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Thurber Sommers Garver - Super Bowl Ad Presentation Template
Thurber Sommers Garver - Super Bowl Ad Presentation Template
Thurber Sommers Garver - Super Bowl Ad Presentation Template
● In this commercial they are targeting those of all ages and those for all
activities with their EZ Reach Lighters
Customer Profiles
Samantha John
Age 49 Age 29
Product -
The BiC EZ Reach, The
Ultimate Lighter. It has an
extended lighter wand to
keep fingers away from
flames. Easy to use with
grills and fireplaces.
The 4 P’s
Price-
An 8 pack of lighters go for 16.99
A 24 pack goes for 24.99
Individual lighters go from $1-$3
The 4 P’s
Place-
BiC lighters are sold everywhere from amazon to
cvs to gas stations. Yet 50% of BiC production is
manufactured in France.