CASAMBROS,HANNAH CATHRINA Q.

SONELL
SUPERMARKET
BUSINESS PLAN PRESENTATION
BACKGROUND OF
1

THE BUSINESS
My family owns a sari-sari store for
18 years and still counting. Every
year our competitors are
increasing but still my parents
managed to keep the sales and
good image of our store. I want to
start a supermarket here in
Alfonso, Cavite that will become
the first leading brand in the
supermarket and grocery store
industry in Alfonso, Cavite.
 CODE OF ETHICS

MISSION VISION VALUES

Satisfy the customers, and to Become the first leading brand in Listening to the customers,
establish a supermarket store the supermarket and grocery the employees, the suppliers
business that will make store industry in Alfonso, Cavite and to our environment,
available a wide range of goods and to establish a one stop providing products, training,
and products from top supermarket in other places of development, sustainability,
manufacturing/ production Cavite and to be an innovative, operating in a safe
brands at affordable prices to sustainable, and good model environment, maximizing
the residents of Alfonso, Cavite company by exceeding sales and business unit
and other places in Cavite
customers' expectations with the growth, and being responsible
where I intend opening of
business product and services through commitment and
chains of supermarket.
that we will promote. respect.
 BUSINESS, PRODUCT
AND SERVICES
DESCRIPTION
I will ensure that we put the right structure in
place. I will ensure to hire people that benefit
all the customers and staff. I will have in my
store a wide range of durable goods and non
– durable goods at affordable prices. My
Supermarket is operated on a self-service
basis, selling groceries, fresh produce
products, other non-food items, and drug
and health products. I will provide home
delivery services, free gifts and exchange
goods.
 S W O T
STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

Expanded customer base, an Shortage in ·Having new market ·Developments in

increased number of offices
equipment, materials, strategy that offer technology may
or services areas, plant or
facilities expansion, or an employees and improved profits. change this market
increase in the number of supplies. ·Exceeds customer’s beyond my ability to
new hires. adapt.
Talented employees who can
Employee turnover. expectation with
implement my decisions and Customer complaints new, innovative ·A small change in the
maintain productivity and by 50% over one year. product and service. focus of a large
efficiency. They also cover the
Management and ·Maximize sales to competitor might wipe
employee training and
out any market
development goals of the employees don’t maintain good
position I achieved.
organization. respect each other relationship with
100 percent of customer ·Economic downturn
and don’t work customers and
satisfaction. affecting the
Management style that seeks towards mutual goals. suppliers.
purchasing/ spending
to use objectives and goals in
a way that aligns employee power of the
and business objectives into a supermarket.
cohesive system.
 DEMAND
ANALYSIS
According to MaRS Startup Toolkit, Sizing the market
is a necessary task for business and marketing
planning, and budgeting for all startups. The starting
point for estimating market size is to understand the
problem you solve for customers and the potential
value your product generates for them.

There are five steps to estimate market size:

1. Define your target customer
2. Estimate the number of target customers,
3. Determine your penetration rate
4. Calculate the potential market size: Volume and value
5. Apply the market-size data.
 BUSINESS OBJECTIVES
AT THE END OF THREE YEARS, THE BUSINESS AIMS TO:

1. 2. 3.

Adopt a comprehensive Achieve the overall Effectively calculate

employee orientation; goal of 100-percent whether an expansion
instituting a new-employee customer satisfaction. makes sense, calculate
mentor program; reviewing optimistic and
all new employees after conservative sales and
three months of revenue projections
employment; and provide
an on-site daycare
program.
 GOAL OF THE
BUSINESS
My goal is to maximize profits for
its owners or stakeholders while
maintaining corporate social
responsibility, to be able to sell high
quality products and earn the
highest profits possible, and to be
the first leading brand in the
supermarket and grocery store
industry here in Alfonso, Cavite.
 THE END

Thank you
for listening!