LAST NAME, FIRST NAME SCORE DEDUCTION SPECIFICS

NAME:
SUBJECT and CODE (E.G. MANMGT1- ACC):
30 0 Err:508

Instructions: Read and understand the cases given below and answer by doing the following:
1. Place your answer inside the green box. Make sure the term to be typed is the same with what is given to avoid errors when checking your answers. Excel is case sensitive. It will be better if you
will copy-paste from the given choices to avoid errors.
2. After typing or pasting your answer, explain your answer basing on the learning materials uploaded or from the lecture made. No need to specify the page from the online reading reference or the
minute from the recorded video created.
3. If your answer from the green box is correct, I will proceed reading the explanation. Correct answers from the green box and from the explanation box will be a scored a maximum of 5 points.
Less than 5 points will be given if there are issues related to the explanation. If your answer from the green box is wrong, I will no longer proceed checking the explanation and will instantly be scored
2 points. If you have an explanation but there is no answer from the green box, vice-versa, there will be no score alloted (zero point)
4. Please do not do anything with sheet 2, I will be using the page for checking your answers
5. When saving and sending the file, please change the file name and follow the format LAST NAME, FIRST NAME
6. The deductions to be applied if applicable- LATE- MINUS 10, NOT FOLLOWING INSTRUCTIONS-MINUS 5, INSUFFICIENT EXPLANATION-MINUS 2
7. SEND THE FILE IN EXCEL FORMAT, OTHER FORMATS WILL NOT BE CONSIDERED

Company ABC is currently creating an astringent that will fight pimples Explanation:
and will make it gone after 2 weeks after continuous use. To know the
specifics of having pimple problems they have invited teens having
ages 12-18 to share their thoughts about their frequency of having
1 pimples at the same time the type of astringent they are using. What
INTERVIEWS
means of gathering data did the company use?
FOCUS GROUP
OBSERVATION
A manufacturer of paper had planned to diversify some of their Explanation:
offering. They are currently thinking of creating a tissue paper that will
be used for bathing if water resources is scarce or if bathing will be a
2 problem when travelling. They have considered getting information
from those who frequently travels and has long travelling hours. Which
LEAD USERS
particular member of the customer selection matrix will be prioritized?
USERS
RETAILER/SALES OUTLET
SERVICE CENTERS
Hana and Tina were tasked by the company to do a survey in different Explanation:
household to know how often they change their dishwashing foam. The
company currently having its product development of their new
dishwashing foam having anti-bacterial properties that will ensure that
washing plates, utensils, cups and glasses will be free from harmful
elements. While Hana is doing the interview, Tina takes the points of
3
being mentioned by the respondent and place it on the form given by
AUDIO RECORDING their company. What type of documenting will enable the company
NOTES gather facts?
VIDEO RECORDING
STILL PHOTOGRAPHY
Mark is the lead researcher in a team that is currently gathering some Explanation:
information for the creation of a tumbler that converts pulps of fruits
into juice. When his team members had gathered some information, he
noticed that most of the respondents have a need for portability.
Basing from the statements gathered respondents mentioned that the
4
tumbler should be easy to clean and store if not in use. In what step is
STEP 1
Mark currently into in identifying customer needs?
STEP 2
STEP 3
STEP 4
STEP 5
Company DEF is currently working on a printer that can be battery Explanation:
operated for the convenience of the users during power interruptions.
With their current project, they intend to increase their market share by
30% because compared to other printer brands, it will be the first brand
that will be releasing such innovation when it comes to power source.
What part of the mission statement are they eyeing positive results?
5
PRODUCT DESCRIPTION
KEY BUSINESS GOALS
PRIMARY MARKET
SECONDARY MARKET
ASSUMPTIONS
STAKEHOLDERS
A company known for manufacturing umbrella wanted to make a Explanation:
change when it comes to the use of umbrella. Their product is
frequently used during rainy season and seldom used or sought during
dry season. It is with that observation that they wanted to create an
umbrella with an electric fan and humidifier in it to make the user still
feel cool during a hot weather. In their mission statement they had
placed that their product is a portable umbrella with electric fan and a
6
small humidifier that is easy to install and de assemble. In what part of
PRODUCT DESCRIPTION the mission statement are they trying to showcase the features of their
KEY BUSINESS GOALS product?
PRIMARY MARKET
SECONDARY MARKET
ASSUMPTIONS
STAKEHOLDERS
When conducting interviews it can provide details on customer Explanation:
behavior. TRUE OR FALSE? Explain your answer.

7
1
0
The results for from two different methods are two independent results Explanation:
that can be considered for product creation. TRUE OR FALSE?
Explain your answer.

8
1
0
NAME:
ANSWER KEYS INTERPRETATION
STUDENT'S ANSWERS
1 0 1 CORRECT CORRECT
2 0 2 CORRECT WRONG
3 0 3 CORRECT T/F
4 0 4 CORRECT
5 0 5 CORRECT
6 0 6 CORRECT
7 0 7 CORRECT
8 0 8 CORRECT
9 Err:509 9 Err:509
 FINAL SCORE

SCORE 30
6 30
0 0

30

DEDUCTIONS: SPECIFICS
LATE ON TIME
TYPING CORRECT
SAVING FILE CORRECT
OTHERS
IE
0