Super Bowl Ad 2022

BiC EZ Reach Lighter

Elise Thurber, Caleigh Sommers, Anna Garver

The Commercial
BiC EZ Reach Lighter - ft. Snoop Dogg & Martha Stewart
Target Market
BiC sells multiple products that meet everyday use essentials, however their target
audience for lighter products is usually those who are under 24.

● In this commercial they are targeting those of all ages, as well as all activities
with their EZ Reach Lighters
Customer Profiles
Samantha Max

Gender Female Gender Male

Age 49 Age 29

Location Castle Rock CO. Location Denver CO

Household income 78,000 House Income 50,000

Hobbies Camping Hobbies BBQ

Goals Spend more time Goals Make better chicken

outside
The 4 P’s

Product -
The BiC EZ Reach, The
Ultimate Lighter. It has an
extended lighter wand to
keep fingers away from
flames. Easy to use with
grills and fireplaces.
The 4 P’s

Price-
An 8 pack of lighters go for 16.99
A 24 pack goes for 24.99
Individual lighters go from $1-$3
The 4 P’s

Promotion- BiC used influencers (Snoop Dogg

and Martha Stewart) too show how the lighters
can be used for anything like cooking.
The 4 P’s

Place-
BiC lighters are sold everywhere from amazon to
cvs to gas stations. Yet 50% of BiC production is
manufactured in France.