SEO

AUDIT
REPORT
OF
VSD SAP
 1.PAGE TITLE
A. DUPLICATE

NOTE
What is Duplicate Page title ?

Title duplicates means that there are two or more pages on the website that have the
same Page title
Why page title should be unique
If there are duplicate titles in the website then google will not Cwral both the titles and
it will not be Rank on google's SERP page.
Problem
Sir there are total 92 pages in your website but the page title of each page is duplicated.
Google will not rank our page because the page title is duplicated.

ACTION
You have to remove all the duplicate page titles in your website and make all the page
titles new which do not match with other page titles only then Google will crawl your
page then your website rank will come.
 1.PAGE TITLE
B. OVER 60 CHARACTERS

NOTE
What is OVER 60 CHARACTERS ?

Your website page title should be less than 60 characters & More than 55 Characters

Why not OVER 60 CHARACTERS ?

If the page title of our website is more than 60 characters, it will not be fully visible on
the Google SERP Page and Visitors will not get full information.
Problem
Sir, there are 92 pages in your website, but there are 60 pages in which the page title of
that page is more than 60 characters, due to which the page title will not be visible and
the viewer will not get full information.

ACTION
We have to create a page title of 60 characters or less for the page title which is more
than 60 characters So that our page title will Show full Informative on Google SERP
Page.
 1.PAGE TITLE
C. BELOW 30 CHARACTERS

NOTE
What is Below 30 characters ?

Your website page title should be More than 30 characters & Less than 60 Characters

Why not below 30 characters ?

If the page title in your website is below 30 characters, google will not Crawl it and it
will not rank on google.

Problem
Sir, there are 92 pages in your website, but there are 4 pages in which the page title of
that page is less than 30 characters.

ACTION
We have to change the page title which is less than 30 characters in your website to 60
characters, otherwise that page will not rank in Google.
 2.META DESCRIPTION
A. MISSING

NOTE

What is meta description ?

A meta description tag generally informs and interests users with a short, relevant
summary of what a particular page is about.
Why meta description is important
A compelling meta description has the power to raise the click-through rate of your organic
search results. That means more of the people who see your page in the search results will
actually click through and land on your site.
Problem
Your website has 2 pages with missing metadescriptions. Due to this google will not
crawl our page and our page will not rank.

ACTION
So we have to create meta descriptions for the two pages which do not have meta
description. So google will crawl the two pages and then index them on Google.
 2.META DESCRIPTION
B. DUPLICATE

NOTE
Problem

There are 90 pages in our website that have duplicate meta descriptions that will cause
our pages to not rank.

ACTION
So we have to create unique descriptions for the two pages which do not have meta
descriptions. So google will crawl the two pages and then index them.
 2.META DESCRIPTION
C. OVER 155 CHARACTERS

NOTE
Problem

There are 90 pages in our website that have duplicate meta descriptions that will cause
our pages to not rank.

ACTION
So we have to create meta descriptions for the two pages which do not have meta
description. So google will crawl the two pages and then index them.
 3.META KEYWORDS
A. MISSING

NOTE

What is meta keywords

Meta Keywords are a specific type of meta tag & tell search engines what the
topic of the page is.
Why meta keywords is important ?

Meta keywords are important for SEO for some search engines because the
ranking algorithm uses the meta keywords tag to identify the core topics for the
web page.
Problem
There are 92 Pages in our website but two Pages of our website that do not
include Mete Keywords

ACTION
We have to add meta keywords for these two pages inside them So it will Help to
rank on google.
 3.META KEYWORDS
B. DUPLICATE

NOTE

What is Duplicate meta keywords

Targeting the same keyword on multiple pages that is Duplicate meta keywords

Why avoid Duplicate meta keywords ?

When this happens, it's almost like you're competing with other pages on your
site. Having duplicate meta keywords tags means that you are targeting the same
keyword on multiple pages, which is why it should be avoided.

Problem
There Are Total 92 Meta Keyword Out Off That 90 Are Duplicate Meta Keywords

ACTION
We have removed all the duplicate Meta Keywords in our website Make it Unique.
 4. HEADLINE 1
A. MISSING

NOTE

What is Headline 1 ?
H1 is the title you give to your written content. This can be the heading of a
webpage, an article.
Why Headline 1 important ?

Headlines are really the most important part of your article writing. It is the first
thing that can grab the attention of your reader or web visitor. Your headlines, in
effect, are your first real point of connection with your prospective customer, so
you need to get them right.
Problem
There are total 92 pages within your website but there are 64 pages that do not
have H1.
ACTION
So we have to make the h1 of the page of the website which does not have H1
otherwise google will not crawl the page and will not rank it.
 4. HEADLINE 1
B. DUPLICATE

NOTE

What is Headline 1 ?
If a similar headline appears in another page, it is called a duplicate headline

Problem
Out Of 92 Pages 28 Headlines Are Duplicate .

ACTION
The 28 duplicate H1 in your website We will change it and make it unique.
 5. HEADLINE 2
A. MISSING

NOTE
Problem
There Are Total 92 Pages Out Of That 4 Pages Have Misisng Headline 2.

ACTION

We have to create new Headlines 2 for the four Headlines 2 missing within our
website
 5. HEADLINE 2
B. DUPLICATE

NOTE
Problem
Our website has total 92 pages out of which 86 pages have duplicate headline
2
ACTION

We have to create a unique new headline 2 for those 86 pages

 6. SITE MAP

NOTE
What Is Sitemap
It Is a Website Map. There Are Two Types Of Files In Sitemap.
1) Html – For Visitors Of The Website
2) Xml – For Google Crawler Of The Website

Why Sitemap is important

Because Crawler Cant Crawl All The Pages In The Website So We Have To Give
Instructions To Crawler To Crawl All The Subpages In The Website.

The Above Site Has Used The Sitemap. It Is Created With Free Online Sitemap
Problem
Generator. Www.Xml-Sitemaps.Com Tool

ACTION
Since The Sitemap Has Coding, We Have To Direct Google Crawler To Come
And Visit All The Web Pages.

The Website.

1) Xml Sitemap Is Used To Direct The Google Crawler To Map All The Pages In

2) Html Sitemap Is Used For The Visitors For Searching Various Pages/Content
Of The Website.
 7. CRAWLING STATUS

NOTE
What Is Crawling Status
Till Google Don’t Crawl All The Pages In Your Website It Will Not Rank.

Problem
There Are Total 92 Pages. Out Of Which 63 Results/Pages Are Crawled By
Google.

ACTION
Since 29 Pages Out Of 92 Pages Are Not Crawled In The Above Scenario, We
Have To Make Sure 100% That Google Should Crawl All The Pages In Your
Website Otherwise Your Website Will Not Rank.
1) First Scenario: Before Website Completion, We Should Not Allow The Google
Crawler To Crawl The Website, Hence It Must Be Paused. Otherwise, Dummy
Pages Might Get Crawled.

2) Second Scenario: All The Necessary And Authenticated Pages Should Be

Crawled After Completion Of Website To Get The Correct Results. Google
Crawler Should Not Crawl Dummy Pages Or Unnecessary Pages, It Should
Crawl Only How Many Pages Are There In Website.
 8. BACKLINKS

NOTE
What is Backlinks ?
Backlinks are also called inbound links because they represent
another website's traffic coming to your own site.
Why Backlinks is important ?
Backlinks are especially valuable for SEO because they represent a "vote of
confidence" from one site to another.

ACTION
Google Loves External Audience So We Should Generate Maximum Backlink
For Our Website
9. WEBSITE SPEED LOAD TIME

NOTE
What is Website Load Time?
Load time is the elapsed time between a user submitting a URL and the entire
page becoming available on the browser for the user to view.
Why page load time is important
Beyond the rankings, optimizing your page load time is a great way to help
users get where they're going faster-and happier shoppers are more easily
converted into sales.
Problem
1) You Must Know How Long Does It Take To Load Your Website.
2) Bounce Rate Will Increase If The Load Time Increases.

ACTION
1) Image Should Not Be In Mbs
2) Image Should Not Be More Than 100 Kbs, If It Is More Than That, It Will Be
Difficult To Maintain The Time.
Tools Used:
Gtmatrix Tool Is Used To Measure The Speed Time Of The Website.
 10. IMAGE SIZE

NOTE
What is Image Size ?
Image Consume More Bytes Than Any Other Part Of A Website. Their Size And
Complexity Heavily Influence Site Performance. So If We Reduce the Size Of
Image Without Compromising Quality, Page Load Time Improves.
Why Image Size is Important ?
1) Image Should Not Be
More Than 100 Kbs, If It Is More Than That, It Will
Impact Website Loading Time.
2) Their Size and Complexity Heavily Influence Site Performance. So, If We
Reduce Size of Image Without Compromising Quality, Page Load Time
Improve.
Problem
There Are Total 174 Images Out Off That 32 Images Are Over 100 Kb.

ACTION
SO 32 IMAGES SIZE I HAVE TO CHANGE IT UNDER 100 KB
Three Things Due to Which the Load Time Will Increase
1. Image Size
2. Animation
3. Video
Image Size Is the Biggest Reason for Highest Load
11. MOBILE FRIENDLY+MOBILE RESPONSIVE

NOTE

What is Mobile Friendly+Mobile Responsive ?

1)Mobile Friendly: -Website Should Open Thru Mobile.
2)Mobile Responsiveness Refers To Whether A Website Is Optimised To Be
Functional And Aesthetically Pleasing On Device Of Different Sizes

Why Mobile Friendly+Mobile Responsive ?

1) Website Should Open Easily Thru

Mobile
2) Mobile Responsive: -Website Which Open Thru Mobile but Conversion Does
Not Happen. Because Fonts Are Very Small. Fonts Should Be Proper
Clickable Element Or Button And Text Should Not Overlap.
3) Image /Video: -In Mobile /Phone The Image Or Video Should Be Seen Inside
The Phone, There Should Not Be Any Cut In Image / Video
 12. ROBOT.TXT FILE

NOTE
What is Robot.txt File ?
Robot.Txt Is Used To Prevent Web Crawlers From Accessing All Or Part Of A
website.
Why Image Size is Important ?
It Is A Text File Used
For Seo Containing Commands For The Search Engine
Indexing Robots That Specify Pages That Can Or Cannot Be Indexed
1) Which Page In Website I Don’t Want Crawler To Crawl, I Have To Put Robot.Txt
File .The Moment Crawler See This File It Stops And Move To Different Page Where
There Is No (Robot.Txt File).
2)If We Find Robot.Txt File In Front Of Any Page In A Website, Then We Can Check
If It Is Necessary Or Not.
3)Sometimes Developer Put Robot.Txt File In The Page But Forget To Remove
Them From The Page That Page Will Never Rank.
4)It Is Important To Use Robot .Text File In Certain Page Where Security Breach
Can Happen (Such As Login Id /Password/Or Import Information).
Problem
In The Above Website ,Robot.Text File Is Not Used In Any Page So No Page Is
Blocked.
ACTION
Action:-Since In The Above Website There Is No File Which Is Blocked We Don’t
Have To Do Anything .
But There Different Scenario Where We Can Take Action:-
1)If 3rd Party Url Is Blocked Then We Should Not Bother, If Your Website Is Blocked
Then Only We Can Take Action By Telling Developer To Remove Robot.Text File.
 13. DUPLICATE CONTEN

NOTE
What Duplicate Content ?
Duplicate Content Means Substantive Blocks Of Content Within Or Across
Domains That Either Completely Match Other Content In Same Language Or
Similar.
Why Google Don’t Like Duplicate Content ?
Google Algorithm Says That If Your Website Has Duplicate Content Or Common
Content Then It Will Not Rank Your Website. There Should Be Unique Content
In The Website.
Problem
In The Above Website There Are Only 19%. Duplicate Content ,15% Common
Content And 66% Unique Content Which Is Good. Because Duplicate Content
Should Not Be More Than10 To 20% In A Website.

ACTION
1) Content Should Be Unique And Not Common Content(Ie,10-20%).
2) If Duplicate Content Is Above 25% Then We Have To Put Unique Content.
3) In Your Website If You Have Common Content In Every Page Then Google
Will Think It As Duplicate, So Common Content Should Not Be More.
4) Whenever We Ask Content Writer To Write Content, We Should Tell Them To
Use The Keyword In The Content .
 14. KEYWORD DENSITY

NOTE
What is Keyword Density ?
Keyword Density Refers To The Number Of Times A Keyword Appears On A
Given Webpage.
Why Keyword Density Should Be Checked In The
Content ?
Google Don’t Rank Your Page/Website IF Over Stuffing /Over Writing of
Keywords. Or Repeatedly When We Use the Same Word in The Content.
Problem
In The Above Website There Are Some Some Keywords With High Density
(Eg,Sap Has Kd 4.8%)Which Is High. There are few keywords with less than 2%
kd .

ACTION
Keyword Density Should Not Be Less Than 2% And Not More Then 5%
Otherwise Google Will Not Rank. Which keywords are less than 2% kd we have
to increase it.
15. 404 ERROR OR 4XX ERROR

For E.G:- Https://Www.Vsdtechno.Com/Fgcgcfg We Type Something After Url

Then An Error Comes

NOTE
What is 404 ERROR OR 4XX ERROR ?
If You Open a Website and a 404 Error comes Means “File Not Found”. This
Happen When a File Is Deleted or There Is an Error in A Link.
Why Do We Get 404 Error In a Page ?
Google Don’t Rank YoA 404 Error Indicates That The Webpage You Are Trying
To Reach Can’t Be Found, Because Of A Problem In The Website Or The Page
Was Moved Or Deleted.
ur Page/Website IF Over Stuffing /Over Writing of Keywords. Or Repeatedly
When We Use the Same Word in The Content.
Problem
In The Above Website When We Open 404 Error Has Popped But It Is Not Inside
The Website .

ACTION
So Google Says It Is Mandatory To Have 4o4 Error Inside The Website So That
Bounce Rate Will Be