Professional Documents
Culture Documents
Advertising
Advertising
Advertising
0 INTRODUCTION TO ADVERTISING
of advertisement
advertisement
a. Creative Director
b. Copywriter
c. Media Director
d. Graphic Designer
e. Target audience
b. message format
c. key frame
d. script
a. infomercials
b. videos
c. movie trailers
d. brand placements
effects
3.3 Discuss the various elements in making television and radio commercials:
and audio.
5.1 Identify the various issues regarding the ethics and regulations related to
an advertising field.
a. advocacy
b. accuracy
c. acquisitiveness
a. puffery
b. taste
c. stereotyping
d. children’s advertising
e. controversial products
f. subliminal advertising