Group Standard VW 10514

Issue 2013-02
Class. No.: 01151

Descriptors: vehicle part, logo, marking

Logos
Marking of Vehicle Parts

Previous issues
VW 10514: 1966-01, 1973-01, 1974-03, 1998-09, 2001-01, 2002-06, 2002-11, 2006-03, 2007-06,
2010-05, 2011-06

Changes
The following changes have been made compared with VW 10514: 2011-06:
– Technical responsibility changed
– Standard restructured
– VW 10513 and VW 10517 integrated into the new edition of VW 10514
– Audi logo (type G) deleted
– Seat logo updated
– Lamborghini logo (types H and Y added, see figure 8 and figure 9
– Table 1 revised; KVS data updated

Verify that you have the latest issue of the Standard before relying on it.
This electronically generated Standard is authentic and valid without signature. Page 1 of 8
The English translation is believed to be accurate. In case of discrepancies, the German version is alone authoritative and controlling.
Numerical notation acc. to ISO/IEC Directives, Part 2.

Technical responsibility Standards Department

EKDV/4 Uwe Stüber EKDV
EKDV/4 Uwe Stüber Tel.: +49 5361 9 29063 Tel.: +49 5361 9 29063 Manfred Terlinden

All rights reserved. No part of this document may be provided to third parties or reproduced without the prior consent of the Standards Department of a Volkswagen Group member.
© Volkswagen Aktiengesellschaft VWNORM-2012-05j
Page 2
VW 10514: 2013-02

Contents
Page
1 Scope ......................................................................................................................... 2
2 Requirements ............................................................................................................. 2
3 Regulation .................................................................................................................. 2
4 Logo ........................................................................................................................... 3
4.1 Volkswagen ................................................................................................................ 3
4.2 Audi ............................................................................................................................ 5
4.3 Seat ............................................................................................................................ 5
4.4 Skoda ......................................................................................................................... 6
4.5 Lamborghini ............................................................................................................... 6
4.6 Bugatti ........................................................................................................................ 7
4.7 Bentley ....................................................................................................................... 8
5 The wordmark (Group logo) ....................................................................................... 8
6 Applicable documents ................................................................................................ 8

1 Scope
Vehicle parts, supply parts, and/or original parts of the Volkswagen Group must be marked with the
corresponding logos in accordance with this standard, provided that this is technically feasible.
NOTE 1 The logos shown herein are solely of informative nature. The dimensions specified in the
logo designations are examples. Dimensions and proportional data necessary for marking parts
are available as data records in the KVS. The appropriate design engineering department will pro‐
vide these data to the manufacturers.

2 Requirements
Parts must be marked in such a way that durability and legibility of the marking are ensured over
the service life of the parts. The marking must be applied to the parts using suitable manufacturing
methods such as, e.g., embossing, etching, or electric discharge machining.
Downstream processing steps must not adversely affect the legibility of the marking.
NOTE 2 Preferably, the marking is to be applied by incorporating it into the manufacturing tool. La‐
bels, tags, and similar items must not be used for marking parts in accordance with this standard.

3 Regulation
The appropriate design engineering department specifies in the drawing whether or not a part must
be marked by using the standardized text macro (VW 01014, ID no. NO-E2).
The logo type must always be specified in the drawing. If this specification is missing, type "S"
must be used.
The responsible design engineering department may deviate from the necessity of marking parts
only in consultation with K-VO-GL, the Product Definition department, Quality Assurance, and the
Standards department.
Parts which cannot be marked for design reasons such as, e.g., notch sensitivity (high notch
stresses) or lack of space, are excluded from the marking requirement.
 Page 3
VW 10514: 2013-02

If there is a lack of space, the logo marking takes precedence over the country of origin
(VW 10550), the manufacturer´s code (VW 10540-1), the part number, the date marking
(VW 10560), and the material designation (VDA 260).
The fonts/symbols of the logos must be twice as large as all other markings on the part (type S is
an exception, see section 5).
Which logos are to be applied to vehicle parts of different brands must be determined as shown in
table 1 in accordance with their use in vehicles of the different brands.
The type of application, i.e. cast, punched, etched, embossed, stamped, electric discharge ma‐
chined, raised, or recessed, must be defined in the drawing. If this is not the case, the choice is left
to the manufacturer.

Table 1 – Overview of in-house standards/data records for marking of vehicle parts

Brand name Type Figure Dimensions as per table or KVS data
Volkswagen C, Figure 1, Table 2
O Figure 2
Audi D Figure 3 KVS: LOG.000.004.01
Seat F, Figure 4, KVS: LOG.000.018,
J Figure 5 KVS: LOG.000.019
Škoda M Figure 6 KVS: LOG.000.015
Lamborghini T, Figure 7, KVS: LOG.000.010,
H, Figure 8, KVS: LOG.000.016,
Y Figure 9 KVS: LOG.000.017
Bugatti U, Figure 10, KVS: LOG.000.011,
W Figure 11 KVS: LOG.000.014
Bentley V Figure 12 KVS: LOG.000.012
Volkswagen Group S Figure 13 KVS: LOG.000.006

4 Logo

4.1 Volkswagen
Vehicle parts which are used exclusively in vehicles of the Volkswagen brand must be marked with
the type C logo (see figure 1) and type O logo (see figure 2).
NOTE 3 Type C is to be used preferentially.
NOTE 4 The letters V and W as well as the circle surrounding them (d1 - 2a) must be designed
such as to appear raised from the perspective of a person looking at the marked component.
VW 10500 contains additional design rules.
Page 4
VW 10514: 2013-02

Figure 1 – Type C (see table 2) Figure 2 – Type O (see table 2)

For KVS data, see table 1.

Designation of a type C logo with a nominal diameter of d1 = ∅ 10 mm:
Logo VW 10514 – C 10
Designation of a type O logo with a nominal diameter of d1 = ∅16 mm:
Logo VW 10514 – O 16

Table 2 – Dimensions for types C and O

Dimensions in mm
Nominal
∅ 1,6 2 2,5 3 4 5 6 8 10 12 16 20 25 32 40 50
d1

d3a) 1,9 2,34 2,93 3,5 4,7 5,85 7 9,3 11,6 14 18,6 23,3 29,1 37,2 46,5 58,2

ab) 0,14 0,17 0,21 0,26 0,34 0,43 0,51 0,68 0,85 1,02 1,36 1,7 2,13 2,72 3,4 4,25

bc) 0,16 0,2 0,25 0,3 0,4 0,5 0,6 0,8 1 1,2 1,6 2 2,5 3,2 4 5

cd) 0,04 0,05 0,06 0,08 0,1 0,13 0,15 0,2 0,25 0,3 0,4 0,5 0,625 0,8 1 1,25

a) Dimension definition: d3 = 1,163 × d1

b) Dimension definition: a = 0,085 × d1
c) Dimension definition: b = 0,1 × d1
d) Dimension definition: c = 0,025 × d1
 Page 5
VW 10514: 2013-02

4.2 Audi
Vehicle parts which are used exclusively in vehicles of the Audi brand must be marked with the
type D logo, (see figure 3).

Figure 3 – Type D

For KVS label, see table 1.

Designation of a type D logo with a nominal length of L1 = 20 mm:
Logo VW 10514 – D 20

4.3 Seat

Figure 4 – Type F Figure 5 – Type J

Legend
h Nominal dimension (for type F = 6, 8, 10, 12, 14, 16, 20, 25, 32, 40, and 50 mm)
l Nominal dimension (for type J = 6, 8, 9, 10, 12, 16, 20, 24, 32, 40, 48, 56, 64, and
72 mm)
For KVS label, see table 1.
Designation of a type F logo with a nominal height of h = 10 mm:
Logo VW 10514 – F 10
Designation of a type J logo with a nominal length of l = 20 mm:
Logo VW 10514 – J 20
Page 6
VW 10514: 2013-02

4.4 Skoda

Figure 6 – Type M

For KVS label, see table 1.

Designation of a type M logo with a nominal diameter of d = ∅ 16 mm:
Logo VW 10514 – M 16

4.5 Lamborghini

Figure 7 – Type T Figure 8 – Type H

Figure 9 – Type Y

If technically possible, the font Thesis TheSans must be used for the lettering.
For KVS label, see table 1.
Designation example for a type T logo with a nominal height of h = 20 mm:
Logo VW 10514 – T 20
 Page 7
VW 10514: 2013-02

Designation example for a type H logo with a nominal height of h = 20 mm:

Logo VW 10514 – H 20
Designation example for a type Y logo with a nominal height of h = 5 mm:
Logo VW 10514 – Y 5

4.6 Bugatti

Figure 10 – Type U Figure 11 – Type W

For KVS label, see table 1.

Designation example for a type U logo with a nominal length of l = 20 mm:
Logo VW 10514 – U 20
Designation example for a type W logo with a nominal length of l = 20 mm:
Logo VW 10514 – W 20
Page 8
VW 10514: 2013-02

4.7 Bentley

Figure 12 – Type V

For KVS label, see table 1.

Designation example for a type V logo with a nominal height of h = 10 mm:
Logo VW 10514 – V 10

5 The wordmark (Group logo)

If identical vehicle parts are used in vehicles of several brands, the marking as per type S (see
figure 13) must be used. Both the size and the position of the Group logo must be as inconspicu‐
ous as possible.

Figure 13 – Type S

If technically possible, the font Thesis TheSans must be used for the lettering.
For KVS label, see table 1.
Designation example for a type S logo with a nominal height of h = 5 mm:
Logo VW 10514 – S 5

6 Applicable documents
The following documents cited in this Standard are necessary to its application.
Some of the cited documents are translations from the German original. The translations of Ger‐
man terms in such documents may differ from those used in this Standard, resulting in terminologi‐
cal inconsistency.
Standards whose titles are given in German may be available only in German. Editions in other
languages may be available from the institution issuing the standard.

VW 01014 Engineering Drawings; Drawing Frames and Text Macros

VW 10500 Company Designation, Marking of Parts; Guidelines for Use
VW 10540-1 Manufacturer's Code; for Vehicle Parts
VW 10550 Country-of-Origin Marking; Vehicle Parts
VW 10560 Date Marking; Vehicle Parts
VDA 260 Components of motor vehicles - Marking of material