Cinderella B.

Simpliciano 
12 HUMSS Socrates 
Search for an already established business in the Philippines and
identify the marketing mix of the chosen business. 
 
KFC’S MARKETING MIX
The 7ps

Products of KFC 

Chicken meals, vegan meals, drinks,

treats, twisters, and salads are the
products that KFC has. It is chicken
produced fresh every day in its
restaurants under the supervision of
skilled cooks. It does not use
artificial colors, flavor additives or
trans fats in its products. It has
worked hard for a long time to ensure
that its goods contain low levels of
salt, fat, sugar, and calories. However, many people stay away from
fast food over health concerns. In some countries, it provides Halal
food (food approved by the Halal Food Authority) to Muslim customers
in several countries. In the United Kingdom, Halal food is available
in 130 of the countries over 900 establishments. In India, it also has
a good selection of vegan options. Jollof rice is available in
Nigeria, while ugali is available in Kenya (a type of porridge). These
instances show that KFC is responding to the demands and needs in
certain markets very well.

Price of KFC

As KFC operates around the world,

established a geographical pricing
approach, which means that the
prices differ from one country to
another. Likewise, it pursues
competitive pricing policies to
stay in line with the prices of its
competitors so that customers have
little or no justification to
switch to the competitors based on
the prices of the products.
Place of KFC

Throughout 24,ooo KFC restaurants

may be found in more than 145
countries and territories around
the world. It has a geographical organization and divides its
operations into Africa, Asia and Oceania, South America and the
Caribbean, Europe, the Middle East, and North America. Customers
usually walk into KFC restaurants to enjoy their meals. However, some
of the restaurants are for delivery only. By working with its
partners, KFC has developed home delivery options as well. For
instance, customers in the UK can order online and get their meals
delivered via Uber Eats, Just East, and Deliveroo. Similarly, in the
United States, KFC collaborates with a variety of companies, such as
McDonald’s. Uber eats and DoorDash are the two of the most popular
food delivery services. It believes that delivery has a big potential
and therefore, took appropriate steps to avail of the opportunity.

Promotion of KFC

KFC has been using its ‘Finger

Lickin Good’ slogan very well for a
long time. However, to reflect the
market situation in 2002, the
phrase was temporarily eliminated.
Similarly. One of its commercials
was banned because it had a pun
that sounded too much like a swear
word (Knapman, 2019). In addition
to employing traditional media for
its advertising campaigns, KFC is
also very active in social media.
KFC has 56 million followers on its
official Facebook page. However, in its Instagram page has only 1.6
million followers.

People of KFC

KFC’s parent company Yum! Brands Inc.

which operates some other brands, has
around 1.5 million employees around
the world. The company has invested a
lot of money in technology for the
purpose of employee training and
development. It is connected to the
safety and well-being of its
personnel. It should be noted,
however, that it was fined £1 million when two workers burned on arms
with boiling hot gravy.

Packaging in KFC

The chicken chain said the new look

is a "more modern take" on the
KFC's signature red and white
colors. Colonel Sanders' head will
still adorn the buckets, sandwich
wrappers and cups, but the
refreshed designs will more closely
imitate its original signature
bucket. The packaging is also
becoming slightly more environmentally
friendly. KFC said it worked with
Sustainable Forestry Initiative and Forest Stewardship Council to develop
approved paperboard that can be recycled.
It's the newest announcement from KFC. Last year, it rolled out a new
restaurant design and this year it has added new menu items, like a
flagship chicken sandwich that has performed well.
In recent months, Burger King and McDonald's also released new and
more modern packaging to keep customers engaged.

Positioning of KFC
 Brand positioning statement of
KFC is their slogan which is “its
finger lickin’ good!” This states
that customers perceive KFC food
products to be very testy. KFC
offers customers freshly produced
foods that they can eat wherever
they want at the same quality.
KFC food products have a very
reasonable pricing in most of the
places. But their pricing differs
from country to country. Target
customers of KFC have an age
group of 4-50 years. KFC promotes itself as a brand whose food
products made be enjoyed as a family or in a social setting. They
place a premium on instilling favorable thoughts and memories and
positive about their products. You have to think of someone when you
think about KFC.