportunities with increased job security. Sometimes an employee's salary and benefits coincide
with the employment time frame, which means it's normal to expect compensation relative to how
long they've worked for the company. Centralised organisations might also hire internally and
promote employees based on seniority.

Definitive chain of command

The definitive chain of command that comes with a centralised organisational structure can be
helpful for employees who might look for more affirmative guidance in their responsibilities and
expectations. A centralised structure works fairly well to provide people with clear directions.
Businesses that employ or contract those with specialised backgrounds are usually better suited to a
top-down management structure.

Flow of information

With a centralised structure, a team may receive newer knowledge indirectly through executive
initiatives and managerial directives. This potentially leaves some employees uninformed, but a
tightly controlled flow of information can increase clarity and reduce the possibility of conflicting
interpretations. Companies that rely on trade secrets and non-disclosure agreements are also usually
best suited to a centralised organisational structure.

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 FUNCTION OF VARIOUS DEPARTMENT

● HR DEPARTMENT

In simplest terms, the HR (Human Resources) department is a group who is responsible for
managing the employee life cycle (i.e., recruiting, hiring, onboarding, training, and firing
employees) and administering employee benefits.

Recruit candidates :

HR needs to understand the organisation’s needs and make sure those needs are met when recruiting
for new positions. It’s not as simple as just throwing an ad up on Indeed: they’ll need to analyse the
market, consult stakeholders, and manage budgets.Then, once the role is advertised, more research
needs to be done to make sure that the right candidates are being attracted and presented. Recruiting
is a massive and costly undertaking; the right candidate can revitalise an entire organisation, but the
wrong candidate can upend operations.

Hire the right employees

Human resources is in charge of arranging interviews, coordinating hiring efforts, and onboarding
new employees. They’re also in charge of making sure all paperwork involved with hiring someone
is filled out and making sure that everything from the first day to each subsequent day is navigated
successfully.

Process payroll

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Payroll is its own beast. Every payday must have taxes calculated and hours collected. Expenses
need to be reimbursed and raises and bonuses need to be added in as well. If you think it’s a chore
doing taxes just once a year, imagine what it must be like to be in HR and make sure they’re
properly deducted every pay period.

Conduct disciplinary actions

This responsibility may be why HR tends to get a bad rap. When navigated inappropriately,
disciplinary actions can lead to the loss of a valuable employee and can even result in litigation or a
poor reputation. But when handled appropriately, disciplinary action can result in the success of an
employee.

For instance, if a company notices that a particular employee is routinely late and continues being
late even after the employee has received several warnings, HR could step in and investigate the
reason for the tardiness. It may be an opportunity to extend benefits such as counselling to the
employee or offer additional resources to help the employee learn to be on time. Instead of taking
on the cost of firing and then recruiting a replacement for that employee, it could be a learning
opportunity that could enhance that employee’s career.On the other hand, sometimes disciplinary
action isn’t the best course to take and an employee should be let go. The best human resources
departments know when an employee isn’t the right fit for a company and would be happier
somewhere else. It’s up to HR to develop a strong enough relationship with managers and
employees alike to identify the cohesiveness and health of a team.

Update policies

Policies need to be updated (or at least examined) every year as the organisation changes. It’s HR’s
job to make official updates to policies and to suggest changes to policies when they no longer
serve the company or the employees. Sometimes a policy should be updated as a reaction to an
occurrence. HR should always be included in and consulted with regarding these decisions

Maintain employee records

Maintaining HR records is mandated by law. These records help employers identify skill gaps to
help with the hiring process and to analyse demographic data and comply with regulations. They
also contain personal details and emergency contacts for each employee.

Conduct benefit analysis

Staying competitive is of prime importance when trying to attract the best talent. A promising
recruit may choose a different company with lesser pay if the benefits are more attractive. HR
should routinely investigate similar companies to see if their benefits are competitive

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 ● MARKETING DEPARTMENT

Distribution Strategy in Marketing

Distribution strategy in marketing entails how a company is going to deliver its products or services
to a customer. This strategy can vary depending on what service or good offering, as there are
different distribution channels in marketing.

Market Research—Importance of Market Research

Market research is arguably the most crucial of the seven functions. What is marketing research? It
revolves around researching company target demographics so you can build a sound marketing
strategy. Effective market research requires using tools to find out who you should be targeting
based on what is selling. If a tech company came up with a new social media platform, are you
going to target octogenarians? Didn’t think so. If you want a more in-depth look at how to do
market research, this article is a good starting point.

Pricing—Again, the Importance of Market Research

Once you know how to do market research, you’ll find that market research also can help with
pricing. Make sure you’re not losing any profits by selling too low. However, you don’t want to
overcharge and then not see any kind of return because customers found a cheaper alternative.

Product and Service Management—Measuring Advertising Effectiveness

In order to prevent falling behind with customers, constantly make improvements to the product or
service offer. By staying on top of customer feedback and online reviews, they can see what’s
working and what isn’t. Additionally, employing marketing performance metrics is a smart way to
keep up with service management. Interested in learning more about marketing performance
metrics
Promotion
Promotion involves confirming your advertisements are seen in the right places by the right people.
You’ll want to make sure there’s plenty of advertising from your brand’s end, as well as to keep up
with which advertising strategies are trending. Advertising on Facebook is certainly a great place to
focus your promotion efforts.

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Selling
Selling is NOT marketing. But does provide an essential foundation for marketing. The selling
process begins once they’ve completed market research and determined what they want and need.

● ACCOUNT DEPARTMENT

The functions of financial accounting and six functions of accounting include the systematic
recording of data, tracking, storing, analysing, summarising, and reporting an entity’s financial
transactions.Through the functions of the accounting department, the entity can maintain a history
of financial data which is also utilised for audit of the financial statements. The entity can also use it
for preparing reports, creating budgets, maintaining cost data, planning for increased profits or
reducing costs, avail growth opportunities, maintaining statutory records and their compliances,
assessing future expenditure requirements and making financial projections, and communicating
necessary information to the users of financial statements, etc

To keep financial records

Accounting helps businesses in maintaining an accurate and up-to-date record of the day-to-day
financial transactions of the entity, such as purchases, product sales, receipts, and payments.

To Monitor financial transactions

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Accountants may track and record multiple financial transactions which are relating to payments
due to the company and receipts earned by the company to ensure it receives the revenue and
remains profitable

To prepare financial reports

In the growth of any business, the accountant or other person authorised on this behalf may need to
prepare different types of financial reports. Which can be done after its complete accounting.
Accounting involves preparing detailed Monthly, quarterly, and annual financial reports about the
company's assets, debts owed, profits and losses for internal and external stakeholders and for
statutory compliances, etc.

For payments of employees due

The entity can use accounting to make payroll payments every month, manage employee benefits
and issue employee work-related bonuses or performance bonuses. Accounting also helps to
maintain a clear record of employee welfare fund, statutory PF, employee provident fund, etc.

To maintain digital records

Accounting may involve creating, maintaining, and updating digital accounting systems which can
be stored digitally for maintaining the company's financial data.

To Make bill payments

The functions of accounting also involve checking invoices to ensure that bills are properly
expensed off and setting dates for payments and paying the bills that the company owes to various
vendors and suppliers on a particular date.

To prepare forecasts/budgets

The accounts department may need to prepare forecasts/ budgets of the entity’s financial data to
check the future profitability of the company. These forecasts/ budgets can be the overall company
budget, the departmental/internal budgets, and the project budgets.

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To make financial projections

Functions of accounting involve preparing financial projections by analysing the company's

available financial resources, expected revenues, future expenses, etc. using this information entity
can predict project viability, future business expansion, and growth.

To make available records for Auditing

It is the responsibility of an Accountant to make available all the related financial records from
which the auditor of the company can conduct financial audits of the company, identify accounting
discrepancies and provide corrective solutions.

To keep financial resources up-to-date

The functions of accounting can also be used in checking the financial weaknesses and strengths of
the organisation, providing solutions and strategies to concur the weaknesses and improve strength.

For a review of performances

Accounting also involves performing regular financial reviews and fixing some performance
evaluation criteria for each of the company's different departments to check their performance and
give rewards to one which fulfils the performance evaluation criteria, it motivates them which is
result into the increase their productivity and streamline the expenses

FINANCE DEPARTMENT

to provide the financial information that other business functions require to operate effectively and
efficiently and support business planning and decision-making

● costs – knowing how much the business pays its suppliers, and whether these costs are
being controlled, helps a business to make a profit
● revenue – knowing how much money the business is generating, and whether this is
increasing or decreasing, is important in decision-making
● cash flow – monitoring and forecasting the amount of cash in the business is vital to
ensure it does not run out of money
● break-even point – knowing the point at which a business starts to make a profit can
influence a number of business decisions

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 ● profit and loss – knowing whether the business is making a profit or loss is vital when
making business decisions
● business performance – measuring the performance of a business can inform future
decisions about where improvements are required

● FINANCIAL PLANNING AND ANALYSIS DEPARTMENT

Financial planning and analysis (FP&A) is a set of planning, forecasting, budgeting, and analytical
activities that support a company’s major business decisions and overall financial health. With a
corporate FP&A system, finance teams can combine financial data, operational data, and external
data (like market trends) in one place. Finance can analyse it all – and uncover the in-depth insights
they need to plan for the future and guide more profitable decision-making. FP&A tools can help
finance professionals Provide fast and accurate financial analysis and advice to business leaders
,Predict the impact of potential decisions on cash flow and the bottom line,Assess and monitor the
company’s overall financial health and investments,Build and maintain detailed financial models
and forecasts,Create agile, integrated financial plans that account for multiple scenarios,Collaborate
with departments to prepare and consolidate budgets,Align corporate strategy with execution and
track performance,Identify and assess new revenue opportunities and risk, And much more

● ADMINISTRATION DEPARTMENT

The Administration Department is mandated to provide administrative and logistical support to the
entire organisation. The Admin Department is important to any company because it works across all
departments and with all kinds of work. The functions of the Admin Department include (1)

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General Office Management; (2) Asset Management; (3) Transport Management; and (4) Security
and Safety Management.

General Office Management

The Admin Department provides logistical assistance to the entire organisation. In doing this, it
makes sure it provides working areas for all staff and office equipment needed by personnel. It also
ensures availability of stationeries and other office supplies. It ensures a clean and orderly office
environment. Janitorial services are sourced out from an Agency. Payment of utilities is made on or
before its due date in order to make certain the availability of lighting, water, telecommunication,
mobile phone, internet connection, photocopier services and other regularly billed office expenses.
The department organises the delivery of documents and items as requested by particular personnel/
office. Requests for facilities and materials for various types of meetings need to have the following
information: subject, venue, duration & participants and if applicable, the institution or association
involved in the meeting. Contracts of Lease of tenants are monitored to ensure that monthly rental,
water and electric consumptions are regularly billed and followed up for collections. On the other
hand, AFPGEN as tenants such as those offices occupied by branch offices, prompt payment of
rentals & utilities are timely processed. Setting of internal operating rules is also considered as part
of the general office management. Furthermore, compliance to the requirements of Government
agencies pertaining to business permits and fire safety are being accomplished.

Asset Management

The company has a systematic process of acquiring, operating, maintaining, upgrading and
disposing of assets cost-effectively. Furniture, equipment and semi-expendable items are issued to
employees with accompanying Memo Receipt. As part of monitoring aspects, an inventory of
company properties shall be conducted annually. Admin Department accepts and processes
purchase requisitions from different departments and conducts solicitations of bids and quotations
from suppliers. It also recommends substitute materials and alternatives where savings can be
realised. Part of the role also is that Admin maintains supplier contacts, resolves supplier disputes
and work outs billing discrepancies. Admin manages physical capital assets of the company in
terms of building installations, office space improvements/ refurbishments and office renovations.
Monitored also are the processes, systems and manpower required to manage the life cycle of all

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acquired property including acquisition, control, accountability, responsibility, maintenance,
utilisation and disposition.

Transport Management

Company vehicles are provided to support business activities and are to be used only by qualified
and authorised employees. In all cases, these vehicles are to be operated in strict compliance with
motor vehicle laws and with the utmost regard for their care and cost efficient use. Anyone
authorised to drive the company vehicles must have a valid driver’s licence. Deployment of
company vehicles shall be processed by the Admin Department in reference to the filled-up Vehicle
Trip Ticket requested by the Head of a particular department.

Security and Safety Management

Workplace security, on the other hand, is supported by the organisation's policies and preparedness
to prevent or handle situations such as unlawful entries and fire breakouts. Closed-circuit television
(CCTV) shall be strategically installed in the building premises to include branch offices. The
purpose of the internet-based CCTV is for surveillance and to reduce the need for human security
such that the videos taken can be recorded and reviewed later

● LEGAL DEPARTMENT

A legal counsellor handles all law-related matters that a company encounters, including:

● Conducting research on different laws and regulations in various geographic and political
environments
● Drafting legal documents as required by the company, based on situations and clients
● Negotiating settlement terms with individuals of interest
● Handling legal disputes with other corporations and/or individuals
● Documenting and filing taxes according to different systems of taxation
● Documenting and filing documents related to Intellectual Property

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 ● Managing legal risk

● Enterprise Resource Planning (ERP) Department

ERP provides a host of services for companies trying to improve how efficiently they operate. The
systems are constantly being updated by the proprietors to offer the speediest and most reliable
services.As the name suggests, ERP’s primary goal is to manage the various resources within the
company to make sure they are being utilised in a cost-effective way. It is also designed to make
sure that all resources are being used efficiently.ERP works particularly well for tracking and
managing things such as a company’s capacity for production, cash levels, raw materials at its
disposal, payroll information, and purchase orders.

● IT DEPARTMENT

Each member of the IT department fulfils an important role for the company. Some are responsible
for multiple areas of the IT department,In other circumstances, there may only be one IT
professional within a company. Here are the main responsibilities within the IT department:
● Technical support
● Communication
● Programming
● Company website
● Application development

● MERCHANDISING DEPARTMENT

Merchandising for Jewellery if done in an appealing way enables its prospects of raising curiosity
among buyers. From the jewellery display to the decoration around it along with the lighting is
designed not just to increase its attractiveness but also to ensure that the overall design also speaks
about the brand as a whole and what it has to offer. Hence, it needs to be flattering. The more

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striking the display, the more success in drawing attention of the prospective customers.

● DIGITAL MARKETING DEPARTMENT

Digital marketing such as search engine optimization (SEO), search engine marketing
(SEM),content marketing, influencer marketing, content automation, campaign marketing, and
e-commerce marketing, social media marketing, social media optimization, Email direct marketing,
display advertising, e-books, optical disks and games, are becoming more and more common in our
advancing technology. In fact, this extends to non-Internet channels that provide digital media as
mobile phones (SMS and MMS), callback and on-hold mobile ringtones.
Simply put, social media marketing refers to the process of using social
media platforms to attract traffic and attention. By using social media, increase exposure and build
meaningful relationships with customers.While everybody can benefit from SMM as a type of
digital marketing, B2C and SaaS companies tend to get the most out of it. Social media marketing

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is all about listening to what customers have to say, engaging in the conversation, and sharing
valuable content.

Significance of the Study

Social media is the interaction among people in which they create, share or exchange information
and ideas in virtual communities and networks. Social media depend on mobile and web-based
technologies to create highly interactive platforms through which individuals and communities
share, co-create, discuss, and modify user-generated content. They introduce substantial and
pervasive changes to communication between organisations, communities, and individuals.
Social media depend on mobile and web-based technologies to create highly interactive
platforms through which individuals and communities share, co-create, discuss, and modify
user-generated content. They introduce substantial and pervasive changes to communication
between organisations, communities, and individuals.Social media differ from traditional or
industrial media in many ways, including quality, reach, frequency, usability, immediacy, and
permanence. There are many effects that stem from Internet usage.Maintaining brand presence
through social media is a new trend.d local leading firms have their brand presence in Social Media
such as Facebook and Twitter. Moreover, there are some companies that have created a separate
department for social media communication for their brands
Many leading international and local firms have not yet incorporated brand
communication through social media for their brands, or promotion of their products in social
media not because of monetary matters, but for having inadequate awareness of the benefits of
social media for brand communication. But it is hoped that, in the near future, more and more firms
will start this new era of marketing and brand communication through social media.
So, this report may help some sort of knowledge about the benefit of brand presence in social
media of Malabar gold and diamonds . Not only that, firms that want to take initiative for future
brand presence in social media may have a good bird's eye view about first mover brand presence in
social media in this locality.

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Social Media Marketing (SMM)

Social media marketing (SMM) (also known as digital marketing and e-marketing) is the use of
social media, the platforms on which users build social networks and share information to build a
company's brand, increase sales, and drive website traffic. In addition to providing companies with
a way to engage with existing customers and reach new ones, social media marketing (SMM) has
purpose-built data analytics that allow marketers to track the success of their efforts and identify
even more ways to engage.
The power of social media marketing (SMM) is driven by the
unparalleled capacity of social media in three core marketing areas: connection, interaction, and
customer data.

Connection: Not only does social media enable businesses to connect with customers in ways that
were previously impossible, but there is also an extraordinary range of avenues to connect with
target audiences from content platforms (like YouTube) and social sites (like Facebook) to
microblogging services (like Twitter).

Interaction: The dynamic nature of the interaction on social media whether direct communication
or passive “liking”enables businesses to leverage free advertising opportunities from eWOM
(electronic word-of-mouth) recommendations between existing and potential customers. Not only is
the positive contagion effect from eWOM a valuable driver of consumer decisions, but the fact that
these interactions happen on the social network makes them measurable. For example, businesses
can measure their “social equity”, a term for the return on investment (ROI) from their social media
marketing (SMM) campaigns.

Customer Data: A well-designed social media marketing (SMM) plan delivers another invaluable
resource to boost marketing outcomes: customer data. Rather than being overwhelmed by the 3Vs
of big data (volume, variety, and velocity), SMM tools have the ability to use the data to

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crowdsource new strategies.

As platforms like Facebook, Twitter, and Instagram took off, social media transformed not only the
way we connect with one another but also the way businesses are able to influence consumer
behaviour—from promoting content that drives engagement to extracting geographic, demographic,
and personal information that makes messaging resonate with users.

SMM Action Plan: The more targeted your social media marketing (SMM) strategy is, the more
effective it will be. Hootsuite, a leading software provider in the social media management space,
recommends the following action plan to build an SMM campaign that has an execution framework
as well as performance metrics:

● Align SMM goals to clear business objectives

● Learn your target customer (age, location, income, job title, industry, interests)
● Conduct a competitive analysis on your competition (successes and failures)
● Audit your current SMM (successes and failures)
● Create a calendar for SMM content delivery
● Create best-in-class content
● Track performance and adjust SMM strategy as needed

Advantage of social media marketing

Tailored social media marketing (SMM) campaigns that instantly reach a range of target audiences
are clearly advantageous to any business. But like any social media content SMM campaigns can
leave a company open to attack. For example, a viral video claiming that a product causes illness or
injury must be addressed immediately whether the claim is true or false. Even if a company can set
the record straight, false viral content can make consumers less likely to purchase in the future.

Sticky content is the marketing term for attractive content that engages customers
at first glance and then influences them not only to purchase products but also to share the
content.Viral marketing is an SMM strategy that attempts to trigger the rapid spread of
word-of-mouth product information a very simple and inexpensive way to promote sales.Viral

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marketing is an SMM strategy that attempts to trigger the rapid spread of word-of-mouth product
information a very simple and inexpensive way to promote sales.Earned media is a marketing term
for brand exposure from any method other than paid advertising, e.gCustomer created content
ranging from product reviews and recommendations to shares, reposts, and mentions. Social media
marketing has grown to include several techniques and strategies to engage users and market
products and services. These include audience-targeted advertising, the use of interactive chatbots,
creating personalised experiences for customers online, the use of social media influencers, building
an online audience, and so on.

Building Jewellery brand image through social media

A great website:

Whether a brand has an online store or a showroom, a great website is key to attract more
customers and significantly increase revenue. Opt for a crisp and clean design that helps tell a brand
story. Apart from being aesthetically appealing, great design also provides unmatched user
experience, creating a seamless transition from an inquisitive lead to a loyal consumer. However, a
remarkable design needs to be backed up with great content that keeps the audience engaged.brand
also needs multiple web pages on the homepage that provide in-depth information about the brand
and landing pages that behave as e-commerce portals that highlight a particular line of products.

Featured below is the landing page design incorporated for Gehna, an online boutique that
specialises in authentic hand crafted jewellery. The page has a clean layout and enticing images for
a pleasant user experience.. The product is described in a clear-cut manner with no distractions and
a relevant CTA.

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Social Media:
Reach the very palm of the target audience with a strong social media presence that draws them
towards the brand. Facebook, Instagram, YouTube and Pinterest are great digital marketing
platforms to increase the exposure of jewellery brands. Opt for innovative social media campaigns
to create awareness about brands, promote products and engage with followers.

Featured below is a Valentine’s Day campaign run for Malabar Gold and Diamonds. We created a
series of grid posts on Instagram that utilise the entire screen space on the feed. This drove a lot of
engagement on the page that led to a whopping 1500 new followers!

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Videos:
Videos are a great way to tell a million stories in each frame. Connect with the audience and push
them further down the marketing funnel with compelling videos that convert. Begin by creating a
YouTube channel and attract subscribers through optimised videos that show up on the user’s feed
based on the keywords entered. Digital marketing for jewellery brands through videos comes with a
lot of creative freedom due to the luxurious and fun aspect of the product. Keeping target audience
in mind, can create thought-provoking snippets through video campaigns that are guaranteed to
draw in more subscribers and build brand image online.

Influencer Marketing

Nothing is more powerful than an influential source suggesting a brand to a potential consumer.
Leverage the power of word-of-mouth marketing through social influencers who have a strong
following. Keeping the creative space of the jewellery sector in mind, marketers have a huge
potential to tap through bloggers and lifestyle influencers. They can also collaborate with influencer
marketing platforms, like influencer.in, to hand-pick influencers who resonate with the brand and
reach their target audience in a seamless and hassle-free manner.

Featured below is an influencer marketing campaign implemented by leading online designer

jewellery brand Voylla. The brand collaborated with top beauty and fashion influencers including
Jhanvi Bhatt, Mrinali Das and Anusha, to name a few. Each influencer shared posts on Instagram
wearing exquisite pieces of jewellery from Voylla and connected with their followers in the
language and tone that reflected the image of the brand. The campaign greatly contributed to
increasing the reach and visibility of Voylla with higher conversions.

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Online ads for higher sales

Digital ads play a huge role in helping reach target audiences and drive more business for brands.
From Facebook ads and Google ads to newer formats like YouTube and Instagram, they can choose
a marketing platform based on objective and the type of audience they are planning to target.
Furthermore, if they are selling products on Amazon, they can also run ads on Amazon and drive
more relevant traffic to your ecommerce store. You can also opt for shopping ads that ensure 8 to
10X return on ad spends. Shopping ads run on a combination of optimisation, monitoring and
bidding, with a keen focus on increasing average order values.

We ran shopping ads for Voylla, a contemporary jewellery brand with an e-commerce website. We
used optimised images, titles and product descriptions that help the ad show up as a Google Search
ad. As you can see in the image below, a simple Google search for “gold plated men's ring” shows
up a series of shopping ads, out of which the Voylla ad is placed as per the position it was bid for.

When it comes to digital marketing for jewellery brands, it is safe to say that the world is your
oyster due to the wide range of creative campaigns and ads they can incorporate in strategies. They
can also read our detailed blog on digital marketing for real estate, finance industry, insurance
companies and FMCG giants.

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 LEARNING OUTCOMES

The focus of this study is the Presence of Digital marketing and its Impact in Brand
Communication. This study discussed Digital Marketing and its strategy, which is very important
for today’s marketing communication and its importance for brand communications. This study will
also put light on the brand communication and how digital marketing make impact on brand
communication

This part includes a brief definition of the theoretical part that would be discussed in the report.
Major theoretical points and their definitions are given below:

Social Media: According to Wikipedia, Social media refers to the means of interactions among
people in which they create, share, and exchange information and ideas in virtual communities and
networks

Social Media Marketing: refers to the process of gaining website traffic or attention through
social media sites.

PTAT: The number of people sharing stories about the brand page. These stories include liking
brand Page, posting to brand Page's timeline, liking, commenting on or sharing one of brand Page
posts, answering a question posted, responding to one of events, mentioning brand Page, tagging
brand Page in a photo or checking in at location. (Unique Users)

Lifetime Total Likes: Lifetime The total number of people who have liked brand Page.

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Reach: The number of people who have seen any content associated with brand Page

Page Engaged Users: The number of people who engaged with brand Page. Engagement
includes any click or story created

Reach of page posts: The number of people who saw any of the brand Page posts.

Methodology

Objective

The study will be conducted with an objective of having thorough knowledge about the
effectiveness and efficiency of brand presence on Social media from other mediums of
communication and among other digital communication firms. To be specific, the objective will be
to identify some exact points of brand presence through social media

The main points the study is going to cover are:

● Importance of social media compared to other medium of communication and its benefits
● To study social media in malabar gold and diamond and its impact on marketing and brand
communication
● To study social media in world and its impact on marketing and brand communication

Secondary Data : Newspaper, articles, journals and websites.

Data Source

Primary Source: Primary data on social media is collected from surveying of target
groups and personal observation.

Secondary Source:
Like primary source, secondary source is also a major stream of information for the
report. List secondary source is
● Internet

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 ● Social Network Sites
● Textbooks
● Several other reports
● And other sources

Limitation of the study:

● To observe the digital marketing activities and come up with a fruitful result requires a
huge amount of time, so the time limit is another crucial limitation of this study.

● The internship proposal is conducted based on several secondary data which were rather
inefficient or unreliable.

● Time limitation for compelling the project

● The data obtained in some cases may be biassed

● Difficult in communication within the city while conducting the survey

SUGGESTION

● Increase Efficiency of Brand Pages on Social Media: To increase efficiency of brand

pages one needs to target the communication of brand pages according to the target group.
Most social media such as Facebook has a system of targeting promotion to a good extent
where the reach, the type of people who need to view the communication, age, gender,
geography and lifestyle can be specified. With a specific communication going to 52 the
right group the cost per impression of communication will be lower and the money spent
behind promotion will be efficiently utilised.

● Increase Effectiveness of Brand Pages on Social Media: Most brand pages are too
focused on posting and communicating products and services to peoples newsfeeds where
the social media user will get annoyed at a particular time and unfollow or unlike the page.
It's always better for the brand page to promote non-brand communication like humour, tips
and other benefitting messages of the user than only blatantly posting and communicating
product and service benefits. Too many product posts is one of the main reasons for less
than 15 mins stay at brand pages, as they don't find interesting or benefitting communication
from brands. The best method to use is a mixture of product , humour and tips for

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 communication from brands rather than product and service promotion.

● Increase Budget on Social Media Marketing: One of the number one failures of brands
not doing well on social media according to a research by Nielsen's is the reason for the low
budget allocated where on average only 1.2 % of the total communication and promotion
budget is allocated to digital social media communication. This budget allocation is too low
and should be increased to a sufficient amount.

CONCLUSION

I did an internship in Malabar gold and diamonds, Malabar gold and diamonds is a mushrooming
company that has expanded its presence many fold in the last 3 years. With a number of outlets
opening all across India and Middle East, Malabar gold is considered one of the largest retailers in
jewellery. With the heavy advertising and regular promotions , its existence has come to the notice
of many customers. The conscious effort on the part of the company to increase its awareness by
hosting programs, sponsoring shows and signing celebrity stars as brand ambassadors has helped
the company reach out to people .
This internship helped me to grow personally and professionally as I got to know
how an industry work.I positively grew with knowledge in the field of digital marketing. The
environment of the company helped me develop in a professional field.
Malabar gold and diamond supports social media marketing and Another key aspect for
organisations to consider is social media, to successfully build effective social media channels the
organisation needs to create networks with the customer.The research shows practical implications
for organisations to follow in order to become more competitive within their digital environment.
However, additional research about ROI on social media and measuring different components of
social media channels needs to be done in order to achieve even better results since there are
currently few if any conceptual frameworks to measure effectiveness of social media within digital
marketing. Through social media, brands are trying to increase customer engagement and brand
loyalty.

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Organisation structure

Jewellery
Activity

APPENDICES

● https://www.malabargoldanddiamonds.com/
● www.socialsamosa.com/.../social-media-case-study-malabar-gold-diamond
● https://issuu.com/rishikakashyap/docs/document-pages
● https://jkdiamondsinstitute.com/6-social-media-strategies-to-enhance-your-jewelry-business
/
● https://jkdiamondsinstitute.com/6-social-media-strategies-to-enhance-your-jewelry-business
/
● www.Malabargoldanddiamonds.com
● *www.gold.org/investments/research/regular-reports/gold-diamond-trends/
● *www.mbanetbook.co.in
● *www.articles.com
● *www.uwstout.edu/content/lib/

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