Rooms Division Management

Assignment #1
Hotel classification

Submitted by:
442003544 ‫دانه مشهور السرواني‬
442016397 ‫ريهام عصام الدعيس‬
442014014 ‫شهد عابد صالح الشريف‬

Section: 1

Submitted to:
Dr. Abdullah Mahdi Ali Alzahrani

Date of submission:
10 September, 2022
Hotel location classification: The location of a hotel is important to
its success Being cognizant of a hotel's surroundings provides the means
to effectively market a hotel to the community. Hotel location types are
classified by physical positioning in relation to the customers in the area
and to their tangible locale. The four main hotel location type are
downtown, resort, airport, and suburban.

Resort: Resort location types can be classified as such only if they fulfill
one of two main criteria. 1-Often resort hotels are located in the
attractions to attract people to the hotel because of this factor such as the
sea or the beautiful nature etc. The weather and the difference in the four
seasons can be an attraction for resort hotels as well. This type of hotel
cannot be in an area without an attraction or entertainment factor. 2-
Hotels that create their own special attraction can also be considered
resorts. Health spas, private golf, and other unique signature attractions
created by the hotel itself allow for the resort location classification. A
receptive customer is one who is more likely to be interested in a product
or service than the general population due to personal interest or need.
Seasonality is the term used to define the time of year when a special
attraction is open or at its peak level. like the beach it’s open all year but
are at their peak during temperate weather months. The seasonality of
these resorts dictates their demand level.

Airport: the special attraction of an airport hotel is the airport itself. The
airport provides a steady stream of travelers coming to and from the city
at almost all hours. The hours of operation in the restaurants, lounges, and
other facilities may be longer than at other location types. Airport hotels
commonly provide complimentary shuttle service to and from the airport
to make it convenient for the traveler. Multilingual staff members are
common at airport hotels to assist international travelers.

Service level: A hotel's service level is measured by the amount of actual

and perceived consideration a guest can reasonably expect to receive.
This is based on the hotel's reputation as well as by comparison with
other product types. Level of service is not always related to an increase
in cost. To varying degrees, full-service hotels provide services, amenities
and facilities that they want or need to complete a total hotel experience.
The mid-market service level was listed as being a combination of both
the limited- and full-service hotel classification. The most notable
differences are lack of food or beverage outlets and no meeting space on
site. The prices of a luxury hotel of the same brand may differ from
location to location.

Downtown: Downtown location types apply to hotels located in dense

urban areas. considered downtown location types regardless of exactly
where in the city. These centers will have their own staff of salespeople
who sell their facility to various market segments.

Suburban: Suburban hotels are generally considered to be those that do

not fit into the other three location types. Given that criterion, it can be
said that most hotels in the world are actually suburban location types. A
large company headquarters or manufacturing site will often warrant a
small or medium-size suburban hotel with its own demand. Compression
of demand is the theory that the need for hotel rooms in a city or
geographical region will remain static and fairly constant in spite of what
the occupancy level is. This compression often occurs first with
downtown and convention hotels. This compression leads to increased
occupancy for the hotels not normally attected oh the demand in the
downtown area

HOTEL SIZE: Modern hotels come in myriad sizes and shapes. It is

difficult to compare or understand the differences in hotels without
establishing a standard size classification for the industry. Many in the
industry use the following to determine a hotel’s size based on its number
of rooms. As a general rule, management salaries increase as the number
of guest rooms increase. There for a manager of a mega-size hotel will
probably make more in salary than a com-parable manager of a medium-
size hotel. Larger hotel sizes will also necessitate a greater number of
specialized management positions. A small-size hotel. may have one
front office manager to oversee all front office employees. A large-size
hotel may have a front office manager as well, but reporting to him or her
may be the following: one or two assistant front office managers, several
front desk managers, valet manager, concierge manager and so on.

HOTEL PRODUCT TYPES: In hotel classification, location types

provide half of the equation. product types will help complete the picture
needed to fully analyze any hotel.
Target Market: The service levels of the target market help in
understanding half of the product type (a combination of the segment of
the market sectors that the hotel wants to penetrate), which are levels in
terms of type and quality and are classified into different sectors
according to a set of main characteristics, including: Gender, age, income
levels, and geographic location. In the modern hotel market, there are
vastly different target markets. These markets contribute to the business
mix available in each hotel. The standard target market itself does not
differentiate between service level and product types. Those who seek
different types of rooms from the standard, i.e. extended stay, which is
(providing the services, facilities and facilities that they want or need to
facilitate a long-term stay in one place) and all suites markets in varying
degrees include
-the stove -microwave -Fridge -Housekeeping services -Shopping and
grocery service and many more

independent hotel ratings: Understanding the level of service of a hotel

will give guests a good idea of what to expect during their stay There are
useful classifications: Quality and Service, which determine the level of
service in each hotel In many countries the government plays a role in
classifying the services of its hotels and the star system is used to indicate
the level of quality and service. However, the criteria by which each hotel
is judged may differ from one country to another For example, in the
United States, the government does not play any role in classifying hotels
Some independent rating organizations include ratings for food and
beverages and others for quality, scope of service, and facility

chapter review (Review the main terms):

Types of websites
- Convention centern -Special attraction, distinctive attractions
-Expected seasonality of scientists - Kinds of products -The level of
service

(case study of hotel types): The practice of creating hotels for

convenience in connection with the segments of the trip and meeting
points is the practice of the day (for example: roadside motels and bed
and breakfast inns. These factors motivate the high condition of the hotel