21BBA-613

1st Assignment Content

Question 1
How Coke® and Pepsi can sustain their profits in the wake of flattening
demand and the growing popularity of non-carbonated drinks? You may
consider using Porter’s Five Forces Framework to address this.
Question 2
Select one companies that you are familiar with and try to identify what, in
your judgment, is the existing strategic positioning of the company and
whether you would suggest a better alternative.
Question 3
Identify a company that you are familiar with and try to perform a customer
segmentation. Also develop a custom value proposition for the same.
Question 4
Define the four characteristics of resources that lead to sustained competitive
advantage as articulated by the resource-based theory of the firm.
Question 5
There are many ways to segment a market, but not all segmentations are
effective. Explain the five requirements for effective market segmentation.
Question 6
Explain all the elements of Porter’s model by using Apple company as an
example?
Question 7
Which of the three options presented - Best Project, Total Customer Solutions,
System Lock-In - seems to be the most appropriate, and under which
conditions?
Question 8
Explain the Market Segmentation, Targeting and Positioning Of Nestle Maggi.
Each question 10 mark

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NAKUL SAHDEV
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ANANT
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BABURAM RAM
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SONU KUMAR RAM
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PARVEER SINGH
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KIRTI
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AMIT KUMAR
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ANKIT KUMAR
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CHANDNI
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DEEPAK PUNDIR
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GURMANJOT SINGH CHAHAL
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ASHUTOSH SHARMA
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NIMISH YADAV
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DHAIRYA MAKHEJA
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AYUSH
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SAKSHAM GARG
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RINKLE
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VISHAL KUMAR SINGH
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HANUMAT
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GURJOT KAUR CHEEMA
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PRIYANSHU RAJ
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NISHANT KHATTAR
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JIGYASU DAWAR
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ANKIT
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VAIBHAV GUPTA
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DIVYANSH CHAUHAN
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SNEHA BHARDWAJ
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AESHNA
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SHIVAM GROVER
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RATNESH KUMAR
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ADITYA RAJ
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MUKUL
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ANKIT KUMAR SINGH
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SAMAKSH
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KRISH
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YUVRAJ CHAWLA
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ABHIJEET KUMAR
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ZAINAB RASHEED
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SUMIT MANDAL
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VISHAV BHARGAV
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SIDDHARTH SAINI
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JASPAL SINGH RINDAL
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YATIN YADAV
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MANVI SINGH
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SHASHANK MILAN
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ARYAN KAMBOJ
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RAINDEEP KAUR CHHABRA
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TANISH GOYAL
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FARHAN
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SHANYA ARORA
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AURNOV DAS
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ANIL POKHREL
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MOHAMMAD SUHAIB GADYARI
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SOHAM
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KADAM SURAJ NAVANATH
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YASHMITA
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SRISHTI WADHWA
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ABHISHEK AGRAHARI
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LOVEKESH AGGARWAL
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KUNAL KUMAR
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EDWARD KENEDY WARIOBA
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ROWLAND MASEKO
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LAKSHIT CHAUDHARY