A PROJECT ON

“A COMPARITIVE STUDY ON CUSTOMER

PREFERENCE ON MOBILE COMMUNICATION
WITH REFERENCE TO THE SERVICE
PROVIDED BY PRIVATE (AIRTEL) AND PUBLIC
(BSNL)”
WITH REFERENCE TO
BSNL

A PROJECT REPORT SUBMITTED PARTIAL FULFILLMENT FOR THE

AWARD OF

“MASTER OF BUSINESS ADMINISTRATION”

SUBMITTED BY

SYED FURKHAN AHMED

Hall Ticket No: 2128-19-672-188

Under the guidance of

MRS. FARAH SULAIMAN
(ASSOCIATE PROFESSOR)

HYDERABAD PRESIDENCY DEGREE AND PG COLLEGE

(Affiliated to Osmania University - HYDERABAD)
(2019 – 2021)
 DECLARATION

I SYED FURKHAN AHMED the student of HYDERABAD PRESIDENCY

DEGREE AND PG COLLEGE hereby declare that. I am completed SYNOPSIS on “A
COMPARITIVE STUDY ON CUSTOMER PREFERENCE ON MOBILE
COMMUNICATION WITH REFERENCE TO THE SERVICE PROVIDED BY
PRIVATE (AIRTEL) AND PUBLIC (BSNL)”” The information submitted is true and original
to the best of my knowledge. References have been cited wherever necessary.

SYED FURKHAN AHMED

Date:-

Place: - Hyderabad
 ACKNOWLEDGEMENTS

I would like to express my gratitude for those who have been constant source of encouragement
and motivation throughout this project, without whose support this could not have been possible.

I am very thankful to the principal of HYDERABAD PRESIDENCY DEGREE AND PG

COLLEGE, PROF. FAIQ AHMED and MRS. FARAH SULAIMAN my supervisor for their
valuable guidance and support on completion of this project.

I also acknowledge with the deep sense of reverence, gratitude towards my parents and members
of my family, who have always supported me morally as well as economically.

Atlas but not least gratitude goes to all my friends who directly or indirectly helped me to
complete this project report.

Any omission in this brief acknowledgement does not mean lack of gratitude

SYED FURKHAN AHMED

HALL TICKET NO: 2128-19-672-188
 ABSTRACT

Nowadays the adoption of mobile phones has been remarkably increasing many parts of the

world particularly in India, where almost mobile phones are common as wrist watches. This

study was undertaken to find out the Consumer Preference towards the Services Offered by

Mobile Phone Service Providers in Salem District. The study mainly concentrates on the six

popular mobile phone service providers i.e., BSNL, Airtel, Vodafone, Aircel, Idea and Reliance.

To undertake this study a structured questionnaire was developed to collect the required primary

data from the 450 consumers.

The result of the study implies that network quality, brand reputation and schemes and offers

have been the major factors considered by the consumers while selecting mobile phone service

providers. This research concludes that consumers ranked first to network quality and second

rank to brand reputation.

 TABLE OF CONTENTS

CHAPTER NO DESCRIPTION PAGE NO

CHAPTER - I INTRODUCTION 1

CHAPTER - II REVIEW OF LITERATURE 4

CHAPTER - III RESEARCH METHODOLOGY 7

CHAPTER - IV THEORETICAL FRAME WORK 11

CHAPTER – V COMPANY PROFILE 22

CHAPTER - VI DATA ANALYSIS AND INTERPRETATION 27

CHAPTER - VII RESEARCH FINDINGS & SUGGESTIONS 46

CHAPTER -VIII SUGGESTIONS & RECOMMENDATIONS 49

 BIBLIOGRAPHY 51

 QUESTIONNAIRE 53