Professional Documents
Culture Documents
Chapter - 1
Chapter - 1
INTRODUCTION TO HRM
DEFINITION:
According to Leon C. Megginson “ HR is the total knowledge, skills, creative abilities,
talents and aptitudes of an organization’s workforce, as well as the value, attitudes and beliefs
of the individuals involved.”
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According to Gary Dessler, ”Human resource management is the policy and practice
of one need to carry out the people or human resource aspects of a management position,
including recruiting, screening, training, rewarding, and appraising.”
The early development of the function can be traced back to at least to distinct movements
one element had its origins in the late nineteenth century where organisation such has
Cadburys at its Bourneville factory recognised the importance of looking after the welfare of
the work force, and their families. The employment of women in factories in the united kingdom
during the first world war let to the introduction of “welfare officers “. Meanwhile in the united
states the concept of human resources developed as a reaction to the efficiency focus of
taylorism or “scientific management” in the early 1900s which developed in response to the
demand for ever more efficient working practices within highly mechanised factories such has
in the fored motor company. By 1920 psychologist and employmentexperts in the united states
started the human relations movement which viewed workers in terms of their psychology and
fit with companies rather than as interchangable parts.
During the middle of the last century larger corporations typically those in the united states
that emerged after the second world war recruited personal from the us military and were able
to apply new selections, training, leadership and management development techniques
originally developed by the armed services working with, some leading European
multinationals such as shell and Philips developed new approaches to personnel development
and drew similar approaches already used in civil service training gradually this spread more
sophisticated policies and processes that required more central management via a personnel
department composed of specialist and generalist team.
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The role of HRM grew through out the middle of the 20 th century in the later part of the last
century, both the title and traditional role of the personnel function was progressively
superseded by the emergence at least in the larger organisation of strategic human resources
management and sophisticated human resource department it becomes distinguished by the
human resources having a more significant influences on the organisation strategic direction
and gaining bored – level representation.
FUNCTIONS OR HRM
Every manager must get things done from people. A manager’s handling of the human assets
reflects his managerial capabilities. Managing people is one of the biggest challenges for any
manager.
MANAGERIAL FUNCTIONS
1. Planning
2. Organizing
3. Directing
4. Coordinating
5. Controlling
PLANNING
ORGANISING
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Organizing is a structure of framework and a process, by which a company operates
the group of human resource, allocates its task among its members, aided fact relationship and
integrated its activities to word common objective. It establishes relationship among employees
so that they can contribute collectively towards the attainment of organizational goals, it is an
activity which establishes harmonious adjustment among all the factors of production i.e., land,
labor, capital & organization or enterprise. Organization establishes relationship among the
employees so that they can collectively contribute to the attainment of company goals.
DIRECTING
It is the process of directing all the available resources towards the common
organization’s goals. Directing includes seeing that mistakes are corrected, making
assignments, issuing orders, provided on the job instruction & of course, corresponding
procedures. It is a very important managerial function in building sound industrial & human
relations besides securing employee contributions.
CO-ORDINATING
CONTROLLING
➢ OPERATIVE FUNCTIONS
The operative functions of HRM are concerned with the activities especially dealing
with employment, H R Development, Compensation and human relations.
1) PROCUREMENT
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the right type of people required in the organization & puts in some efforts to
develop to get better performance.
2) MAINTENANCE
3) DEVELOPMENT
4) COMPENSATION
5) INTEGRATION
This function concerned with the secure adequate & equitable effect with the
reconciliation of individuals, social & organizational interest.
6) CONDUCTING RESEARCH
The main focus of human resource management is to come out with different
ways in order to control & regulate the personnel towards the right direction
there by achieving organization’s objectives. In order to attain HRM it should
focus towards coming out with continuous innovative methods in order to
communicate, understand & integrate the workforce, research plays a pivotal
role.
7) WORK CULTURE
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8) DEVELOPING A COMMUNICATION SYSTEM
9) EMPLOYMENT
HRD efforts are described in terms of the training and educating programs and
the number of people who are exposed to these programs. Unless a systematic
and constant monitoring of these programs and a systematic appraisal of the
actual effect of these programs, in terms of actual results achieved, can be
determined, it may not be possible to understand whether the real purpose is
served by these programs.
This process leads to the human relations movement with its emphasis on the
fact that employees need to be understood in order to be satisfied and
productive. The idea that good human relations in and of themselves will
increase productivity.
12) INTEGRATION
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13) COMPENSATION
Advisory Functions:
Human resource manager has specialized education and training in managing human
resources. He is an expert in his area and so can give advice on matters relating to human
resources of the organization.
IMPORTANCE OF HRM
1. Corporate level
For an enterprise effective HRM leads to its goal efficiently and effectively. HRM helps
enterprise in the following ways:
a) Hiring required skill set and retaining them throw effective human resource planning,
recruitment, selection, placement, orientation and promotion policies.
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c) HRM also takes care of the optimum utilization of available human resource.
d) HRM also ensures that organization as a competent team and dedicated employees in
future.
2. Professional level
a) HRM also leads to improved quality of work life; it enables effective team work among
employees by providing healthy working environment.
c) Enabling healthy relationships among team and allocating work properly to employees as
well as team.
3. Social Level
a) HRM plays important role in the society; it helps labor to live with pride and dignity by
providing employment which in turn gives them social and psychological satisfaction.
b) HRM also maintains balance between open jobs and job seekers.
4. National Level
a) HRM plays a very significant rule in the development of nation. Efficient and committed
human resource leads to effective exploitation and utilization of nation’s natural, physical and
financial resources.
b) Skilled and developed human resource ensures the development of that company will be
underdeveloped
c) Effective HRM enhances economic growth which in turn leads to higher standard of living
and maximum employment.
Objectives of HRM
The primary objective of HRM is to ensure the availability of competent and willing
workforce for an organization. Beyond this, there are other objectives too. Specifically,
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HRM objectives are four fold: Societal, Organization, Functional and personal.
➢ Personal Objectives:
To assist Employees in achieving their personal goals, at least in so far as these goals enhance
the individual’s contribution to the organization. Personal objectives of employees must be
maintained, retained and motivated.
➢ Functional Objectives:
➢ Organizational Objectives:
To recognize the role of HRM in bringing about organizational effectiveness, HRM is not an
end in itself but it is only a mean to assist the organization with its primary objectives
organization.
➢ Societal Objectives:
To be ethically & socially responsible for the needs and challenges of society while minimizing
the negative impact of such demands upon the organization to use their resources for society’s
benefits in ethical ways may lead to restriction.
➢ Other objectives:
1. Accomplish the basic organizational goals by creating and utilizing an able and
motivated workforce.
3. Develop co-ordination among individual and group within organization to secure the
integration of organization.
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organizational goals.
6. To identify and satisfy individual and group needs by providing adequate and equitable
wages, incentives, employee benefits and social security and measures for challenging
work, prestige, recognition, security, status.
7. To maintain high employees morale and human relations by sustaining and improving
the various conditions and facilities.
8. To strengthen and appreciate the human assets continuously by providing training and
development programs.
12. To provide facilities and conditions of work and creation of favorable atmosphere for
maintaining stability of employment.
13. To create & utilize an able & motivated work force Establish &maintain
sound organizational structure Create facilities attain an effective utilization Identify &
and satisfy individual & group needs.
14. Maintain high employee morale Training & development Opportunity for
expression Provide fair, acceptable and efficient leadership Facilities and Conditions.
Each organization works towards the realization of one vision. The same is achieved
by formulation of certain strategies and execution of the same, which is done by the HR
department. At the base of this strategy formulation lie various processes and the effectiveness
of the former lies in the meticulous design of these processes. But what exactly are and entails
these processes? Let’s read further and explore.
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1. Human resource planning (Recruitment, Selecting, Hiring, Training, Induction,
Orientation, Evaluation, Promotion and Layoff).
2. Employee remuneration and Benefits Administration
3. Performance Management.
4. Employee Relations.
The efficient designing of these processes apart from other things depends upon the degree of
correspondence of each of these. This means that each process is subservient to other. You
start from Human resource Planning and there is a continual value addition at each step. To
exemplify, the PMS (performance Management System) of an organization like Infosys would
different from an organization like Walmart. Let’s study each process separately.
Human Resource Planning: Generally, we consider Human Resource Planning as the process
of people forecasting. Right but incomplete! It also involves the processes of Evaluation,
Promotion and Layoff.
Employee Remuneration and Benefits Administration: The process involves deciding upon
salaries and wages, Incentives, Fringe Benefits and Perquisites etc. Money is the prime
motivator in any job and therefore the importance of this process. Performing employees seek
raises, better salaries and bonuses.
Performance Management: It is meant to help the organization train, motivate and reward
workers. It is also meant to ensure that the organizational goals are met with efficiency. The
process not only includes the employees but can also be for a department, product, service or
customer process; all towards enhancing or adding value to them.
Nowadays there is an automated performance management system (PMS) that carries all the
information to help managers evaluate the performance of the employees and assess them
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accordingly on their training and development needs.
Employee relations include Labour Law and Relations, Working Environment, Employee
health and safety, Employee- Employee conflict management, Employee- Employee Conflict
Management, Quality of Work Life, Workers Compensation, Employee Wellness and
assistance programs, Counselling for occupational stress. All these are critical to employee
retention apart from the money which is only a hygiene factor.
All processes are integral to the survival and success of HR strategies and no single process
can work in isolation; there has to be a high level of conformity and cohesiveness between
the same.
NATURE OF HRM
1. Organizations are not mere bricks, mortar, machineries or inventories. They are
people. It is the people who staff and manage organizations.
2. HRM involves the application of management functions and principles. The functions
and principles are applied to acquisitioning, developing, maintaining and
remunerating employees in organizations.
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4. Decisions made must influence the effectiveness of an organization. Effectiveness of
an organization must result in betterment of services to customers in the form of High
-quality products supplied at reasonable costs.
5. HRM functions are not confined to business establishments only. They are applicable
to non-business organizations, too, such as education, health care, Recreation.
SCOPE OF HRM
• Job analysis design: - Another important area of Human Resource Management is job
analysis. Job analysis gives a detailed explanation about each and every job in the
company.
• Orientation and induction: - Once the employees have been selected an induction or
orientation program is conducted. This is another important area of Human Resource
Management. The employees are informed about the background of the company,
explain about the organizational culture and values and work ethics and introduce to
the other employees.
• Training and development: - Every employee goes under training program which helps
him to put up a better performance on the job. Training program is also
conducted for existing staff that have a lot of experience. This is called refresher
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training. Training and development is one area where the company spends a huge
amount.
• Performance appraisal: - Once the employee has put in around 1 year of service,
performance appraisal is conducted that is the Human Resource department checks the
performance of the employee. Based on these appraisal future promotions, incentives,
increments in salary are decided.
• Motivation, welfare, health and safety: - Motivation becomes important to sustain the
number of employees in the company. It is the job of the Human Resource department
to look into the different methods of motivation. Apart from this certain healthy and
safety regulations have to be followed for the benefits of the employees. This is also
handled by the HR department.
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and how many are required to perform the current jobs and as to how many are
required to perform the future job.
2. Job analysis
It is the process of studying and collecting information relating to the operations and
responsibilities of a specific job. The immediate products of this analysis are job
description and job specification.
Recruitment is the process of stimulating the candidates to apply for jobs. Selection is
a process of identifying the more eligible candidate for a particular job.
Performance Appraisal is the systematic evaluation of the individual with respect to his
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or her performance on the job and his or her potential for development.
Job evaluation is a systematic technique, which aims at determining the worth of a job.
It is rating a job and not an individual performing the job.
Remuneration is a wage or salary or any other compensation paid to employee for the
service they render to the organization.
The organization implements various welfare, safety and healthy measures for the
betterment security and satisfaction of the employees.
Industrial Relations are those relations, which arise at the work place. For example:
Relationship between the employer and the employee and between the employee and
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the employers. Hence Industrial Relations is more concerned and strives towards
maintaining cordial relationship between the groups mentioned above.
To be specific, the HRM process includes acquisition (HR planning, recruitment, selection,
placement, socialization), development (training and development, and career development),
utilization (job design, motivation, performance appraisal and reward management), and
maintenance (labour relations, employee discipline, grievance handling, welfare, and
termination). Second, it is continuous, because HRM is a never-ending process. It is continued
till the dissolution of an organization.
13. Future-Oriented
HRM is future oriented behavior in the sense that it helps in assessing human resource
requirement for future. It helps in determining future goals and objectives of the
organization and it employees the people to get the job done in future period of time.
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HRM is performance oriented. It has its focus on results, rather than on rules. It
encourages people to give their 100%. It tries to secure the best from people by winning
the whole hearted cooperation. It is a process of bringing people and organization
together so that the goals of each are met. It is commitment oriented.
15. Pervasive:
Development of HRM covers all levels and all categories of people, and management
and operational staff. No discrimination is made between any levels or categories. All
those who are managers have to perform HRM. It is pervasive also because it is required
in every department of the organization. All kinds of organizations, profit or non-¬profit
making, have to follow HRM.
• Specialist: HRM is responsible for advising management from the managing director
to the lower line supervisor in all areas relating to personnel management and
industrial relation. The HR manager provides information, offers suggestion and is
not responsible for end result.
• Controller: He can give the advice on policies, help managers in implementing their
programs and provide services, exercise monitoring and control functions
sparingly.
• Agent: The role of HR manager is more concerned with providing information and
offering advice of the decision makers rather than making decisions.
• Administrative official: He translates into action those parts of the personnel policies
and programs assigned to him.
• Coordinator: He bring actions all activities, regulations and combines diverse efforts
into a harmonious whole.
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• Service provider: The HR manager occupies position in a company which best
provides certain service to all employees.
• Educator: His educational functions are sell the employees point of view to the
employers and supervisor.
a) Recruitment:
❖ If the company do not have an HR manual, drafting the same for the
company
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❖ Making or amending the existing policies and procedures
❖ Filing the leave forms and keeping a track of the leaves taken
e) Performance management
f) Employee engagement
g) Workforce management
❖ Handling the staff so that people are not dis-satisfied with each other
h) Statutory compliance
i) Exit formalities
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❖ Trying to get constrictive feedback for the company and trying to
implement the corrective measures for them
❖ Helping employees save tax by advising them on tax benefits plan and
investment options. Calculating the Gratuity, Handling PF accounts
etc.
ORGANIZITION OF HR DEPARTMENT
i. HR front office
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who has authority to issue the order to whom. Managers have full
authority in their area of operations and are responsible for the final
results.
QUALITIES OF HR MANAGER
Human Resource Manager is one of the most important key to open a lockhanging
on the door of success in an organization. If a Human Resource Manager is efficient
enough to handle and to take out best from his team members any organization and can
achieve more from his target goals. Human Resource manager plays an very important
role in hierarchy, and also in between the higher management and low level employees.
Stated below are major responsibilities of Human Resource Manager.
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Managers have a zeal to update their knowledge on latest practices and trends in
human resources. With their knowledge and expertise, they deal with the daily
challenges that arise in the organization.
➢ Being Human :Employees value leaders who are human and who do not hide behind
their authority. The best leaders are those who aren't afraid to be themselves. Managers
who respect and connect with others on a human level inspire greatloyalty.
➢ Versatility: Flexibility and versatility are valuable qualities in a manager. Beneath the
flexibility and versatility is an ability to be both non-reactive and not attached to how
things have to be. Versatility implies an openness ¬ this openness allows the leader to
quickly change on a dime when necessary. Flexibility and versatility are the pathways
to speedy responsiveness.
➢ Communicator: Communication plays a vital role in any organization and HR takes a
major role in this. HR managers play a major role in this. One of the qualities of a good
communicator is to have good listening skills. Employees come to HR managers on
various issues. Listening to employees with full attention is one of good quality ofa
successful HR Manager.
➢ Presenter: Great presenters attract their audiences’ attention, keep them engaged and
deliver the message in a positive manner. Presentations skills are important quality of
successful HR Managers as they handle several trainings and present the information
to management.
➢ Innovation: Not every issue has a same or easy or ready solution. Successful HR
Managers think out of the box and deliver the best solution to their employees and the
organization.
➢ Approachable: HR handles various aspects of employees. Successful HR Managers
have an open door policy and are approachable to their employees.
➢ Time Management and Self Discipline: Successful HR Managers are good at
managing their time. They plan their day not just to complete their day-to-day activities
but also cater time for sudden issues.
➢ Delegator: It’s not possible to do all the work by one person. And this is understood
by successful HR Managers. HR Managers delegate work to their team members so
that they get learned and grow as a professional.
➢ Decision maker: Successful HR Managers are strategic planners and take decisions
which are apt and considering all the facts. They are not afraid to make the hard
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decisions for the benefit of the organization.
➢ Business Acumen: Business acumen is keenness and quickness in understanding and
dealing with a business situation in a manner that is likely to lead to a good outcome.
Successful HR managers possess good knowledge and understanding of the financial,
accounting, marketing and operational functions of an organization.
➢ Trust Advisor: Employees will open to someone they trust and seek advice on various
areas. This may not be limited to their career but also can be from their personal life.
Successful HR Managers advices employees by creating an environment of trust.
Successful HR Managers build trust through straight forward communications and
interactions.
➢ Motivator: Every employee has different goals and objectives to achieve. Successful
HR Managers are committed to motivate. Successful HR Managers know and
understand what motivates employees and strive to give it to them.
➢ Leader: A leader is one who visualizes big picture, focus on people, progress and
achievements, does the right thing and encouraging a rewarding culture. And this is
what the successful HR Managers possess.
➢ Metric Oriented: Successful HR Managers have a flair for metrics as these are useful
in improvising various processes in the organization.
1. Optimum Use of Human Resources: Every organisation tries to make use of the
available human resources to the best of their capabilities. Right men should be
selected for the right jobs. With the help of personnel policies, jobs are defined and
responsibilities of the personnel are specified so that there are no square pegs in the
round holes.
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2. Training of Everyone: The other main object of personnel policies is to train and
develop everyone so as to make them competent for doing their job. Only a trained
worker can do his job efficiently. The personnel policies must encourage healthy and
constructive competition among the workers and also provide an opportunity for
development and growth of an individual.
4. Payment of Fair Wages: Personnel policies must aim at ensuring the employees that
they will be given fair wages for the work done by them.
6. Respecting Human Dignity: Personnel policies ensure fair treatment to all irrespective
of caste, colour and creed and aim at respecting the human dignity. Workers are offered
good and healthy working conditions.
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1. Originated policies: These are established by top management deliberately so as to
guide executive thinking at various levels.
2. Appealed policies: These are formulated to meet the requirements of certain peculiar
situations which have not been covered by the earlier policies. Such requests usually
came from subordinates who fail to handle the cases based on guidance offered be
existing policies.
3. Imposed policies: These are formed under pressure from external agencies such as
government trade associations and unions.
4. General policies: They reflect the basic philosophy and priorities of the top
management in formulating the brand plan for mapping out the organization’s growth
chart.
5. Specific policies: These policies cover specific issues each as hiring, rewarding and
bargaining. Such policies, however, should be in line with the basic frameworkoffered
by the general policies.
6. Written or implied policies: implied policies are inferred from the behavior of members
(such as dress code, gentle tone while talking to customers not getting angry while at
work etc) written policies on the other hand, spell out managerial thinking on paper so
that there is very
little room for loose interpretation.
Principles and policies for managing human resources is designed to provide an enabling
set of standards to guide managers in making decisions about managing the people in their
organizations.
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recruitment to post separation programmers.
➢ CREDIBILITY : The HR practices must build trust between staff and top
management and encourage employee’s belief in HRM strategies.
➢ HIRE SLOW, FIRE FAST: HR leaders must be slow in hiring the right talent
for their organizations. They must look for the right mindset, skill set, and tool
set in job seekers during recruitment. If they find that bad apples entered into
their basket, they must be removed quickly to contain further damage to their
organizations
➢ CREATIVITY: The competitive advantage of the company must stem from its
unique HR strategies.
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ACTIVITIES OF HRM
3. Selecting-and-Hiring-Employees
a)Job-Analysis
b) Recruiting : Recruiting is a ‘linking function’ joining together those with jobs to fill and
those seeking jobs. It is a joining process in that it tries to bring together job seekers and
employer with a view to encourages the former to apply for a job with the latter. The
objective of recruitment is to develop a group of potentially qualified people. To this end, the
organization must project the position in such a way that job seekers respond. To be cost
effective, the recruitment process should attract qualified applicants and provide enough
information for non qualified persons to self select themselves out.
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5. Training-and-Development
a) Orientation
b) Training : Training involves the change of skills, knowledge, attitudes, or behavior of
employees. Although training is similar to development in the methods used to affect learning,
they differ in time frames. Training is more present-day oriented, its focus is on individual’
current jobs, enhancing hose specific skills and abilities to immediately perform their jobs.
Training is job specific and is designed to make employees more effective in their current job.
Employee development, on the other hand, generally focuses on future jobs in the
organization.
c) Employee Development
d)Career-Planning
c) Performance Management
7. Performance Appraisal : After an employee has worked on a job for a period of time, his
performance should be evaluated. Performance evaluation is the process of deciding how an
employee does his job. Performance here refers to the degree of accomplishment of the tasks
that make up an employee’s job. It indicates how well an individual is fulfilling the job
requirements.
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Techniques for Improving Human Resource Management in the Enterprise
Today, it is assumed that the main asset of any organization lies in people.
Quality, productivity, profitability, customer satisfaction and the image of a company depends
largely on training, coordination and motivation of its staff. For a company to function
properly it requires that the persons composing know, willing and able to work properly.
Inadequate people management can lead to myriad problems that hinder the performance of
an organization:
1. Lack of motivation
2. Undefined responsibilities
5. Non-cooperation
6. Lack of coordination
7. Conflicts of interest
1. Leadership
Leadership can be defined as the ability of an individual to develop the potential of a team in
pursuit of a common interest. Through education and training, people who have responsibility
for others can develop optimal leadership style. A leader does not command it runs, does not
impose, but seeks consensus, not divide but unites.
Example: In a food business problems were identified by marking their authoritarian style of
leadership. In a leadership course were explained leadership styles. Participants were able to
assess your leadership style by completing a questionnaire. In addition, each participant
learned to evaluate the pros and cons of each style and know how to apply the mostappropriate
in each circumstance.
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2. Mentoring
The mentoring is a process by which a person teaches, advises, and guides to another in their
personal and professional development. It is the traditional "sponsorship" that currently is
used primarily in high positions in organizations.
Mentoring should not be improvised requires setting goals, planning and monitoring of
results.
Although there are similarities, mentoring differs from coaching in the mentor must have
expertise in the field in which you want to start the mentee, while the coach does not have to
have an experience in this field.
Example: A director of a company in the construction sector, with no time or discipline to study
for a master, hired a mentor to learn what I needed from a practical (less formal) and personal
assistance. This training helped her improve her leadership style and management techniques
are people in your company.
Diagnostic technique allows for an objective assessment of the degree of satisfaction of people
in an organization, understand their needs and expectations at work and their perception of
existing problems.
There are circumstances that may hinder the effectiveness and objectivity of an evaluation
process work climate, including:
1. Labor disputes
2. job dissatisfaction
3. Lack of communication
Must be taken into account these conditions, so before starting the survey process may have
to be a media campaign upon, to explain what, why and what it intends to carry out this
diagnosis.
The evaluation should be completely anonymous and the results published at all levels. The
assessment should be followed by an improvement plan aimed at resolving conflicts and
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problems have been detected.
This methodology allows to reconcile the interests of the company with the interests of each
individual. While comparing the knowledge and skills required by the organization to those
who reside in people.
Management skills, involves identifying all you need for people to know, willing and able to
provide full value for the benefit of the organization.
5. Incentive Systems
An incentive system is to facilitate the reconciliation of the interests of each person with the
interests of the company.
Incentives should be established objectively, based on agreed targets and indicators. The
incentive system should be transparent, clear and concise.
Incentives must be aligned with individual goals, but also with collective goals, so as to
encourage teamwork versus individualistic attitudes.
Example: In the same company in the private agency that established the system of
performance appraisal, incentives based on the degree of fulfillment of the objectives of
productivity, quality and ideas contributed by each person and equipment.
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The competitiveness of an organization depends largely on his ability to turn problems into
opportunities.
To deploy this policy, we must educate the staff, encourage, lead it, promote internal
communication ... but also implement techniques for analyzing problems, identifying causes,
possible solutions and implementing them in the most efficient.
7. Meetings Management
At the end of many meetings, participants have the feeling of having wasted time and no
concrete objectives or actions without analyzing deeply enough problems without creating
the required commitment to address changes.
record ...)
Example: In a precast concrete company, were generated problems of quality and productivity
by poor communication between the technical department (responsible for the design of the
pieces) and production. Weekly meetings were established planning and coordinating work
with officials of both departments. These meetings contributed greatly to avoid many problems.
8. Internal Communication
Internal communication (horizontal and vertical upward and downward) is a prerequisite for
improving the work environment, encourage engagement, providing leadership and
coordination of all people in an organization.
Internal communication should not be left "random", but must be planned, implemented and
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verified in a manner that ensures that for, Who, When and How to contact.
• Consider the communication is a one-way and down (as it must be bidirectional and
both ascending and descending)
• Allow communication free will (since in these cases, communication is distorted and
fails to ensure that information reaches to whom, when and how to get there). This is
a breeding ground for rumour.
• Communication exception: it is not appropriate reporting only bad news, it must also
provide positive feedback.
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