5 EFFECTIVE

CUSTOMER SERVICE
TACTICS
FOR MODERN
BUSINESSES
“One customer well taken care of could be
more
valuable than $10,000 worth of advertising.”
- Jim Rohn
Keeping customers happy is one of the
biggest secrets of achieving business
success.

If you provide your customers with a

satisfying experience, you can turn
one-off
purchasers to raving, loyal buyers.
70% of buying experiences are based on
how
customers feel they are being treated.
(Source: www.mckinsey.com)
“Although your customers won’t love you
if you
give bad service, your competitors will.”
- Kate Zabriskie
Thus, ensuring that your business delivers
solid
customer service is highly important.

Here are 5 effective ways to take your

company’s customer service performance to
the
next level:
 1. HAVE A WELL-
ORGANIZED BUSINESS
WEBSITE.
More than a marketing tool, your website can
function
as one of the most basic sources of information
for
your customers.

Most customers turn to the internet to find

answers to
questions. In most cases, they will search your
website
Having a clean, user-friendly site is always a good
idea.

Make sure that your FAQ section is filled with relevant

information.
 2. BE ACTIVE IN
SOCIAL NETWORK.
Everyone’s a social media user
nowadays.

As a business owner, you need to be

where
the action is.

It is always a disadvantage for your

business
if you do not have official accounts on
Facebook, Twitter, Instagram, and others.
Besides, social media is a good tool for
quick
communications.

Your customers will likely contact you online

if
they want to get fast replies – and you
should
take the time to respond as soon as you
Also, keep in mind that social network
conversations
are mostly public so be sure to practice online
courtesy.

Be respectful in responding, even to the most

irate of customers. Your other clients (along with
potential new ones) are paying attention all the
time.
“Social media is not just an activity; it is
an
investment of valuable time and
resources.”
“If you make customers
unhappy
in the physical world, they
might
each tell 6 friends.

If you make customers

unhappy
on the Internet, they can
each
tell 6,000 friends.”
 3. TRAIN YOUR
CUSTOMER SUPPORT
STAFF.
The importance of
training your team
about basic
customer
service skills should
never be neglected.
“Without great employees, you
can
never have a great customer
service.”
- Richard F. Gerson
“Customer service represents the
heart of a brand in the hearts of its
customers.”
- Kate Nasser
4. GET A 1300 OR
1800 NUMBER.
A 1300 or 1800 number can be a better idea
than a traditional phone line.

Whether you own a small or large business,

these
modern business numbers can give your
company
a professional image and enhance its
reputation.
1300 numbers are particularly good
because
your callers will only have to pay local rates
even if they’re calling from another state.

1800 numbers, on the other hand, mean

you will
be shouldering the costs of the call.
Both tools can
be
very useful in
making your
business more
accessible to
5. USE CALL
TRACKING.
Finally, utilizing
a
call tracking
system can
bring
multiple
Aside from giving you in-depth analysis of
the
calls you receive, call tracking technology
can be
used to monitor the performance of your
customer support team.

Improving your customer service system by

training your staff will be so much easier.
 If you implement these 5 simple
pointers, you’ll have higher chances
of
gaining loyal customers.
Remember…

“Customers who don’t get

support
become someone else’s
customers.”
- Brigade Ad
This presentation is brought to you
by www.calldynamics.com.au.