Haizel Ann A.

Paguirigan
BSBA 3rd year 3rd term
ENTREP
Manila branch

Midterm Exam Questionnaire - Product Strategy

Instructions
1, Think of any product or service you want to establish as your own businesss.

STORE NAME: Bake-o-logy

PRODUCTS: Bread, pastries, customized cakes and cupcakes

2. Explain in writing the details of the different attributes of your product or service level strategy.

I want to establish this business because i have my interest and fashion in baking and I also want to
produce healthy bread, pastries, cake and cupcake that are made in vegetables so that kids can eat
healthy without parents worrying in the content of the product that I want to promote as my business
enters the market.
 3. See attachment below

1. Core product - Benefit of the product

Products of the Retail Store

Product Name Benefits

1 Vegetable Chocolate moist Specially formulated for kids and young at heart by eating nutritious treat and
cake for customized cake still satisfying your cravings any time anywhere in different occasions.
and cupcakes

2 Carrot cupcake with cream A typical carrot cupcake upgraded and formulated to have added nutritional
cheese frosting value.

3 Pumpkin cinnamon roll A typical cinnamon roll upgraded and formulated to have added nutritional
drizzled with white value.
chocolate syrup. -Good for lactating women who wants to boost their milk production by
eating healthy and still satisfying their cravings.

4 Banana loaf bread with A Special banana loaf with crunchy cashew nuts top with chocolate chips
cashew nuts and dark formulated to have nutritional value
chocolate chip

5 Malunggay loaf with cheese Malunggay loaf is rich in Vitamin A and high in protein with innovational taste of
cheese filling

2. Actual product - Brand name, Features, Design, Packaging, Quality level,

 Bake-O-logy Bakeshop
Design Products / Benefits Features
Services

1 Vegetable Specially formulated for kids and A specially formulated chocolate moist
Chocolate moist young at heart by eating nutritious cake with vegetable like squash, banana,
cake for treat and still satisfying your and dried moringga leaves as additional
customized cake cravings any time anywhere in ingredients for a healthy treats and t
and cupcakes different occasions. boost nutritional value.

2 Carrot cupcake A typical carrot cupcake upgraded A specially formulated carrot cupcake
with cream and formulated to have added added with dried Malunggay leaves
cheese frosting nutritional value. topped with cream cheese frosting.

3 Pumpkin -A typical cinnamon roll upgraded An upgraded version of cinnamon roll

cinnamon roll and formulated to have added using pumpkin and dried Malunggay
drizzled with white nutritional value. leaves and drizzled with white chocolate
chocolate syrup. -Good for lactating women who syrup.
wants to boost their milk
production by eating healthy and
still satisfying their cravings.

4 Banana loaf bread A Special banana loaf with crunchy A special three combination of banana,
with cashew nuts cashew nuts top with chocolate cashew nuts and chocolate chip.
and dark chips formulated to have
chocolate chip nutritional value

5 Malunggay loaf Malunggay loaf is rich in Vitamin A Not just an ordinary loaf this malunggay
with cheese and high in protein with loaf with cheese filling is rich in vitamins.
innovational taste of cheese filling

I will ensure to use quality products and also offers affordable price for the product without
compromising the taste, quality and customers satisfaction in our product.

3. Augmented product – Delivery, Terms of Payment, Installation, Warranty, After sales service
DELIVERY

We will cater food panda, grab food and other food rider service for our product so that customers can
have their convenience buying it from their house and deliver it right in front of their door house.

TERMS OF PAYMENT

Cash payment will be available but we will also cater the use of online payment like GCASH and MAYA as
we adapt technological advancement in our company.