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Atlantis Tech
Atlantis Tech
INDEPENDENT UNIVERSITY
Atlantis technologies
Contents
Executive Summary Company Profile Business Description Industry Trend Management Summary CREDO of Company Product List Market Analysis Market Segmentation Competitive Advantage Financial Analysis State Regulations Conclusion Location Map
Executive Summary:
ATLANTIS TECHNOLOGIES Business Plan By focusing on its strengths, its key customers, and the underlying values they need, Atlantis will increase sales to more than 2 crores in three years, while improving the gross margin on sales and cash management and working capital. This business plan leads the way. It renews our vision and strategic focus: adding value to our target market segments, the child users to the adult & professional users, in our local market. It also provides the step-by-step plan for improving our sales, gross margin, and profitability. Atlantis is built on the assumption that the products & services we provide will emphasize quality, variety and efficiency. People in our country are so used to the same brand of services in the IT business that they need to find something exceptional in vendors that supply reliable hardware, software, service, and support. They need to use these quality vendors as a business use their professional service suppliers, as trusted allies. Atlantis Tech seeks to fulfill these needs and become the leader in business information technology for its region. Atlantis provides both computer products and services to make them useful to individuals satisfying their specific needs. Our internet service section is targeted to only home based users. We are especially focused on providing network systems and services to the younger generations who require fast and efficient connection. The systems include both PCbased LAN systems and minicomputer server-based systems. Our services include design and installation of network systems, training, and support for amateur office employees. In order to accomplish our objectives, our keys to success over the next three years are:
Differentiate from box-pushing, price-oriented businesses by offering and delivering service and support--and charging for it. Increase gross margin to more than 30%. Increase our non-hardware sales to 20% of the total sales by the third year.
COMPANY PROFILE
Company Name Business Type Location : Atlantis Technologies : Computer Accessories and Internet connections (Partnership Business) : YUNUSCU City Center( 2nd, 3rd floor), GEC circle.
Contact
: 031-658247, 01818660232.
Partners Details:
Sajid Quayyum
Address: 93, Chattoshori road. Contact: 01722321546 Niger Sultana Tania Address: House no-16, Road no-23, CDA R/A, Agrabad. Contact: 01913617459
Md.Gias Uddin
Address: Chawkbazar, Chittagong. Contact: 01722499636
Sharmin Mawla
Address: 93, Chattoshori road. Contact: 01722321546
Sharmin Sultana,
Address: 143/B, East Nasirabad R/A. Contact: 01816147589
Business Description:
Atlantis Tech. is a partnership company providing all types of IT services and modern technology. We have introduced a new track of technology service including various computer features. We emphasize on service and support to differentiate ourselves from more price oriented national chains. Basically our company wants to make a combination various services. We have categorized them into the following sectors:
a)
Computer Accessories:
We are providing all types of computer accessories in reasonable price. We will make available major brand names such as IBM, SONY, Phillips, Compaq, DELL, Acer, HP and even some products of Macintosh at our shop. We are committed to serve the best quality of accessories & brand PC for customers with efficient
ATLANTIS TECHNOLOGIES Business Plan services. We will provide both package PCs along with individual parts in accordance to the buyers upgrading needs.
b)
Troubleshooting:
We are providing the best troubleshooting service for customers. We are employing two computer engineers and handful of experienced troubleshooters capable of handling any IT related issues brought their way. Our company is always ready to serve you the best technical support for your PC solution. In addition we also provide training facilities for amateur business employees.
c)
Network Solution:
We also provide internet service with fast bandwidth connection. We are ready to connect our customers with online network. We have built our network coverage by BTTB dial-up service and Broadband service. So, we can ensure our customers to have faster and efficient online network.
d)
Customer care:
As the importer of Brand PC and hardware accessories we provide guaranty & warranty of all products. We provide Three years free servicing specially for the customers who will buy Brand PCs. We provide information on accessories for dealers and customers and take a survey of Brand products in conference with them. We have also introduced sales and display centre for customers and PC maintenance point to troubleshoot the problems. Our strategy hinges on providing excellent service and support. We need to differentiate on service and support, and therefore deliver as well.
Industry Trend:
A recent survey on IT sector in Bangladesh shows that the supply of new technology is fluctuating rapidly and demands for the latest products are at a maximum. Customers in this country go for a computer retailer that provides the best variety of products along with proper services, there by offering us a very lucrative market. Some reasons that prodded us to select this sector as a business source are:
Demand of IT sector:
Now-a-days computer has become a re-known sector in world economic, educational, social, industrial and cultural stage. In our country this sector is
ATLANTIS TECHNOLOGIES Business Plan making a large market competing with world market. Software and Hardware are two main parts of this sector which are the base product of computer business. Every year this sector contributes a sufficient amount of revenue to the national economy. In order to cope up with world market we promised to increase opportunities and promotions of IT sector. As a participant of this national approach we want to step ahead in IT sector with our unique and competitive service and accessories.
Government facilities:
In order to encourage the growth of IT sector the government emphasizes to create a large market of this sector. They have already established the BCS computer city. They also permit us to import computer accessories with duty free facility. Even the tax rate on the business of IT sector is comparatively lower than any other sectors. Recently, our government has linked our country with the. All these facilities given by government will be helpful for us to spread our computer market and create an innovative way to business.
Management summary:
As stated above Atlantis Tech is a partnership business consisting the owners Sajid Quayyum, Gias Uddin, Niger Sultana Tania, Sharmine Mawla and Sharmin Sultana. The business is managed by all four with the use of our experiences in accordance to our background knowledge. All the owners are MBA graduates and well qualified to handle various aspects of the business. Some of us owners hold ample knowledge on computer technology and there by hold a competitive edge in our business. The overall business is managed by Sajid Quayyum along with the other four managing separate departments. Sales and showroom management is taken care by Sharmine Mawla and Niger Sultana. Supplies and delivery of products are managed by Gias as the Human resource department is
ATLANTIS TECHNOLOGIES Business Plan headed by Sharmin Sultana. The engineering service department is assembled and controlled by Sajid Quayyum.
Employee management:
As mentioned above our top employees include 2 highly qualified engineers. They are managed by Sajid including 8 of the trouble shooters working under the engineers in the organizational hierarchy. The HRM department is headed by Sharmine Sultana with 4 staff working under her. Sales department and showroom employs 6 salesmen and 4 other staff who work under Niger Sultana. Charmine Mawla manages the accountant two other assistants. The 2 delivery van drivers and supply helps are managed by Gias.
We stay abreast of the latest developments and technological innovations that can help your business run more effectively you
concentrate on using that technology.
We make sure your system is protected against threats from viruses, spy ware and other hazards you go about your internet tasks in safety. We provide hardware and software training to your staff you know that
your technology investments are providing you with maximum value. In fact, the broad range of talent, creativity, and knowledge combined in the Atlantis Tech. team lets us envision solutions that can have a farreaching impact letting the world become your back yard. Zoospore Computers brings experience, value and commitment to the development and integration of information technologies.
PRODUCT LIST
ACCESSORIES
1. Processor
BRANDS NAME
PRICE RANGE
Intel celeron, p4, pD, Core2 Dou, Core2Quad, 5000-30000 xeon, AMD Athlon, Sempron, Duron etc 2. Mother board Gigabyte, Intel, Foxconn, Asus, Optronix, Asrock, Abit etc 2900 - 19000 3. Graphics Brands: Asus, Ati, card Hercules, XFX, Leadtek 1800-40000 etc. Processors: ATI Radeon, Matrox, Nvidia Geforce etc. Memory:64, 128, 256, 512. 4. Hard disk Samsung, Hitachi, Maxtor, Seagate, Quantum Fireball, 3500 Archos etc 17000 5. RAM A Data, TwinMos, Mercury, Kingston 850 - 10000 6. Monitor Samsung, LG, Philips, Sony, AOC, Benq, Mercury, 5300 - 30000 Acer 7. Sound card Yamaha, Creative, PreSonus Firebox, 1500-10000 Hercules etc. 8. Speaker Creative, Microlab, Mercury, Altec Lansing, Logitec, Sony, Phillips, Dell etc. Prolink, USR, GB Link 500 - 36000
9. Fax Modem
450 - 5000
10. CD Drive
Asus, Gigabyte, Philips, BTC, Liteon, Creative, 950 - 1200 Benq, Sony etc. Asus, Sony, Benq, BTC, Giga byte, Philips, LG etc 1850 - 2250 Asus, Plextor, Giga byte, Philips, LG, Creative, Benq, 1900 - 4300 BTC Canon, Lexmark, Epson, 2800 HP, Dell etc 50000 Lide, Prolink, Microtek, Benq, Cannon etc Sen loan, Navana, Dpsilek, Dac power, Hendon, Micro, Red Fox, Mercury, Prolink. Asus, Real view, Aver media, Perfect, mercury, prolink. Intel lan card, Port Hub, SMC land card, Prolink, Micronet, Moduler tool. A4 Tech, Asus, Samsung, Aztek, SP A4 Tech, Microlab, Harma, Mercury, Bijoy, Perfect Banga. Twin mos, Kingston, A Data, Octec, Prolink, Transend, SP, Fast, mercury, Toshiba, Seagate, Imation, Sony etc. 2600 - 4200 2300 51500
16. TV Card
1800 - 4600
180 - 17000
450 - 28000
1200 - 35000
24. Laptops
Sony Vaio, HP, Compaq, Acer, Asus, Dell, IBM, Phillips, Toshiba etc.
35000-25000
Monitor
Package
Sound System
Laptop
DVD ROM
Keyboard
Scanner
Market Analysis :
Market trends: The most obvious and important trend in the market is declining prices. This has been true for years, but the trend seems to be accelerating. We
ATLANTIS TECHNOLOGIES Business Plan see the major brand-name manufacturers putting systems together with amazing specs--more power, more speed, more memory, more disk storage--at amazing prices. The major chain shops are selling brand-name powerful computers for less than 40000TK. This may be related to a second trend, which is the computer as throwaway appliance. By the time a system needs upgrading, it is cheaper to buy completely new. The increasing power and storage of a sub-TK 25000 system means buyers are asking for less service. A third trend is ever greater connectivity. Everybody wants onto the internet, and every small office wants a LAN. A lot of small offices want their LAN connected to the internet. Market Growth As prices fall, unit sales increase. The published market research on sales of personal computers is astounding, as the Bangladesh market alone is absorbing more than 30 million units per year, and sales are growing at more than 20 percent per year. Where growth is not as obvious is the retail market. A report in CRW says Dell is now selling $5 million monthly over the web, and we assume Gateway and Micron are both close to that. Direct mail has given way to the web, but catalogs are still powerful, and the non-retail sale is more accepted every day. The last study we saw published has retail sales growing at 5% per year, while web sales and direct sales are growing at 25% or 30%.
Service Business Analysis We are part of the computer reselling business, which includes several kinds of businesses:
1.
2.
3.
4.
ATLANTIS TECHNOLOGIES Business Plan Computer dealers: storefront computer resellers, usually less than 5,000 square feet, often focused on a few main brands of hardware, usually offering only a minimum of software, and variable amounts of service and support. These are usually old-fashioned (1980sstyle) computer stores and they usually offer relatively few reasons for buyers to shop with them. Their service and support is not usually very good and their prices are usually higher than the larger stores. Chain stores and computer superstores: these include major chains such as Computer Village, Flora, Future Shop, etc. They are almost always more than 8,000 square feet of space, usually offer decent walk-in service, and are often warehouse-like locations where people go to find products in boxes with very aggressive pricing, and little support. Mail order: the market is served increasingly by mail order businesses that offer aggressive pricing of boxed product. For the purely price-driven buyer, who buys boxes and expects no service, these are very good options. Others: there are many other channels through which people buy their computers, usually variations of the main three types above.
Business Participants 1. The national chains are a growing presence. Computer Village, Flora, Microcraft, Daffodils and others. They benefit from national advertising, economies of scale, volume buying, and a general trend toward name-brand loyalty for buying in the channels as well as for products. 2. Local computer stores are threatened. These tend to be small businesses, owned by people who started them because they liked computers. They are under-capitalized and under-managed. Margins are squeezed as they compete against the chains, in a competition based on price more than on service and support. Distributing and Service Small Business buyers are accustomed to buying from vendors who visit their offices. They expect the copy machine vendors, office products vendors, and office furniture vendors, as well as the local graphic artists, freelance writers, or whomever, to visit their office to make their sales.
ATLANTIS TECHNOLOGIES Business Plan There is usually a lot of leakage in ad-hoc purchasing through local chain stores and mail order. Often the administrators try to discourage this, but are only partially successful. Unfortunately our Home Office target buyers may not expect to buy from us. Many of them turn immediately to the superstores (office equipment, office supplies, and electronics) and mail order to look for the best price, without realizing that there is a better option for them at only a little bit more.
Strategy Pyramids
For placing emphasis on service and support, our main tactics are networking expertise, excellent training, and developing our own proprietary software/network administrative system. Our specific programs for networking include mailers and internal training. Specific programs for training include direct mail promotion, and train-the-trainers programs. For developing our own proprietary systems, our programs are company direct mail marketing, and working with VARs. Our second strategy is emphasizing relationships. The tactics are marketing the company (instead of the products), more regular contacts with the customer, and increasing sales per customer. Programs for marketing the company include new sales literature, revised ad strategy, and direct mail. Programs for more regular contacts include call-backs after installation, direct mail, and sales management. Programs for increasing sales per customer include upgrade mailings and sales training.
Value Proposition
Our value proposition has to be different from the standard box-oriented retail chain. We offer our target customer, who is service seeking and not self reliant, a vendor who acts as a strategic ally, at a premium price that reflects the value of reassurance that systems will work.
Our competitive edge is our positioning as strategic ally with our clients, who are clients more than customers. By building a business based on long-standing relationships with satisfied clients, we simultaneously build defenses against competition. The longer the relationship stands, the more we help our clients understand what we offer them and why they need it. The above is a reason for our strong emphasis on service
Marketing Strategy
The marketing strategy is the core of the main strategy: 1. Emphasize service and support. 2. Build a relationship business
Promotion Strategy
We depend on newspaper advertising as our main way to reach new buyers. As we change strategies, however, we need to change the way we promote ourselves: Advertising We'll be developing our core positioning message: "24 Hour On-Site Service - 365 Days a Year With No Extra Charges" to differentiate our service from the competition. We will be using local newspaper advertising, radio, and cable TV to launch the initial campaign. Sales Brochure Our collaterals have to sell the store, and visiting the store, not the specific book or discount pricing. Direct Mail We must radically improve our direct mail efforts, reaching our established customers with training, support services, upgrades, and seminars. Local Media It's time to work more closely with the local media. We could offer the
ATLANTIS TECHNOLOGIES Business Plan local radio a regular talk show on technology for small business, as one example.
Market segmentation:
Demographic segmentation: Demographic segment divides the market into groups based on variables. We divide the demographic segment into two segments. 1. Age segment 2. Income segment
AGE SEGMENT
Age stage Age level Product Creative kids pc, Microsoft kids pc, Asus kids pc. Free Facilities Easy English learning, Drawing art program, Basic Alphabet software.
Children
8-12
Student
13-25
Profession al
26 - 50
Income:
Income segment means dividing a market into different income groups. We divided our income segment into following group 1) Higher income group 2) Higher medium group 3) Medium group 4) Lower group
INCOME SEGMENT
Income Stage Income Level Products Membership Warranty Installment Facility
2 years
3 years
________
70000-90000
2 years
2 years
________
Medium group
30000-60000
Brand PC + Accessories
_________
1 year
1 year
Clone PC + Accessories
__________
1 year
2 years
Competitive Advantage:
Our company offers the following competitive advantages. We provide various computer accessories for customers in our sales and display centre as a sole distributor of Brands. We We We point. We have a highly experienced engineering department. support the only product support section for our customers. allow our customers and dealers to access in our online service organize attractive events for cyber cafe members.
2) Engineering Department:
We have appointed some engineers in our engineering department in order to give innovative idea on products and services. When we introduce a brand new product, the department evaluate the technical effort f that product to our employees. The department also informs reseller or dealers about the product to make a regular sale.
3) Product Support:
We provide support of any product efficiently to customers. If any customer lost his warranty, guaranty card or any installation software of product, he will get necessary support with in 24 hours. In this case, he needs to show the buying receipt of product.
4) Online Service:
We have our own company website. You can know about any imported product from this website. Any one can select the category of PC and the hardware components inside it. You can compare the benefits and price of accessories to order it. Besides we can get all necessary information about our company from this website.
ATLANTIS TECHNOLOGIES Business Plan quality products are in demand only when it comes with the best services. We in Atlantis Tech. define ourselves UNIQUE through our top notch services. Customers also look for a convenient location to purchase their hardware thinking in case of servicing. All the good computer stores in Chittagong are located outside in commercial sectors of the city far from residential areas. Atlantis Tech is located in the GEC area which is considered a city center convenient for all.
Financial Plan:
Sales:
Atlantis tech is based on the sales of Clone pc & Brand pc packages, Laptop sales and Accessories. Sales estimates of such vast measures are done by benchmarking an average monthly sale. With relevance to other top computer retailers our average estimate of sales per month is around TK 500000. This tends to fluctuate as the market demand rises and falls rather rapidly. We also provide broad band internet service for which we charge a fixed monthly rate including cost of fittings and processing in case of a new connection start up.
Fixture costs:
Fixture costs are the following: Furniture and fixture 1,00,00,000taka, land & building 75,00,000taka, equipment 3,00,000taka, cash in hand 40,000taka, cash at bank 1,60,000taka, expenses outstanding 5,00,000 taka and capital 1,75,00,000 taka.
Salaries:
For the first year we are using two methods of payment: Salaries-per month & Hourly wages. Our two specialist engineers will be paid the highest salaries per month. The six salesmen we employ will be paid salaries per month less in proportion to the engineers. The eight trouble shooters are to be paid on an hourly basis with a six hour fixed mark five days a month. A 3% bonus will be paid for over time. Our delivery van drivers will also be paid on an hourly basis.
COST
DEP
N.B.V
40,000 1,60,000
5,00,000
25,00,000 1,25,00,000
50,00,000.00 1,75,00,000.00
25,00,000.00 2,00,00,000.00
State Regulations:
Every company have to collect some state regulations to operate his business as a legal and ethical organization. In our country small businesses are required to collect City Corporation Trade Certificate. Beside this any company should collect other regulations such as business related license, service agreement and Tax permit receipt.
ATLANTIS TECHNOLOGIES Business Plan We have collected four state regulations for our company. These are City Corporation Trade License, BTTB Dial-Up connection license; Broadband subscriber form and Tax permit receipt. We have attached two of these regulations.
Date:
Demand Note No
PERSONAL AND OFFICIAL INFORMATION Name of the Applicant (in block letter) Profession and Designation Name of the connection Father's/Husband's Name Name of the organization (if any) Connection Address (must be same as telephone address) Permanent Address : : : : :
Date:
: : :
Private Service/Others
Connection Category Additional e-mail ID [if required please specify choice(s)] END-USER COMPUTER INFORMATION Machine Type
: :
Macintosh
Win XP
Yes
SECRET QUESTION TO IDENTIFY THE REGISTERED USER FOR PROVIDING SUPPORT UPON REQUEST (OPTIONAL) Question : Answer :
Note: Please provide three choices for user identification above. BTTB shall try to select one from the above choices according to the choice of preferences. There may be cases where none of the choices are available. In such cases BTTB shall create one user identification and inform the valued customer. Desired Authentication Features (Optional, the applicant may choose any/all of the features)
[1] Specify desired login telephone number(s) (max. 5) with area code :
(Please note that you will not be allowed to login using other telephone numbers)
From
Tk.
(Please note
Declaration : I hereby declare that the above information are true and there is no bill outstanding with BTTB. I would like to have a Dial-Up Account for Internet Service. Signature of the Applicant : (with seal if applicable) Date of Application :
(Signature must be same as in Contract Form)
/
FOR OFFICIAL USE ONLY
General Information:
Application shall be made in the name of the subscriber of telephone of BTTB. Attested copy of original Demand Note and Bill for the last paid month of the telephone against which internet service will be provided and three copies of attested passport size photograph shall be submitted with the application. In case of personal internet connection against govt. telephone, the concerned user shall give an undertaking/a letter stating that the internet bills will be paid by him personally. For govt/semi-govt official connection, filled out application shall be submitted with a forwarding letter. Filled out application shall be submitted to the office of Divisional Engineer (Telex and TP), Ramna Telephone Bhaban, Dhaka in case of Dhaka multi-exchange area, and to the concerned BTTB offices, in case of other district towns where internet services are made available.
Conclusion:
After carefully examining the market conditions, we have come to the conclusion that there is a strong demand of computer accessories in local market. There is no large businesses firm in the market which is able to provide a verity of product and service. The Atlantis Tech. Will not only sell Brand PC, Laptop and accessories, but service them as well with efficient team and innovative ideas. We feel that our promotional efforts and business location will generate the exposure necessary to enable us to achieve our sales goals. We firmly believe that our revenue and expense projections are realistic.
Location Map: