BUSINESS PLAN: Carpooling Website 1. The problems (Jason) 2. The product 2.1. Features 2.2. Benefits 3.

Market sizing 4. Market Analysis 5. Growth model/ long term plan 6. Financial analysis 7. Venture Characterization (Professor Massambani and Victor) 1.1. Historical 1.2. Description of the company 1.3. Management Structure 2. Strategic Planning 2.1. Business definition 2.2. Vision 2.3. Mission 2.4. Value chain 2.5. Core competencies 2.6. Critic factors of success 2.7. Strategic analysis 2.8. Business risks analysis 2.9. Goals 3. Products and services 3.1. Characterization of the Business Opportunities 3.2. Applications 3.3. Requirements for the opportunities exploration 3.4. Products, services and other opportunities of similar business 3.5. Development stage

3.6. Innovation evaluation 3.7. Necessary technology 3.8. Risk analysis of the business opportunities 4. Market analysis 4.1. Initial comments 4.2. Productive chain analysis 4.3. Studies of the consumer market 4.4. Analysis of competitors 4.5. Modeling business 4.6. Legislation/ regulation 5. Marketing plan 5.1. Initial considerations 5.2. Price 5.3. Distribution 5.4. Promotion 5.5. Sales forecast 6. Operational plan 6.1. Facilities 6.2. Production process 6.3. Quality 6.4. Management system 6.5. Logistics 6.6. After sales services 7. Financial Plan 7.1. Initial considerations 7.2. Estimate the demand and the market-share 7.3. Financial analysis 8. References 9. Annexes SWOT Analysis Learning Cycle SMART