Presentación de proyecto en idioma ingles

Leidy Vanessa niño cabrejo

Daniela cuenca Trujillo
Erika vanessa gallego caballero

Tecnólogo gestión de mercados

Ficha :2281681

Instructor
Federico Murcia

Servicio nacional de aprendizaje

SENA
Centro de formación para el desarrollo rural y minero
Norte de Santander
2022
 2.Bussines concept –concepto de negocio

Ledama
natural designs

in a company that is currently dedicated to the creation and elaboration of a

variety of accessories for women, these accessories are (earrings, rings,
bracelets, necklaces) which are made in peels of (orange, lemon,
tangerine, banana, torombolo , etc.) seeds and nuts.

It is a product for all types of women, they handle an age range between
approximately 18 to 70 years old, what differentiates these four products is
their size, design, presentation, since each one is made to look in different
parts of the body. body, which means that the client will have more options
to choose from, manages an affordable price for any type of social stratum.
 2.Bussines concept –concepto de negocio

The company is located in the city of Bogotá. It currently has

a single physical location and distributes its products
nationwide in the main cities through addresses and
payments on delivery, which are requested on the company's
website. It is a product which seeks to satisfy the needs of
women in terms of current fashion and its trends since it is an
innovative and different product.
 3. market análisis-(análisis del mercado)

target market:People who belong to any social stratum that

generate income less than or greater than a current legal
minimum wage.

market segment: Our product is aimed at a female

audience with an age range between approximately 18 to 70
years old, whether they are housewives, students,
employees, among others.

Justification of the target market: We belong to no

intermediary, we sell directly and anyone can access our
product.
4 4.competitive advantages-(ventajas competitivas)

• It is a product made of a material that does not harm the

environment, does not cause skin irritation, a variety of
colors, sizes and designs, it is strikingly innovative, and
if the client requests it, personalized and unique
accessories are made.

• It has an affordable price that will not affect the economy

of our consumer.

• Virtual and physical catalogs are managed with home

deliveries nationwide and the option of payment on
delivery.
5. Relative location-(ubicación relativa)

We have a single physical location in Bogotá in the town of

Usaquén, San Antonio neighborhood, current address Calle 181
b # 9 -11 and addresses of our product that are requested
virtually from major cities nationwide.
 6. Distribution channels-(canales de distribución )

Direct distribution channel

transport
Market place
production company

final consumer

raw material
 business advisor

warm and neutral

light
showcases with
designs

accessory cash register

holders

horizontal and mixed display

 7.Resumen de inversiones requeridas -(summary of investments required)

investments to start-up the business

initial investment:$ 55,000,000

own resources:$23,500,000
Bank loan:$27,800,000

the investment is divided into:

raw material: $15,000,000

Web page: $2,800,000
Advertising:$3,000,000
accessory holders:$4,000,000
local lease:$12,000,000 (per year)
paid employees:36,000,000 (per year)
 8. advertising strategies-(estrategias de promoción)

• The idea is to reward our customers for their loyalty to the

brand by giving them small gifts for the first purchases they
make.

• The 2x1 will be handled in collection change accessories.

• 30% in the entire store on special dates such as mother's

month, love and friendship, women's day among others

• We will handle updated information about our product through

our website, blog, social networks such as Facebook,
Instagram.

• monthly surveys are carried out in order to know the

expectations of our client and their doubts and suggestions