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Aligning the HR Management and Strategy with Company’s Mission Vision

A go-to-market or company strategy involves many considerations. Effective company plans


rely on the involvement of many individuals across many departments, from brand messaging
to product roadmaps to sales processes. Human resources is one of the few departments that
has a bird's-eye view of the entire organization. HR experts can see why a plan is needed as well
as how it is created and implemented. HR departments, on the other hand, are frequently
denied a seat at the strategy table. Let us look at how HR may assist in the development and
implementation of company strategy. Business moves quicker than it ever has before—it is a
cliché, but it is never been more true. In a digitally driven market, technologies, sectors, and
consumers themselves are always evolving, and firms are constantly shifting their strategic
focus to keep up. People are affected significantly by this shift culture. Every business decision
has a direct impact on people, and HR departments are uniquely qualified to inform strategy
and assist employees in navigating the changes that ensue.
Consider the following reasons why HR alignment with business strategy is critical: Follow in the
footsteps of the rest of the company: Goals are always more attainable when everyone on the
team is on the same page. Provide a strategic focus to HR initiatives: There are numerous ways
to recruit, train, attract, invest in, and support people in today's changing industry. However, it
is impossible to take up all of the initiatives at once. HR gains a strategic focus and helps
prioritise goals by aligning with corporate strategy. Recruit the proper people: Although good
talent is always in demand, businesses may need to invest in different skill sets or jobs at
different periods. Understanding the company's strategic goals will aid HR in attracting and
retaining the right talent at the right time.
Mission
Providing seasoned citizens a safe retreat to enjoy holistic health while simultaneously fulfilling
their human rights.

Core Values

Compassion, Community, Advocacy, Life Enrichment, Excellence, Innovation, Independence,


Sustainability
Vision
A vision statement, like a mission statement, gives stakeholders, particularly employees, a
specific means to comprehend the meaning and purpose of your company. A vision statement,
on the other hand, outlines the desired long-term effects of your company's activities, as
opposed to a mission statement, which describes the who, what, and why of your organisation.
"A computer on every desk and in every home," for example, was an early Microsoft vision
statement.
“To pave the way for a healthier future. We will be acknowledged as the best company in the
world by our employees, customers, and shareholders if we carry out this vision at every level
of our organization, resulting in value for all.”
Objectives
Monetary Objectives
Financial goals are commonly used to express financial ambitions. Consider what you are
seeking to achieve financially within the time frame of your strategic strategy when selecting
and developing financial targets. The following are some examples of strategic goals for this
perspective:
1. Increase the value of your company for your shareholders, stakeholders, or owners:
Increasing the worth of your company for your shareholders, stakeholders, or owners
may be your primary priority. Value can be defined in a variety of ways, therefore this
would require clarification.
2. Enhance earnings per share: This goal signifies that your company is attempting to
increase its earnings or profits. "Earnings per share" is a frequent method to look at this
for publicly traded companies. This can be assessed on a quarterly and/or annual basis.
3. Boost your revenue: Revenue is a measure of your company's growth, thus it is a good
indicator if it is increasing. You can make this more explicit by specifying revenue from a
certain part of your business.
4. Cost-cutting: The expenditures or expenses of your business are the inverse of revenue.
As your company grows (or shrinks), you will need to carefully manage costs, thus this
could be a key goal for you.
5. Maintain adequate financial leverage: Debt—another synonym for financial leverage—is
a fundamental financial tool used by many firms. It is possible that you have a debt limit
that you would prefer to stick to.
6. Ensure good bond ratings: Bond ratings are an indicator of a company's financial health
for some. This is a common purpose for a scorecard in the public sector.
Objectives for Customers
When you look at samples of a company's customer objectives, you will see that they are
usually stated in the same format as customer goals. They are sometimes expressed as a phrase
or a remark that a customer might say when discussing your product or service.
1. Best value for money: This indicates that your customers are aware that they are not
buying the most costly product or service—or even the best quality—but rather the best
deal. This could indicate that your customers are paying less than average for a product
that is average or above-average.
2. Broad product offering: This goal works if your plan is to be able to deliver the greatest
product in its class to the customer, regardless of price. This may, for example, mirror
the Four Seasons or Ritz Carlton's strategy in the hotel sector.
3. Products/services that are dependable: This objective—which reflects that you are
targeting clients who appreciate reliability—might be perfect for you if your company
takes pride in the reliability of its product or service. This could signify an airline's on-
time performance or the dependability of a printer that produces high-quality output.
4. Sell more products to the same customers: Some businesses, such as banks and office
supply firms, focus on selling more products to the same customers. This technique
recognises that you already have a consumer, but you may profit by selling them more
products.
5. Increase market share: This customer strategy focuses on selling to a larger number of
clients in order to increase market share. If you are a landscape company, for example,
you are probably attempting to reach more houses; if you are a hospital, you are
probably trying to get more of the local populace to use your services.
6. Increase share of wallet: This customer approach aims to increase the number of
purchases made by the same clients. For example, if you sell fertiliser, you want each
customer to spend a bigger percentage of their fertiliser budget with you rather than
your competition.
7. To provide solutions, collaborate with customers: This method indicates a close
relationship with the customer. As part of this strategy, you may provide service-
oriented solutions or invite customers to engage in your company's research and
development. Partnering has a cost, but it tends to increase client loyalty throughout
your company.
8. Best customer service: This technique shows that you want your clients to think of your
company as simple to work with. Customers may opt to cooperate with you even if your
product is similar to that of your competitors because of your superior service.
9. Is aware of my requirements: This goal also aligns with a customer intimacy strategy.
Because the consumer believes you understand their wants, they prefer your company's
products and services because they are tailored to their individual problem or
circumstance.
Create Employee Journey and timeline before the Facility Opens

Recruiting and Sourcing

Consider this stage of the customer experience journey to be similar to the lead generation stage.
Before being hired, an applicant must go through numerous steps, including learning about the
organisation, submitting their résumé, and being contacted for an interview.

Pre-Onboarding

New employees have worry regarding their job roles after accepting a job offer. It is critical to engage
with them in order to relieve their stress. Introduce new employees to the workplace culture and
encourage them to participate in social and networking activities. A company's employee trip experience
can be improved as a result of this.

Onboarding

The first week or month on the job is an important component of the employee's development. They
would be negatively impacted if they had a bad experience in the first few days or months at the new
workplace. It is critical to improve your employees' onboarding experience if you want to keep them for
a long period. As a result, the onboarding step is an important aspect of the employee journey map.

Ongoing Education and Training

94 percent of employees claim they will not stay with a firm that does not invest in their education. The
learning and development plan for your company will determine employee engagement and
productivity. Some companies have a 30-day, 60-day, 90-day plan for new employees, while others have
learning plans that extend beyond the first three months. Whatever method you choose, make sure to
provide continual training and education to help them improve their abilities and progress as
employees.

Community Involvement and Ongoing Engagement

Employees who are more engaged generate 2.5 times more income than those who are less engaged.
Employee engagement can also be improved by involving them in corporate activities, policies, and
news. A word of caution: do not make the employee journey too boring! Employee engagement may be
increased by up to 90% by using games and enjoyable activities.

Organizational Structure for Golden Retreat

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