Chris Roberts

chris.roberts@gmail.com 781-775-3642

linkedin.com/in/fonts

Summary
20+ years experience accelerating revenue and profit growth. Skills include: P&L ownership, Ecommerce, GTM
strategy, sales management, sales operations, product marketing, SaaS business model transition, UX strategy,
optimizing sales channels, digital marketing programs, product development, demand generation, partnering,
analyst relations, M&A, IPO, board relations, innovation, teamwork, problem solving, executive management,
customer satisfaction, recruiting, risk management.

Experience
Chief Business Officer
Dribbble
Jan 2022 - Jul 2022 (7 months)
Leadership of Marketing, Sales, Finance and HR functions. Responsible for formulating corporate
strategy from an operational point of view, as well as ensuring that strategic initiatives and the corporate
portfolio of businesses were optimized to support the strategy. Developed, communicated, and
executed strategic priorities, setting measurable goals, objectives, and benchmarks to align operations
around the company’s broader strategic plan for business growth and development. Supported M&A
agenda, strategic partnerships, joint ventures, and divestitures, working in close partnership with CEO.
M&A responsibilities included providing support to the executive team by assisting and advising in
identifying, evaluating, structuring and executing deals. Reported to Dribbble CEO. Dribbble is the top
global community for designers and creative professionals and an inspiration destination for over a
hundred million people every year.

Executive Vice President and General Manager, Creative Market

Dribbble
Feb 2021 - Jan 2022 (1 year)
Responsible for P&L, revenue growth, and all GTM operations including, Sales, Marketing, Product,
Engineering and Support. Oversaw high revenue growth while expanding profit margins. Led and
developed strategic plan for future growth initiatives. Reported to Dribbble CEO. Creative Market, a
Dribbble owned company, is a marketplace of 6 million ready-to-use design assets, including fonts,
graphics, templates, add-ons, photos, and themes, created by independent designers around the world.

Senior Vice President Go to Market Operations and Digital Commerce

Monotype
May 2016 - Mar 2020 (3 years 11 months)
Global leader of Go To Market and Ecommerce operations. Responsibilities include delivering $130M
+ annual revenue (65% Global Renewals and 35% Ecommerce). Operations include AMER, EMEA
and APAC Renewals teams, Ecommerce Marketing team, Inventory team, global Customer Success
team, Strategic Partnering, Data & Analytics and Program Management. Built new Renewals team from
scratch and implemented functions which did not previously exist. Introduced procedures and systems
supporting the Global Renewals team, order processing, lead flow, contract flow, reporting/analytics,

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and sales enablement. Drove improvements in sales effectiveness (quotas, compensation, territories,
and performance), CX (NPS, experience design, continuous improvement) and systems (CPQ, CLM,
MA, CRM, NPS, etc.). Led EIS team through key initiatives to enable and evolve GTM Operations
systems and processes. Worked with stakeholders across Sales, Product, Marketing, HR, Finance, EIS,
Legal to define best practices, process simplifications, standardization of operations and governance.
Reported to EVP.

Senior Vice President Ecommerce

Monotype
Sep 2015 - May 2016 (9 months)
Created multi-channel Ecommerce business and grew from zero to over $50M in annual revenue.
Responsible for global digital commerce strategy, operations and revenue. Led globally distributed
team of senior technology and marketing leaders responsible for building and marketing Ecommerce
websites and multi-channel SaaS product offerings. Responsible for development and executive
leadership of multi-year digital commerce strategy and strategic growth initiatives. Reported to EVP.

Vice President and General Manager of Creative Professional Business Unit

Monotype
Jan 2014 - Sep 2015 (1 year 9 months)
Overall responsibility for Monotype’s Creative Professional business unit P&L, representing over 100
employees and $100M in revenue. Operations included numerous ecommerce teams, as well product
marketing, business development, partner programs and a worldwide direct sales force with offices in
New York, London, Chicago, San Francisco, Berlin, Bad Homburg, Hong Kong, Tokyo, and Seoul. Led
successful integration of multiple strategic acquisitions. Reported to EVP.

Vice President and General Manager of Ecommerce Business Unit

Monotype
Aug 2011 - Jan 2014 (2 years 6 months)
Responsibilities included direct marketing, Internet development, market analysis, strategic planning,
business development, product planning, branding, promotional campaigns and the development of
sales tools. Responsible for promoting and overseeing the development of four ecommerce website
and five content driven websites. Activities included site design, SEO/SEM, affiliate programs, PPC and
CPM advertising, opt-in prospecting, and four monthly email newsletters. Directed activities of product
team, marcom team, front-end and back-end Internet development teams. Reported to EVP.

Vice President Marketing

Monotype
Aug 2007 - Aug 2011 (4 years 1 month)
Global responsibility for all aspect of Marketing including Corporate Communications, Public Relations,
Marketing Communications, Product Marketing, ecommerce, Online Marketing, Social Media. Managed
staff in US, UK and Germany. Led successful integration of Linotype acquisition (German based
competitor). Successfully led team that developed and introduced the Fonts.com web font service
offering, which became the foundation of Monotype’s SaaS strategy that grew to represent >50% of
Creative Professional business unit revenue. Reported to EVP.

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Director Corporate Marketing and Ecommerce Development
Monotype
May 2005 - Aug 2007 (2 years 4 months)
Led through successful IPO, with worldwide responsibility for marketing communication and Internet
development. Target markets included creative professional, mobile phone OEMs, ODMs, mobile
carriers, mobile software and content developers. On-line and off-line marketing of downloadable and
embedded software products. Developed and managed traditional marketing programs, including trade
advertising, direct mail, collateral material design and development, public relations and trade events.
Directed departmental staff. Reported to VP/GM, Creative Professional.

Director Consumer Marketing

Monotype
Oct 2002 - May 2005 (2 years 8 months)

Manager Consumer Marketing

Monotype
Feb 2001 - Oct 2002 (1 year 9 months)

Marketing Programs Manager

Cambridge SoundWorks
Nov 1999 - Jan 2001 (1 year 3 months)
Successfully created and led strategic initiative focused on Ecommerce B2B opportunities for consumer
electronics. Developed commercial, wholesale, OEM, and VAR channel distribution strategies.
Conceived, designed, and implemented Ecommerce enabled B2B procurement marketplace for home
automation professionals. Exceeded launch, account acquisition, revenue, and gross margin goals.
Developed business plans, budgets, sales, marketing and advertising strategies (on-line and off-line)
for entrance into several new B2B markets. Directed B2B sales and marketing staff. Reported to Senior
Director of Marketing and Vice President of Business Development.
 
Directed management of strategic partnerships and alliances. Responsible for development and
implementation of several successful B2C Ecommerce programs, resulting in multi-million dollar
revenue streams. Created affiliate program and grew from zero to over 20% of on-line revenue, signing
up over 20,000 partner web sites within 1st year. Developed several on-line loyalty programs, including
an on-line points program with associated branded VISA card. Negotiated and implemented on-line
financing program. Directed departmental staff. Reported to Senior Director of Marketing.

Senior Market Development Manager

Bose Corporation
Dec 1998 - Nov 1999 (1 year)
Created and implemented successful business plan for target market, resulting in millions of dollars
in revenue. Directed implementation of sales, marketing, and product development strategies for
complex systems/service offering. Worked with international business unit managers to address unique
market needs. Developed and fostered strategic partnerships and alliances involving sales channel
management, product development, fulfillment, and co-marketing. Created and implemented supporting

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 marketing communication strategies including, web and print advertising, direct mail, regional sales blitz
and call center support. Directed sales staff. Reported to Director of Business Development.

Director Account Management/Business Development

Meinrad Research
Aug 1991 - Dec 1998 (7 years 5 months)
Worked with G2K C-level executives translating business needs into sales and marketing programs
that consistently exceeded objectives. Prepared and monitored project plans to meet deadlines within
client’s budget. Consulted with clients daily concerning program progress, building relationships and
delivering value in the form of measurable results. Defined target markets and identified prospects.
Developed and presented customized sales presentations and collateral materials. Prepared
proposals and negotiated contracts. Closed sales. Developed and delivered analytical tools to
clients. Prepared and executed direct mail programs. Worked with clients to develop CRM tools
and effective reporting standards to support sales organizations. Responsible for implementation
and administration of all internal technology. Administration of corporate LAN/WAN (Windows and
Macs). Designed and developed relational marketing database. Designed and maintained corporate
website. Directed research staff responsible for rapid assimilation and processing of B2B marketing
information. Responsible for ongoing development of techniques, standards, and procedures to improve
interviewing, data collection and processing efficiency of research staff. Directed departmental staff.
Reported to General Manager.

Education
Clarkson University
MBA, Business Administration

Saint Michael's College

BS, Business Administration

Skills
E-commerce   •   Marketing   •   Strategic Partnerships   •   Marketing Strategy   •   Product Marketing   •   Online
Marketing   •   Product Management   •   Strategy   •   Executive Management   •   Mergers & Acquisitions (M&A)

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